Tajo does not have a configurable points engine. What it has is simpler and needs no tuning: rewards tiers derived directly from each customer’s synced order history. This article explains exactly how that calculation works.
Quick check Tiers only exist for customers whose order history is synced. If you have not connected your store yet, start with connect Shopify to Brevo.
The Tier Ladder
Tiers are assigned from lifetime spend:
| Tier | Lifetime spend threshold |
|---|---|
| Bronze | 0 |
| Silver | 500 |
| Gold | 1,500 |
| Platinum | 5,000 |
Thresholds are fixed. There is no settings screen for earn rates, bonus actions, point expiration, or reward costs — those belong to a points engine Tajo does not currently ship.
How Spend Is Counted
The calculation is conservative on purpose:
- Each order is counted once, no matter how many times it syncs.
- Cancelled orders are excluded entirely.
- Refunds are subtracted from lifetime spend. A refund can move a customer down a tier.
Alongside the current tier, Tajo derives the next tier and the customer’s progress toward it, so you can build “close to the next tier” campaigns.
Using Tiers
Tiers are segmentation and campaign material, not a customer-facing points balance:
- Build segments by tier or spend band, and target campaigns at them.
- Nudge customers who are close to the next tier.
- Prioritize win-back spend by tier value.
For campaign recipes, see set up rewards-based campaigns.
Common Questions
Can I change the thresholds? Not today. The ladder is fixed so that tiers mean the same thing across every workspace.
Can customers see their points or redeem rewards? No. There is no customer-facing balance, no redemption, and no discount-code generation. If you need a redeemable points program, Tajo is not that tool today — and we would rather tell you that here than in your margin report.
Why did a customer’s tier go down? A refund or cancellation reduced their counted lifetime spend below the threshold.