The 17 Best Email Marketing Fournisseurs in 2026: Complete Comparison Guide
Compare the top email marketing fournisseurs with detailed reviews of fonctionnalités, pricing, délivrabilité, and automatisation. Find the best platform pour votre entreprise needs.
Choosing the right email marketing provider is l’un des most impactful decisions for your marketing stratégie. With email generating an average ROI of $36 for every $1 spent, the platform you choose directly affects your revenus potential.
After extensive testing of 40+ plateformes, we have identified the 17 best email marketing fournisseurs for 2026. This guide provides detailed comparisons of fonctionnalités, pricing, délivrabilité rates, and ideal use cases to help you make an informed decision.
Quick Verdict: Top 5 Email Marketing Fournisseurs
| Provider | Best For | Starting Price | Free Plan | Rating |
|---|---|---|---|---|
| Brevo | Overall value and multi-channel | $9/mo | 300 emails/day | 9.5/10 |
| Mailchimp | Beginners and small lists | $13/mo | 500 contacts | 8.5/10 |
| Klaviyo | E-commerce stores | $20/mo | 250 contacts | 9.0/10 |
| ConvertKit | Content creators | $15/mo | 1,000 abonnés | 8.5/10 |
| ActiveCampaign | Advanced automatisation | $15/mo | 14-day trial | 9.0/10 |
What to Look for in an Email Marketing Provider
Before diving into individual reviews, understanding the key evaluation criteria helps you make the right choice for your specific needs.
Essential Fonctionnalités to Evaluate
1. Email Builder and Templates
- Glisser-déposer editor quality
- Template library size and variety
- HTML customization options
- Mobile responsiveness
- Brand kit and asset management
2. List Management and Segmentation
- Contact organization capabilities
- Segmentation flexibility
- Tag and custom field support
- Duplicate handling
- List hygiene tools
3. Automatisation Capabilities
- Visual workflow builder
- Pre-built automatisation templates
- Trigger variety and complexity
- Conditional logic support
- Multi-step sequences
4. Délivrabilité
- Inbox placement rates
- Authentication support (SPF, DKIM, DMARC)
- Dedicated IP options
- Spam testing tools
- Sender reputation management
5. Analyses and Reporting
- Real-time tracking
- A/B testing capabilities
- Revenus attribution
- Click and heat maps
- Custom report builders
6. Intégrations
- E-commerce platform connections
- CRM intégrations
- Third-party app ecosystem
- API quality and documentation
- Native vs. Zapier intégrations
7. Pricing Model
- Contact-based vs. email-based pricing
- Feature limitations by tier
- Overage charges
- Contract requirements
- Scaling costs
Multi-Channel Capabilities
Modern email marketing extends beyond email. Evaluate fournisseurs based on:
| Channel | Importance | Top Fournisseurs |
|---|---|---|
| SMS Marketing | High | Brevo, Klaviyo, Omnisend |
| Growing | Brevo, MessageBird | |
| Push Notifications | Medium | Brevo, Pushowl |
| Live Chat | Medium | HubSpot, Intercom |
| Social Retargeting | Medium | Mailchimp, Klaviyo |
Detailed Provider Reviews
1. Brevo (Formerly Sendinblue)
Best for: Multi-channel marketing with excellent value
Brevo has emerged as l’un des most comprehensive marketing plateformes, offering email, SMS, WhatsApp, and automatisation marketing at competitive prices. Their per-email pricing model makes it particularly attractive for entreprises with large contact lists.
Key Fonctionnalités:
- Unlimited contacts on all plans
- Email, SMS, and WhatsApp marketing
- Visual automatisation builder
- Transactional emails included
- CRM functionality built-in
- Landing page builder
- Facebook ads intégration
Email Builder: Brevo’s glisser-déposer editor is intuitive and powerful. The template library includes 60+ responsive designs, and the AI-powered content assistant helps optimize lignes d’objet and copy.
Automatisation: The visual workflow builder supports complex multi-channel automatisations. Vous pouvez combine email, SMS, and WhatsApp in single workflows with conditional branching, time delays, and A/B testing.
