BigCommerce + Brevo Integration

BigCommerce + Brevo

BigCommerce-Shop-Daten mit Brevos Engagement-Plattform über MCP verbinden. Kunden synchronisieren, bestellungsbasierte Kampagnen auslösen, abgebrochene Warenkörbe zurückgewinnen und Wiederholungskäufe fördern – alles orchestriert durch KI-Agenten in Claude.

Verwendete MCP-Server

ServerPaket/URLAuthZweck
BigCommerce MCPCommunity MCP-ServerAPI-Token (V3)Kunden, Bestellungen, Produkte, Warenkörbe, Kanäle
Brevo MCPmcp.brevo.com/v1/brevo/mcpTokenKontakte, E-Mail-Kampagnen, SMS, WhatsApp, Event-Tracking

Tip

BigCommerce stellt eine umfassende V3-REST-API bereit. Verwenden Sie einen Community-MCP-Server oder das Custom API + Brevo-Muster, um BigCommerce-Daten neben dem Brevo MCP mit Claude zu verbinden.

Einrichtung

Schritt 1: BigCommerce API-Zugangsdaten erstellen

  1. Im BigCommerce Admin zu Settings > API > API Accounts gehen
  2. V3-API-Konto mit folgenden Scopes erstellen: Customers (Lesen), Orders (Lesen), Products (Lesen), Carts (Lesen)
  3. Store Hash, Client ID und Access Token notieren

Schritt 2: Beide MCP-Server verbinden

{
"mcpServers": {
"brevo": {
"command": "npx",
"args": [
"mcp-remote",
"https://mcp.brevo.com/v1/brevo/mcp",
"--header",
"Authorization: Bearer ${BREVO_MCP_TOKEN}"
],
"env": {
"BREVO_MCP_TOKEN": "your-brevo-mcp-token"
}
},
"bigcommerce": {
"command": "npx",
"args": ["-y", "bigcommerce-mcp-server"],
"env": {
"BIGCOMMERCE_STORE_HASH": "your-store-hash",
"BIGCOMMERCE_ACCESS_TOKEN": "your-access-token"
}
}
}
}

Schritt 3: Verbindung prüfen

Claude fragen:

> How many customers does my BigCommerce store have?
> How many contacts are in my Brevo account?

Claude sollte BigCommerce MCP für die erste und Brevo MCP für die zweite Frage verwenden.

Anwendungsfall 1: Kundensynchronisierungs-Agent

BigCommerce-Kunden mit Kaufhistorie zu Brevo-Kontakten synchronisieren:

---
name: bigcommerce-customer-sync
description: Sync BigCommerce customers to Brevo contacts with order data
version: 1.0.0
temperature: 0.1
tools:
- bigcommerce
- brevo_contacts
- brevo_attributes
- brevo_lists
triggers:
- schedule: "0 */6 * * *"
- event: customer_created
- event: order_completed
---
# BigCommerce Customer Sync Agent
Synchronize customer data from BigCommerce to Brevo contacts.
## Strategy
1. Query BigCommerce for customers modified since last sync
2. For each customer, fetch order history from BigCommerce
3. Create or update Brevo contact with profile + commerce attributes
4. Segment into Brevo lists:
- New registrations → "Welcome Series" list
- Repeat buyers (2+ orders) → "Loyal Customers" list
- High-value (>$500 LTV) → "VIP" list
- Inactive (no order in 90 days) → "Win-Back" list
## Field Mapping
| BigCommerce Field | Brevo Attribute |
|------------------|-----------------|
| email | EMAIL |
| first_name | FIRSTNAME |
| last_name | LASTNAME |
| phone | SMS |
| company | COMPANY |
| date_created | SIGNUP_DATE |
| orders_count (computed) | ORDER_COUNT |
| total_spent (computed) | TOTAL_SPENT |
| last_order_date (computed) | LAST_ORDER |
| customer_group_id | BC_SEGMENT |
| accepts_product_review_abandoned_cart_emails | OPT_IN |
## Rules
- ONLY sync customers who have accepted marketing emails
- NEVER overwrite Brevo data if BigCommerce field is empty
- ALWAYS validate phone numbers to E.164 format before sync
- Track events: bc_sync_success, bc_sync_error

