Integrácia Salesforce Commerce Cloud + Brevo
Salesforce Commerce Cloud + Brevo
Prepojte dáta Salesforce Commerce Cloud (SFCC) storefront s platformou zapojenia Brevo cez MCP. Synchronizujte zákazníkov, sledujte udalosti životného cyklu objednávok, retargetujte na základe správania pri prehliadaní a spúšťajte podnikové multi-kanálové kampane.
Použité MCP servery
| Server | Balík/URL | Autentifikácia | Účel |
|---|---|---|---|
| Salesforce MCP | @anthropic/salesforce-mcp | OAuth (Connected App) | Záznamy zákazníkov, dáta objednávok, katalóg produktov, vlastné objekty |
| Brevo MCP | mcp.brevo.com/v1/brevo/mcp | Token | Kontakty, e-mailové kampane, SMS, WhatsApp, sledovanie udalostí, obchody |
Tip
MCP server Salesforce poskytuje prístup k štandardným a vlastným objektom cez SOQL. Spárujte ho s Brevo MCP, aby ste premenili obchodné udalosti SFCC na real-time zapojenie cez email, SMS a WhatsApp.
Nastavenie
Krok 1: Nakonfigurujte Connected App Salesforce
- V nastaveniach Salesforce vytvorte Connected App s povoleným OAuth
- Udeľte oprávnenia:
api,refresh_token,offline_access - Poznačte si Consumer Key a Consumer Secret
Krok 2: Pripojte oba MCP servery
{ "mcpServers": { "brevo": { "command": "npx", "args": [ "mcp-remote", "https://mcp.brevo.com/v1/brevo/mcp", "--header", "Authorization: Bearer ${BREVO_MCP_TOKEN}" ], "env": { "BREVO_MCP_TOKEN": "your-brevo-mcp-token" } }, "salesforce": { "command": "npx", "args": ["-y", "@anthropic/salesforce-mcp"], "env": { "SALESFORCE_INSTANCE_URL": "https://your-instance.salesforce.com", "SALESFORCE_CLIENT_ID": "your-consumer-key", "SALESFORCE_CLIENT_SECRET": "your-consumer-secret" } } }}Krok 3: Overenie pripojenia
Opýtajte sa Claude:
> Dotaz na Salesforce pre posledných 5 objednávok> Koľko kontaktov mám v Brevo?Prípad použitia 1: Agent synchronizácie zákazníkov
Synchronizujte profily zákazníkov SFCC do kontaktov Brevo s úplnými obchodnými dátami:
---name: sfcc-customer-syncdescription: Sync Salesforce Commerce Cloud customers to Brevo with order historyversion: 1.0.0temperature: 0.1tools: - salesforce - brevo_contacts - brevo_attributes - brevo_liststriggers: - schedule: "0 */4 * * *" - event: customer_created - event: order_completed---
# SFCC Customer Sync Agent
Synchronize customer data from Salesforce Commerce Cloud to Brevo contacts.
## Strategy
1. Query SFCC for customer profiles updated since last sync via SOQL: `SELECT Id, Email, FirstName, LastName, Phone, CreatedDate FROM Contact WHERE LastModifiedDate > {last_sync}`2. For each customer, query related order data: `SELECT TotalAmount, OrderNumber, Status, CreatedDate FROM Order WHERE AccountId = '{account_id}' ORDER BY CreatedDate DESC`3. Create or update Brevo contact with profile + commerce attributes4. Segment into Brevo lists based on purchase behavior: - New registrations → "Welcome Series" list - Active buyers (order in last 30 days) → "Active Customers" list - High-value (>$1000 LTV) → "VIP" list - Lapsed (no order in 90+ days) → "Win-Back" list
## Field Mapping
| SFCC Field | Brevo Attribute ||-----------|-----------------|| Email | EMAIL || FirstName | FIRSTNAME || LastName | LASTNAME || Phone | SMS || MailingCountry | COUNTRY || Account.Name | COMPANY || Total Orders (computed) | ORDER_COUNT || Total Revenue (computed) | TOTAL_SPENT || Last Order Date | LAST_ORDER || Customer Tier (custom) | SFCC_TIER || Preferred Language | LANGUAGE |
## Rules- ONLY sync contacts with valid email and marketing consent- NEVER overwrite Brevo data if SFCC field is null- ALWAYS validate phone to E.164 format- Compute ORDER_COUNT and TOTAL_SPENT from order history- Track events: sfcc_sync_success, sfcc_sync_errorPrípad použitia 2: Agent kampaní životného cyklu objednávok
Spúšťajte multi-kanálové kampane na základe zmien stavu objednávky SFCC:
---name: sfcc-order-lifecycledescription: Orchestrate engagement campaigns based on SFCC order lifecycle eventsversion: 1.0.0temperature: 0.3tools: - salesforce - brevo_contacts - brevo_email_campaign_management - brevo_templates - brevo_sms_campaignstriggers: - event: order_placed - event: order_shipped - event: order_delivered - event: order_cancelled - event: order_refunded---
# Order Lifecycle Campaign Agent
Monitor SFCC order status transitions and trigger the appropriate engagement in Brevo.