Délivrabilité: Brevo maintains 99%+ délivrabilité with dedicated IP options starting au Business plan. They provide full authentication support and spam testing tools.
Pricing:
| Plan | Price | Emails/Month | Key Fonctionnalités |
|---|---|---|---|
| Free | $0 | 300/day | Unlimited contacts, basic fonctionnalités |
| Starter | $9/mo | 5,000 | No daily sending limit |
| Business | $18/mo | 5,000 | Marketing automatisation, A/B testing |
| Enterprise | Custom | Unlimited | Dedicated IP, priority support |
Pros:
- Unlimited contacts on all plans (pay par email, not par contact)
- Native SMS and WhatsApp intégration
- Excellent email transactionnel handling
- Competitive pricing à grande échelle
- Strong délivrabilité rates
Cons:
- Learning curve for advanced fonctionnalités
- Interface less polished than Mailchimp
- Limited pre-built automatisation templates
Verdict: Brevo offers the best value for entreprises needing multi-channel marketing. The per-email pricing model benefits entreprises with large but less frequently engaged lists.
2. Mailchimp
Best for: Beginners and petites entrepriseses pour commencer
Mailchimp remains le plus recognized name in email marketing. Their user-friendly interface and extensive template library make it easy for beginners to create professional campagnes.
Key Fonctionnalités:
- Intuitive glisser-déposer builder
- 100+ templates d’email
- Creative Assistant (AI-powered design)
- Website builder included
- Social media posting
- Basic CRM functionality
- Content optimizer
Email Builder: Mailchimp’s editor is among the easiest to use. The Creative Assistant generates branded designs automatically, and the Content Optimizer provides real-time feedback on your campagnes.
Automatisation: Parcours clients are available on paid plans, with pre-built workflows for common scenarios. The visual builder is straightforward but less flexible than competitors for complex sequences.
Délivrabilité: Mailchimp maintains solid délivrabilité with automatic authentication setup and conformité monitoring. Cependant, shared IP pools on lower tiers can affect inbox placement.
Pricing:
| Plan | Price | Contacts | Emails/Month |
|---|---|---|---|
| Free | $0 | 500 | 1,000 |
| Essentials | $13/mo | 500 | 5,000 |
| Standard | $20/mo | 500 | 6,000 |
| Premium | $350/mo | 10,000 | 150,000 |
Note: Prices increase with contact count
Pros:
- Extremely user-friendly interface
- Excellent template library
- Website builder included
- Strong brand recognition
- Good for simple campagnes
Cons:
- Contact-based pricing becomes expensive
- Counts unsubscribed contacts toward limits
- Limited SMS (US only)
- No WhatsApp intégration
- Advanced fonctionnalités require higher tiers
Verdict: Mailchimp is ideal for beginners with small lists who prioritize ease of use over advanced fonctionnalités. Costs escalate quickly as lists grow.
3. Klaviyo
Best for: E-commerce stores seeking revenus growth
Klaviyo is purpose-built pour le e-commerce, with deep intégrations for Shopify, WooCommerce, and other plateformes. Their predictive analyses and revenus attribution make it easy to measure marketing impact.
Key Fonctionnalités:
- Deep e-commerce intégrations
- Predictive analyses
- Revenus attribution
- Product recommendations
- SMS marketing
- Customer lifetime value predictions
- Benchmark data
Email Builder: Klaviyo’s builder includes dynamic product feeds, personalized recommendations, and conditional content blocks. Templates are e-commerce focused with built-in product carousels.
Automatisation: Pre-built flows for paniers abandonnés, welcome series, post-achat, and win-back campagnes. The workflow builder is highly sophisticated with extensive trigger options.
Délivrabilité: Excellent délivrabilité with smart sending fonctionnalités that optimize send times and manage list health automatically. Dedicated IPs available on higher tiers.
