Integrácia Salesforce Commerce Cloud + Brevo

Salesforce Commerce Cloud + Brevo

Prepojte dáta Salesforce Commerce Cloud (SFCC) storefront s platformou zapojenia Brevo cez MCP. Synchronizujte zákazníkov, sledujte udalosti životného cyklu objednávok, retargetujte na základe správania pri prehliadaní a spúšťajte podnikové multi-kanálové kampane.

Použité MCP servery

ServerBalík/URLAutentifikáciaÚčel
Salesforce MCP@anthropic/salesforce-mcpOAuth (Connected App)Záznamy zákazníkov, dáta objednávok, katalóg produktov, vlastné objekty
Brevo MCPmcp.brevo.com/v1/brevo/mcpTokenKontakty, e-mailové kampane, SMS, WhatsApp, sledovanie udalostí, obchody

Tip

MCP server Salesforce poskytuje prístup k štandardným a vlastným objektom cez SOQL. Spárujte ho s Brevo MCP, aby ste premenili obchodné udalosti SFCC na real-time zapojenie cez email, SMS a WhatsApp.

Nastavenie

Krok 1: Nakonfigurujte Connected App Salesforce

  1. V nastaveniach Salesforce vytvorte Connected App s povoleným OAuth
  2. Udeľte oprávnenia: api, refresh_token, offline_access
  3. Poznačte si Consumer Key a Consumer Secret

Krok 2: Pripojte oba MCP servery

{
"mcpServers": {
"brevo": {
"command": "npx",
"args": [
"mcp-remote",
"https://mcp.brevo.com/v1/brevo/mcp",
"--header",
"Authorization: Bearer ${BREVO_MCP_TOKEN}"
],
"env": {
"BREVO_MCP_TOKEN": "your-brevo-mcp-token"
}
},
"salesforce": {
"command": "npx",
"args": ["-y", "@anthropic/salesforce-mcp"],
"env": {
"SALESFORCE_INSTANCE_URL": "https://your-instance.salesforce.com",
"SALESFORCE_CLIENT_ID": "your-consumer-key",
"SALESFORCE_CLIENT_SECRET": "your-consumer-secret"
}
}
}
}

Krok 3: Overenie pripojenia

Opýtajte sa Claude:

> Dotaz na Salesforce pre posledných 5 objednávok
> Koľko kontaktov mám v Brevo?

Prípad použitia 1: Agent synchronizácie zákazníkov

Synchronizujte profily zákazníkov SFCC do kontaktov Brevo s úplnými obchodnými dátami:

---
name: sfcc-customer-sync
description: Sync Salesforce Commerce Cloud customers to Brevo with order history
version: 1.0.0
temperature: 0.1
tools:
- salesforce
- brevo_contacts
- brevo_attributes
- brevo_lists
triggers:
- schedule: "0 */4 * * *"
- event: customer_created
- event: order_completed
---
# SFCC Customer Sync Agent
Synchronize customer data from Salesforce Commerce Cloud to Brevo contacts.
## Strategy
1. Query SFCC for customer profiles updated since last sync via SOQL:
`SELECT Id, Email, FirstName, LastName, Phone, CreatedDate FROM Contact WHERE LastModifiedDate > {last_sync}`
2. For each customer, query related order data:
`SELECT TotalAmount, OrderNumber, Status, CreatedDate FROM Order WHERE AccountId = '{account_id}' ORDER BY CreatedDate DESC`
3. Create or update Brevo contact with profile + commerce attributes
4. Segment into Brevo lists based on purchase behavior:
- New registrations → "Welcome Series" list
- Active buyers (order in last 30 days) → "Active Customers" list
- High-value (>$1000 LTV) → "VIP" list
- Lapsed (no order in 90+ days) → "Win-Back" list
## Field Mapping
| SFCC Field | Brevo Attribute |
|-----------|-----------------|
| Email | EMAIL |
| FirstName | FIRSTNAME |
| LastName | LASTNAME |
| Phone | SMS |
| MailingCountry | COUNTRY |
| Account.Name | COMPANY |
| Total Orders (computed) | ORDER_COUNT |
| Total Revenue (computed) | TOTAL_SPENT |
| Last Order Date | LAST_ORDER |
| Customer Tier (custom) | SFCC_TIER |
| Preferred Language | LANGUAGE |
## Rules
- ONLY sync contacts with valid email and marketing consent
- NEVER overwrite Brevo data if SFCC field is null
- ALWAYS validate phone to E.164 format
- Compute ORDER_COUNT and TOTAL_SPENT from order history
- Track events: sfcc_sync_success, sfcc_sync_error

Prípad použitia 2: Agent kampaní životného cyklu objednávok

Spúšťajte multi-kanálové kampane na základe zmien stavu objednávky SFCC:

---
name: sfcc-order-lifecycle
description: Orchestrate engagement campaigns based on SFCC order lifecycle events
version: 1.0.0
temperature: 0.3
tools:
- salesforce
- brevo_contacts
- brevo_email_campaign_management
- brevo_templates
- brevo_sms_campaigns
triggers:
- event: order_placed
- event: order_shipped
- event: order_delivered
- event: order_cancelled
- event: order_refunded
---
# Order Lifecycle Campaign Agent
Monitor SFCC order status transitions and trigger the appropriate engagement in Brevo.
## Sequence Logic
### Order Placed
1. Immediate: Transactional order confirmation email
2. +2 hours: SMS with order number and estimated delivery
3. Track event: order_placed with order value
### Order Shipped
1. Immediate: Shipping confirmation with tracking link
2. +1 day: SMS with tracking update
3. Track event: order_shipped
### Order Delivered
1. +2 days: Product review request email
2. +7 days: Cross-sell recommendations based on purchased category
3. +14 days: Replenishment reminder (if consumable product)
4. +30 days: Loyalty program invitation (if order > $100)
### Order Cancelled
1. Immediate: Cancellation confirmation email
2. +1 day: "Still looking?" email with similar products
3. Track event: order_cancelled with reason
### Order Refunded
1. Immediate: Refund confirmation with timeline
2. +3 days: Feedback survey
3. +7 days: Win-back offer (10% discount)
4. Track event: order_refunded with amount
## Rules
- ALWAYS check current order status before sending (avoid stale triggers)
- NEVER send marketing messages for cancelled/refunded orders until feedback step
- Personalize with: customer name, order number, product names, tracking URL
- Respect channel preferences: check SMS and WhatsApp opt-in before sending
- Multi-language: use LANGUAGE attribute to select correct template

Prípad použitia 3: Agent behaviorálneho retargetingu

Používajte dáta prehliadania a košíka SFCC na spúšťanie retargetingu cez Brevo:

---
name: sfcc-behavioral-retarget
description: Retarget SFCC visitors based on browse and cart behavior via Brevo
version: 1.0.0
temperature: 0.2
tools:
- salesforce
- brevo_contacts
- brevo_email_campaign_management
- brevo_templates
- brevo_sms_campaigns
triggers:
- event: cart_abandoned
conditions:
- cart_value: "> 50"
- time_since_activity: "> 1h"
- event: product_viewed
conditions:
- view_count: "> 3"
---
# Behavioral Retargeting Agent
Use SFCC commerce events to trigger targeted recovery and engagement sequences in Brevo.
## Abandoned Cart Recovery
1. **+1 hour**: Reminder email with cart contents, product images, and checkout link
2. **+24 hours**: If no open → SMS with short link to cart
3. **+48 hours**: If no recovery → Email with 10% discount code
4. **+72 hours**: If cart > $200 → WhatsApp with personal message from support
## Browse Abandonment (3+ views, no cart)
1. **+4 hours**: "Still browsing?" email with viewed products
2. **+48 hours**: Related products email based on viewed categories
3. **+7 days**: Category sale notification if products go on promotion
## Product Data to Include
| SFCC Data | Email Usage |
|-----------|------------|
| Product Name | Hero text, subject line |
| Product Image URL | Email hero image |
| Product Price | Price display |
| Category | Cross-sell matching |
| Inventory Status | Urgency messaging ("Only 3 left") |
| Cart Total | Value display, discount threshold |
| Checkout URL | CTA button link |
## Rules
- NEVER send to customers who already completed checkout
- ALWAYS check cart/order status before each step in sequence
- Maximum 4 touchpoints per abandoned cart
- Respect opt-out preferences per channel (email, SMS, WhatsApp)
- Do not retarget if customer has made a purchase in last 48 hours

Príklad: Orchestrácia v prirodzenom jazyku

Vy: "Nájdi všetkých zákazníkov SFCC, ktorí minulý mesiac uskutočnili objednávky
nad $200, ale nie sú v mojom zozname Brevo VIP. Pridaj ich a spusti
VIP uvítaciu sekvenciu."
Claude: Dopytujem Salesforce Commerce Cloud na objednávky s vysokou hodnotou...
[Používa salesforce MCP so SOQL: SELECT Account.Email, SUM(TotalAmount)
FROM Order WHERE CreatedDate = LAST_MONTH GROUP BY Account.Email
HAVING SUM(TotalAmount) > 200]
Nájdených 89 zákazníkov s objednávkami $200+ minulý mesiac.
Kontrolujem členstvo v zozname Brevo VIP...
[Používa brevo_contacts na kontrolu členstva v zozname pre každého]
34 zákazníkov ešte nie je v zozname VIP. Spracovávam...
[Aktualizuje 34 kontaktov s SFCC_TIER=VIP]
[Pridáva všetkých 34 do zoznamu "VIP" v Brevo]
[Spúšťa šablónu uvítacieho emailu VIP pre každého]
Hotovo:
- 34 zákazníkov pridaných do zoznamu Brevo "VIP"
- VIP uvítacia sekvencia spustená pre všetkých 34
- Atribút SFCC_TIER aktualizovaný na "VIP"
- 55 bolo už členom VIP (preskočené)

Ďalšie kroky

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