Salesforce Commerce Cloud + Brevo Integration
Salesforce Commerce Cloud + Brevo
Salesforce Commerce Cloud (SFCC) Storefront-Daten mit Brevos Engagement-Plattform über MCP verbinden. Kunden synchronisieren, Bestelllebenszyklus-Events verfolgen, nach Surfverhalten retargeten und Enterprise-grade Mehrkanal-Kampagnen durchführen.
Verwendete MCP-Server
| Server | Paket/URL | Auth | Zweck |
|---|---|---|---|
| Salesforce MCP | @anthropic/salesforce-mcp | OAuth (Connected App) | Kundendaten, Bestelldaten, Produktkatalog, benutzerdefinierte Objekte |
| Brevo MCP | mcp.brevo.com/v1/brevo/mcp | Token | Kontakte, E-Mail-Kampagnen, SMS, WhatsApp, Event-Tracking, Deals |
Tip
Salesforces MCP-Server ermöglicht Zugriff auf Standard- und benutzerdefinierte Objekte via SOQL. In Kombination mit Brevo MCP werden SFCC-Commerce-Events zu Echtzeit-Engagement über E-Mail, SMS und WhatsApp.
Einrichtung
Schritt 1: Salesforce Connected App konfigurieren
- In Salesforce Setup eine Connected App mit OAuth erstellen
- Scopes erteilen:
api,refresh_token,offline_access - Consumer Key und Consumer Secret notieren
Schritt 2: Beide MCP-Server verbinden
{ "mcpServers": { "brevo": { "command": "npx", "args": [ "mcp-remote", "https://mcp.brevo.com/v1/brevo/mcp", "--header", "Authorization: Bearer ${BREVO_MCP_TOKEN}" ], "env": { "BREVO_MCP_TOKEN": "your-brevo-mcp-token" } }, "salesforce": { "command": "npx", "args": ["-y", "@anthropic/salesforce-mcp"], "env": { "SALESFORCE_INSTANCE_URL": "https://your-instance.salesforce.com", "SALESFORCE_CLIENT_ID": "your-consumer-key", "SALESFORCE_CLIENT_SECRET": "your-consumer-secret" } } }}Schritt 3: Verbindung prüfen
Claude fragen:
> Query Salesforce for the most recent 5 orders> How many contacts do I have in Brevo?Claude sollte Salesforce MCP für die erste und Brevo MCP für die zweite Frage verwenden.
Anwendungsfall 1: Kundensynchronisierungs-Agent
SFCC-Kundenprofile mit vollständigen Commerce-Daten zu Brevo-Kontakten synchronisieren:
---name: sfcc-customer-syncdescription: Sync Salesforce Commerce Cloud customers to Brevo with order historyversion: 1.0.0temperature: 0.1tools: - salesforce - brevo_contacts - brevo_attributes - brevo_liststriggers: - schedule: "0 */4 * * *" - event: customer_created - event: order_completed---
# SFCC Customer Sync Agent
Synchronize customer data from Salesforce Commerce Cloud to Brevo contacts.
## Strategy
1. Query SFCC for customer profiles updated since last sync via SOQL: `SELECT Id, Email, FirstName, LastName, Phone, CreatedDate FROM Contact WHERE LastModifiedDate > {last_sync}`2. For each customer, query related order data: `SELECT TotalAmount, OrderNumber, Status, CreatedDate FROM Order WHERE AccountId = '{account_id}' ORDER BY CreatedDate DESC`3. Create or update Brevo contact with profile + commerce attributes4. Segment into Brevo lists based on purchase behavior: - New registrations → "Welcome Series" list - Active buyers (order in last 30 days) → "Active Customers" list - High-value (>$1000 LTV) → "VIP" list - Lapsed (no order in 90+ days) → "Win-Back" list
## Field Mapping
| SFCC Field | Brevo Attribute ||-----------|-----------------|| Email | EMAIL || FirstName | FIRSTNAME || LastName | LASTNAME || Phone | SMS || MailingCountry | COUNTRY || Account.Name | COMPANY || Total Orders (computed) | ORDER_COUNT || Total Revenue (computed) | TOTAL_SPENT || Last Order Date | LAST_ORDER || Customer Tier (custom) | SFCC_TIER || Preferred Language | LANGUAGE |
## Rules- ONLY sync contacts with valid email and marketing consent- NEVER overwrite Brevo data if SFCC field is null- ALWAYS validate phone to E.164 format- Compute ORDER_COUNT and TOTAL_SPENT from order history- Track events: sfcc_sync_success, sfcc_sync_errorAnwendungsfall 2: Bestelllebenszyklus-Kampagnen-Agent
Mehrkanal-Kampagnen basierend auf SFCC-Bestellstatusänderungen auslösen:
---name: sfcc-order-lifecycledescription: Orchestrate engagement campaigns based on SFCC order lifecycle eventsversion: 1.0.0temperature: 0.3tools: - salesforce - brevo_contacts - brevo_email_campaign_management - brevo_templates - brevo_sms_campaignstriggers: - event: order_placed - event: order_shipped - event: order_delivered - event: order_cancelled - event: order_refunded---
# Order Lifecycle Campaign Agent
Monitor SFCC order status transitions and trigger the appropriate engagement in Brevo.