Pricing:
| Plan | Contacts | Price | SMS Credits |
|---|---|---|---|
| Free | 250 | $0 | 150 SMS/mo |
| 251-500 | $20/mo | Add-on | |
| 1,000 | $30/mo | Add-on | |
| 5,000 | $100/mo | Add-on | |
| 10,000 | $150/mo | Add-on |
Pros:
- E-commerce-specific fonctionnalités
- Predictive analyses
- Strong revenus attribution
- Pre-built automatisation flows
- Excellent Shopify intégration
Cons:
- Expensive compared to alternatives
- E-commerce focused (less suitable for others)
- Learning curve for full utilization
- SMS costs extra
Verdict: Klaviyo is the premium choice pour le e-commerce stores willing to invest in sophisticated automatisation marketing. The ROI often justifies the higher cost.
4. ConvertKit
Best for: Content creators and digital product sellers
ConvertKit is designed specifically for creators, bloggers, and online course instructors. The focus on simplicity and creator-specific fonctionnalités sets it apart.
Key Fonctionnalités:
- Creator-focused design
- Visual automatisation builder
- Subscriber tagging system
- Landing page builder
- Commerce fonctionnalités for digital products
- Newsletter monetization tools
- Sponsor network
Email Builder: ConvertKit favors plain-text styled emails that feel personal, though they do offer visual templates. The focus is on content over design.
Automatisation: Visual Automatisations make it easy to create complex sequences based on subscriber actions. The tag-based system is flexible for managing diverse audiences.
Délivrabilité: ConvertKit maintains strong délivrabilité with automatic list cleaning and engagement-based sending reputation management.
Pricing:
| Plan | Price | Abonnés | Key Fonctionnalités |
|---|---|---|---|
| Free | $0 | 1,000 | Basic fonctionnalités, limited |
| Creator | $15/mo | 300 | Automatisation, intégrations |
| Creator | $29/mo | 1,000 | Full fonctionnalités |
| Creator Pro | $59/mo | 1,000 | Scoring, reporting |
Pros:
- Perfect for content creators
- Generous free tier (1,000 abonnés)
- Simple, clean interface
- Built-in commerce fonctionnalités
- Creator Network for growth
Cons:
- Limited templates d’email
- Basic analyses
- No SMS or multi-channel
- Less suitable pour le e-commerce stores
Verdict: ConvertKit is the best choice for creators, bloggers, and course sellers who prioritize simplicity and subscriber management over design complexity.
5. ActiveCampaign
Best for: Advanced automatisation and CRM intégration
ActiveCampaign offers the le plus puissant automatisation capabilities dans le mid-market segment. Their combined email marketing and CRM makes it ideal for sales-driven organizations.
Key Fonctionnalités:
- Advanced automatisation builder
- Built-in CRM
- Lead scoring
- Site tracking
- Conditional content
- Machine learning predictions
- Sales automatisation
Email Builder: A competent glisser-déposer builder with conditional content blocks that change based on subscriber data. The template library is adequate but not exceptional.
Automatisation: ActiveCampaign’s automatisation is industry-leading at this price point. Complex branching, predictive sending, and machine learning optimizations are standard.
Délivrabilité: Strong délivrabilité with predictive sending that optimizes delivery times. Dedicated IPs and DKIM/SPF authentication are fully supported.
Pricing:
| Plan | Price (500 contacts) | Key Fonctionnalités |
|---|---|---|
| Lite | $15/mo | Email marketing, automatisation |
| Plus | $49/mo | CRM, pages d’atterrissage |
| Professional | $79/mo | Predictive sending, attribution |
| Enterprise | $145/mo | Custom reporting, dedicated support |
Pros:
- Most powerful automatisation
- Built-in CRM
- Lead and contact scoring
- Predictive fonctionnalités
- Excellent for B2B
Cons:
- Steeper learning curve
- No free plan
- Interface can feel complex
- Reporting could be more intuitive
Verdict: ActiveCampaign is the choice for entreprises needing sophisticated automatisation and CRM capabilities. The learning curve pays off in marketing efficiency.
6. HubSpot
Best for: Full marketing suite and enterprise needs
HubSpot offers email marketing as part duir comprehensive Marketing Hub. It is best suited for organizations wanting an all-in-one marketing, sales, and service platform.
