A welcome series is the highest-ROI automation you can run. It greets new customers automatically and drives the critical second purchase.
Prerequisites
- ✅ Shopify connected and syncing (setup)
- ✅ Sender domain authenticated in Brevo
The Structure That Works
A simple three-email series outperforms a complex one:
- Immediately: welcome and set expectations. Welcome emails have far higher open rates than regular campaigns, so put your best foot forward.
- Day 2: brand story or best-selling products. Build trust.
- Day 4 to 5: a reason to come back (helpful content or a first-order incentive).
Step 1: Create the Automation
In Brevo, go to Automations > Create automation > From scratch.
Step 2: Set the Trigger
Use a contact-added or first-order trigger. Because Tajo syncs new Shopify customers into Brevo in near real time, new buyers enter the series automatically without manual list management.
Step 3: Build the Emails
Add a wait step between each email. Personalize with synced Shopify fields (first name, first product). Keep one clear call to action per email.
Step 4: Add an Exit Condition
Exit contacts who place another order so they do not receive “come back” messaging after they already returned. This is where synced order data matters.
Step 5: Test and Activate
Run the automation in test mode with a sample contact, confirm timing and personalization, then activate.
Measuring Success
Track series completion rate and, more importantly, the share of recipients who place a second order during the series. Iterate on the weakest email first.
Next: post-purchase flow and abandoned cart recovery.