## Sequence Logic
### Order Placed1. Immediate: Transactional order confirmation email2. +2 hours: SMS with order number and estimated delivery3. Track event: order_placed with order value
### Order Shipped1. Immediate: Shipping confirmation with tracking link2. +1 day: SMS with tracking update3. Track event: order_shipped
### Order Delivered1. +2 days: Product review request email2. +7 days: Cross-sell recommendations based on purchased category3. +14 days: Replenishment reminder (if consumable product)4. +30 days: Loyalty program invitation (if order > $100)
### Order Cancelled1. Immediate: Cancellation confirmation email2. +1 day: "Still looking?" email with similar products3. Track event: order_cancelled with reason
### Order Refunded1. Immediate: Refund confirmation with timeline2. +3 days: Feedback survey3. +7 days: Win-back offer (10% discount)4. Track event: order_refunded with amount
## Rules- ALWAYS check current order status before sending (avoid stale triggers)- NEVER send marketing messages for cancelled/refunded orders until feedback step- Personalize with: customer name, order number, product names, tracking URL- Respect channel preferences: check SMS and WhatsApp opt-in before sending- Multi-language: use LANGUAGE attribute to select correct templateAnwendungsfall 3: Verhaltensbasierter Retargeting-Agent
SFCC-Browse- und Warenkorbdaten für Retargeting via Brevo nutzen:
---name: sfcc-behavioral-retargetdescription: Retarget SFCC visitors based on browse and cart behavior via Brevoversion: 1.0.0temperature: 0.2tools: - salesforce - brevo_contacts - brevo_email_campaign_management - brevo_templates - brevo_sms_campaignstriggers: - event: cart_abandoned conditions: - cart_value: "> 50" - time_since_activity: "> 1h" - event: product_viewed conditions: - view_count: "> 3"---
# Behavioral Retargeting Agent
Use SFCC commerce events to trigger targeted recovery and engagement sequences in Brevo.
## Abandoned Cart Recovery
1. **+1 hour**: Reminder email with cart contents, product images, and checkout link2. **+24 hours**: If no open → SMS with short link to cart3. **+48 hours**: If no recovery → Email with 10% discount code4. **+72 hours**: If cart > $200 → WhatsApp with personal message from support
## Browse Abandonment (3+ views, no cart)
1. **+4 hours**: "Still browsing?" email with viewed products2. **+48 hours**: Related products email based on viewed categories3. **+7 days**: Category sale notification if products go on promotion
## Product Data to Include
| SFCC Data | Email Usage ||-----------|------------|| Product Name | Hero text, subject line || Product Image URL | Email hero image || Product Price | Price display || Category | Cross-sell matching || Inventory Status | Urgency messaging ("Only 3 left") || Cart Total | Value display, discount threshold || Checkout URL | CTA button link |
## Rules- NEVER send to customers who already completed checkout- ALWAYS check cart/order status before each step in sequence- Maximum 4 touchpoints per abandoned cart- Respect opt-out preferences per channel (email, SMS, WhatsApp)- Do not retarget if customer has made a purchase in last 48 hoursBeispiel: Natürlichsprachige Orchestrierung
Mit beiden verbundenen MCP-Servern können Sie in Echtzeit orchestrieren:
You: "Find all SFCC customers who placed orders over $200 last month but aren't in my Brevo VIP list. Add them and trigger the VIP welcome sequence."
Claude: Querying Salesforce Commerce Cloud for high-value orders...[Uses salesforce MCP with SOQL: SELECT Account.Email, SUM(TotalAmount) FROM Order WHERE CreatedDate = LAST_MONTH GROUP BY Account.Email HAVING SUM(TotalAmount) > 200]
Found 89 customers with $200+ orders last month.Checking Brevo VIP list membership...[Uses brevo_contacts to check list membership for each]
34 customers are not yet in the VIP list. Processing...[Updates 34 contacts with SFCC_TIER=VIP][Adds all 34 to "VIP" list in Brevo][Triggers VIP welcome email template for each]
Done:- 34 customers added to Brevo "VIP" list- VIP welcome email sequence triggered for all 34- SFCC_TIER attribute updated to "VIP"- 55 were already VIP members (skipped)Nächste Schritte
- Brevo MCP-Server, Vollständige Liste der Brevo MCP-Module
- Agent-Spezifikation, Agent-Verhalten anpassen
- Shopify + Brevo, Shopify-Integration
- Stripe + Brevo, Zahlungs-Event-Integration