Key Fonctionnalités:
- Complete marketing suite
- Powerful CRM (free tier available)
- Content management system
- SEO tools
- Social media management
- Ad management
- Reporting and analyses
Email Builder: HubSpot’s glisser-déposer editor is polished with smart content personnalisation. Templates are professional, and the design experience is smooth.
Automatisation: Workflows are powerful and deeply integrated avec le CRM. Vous pouvez automate across marketing, sales, and service touchpoints.
Délivrabilité: Enterprise-grade délivrabilité with dedicated IPs, advanced authentication, and detailed monitoring.
Pricing:
| Plan | Price | Contacts | Fonctionnalités |
|---|---|---|---|
| Free | $0 | 1,000 | Basic email, forms |
| Starter | $18/mo | 1,000 | No HubSpot branding |
| Professional | $800/mo | 2,000 | Full automatisation |
| Enterprise | $3,600/mo | 10,000 | Advanced fonctionnalités |
Pros:
- All-in-one platform
- Powerful free CRM
- Excellent intégrations
- Enterprise-ready
- Strong support and training
Cons:
- Expensive for email marketing alone
- Steep price jumps between tiers
- Can be overkill for simple needs
- Complex pricing structure
Verdict: HubSpot makes sense lorsque vous need a full marketing suite. For email marketing alone, it is overpriced compared to specialized tools.
7. GetResponse
Best for: Webinar-integrated marketing
GetResponse combines email marketing with webinar hosting, making it unique for entreprises that rely on online events for génération de leads.
Key Fonctionnalités:
- Email marketing
- Webinar hosting (jusqu’à 1,000 attendees)
- Marketing automatisation
- Landing pages
- Website builder
- Conversion funnels
- E-commerce tools
Email Builder: A modern glisser-déposer editor with AI-powered design suggestions. The template library includes 200+ designs optimized for various industries.
Automatisation: Visual automatisation builder with pre-built templates for nurturing de leads, sales, and engagement. Webinar attendance can trigger automated sequences.
Délivrabilité: Solid délivrabilité with automatic bounce handling and list hygiene. Dedicated IPs available on higher tiers.
Pricing:
| Plan | Price (1,000 contacts) | Key Fonctionnalités |
|---|---|---|
| Free | $0 | 500 contacts, basics |
| Email Marketing | $19/mo | Autoresponders, AI |
| Automatisation marketing | $59/mo | Workflows, webinars |
| E-commerce Marketing | $119/mo | E-commerce fonctionnalités |
Pros:
- Integrated webinar hosting
- Comprehensive feature set
- Competitive pricing
- Good automatisation
- E-commerce capabilities
Cons:
- Webinar quality not best-in-class
- Interface feels dated
- Support response times vary
- Some fonctionnalités lack depth
Verdict: GetResponse is ideal for entreprises running webinars as part duir marketing stratégie. The all-in-one approach provides good value.
8. Constant Contact
Best for: Local entreprises and nonprofits
Constant Contact has served petites entrepriseses for decades, offering straightforward email marketing with excellent customer support.
Key Fonctionnalités:
- Easy créateur d’emails
- Event management
- Social media tools
- Basic automatisation
- List management
- Surveys and polls
- E-commerce intégration
Email Builder: A simple glisser-déposer editor with hundreds of templates. The interface prioritizes ease of use over advanced fonctionnalités.
Automatisation: Basic automatisation with triggered emails for welcome, birthday, and anniversary campagnes. The workflow builder is limited compared to competitors.
Délivrabilité: Strong délivrabilité with proactive conformité monitoring and abuse prevention.
Pricing:
| Plan | Price (500 contacts) | Key Fonctionnalités |
|---|---|---|
| Lite | $12/mo | Basic email, templates |
| Standard | $35/mo | Automatisation, scheduling |
| Premium | $80/mo | Advanced fonctionnalités |
Pros:
- Very easy to use
- Excellent phone support
- Event management tools
- Nonprofit discounts
- High délivrabilité
Cons:
- Limited automatisation
- Expensive for fonctionnalités offered
- Interface feels dated
- Basic reporting
Verdict: Constant Contact is best for local entreprises and nonprofits who prioritize support and simplicity over advanced fonctionnalités.
