Tajo does not ship a configurable points-and-redemption loyalty engine today. What it does have is something you can use immediately: rewards profiles derived from the Shopify order history you have already synced — a spend tier per customer, progress toward the next tier, and the spend and order counts behind them — ready to drive retention segments and campaigns.
Quick check You need a connected Shopify store with an approved, published sync so order history is flowing. Rewards profiles are computed from that synced data — no extra app, no separate setup, and nothing customer-facing is switched on without you.
What a Rewards Profile Is
For each customer, Tajo derives a rewards profile from their synced order history:
- Lifetime spend and order count — computed from order data, counting each order once, excluding cancelled orders, and subtracting refunds.
- A spend tier — bronze, silver, gold, or platinum, assigned from lifetime spend.
- Progress to the next tier — how close the customer is to moving up, useful for “you’re almost there” messaging.
- An indicative points figure — a number derived from spend and order count. It is a derived score, not a balance customers accumulate or redeem.
The tiers
| Tier | Lifetime spend (store currency) |
|---|---|
| Bronze | 0+ |
| Silver | 500+ |
| Gold | 1,500+ |
| Platinum | 5,000+ |
Tiers are recomputed from order history, so they stay honest: a refund lowers lifetime spend, and a cancelled order never counts.
What Is Not Available Today
Being clear about this saves you time:
- No earning rules. There is no screen where you configure points per purchase, bonus actions, or award triggers. If you have seen older material describing a “Loyalty > Earning rules” setup, that UI does not exist.
- No redemption. Customers cannot spend points, and Tajo does not generate discount codes for reward redemptions.
- No customer-facing balance. There is no storefront widget showing a points balance.
If a full points engine matters for your program, tell the team — Tajo is in early access and this feedback directly shapes what gets built. In the meantime, spend tiers cover the highest-value retention use cases below.
Use Tiers in Segments
Because tiers are a direct function of lifetime spend, you can build tier segments from the spend and order attributes that sync to Brevo. For example:
- Gold and above: total spent at or above 1,500 — your VIP audience.
- Approaching silver: total spent between 400 and 499 — one nudge from the next tier.
- High-frequency, low-spend: many orders but low total — candidates for upsell rather than discounts.
See segmentation basics for building and saving segments. If you track tier as its own contact property, keep its allowed values to the four tier names so segments stay clean.
Use Tiers in Campaigns
Tier-driven campaigns that work well with what exists today:
- VIP treatment: early access to launches or free shipping for gold and platinum customers. Fulfil the perk with a standard Shopify discount code you create — Tajo does not generate redemption codes.
- Tier-up nudges: message customers close to the next tier (“You’re $60 from Gold”). Progress toward the next tier is exactly what the rewards profile computes.
- Win-back by value: prioritize lapsed platinum and gold customers in your win-back flow — they have the most proven value to recover.
- Post-purchase recognition: acknowledge a customer’s tier in your post-purchase flow.
As with everything in Tajo, campaign sends and connector writes go through the same approval and consent rules as the rest of the product — a rewards campaign cannot email anyone whose consent is not established.
Verify the Data Behind a Profile
Tier accuracy depends entirely on synced order history:
- Confirm your Shopify sync rule is active and its recent runs are healthy (Connectors > Syncs).
- Spot-check one known repeat customer: their spend and order count in Tajo should match Shopify after refunds and cancellations.
- If numbers look off, check for failed items in the sync’s run history before assuming tier thresholds are wrong.
Common Questions
Do refunds and cancellations affect tiers? Yes. Cancelled orders are excluded and refunds are subtracted from lifetime spend, so a customer’s tier can move down as well as up.
Can I change the tier thresholds? The bronze/silver/gold/platinum thresholds are fixed today. If you need custom tiers, build segments directly on the spend attribute with your own boundaries — tiers are just named spend bands.
Can customers see their tier or points? Not through Tajo today. You can reference tier standing in the emails you send, which you control fully.
Is historical data included? Yes — profiles are derived from whatever order history your sync has brought in, so long-standing customers get credit for their full synced history.
Related Articles
- Segmentation basics
- Win back lapsed customers
- Build a post-purchase flow
- Understanding Shopify data sync
Get Help
- Live Chat: available in the Tajo dashboard (bottom right)
- Email Support: [email protected]
- Documentation: docs.tajo.io