## Sequence Logic
### Order Placed1. Immediate: Transactional order confirmation email2. +2 hours: SMS with order number and estimated delivery3. Track event: order_placed with order value
### Order Shipped1. Immediate: Shipping confirmation with tracking link2. +1 day: SMS with tracking update3. Track event: order_shipped
### Order Delivered1. +2 days: Product review request email2. +7 days: Cross-sell recommendations based on purchased category3. +14 days: Replenishment reminder (if consumable product)4. +30 days: Loyalty program invitation (if order > $100)
### Order Cancelled1. Immediate: Cancellation confirmation email2. +1 day: "Still looking?" email with similar products3. Track event: order_cancelled with reason
### Order Refunded1. Immediate: Refund confirmation with timeline2. +3 days: Feedback survey3. +7 days: Win-back offer (10% discount)4. Track event: order_refunded with amount
## Rules- ALWAYS check current order status before sending (avoid stale triggers)- NEVER send marketing messages for cancelled/refunded orders until feedback step- Personalize with: customer name, order number, product names, tracking URL- Respect channel preferences: check SMS and WhatsApp opt-in before sending- Multi-language: use LANGUAGE attribute to select correct templatePrípad použitia 3: Agent behaviorálneho retargetingu
Používajte dáta prehliadania a košíka SFCC na spúšťanie retargetingu cez Brevo:
---name: sfcc-behavioral-retargetdescription: Retarget SFCC visitors based on browse and cart behavior via Brevoversion: 1.0.0temperature: 0.2tools: - salesforce - brevo_contacts - brevo_email_campaign_management - brevo_templates - brevo_sms_campaignstriggers: - event: cart_abandoned conditions: - cart_value: "> 50" - time_since_activity: "> 1h" - event: product_viewed conditions: - view_count: "> 3"---
# Behavioral Retargeting Agent
Use SFCC commerce events to trigger targeted recovery and engagement sequences in Brevo.
## Abandoned Cart Recovery
1. **+1 hour**: Reminder email with cart contents, product images, and checkout link2. **+24 hours**: If no open → SMS with short link to cart3. **+48 hours**: If no recovery → Email with 10% discount code4. **+72 hours**: If cart > $200 → WhatsApp with personal message from support
## Browse Abandonment (3+ views, no cart)
1. **+4 hours**: "Still browsing?" email with viewed products2. **+48 hours**: Related products email based on viewed categories3. **+7 days**: Category sale notification if products go on promotion
## Product Data to Include
| SFCC Data | Email Usage ||-----------|------------|| Product Name | Hero text, subject line || Product Image URL | Email hero image || Product Price | Price display || Category | Cross-sell matching || Inventory Status | Urgency messaging ("Only 3 left") || Cart Total | Value display, discount threshold || Checkout URL | CTA button link |
## Rules- NEVER send to customers who already completed checkout- ALWAYS check cart/order status before each step in sequence- Maximum 4 touchpoints per abandoned cart- Respect opt-out preferences per channel (email, SMS, WhatsApp)- Do not retarget if customer has made a purchase in last 48 hoursPríklad: Orchestrácia v prirodzenom jazyku
Vy: "Nájdi všetkých zákazníkov SFCC, ktorí minulý mesiac uskutočnili objednávky nad $200, ale nie sú v mojom zozname Brevo VIP. Pridaj ich a spusti VIP uvítaciu sekvenciu."
Claude: Dopytujem Salesforce Commerce Cloud na objednávky s vysokou hodnotou...[Používa salesforce MCP so SOQL: SELECT Account.Email, SUM(TotalAmount) FROM Order WHERE CreatedDate = LAST_MONTH GROUP BY Account.Email HAVING SUM(TotalAmount) > 200]
Nájdených 89 zákazníkov s objednávkami $200+ minulý mesiac.Kontrolujem členstvo v zozname Brevo VIP...[Používa brevo_contacts na kontrolu členstva v zozname pre každého]
34 zákazníkov ešte nie je v zozname VIP. Spracovávam...[Aktualizuje 34 kontaktov s SFCC_TIER=VIP][Pridáva všetkých 34 do zoznamu "VIP" v Brevo][Spúšťa šablónu uvítacieho emailu VIP pre každého]
Hotovo:- 34 zákazníkov pridaných do zoznamu Brevo "VIP"- VIP uvítacia sekvencia spustená pre všetkých 34- Atribút SFCC_TIER aktualizovaný na "VIP"- 55 bolo už členom VIP (preskočené)Ďalšie kroky
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