9. AWeber
Best for: Reliable email delivery and simplicity
AWeber is a veteran email marketing platform known for reliability and straightforward functionality. It is particularly popular with petites entrepriseses and solopreneurs.
Key Fonctionnalités:
- Glisser-déposer builder
- 600+ templates d’email
- Landing pages
- Web push notifications
- Basic automatisation
- Canva intégration
- Stock image library
Email Builder: A simple but effective builder with smart designer that creates templates from your website. The template library is extensive.
Automatisation: Campagnes (autorépondeurs) handle sequential emails, while basic automatisation covers triggers and tags. Less sophisticated than competitors.
Délivrabilité: AWeber maintains strong délivrabilité with dedicated délivrabilité specialists and proactive monitoring.
Pricing:
| Plan | Price | Abonnés | Fonctionnalités |
|---|---|---|---|
| Free | $0 | 500 | 3,000 emails/mo |
| Lite | $15/mo | 500 | Unlimited emails |
| Plus | $30/mo | 500 | Full fonctionnalités |
| Unlimited | $899/mo | Unlimited | Enterprise |
Pros:
- Very reliable platform
- Extensive template library
- Good délivrabilité
- Easy to learn
- Responsive support
Cons:
- Basic automatisation
- Interface feels dated
- Limited advanced fonctionnalités
- Pricing not competitive à grande échelle
Verdict: AWeber works well for entreprises wanting simplicity and reliability without needing sophisticated automatisation.
10. MailerLite
Best for: Budget-conscious entreprises needing modern fonctionnalités
MailerLite offers a generous free tier and competitive pricing with a modern, clean interface. It balances fonctionnalités and affordability effectively.
Key Fonctionnalités:
- Modern glisser-déposer editor
- Landing pages and websites
- Pop-ups and forms
- Automatisation workflows
- Digital product sales
- Newsletter monetization
- Surveys
Email Builder: L’un des cleanest, most intuitive editors available. Three builder options (glisser-déposer, rich text, HTML) accommodate different needs.
Automatisation: Visual workflow builder covers common sequences effectively. Conditional branching and multi-trigger workflows are supported.
Délivrabilité: Good délivrabilité with automatic list cleaning and spam testing. Manual account verification helps maintain platform reputation.
Pricing:
| Plan | Price (500 abonnés) | Key Fonctionnalités |
|---|---|---|
| Free | $0 | 1,000 abonnés, 12,000 emails |
| Growing Business | $10/mo | Unlimited emails, auto resend |
| Advanced | $20/mo | Facebook intégration, AI |
| Enterprise | Custom | Dedicated support |
Pros:
- Excellent free tier
- Modern, clean interface
- Competitive pricing
- Good feature set
- Sell digital products
Cons:
- Strict approval process
- Limited SMS intégration
- Smaller intégration ecosystem
- Support can be slow
Verdict: MailerLite offers the best value pour les petites entrepriseses and creators wanting modern fonctionnalités without high costs.
11. Omnisend
Best for: E-commerce omnichannel marketing
Omnisend focuses exclusively on e-commerce, providing deep platform intégrations and multi-channel marketing capabilities.
Key Fonctionnalités:
- E-commerce focused
- Pre-built automatisation workflows
- SMS marketing
- Push notifications
- Product picker
- Discount codes
- Reporting and analyses
Email Builder: E-commerce-optimized builder with product blocks, discount codes, and dynamic recommendations built-in.
Automatisation: Extensive pre-built workflows for panier abandonné, browse abandonment, welcome, post-achat, and réengagement. Easy to customize.
Délivrabilité: Strong délivrabilité with e-commerce-specific optimizations and dedicated IP options.