Anwendungsfall 2: Post-Purchase-Kampagnen-Agent

Personalisierte Post-Purchase-Sequenzen aus BigCommerce-Bestelldaten auslösen:

---
name: bigcommerce-post-purchase
description: Orchestrate post-purchase campaigns based on BigCommerce order events
version: 1.0.0
temperature: 0.3
tools:
- bigcommerce
- brevo_contacts
- brevo_email_campaign_management
- brevo_templates
- brevo_sms_campaigns
triggers:
- event: order_completed
- event: order_shipped
---
# BigCommerce Post-Purchase Agent
When a BigCommerce order completes or ships, trigger the appropriate engagement sequence in Brevo.
## Sequence Logic
### First-Time Buyers
1. Immediate: Order confirmation (transactional)
2. Day 3: Welcome email with brand story and product care tips
3. Day 7: How-to guide for purchased product category
4. Day 14: Review request with direct link
5. Day 30: Cross-sell based on purchased category
### Repeat Buyers
1. Immediate: Order confirmation
2. Day 3: Loyalty reward notification
3. Day 14: "Restock" reminder if consumable product
4. Day 21: Early access to new arrivals in preferred category
### High-Value Orders (>$200)
1. Immediate: Premium order confirmation
2. Day 1: Personal thank-you email
3. Day 3: SMS with tracking + styling/usage tips
4. Day 7: VIP program invitation
### Order Shipped
1. Immediate: Shipping confirmation with tracking link
2. +2 days: SMS tracking update
3. +5 days (estimated delivery): "How's your order?" check-in
## Rules
- ALWAYS check order status before sending, skip if cancelled/refunded
- NEVER send marketing to customers who haven't opted in
- Personalize with: product name, order number, customer first name
- Use Brevo template variables for dynamic content

Anwendungsfall 3: Warenkorbwiederherstellung

BigCommerce-Warenkorbdaten mit Brevo-Messaging verbinden:

---
name: bigcommerce-cart-recovery
description: Recover BigCommerce abandoned carts via Brevo email, SMS, and WhatsApp
version: 1.0.0
temperature: 0.2
tools:
- bigcommerce
- brevo_contacts
- brevo_email_campaign_management
- brevo_templates
- brevo_sms_campaigns
triggers:
- event: cart_abandoned
conditions:
- cart_value: "> 30"
- time_since_activity: "> 1h"
---
# BigCommerce Cart Recovery Agent
Monitor BigCommerce abandoned carts and execute recovery sequences through Brevo.
## Recovery Sequence
1. **+1 hour**: Reminder email with cart contents and product images
2. **+24 hours**: If no open → SMS with short link to cart
3. **+48 hours**: If no recovery → Email with 10% discount code
4. **+72 hours**: If cart > $150 and no recovery → WhatsApp with personal message
## Cart Data to Include
- Product images and names (from BigCommerce)
- Cart total with currency formatting
- Direct checkout recovery URL
- Discount code (generated dynamically for step 3)
## Rules
- NEVER send to customers who already completed checkout
- ALWAYS check cart status before each step
- Maximum 4 touchpoints per abandoned cart
- Respect opt-out preferences per channel

Beispiel: Natürlichsprachige Orchestrierung

Mit beiden verbundenen MCP-Servern:

You: "Find BigCommerce customers who bought more than twice in the
last 3 months but aren't in my Brevo 'Loyal Customers' list.
Add them and trigger a loyalty reward email."
Claude: Querying BigCommerce for repeat customers...
[Uses bigcommerce MCP to fetch customers with 2+ orders in last 90 days]
Found 67 repeat customers.
Checking Brevo list membership...
[Uses brevo_contacts to check "Loyal Customers" list]
29 customers are missing from the list. Processing...
[Creates/updates 29 contacts with ORDER_COUNT and TOTAL_SPENT]
[Adds 29 to "Loyal Customers" list]
[Triggers loyalty reward email template]
Done:
- 29 customers added to "Loyal Customers" list
- Loyalty reward emails sent to all 29
- ORDER_COUNT and TOTAL_SPENT attributes updated
- 38 were already in the list (skipped)

Nächste Schritte

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