Pricing:
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Free | $0 | 250 | 500/mo |
| Standard | $16/mo | 500 | 6,000/mo |
| Pro | $59/mo | 500 | Unlimited |
Pros:
- E-commerce specialized
- Pre-built automatisation
- SMS and push included
- Good Shopify intégration
- Competitive pricing
Cons:
- Only pour le e-commerce
- Smaller template library
- Less customization
- Learning curve for advanced fonctionnalités
Verdict: Omnisend is an excellent mid-tier choice pour le e-commerce stores wanting multi-channel marketing without Klaviyo pricing.
12. Campaign Monitor
Best for: Design-focused email marketing
Campaign Monitor emphasizes beautiful design d’email with premium templates and a refined builder experience.
Key Fonctionnalités:
- Premium créateur d’emails
- Stunning templates
- Visual journey designer
- Transactional emails (Engage)
- Analyses and reporting
- Link review
Email Builder: L’un des most polished builders available. Templates are professionally designed, and the editing experience is smooth.
Automatisation: Visual Parcours clients allow for sophisticated automated sequences with conditional branching and multiple paths.
Délivrabilité: Enterprise-grade délivrabilité with dedicated IPs and detailed monitoring.
Pricing:
| Plan | Price (500 contacts) | Key Fonctionnalités |
|---|---|---|
| Lite | $12/mo | Basic campagnes |
| Essentials | $29/mo | Automatisation, analyses |
| Premier | $159/mo | Advanced optimization |
Pros:
- Beautiful templates
- Polished interface
- Good automatisation
- Strong délivrabilité
- Agency-friendly
Cons:
- Expensive
- Limited free options
- Fewer intégrations
- Basic CRM fonctionnalités
Verdict: Campaign Monitor suits agencies and brands prioritizing design quality and willing to pay premium prices.
13. Drip
Best for: E-commerce personnalisation
Drip positions itself as an ECRM (e-commerce CRM), focusing on customer behavior tracking and personalized marketing.
Key Fonctionnalités:
- Customer behavior tracking
- Personnalisation engine
- Visual workflow builder
- Revenus attribution
- Pre-built playbooks
- SMS marketing
Email Builder: Clean builder with personnalisation blocks and dynamic content. Templates are designed pour le e-commerce use cases.
Automatisation: Behavior-triggered workflows with extensive customization. Pre-built playbooks accelerate setup.
Délivrabilité: Solid délivrabilité with automatic list management and délivrabilité monitoring.
Pricing:
| Contacts | Price |
|---|---|
| 2,500 | $39/mo |
| 5,000 | $89/mo |
| 10,000 | $154/mo |
Pros:
- Deep behavior tracking
- E-commerce focus
- Good personnalisation
- Pre-built playbooks
- Visual builder
Cons:
- Expensive
- Only pour le e-commerce
- No free plan
- Limited non-e-commerce fonctionnalités
Verdict: Drip is a solid Klaviyo alternative pour le e-commerce stores wanting sophisticated personnalisation at a slightly lower price.
14. Moosend
Best for: Affordable automatisation with good fonctionnalités
Moosend offers competitive pricing with a surprisingly robust feature set, making it attractive for budget-conscious entreprises.
Key Fonctionnalités:
- Glisser-déposer editor
- Marketing automatisation
- Landing pages
- Transactional emails
- Real-time analyses
- Personnalisation
Email Builder: A capable builder with modern templates and countdown timers. The interface is clean and intuitive.
Automatisation: Visual workflow builder with pre-built automatisation recipes. Supports conditional logic and multiple triggers.
Délivrabilité: Good délivrabilité with dedicated IPs available and spam testing tools.
Pricing:
| Plan | Price (500 abonnés) | Fonctionnalités |
|---|---|---|
| Free Trial | $0 (30 days) | Full fonctionnalités |
| Pro | $9/mo | Unlimited emails |
| Enterprise | Custom | Dedicated IP |
Pros:
- Very affordable
- Good automatisation
- Transactional emails included
- Modern interface
- Responsive support
Cons:
- Smaller brand
- Fewer intégrations
- Limited advanced fonctionnalités
- Template library could improve
Verdict: Moosend offers excellent value for entreprises wanting solid email marketing and automatisation without high costs.
15. Sender
Best for: Maximum value on a minimal budget
Sender provides generous free limits and low pricing, making it ideal pour les petites entrepriseses with tight budgets.
Key Fonctionnalités:
- Glisser-déposer builder
- SMS marketing
- Pop-ups and forms
- Basic automatisation
- Analyses
- E-commerce intégration
Email Builder: A simple, effective builder with responsive templates. Covers basics well without overwhelming complexity.
Automatisation: Basic automatisation sequences for common scenarios. Less sophisticated than competitors but functional.
Délivrabilité: Decent délivrabilité with standard authentication support.
Pricing:
| Plan | Price | Abonnés | Emails |
|---|---|---|---|
| Free | $0 | 2,500 | 15,000/mo |
| Standard | $8/mo | 2,500 | 30,000/mo |
| Professional | $29/mo | 2,500 | Unlimited |
Pros:
- Generous free tier
- Very affordable
- SMS included
- Simple interface
- E-commerce fonctionnalités
Cons:
- Basic fonctionnalités
- Limited automatisation
- Smaller ecosystem
- Support limitations
Verdict: Sender is the best choice for entreprises prioritizing cost over advanced fonctionnalités.
16. Benchmark Email
Best for: Simple email marketing with good internationalization
Benchmark Email serves entreprises worldwide with multi-language support and straightforward email marketing tools.
Key Fonctionnalités:
- Glisser-déposer builder
- 200+ templates
- Basic automatisation
- Landing pages
- Polls and surveys
- Photo editing
Email Builder: A user-friendly builder with inline editing and stock photo library. Templates cover various industries.
Automatisation: Pro plans include automatisation with triggers for engagement events. Capabilities are modest but functional.
Délivrabilité: Good délivrabilité with proactive monitoring and list verification tools.
Pricing:
| Plan | Price (500 contacts) | Fonctionnalités |
|---|---|---|
| Free | $0 | 250 emails/mo |
| Lite | $13/mo | Basic fonctionnalités |
| Pro | $23/mo | Automatisation, pages d’atterrissage |
Pros:
- Multi-language support
- Easy to use
- Good templates
- Photo editing built-in
- Reliable platform
Cons:
- Basic automatisation
- Limited intégrations
- Fonctionnalités not differentiated
- Pricing not competitive
Verdict: Benchmark Email works for international entreprises wanting simple, reliable email marketing.
17. Mailjet
Best for: Transactional and marketing email combination
Mailjet, now part of Sinch, excels at combining marketing campagnes with email transactionnel delivery.
Key Fonctionnalités:
- Marketing and transactional
- Real-time collaboration
- Template language
- SMS marketing
- API and SMTP relay
- A/B testing
Email Builder: Passport builder enables real-time collaboration with multiple editors. Templates are clean and modern.
Automatisation: Basic automatisation scenarios for common triggers. Not as sophisticated as dedicated marketing plateformes.
Délivrabilité: Strong délivrabilité infrastructure designed for high-volume sending.
Pricing:
| Plan | Price | Emails/Month | Fonctionnalités |
|---|---|---|---|
| Free | $0 | 6,000 | 200/day limit |
| Essential | $17/mo | 15,000 | No daily limit |
| Premium | $27/mo | 15,000 | Automatisation, segmentation |
Pros:
- Excellent for developers
- Real-time collaboration
- Good API
- Transactional expertise
- Competitive pricing
Cons:
- Basic automatisation marketing
- Limited advanced fonctionnalités
- Interface could improve
- Smaller marketing focus
Verdict: Mailjet suits developer-focused teams needing both transactional and marketing email with strong délivrabilité.
Pricing Comparison Table
| Provider | Free Plan | Starting Price | Pricing Model | Best Value Tier |
|---|---|---|---|---|
| Brevo | 300 emails/day | $9/mo | Per email | Business $18/mo |
| Mailchimp | 500 contacts | $13/mo | Per contact | Standard $20/mo |
| Klaviyo | 250 contacts | $20/mo | Per contact | 5,000 contacts |
| ConvertKit | 1,000 abonnés | $15/mo | Per subscriber | Creator $29/mo |
| ActiveCampaign | 14-day trial | $15/mo | Per contact | Plus $49/mo |
| HubSpot | 1,000 contacts | $18/mo | Per contact | Starter $18/mo |
| GetResponse | 500 contacts | $19/mo | Per contact | Automatisation $59/mo |
| Constant Contact | Trial only | $12/mo | Per contact | Standard $35/mo |
| AWeber | 500 abonnés | $15/mo | Per subscriber | Plus $30/mo |
| MailerLite | 1,000 abonnés | $10/mo | Per subscriber | Growing $10/mo |
| Omnisend | 250 contacts | $16/mo | Per contact | Pro $59/mo |
| Campaign Monitor | Trial only | $12/mo | Per contact | Essentials $29/mo |
| Drip | Trial only | $39/mo | Per contact | 2,500 $39/mo |
| Moosend | 30-day trial | $9/mo | Per subscriber | Pro $9/mo |
| Sender | 2,500 abonnés | $8/mo | Per subscriber | Standard $8/mo |
| Benchmark | 250 emails/mo | $13/mo | Per contact | Pro $23/mo |
| Mailjet | 6,000 emails/mo | $17/mo | Per email | Premium $27/mo |
Best Email Marketing Provider by Use Case
Best for Petites entreprises: Brevo
Why: Per-email pricing means vous pouvez have unlimited contacts without paying more. The free tier (300 emails/day) is sufficient for many petites entrepriseses, and scaling is affordable.
Runner-up: MailerLite (generous free tier, modern interface)
Best for E-commerce: Klaviyo
Why: Purpose-built pour le e-commerce with deep platform intégrations, predictive analyses, and revenus attribution. The ROI typically justifies the higher cost.
Runner-up: Omnisend (similar fonctionnalités, lower pricing)
Best for Content Creators: ConvertKit
Why: Designed specifically for creators with tag-based subscriber management, digital product sales, and newsletter monetization built-in.
Runner-up: MailerLite (good free tier, simple interface)
Best for Enterprise: HubSpot
Why: Enterprise-grade fonctionnalités with comprehensive marketing, sales, and service tools. Intégration depth and support quality match large organization needs.
Runner-up: ActiveCampaign (powerful automatisation, lower cost)
Best for Agencies: Campaign Monitor
Why: Premium templates, polished interface, and client management fonctionnalités serve agency workflows well.
Runner-up: Mailchimp (brand recognition, ease of client onboarding)
Best for Budget-Conscious: Sender
Why: Le plus generous free tier (2,500 abonnés, 15,000 emails) and lowest paid pricing while still offering essential fonctionnalités.
Runner-up: MailerLite (1,000 free abonnés, modern fonctionnalités)
Best for Multi-Channel Marketing: Brevo
Why: Native email, SMS, and WhatsApp in one platform with unified automatisation. No need for separate tools or complex intégrations.
Runner-up: Klaviyo (email + SMS, e-commerce focused)
Best for Automatisation: ActiveCampaign
Why: Le plus sophisticated automatisation builder dans le mid-market segment with CRM intégration, predictive fonctionnalités, and machine learning.
Runner-up: Klaviyo (e-commerce-specific automatisation excellence)
The Tajo Advantage: Brevo + Shopify Intégration
For Shopify store owners, choosing Brevo becomes even plus puissant with Tajo’s enhanced intégration. While Brevo’s native Shopify connection has limitations, Tajo bridges the gap with:
Complete Data Synchronization
- Full customer sync - All Shopify clients automatically sync to Brevo
- Order history - Complete purchase data for segmentation
- Product catalog - Real-time inventory and product data
- Customer events - Browse behavior, cart activity, purchases
E-commerce Automatisation Triggers
- Abandoned cart - Trigger multi-channel recovery sequences
- Browse abandonment - Reach shoppers who viewed but did not buy
- Post-purchase - Automated thank you, review, and cross-sell flows
- Customer milestones - Birthday, anniversary, and fidélité tier triggers
Built-in Programmes de fidélité
- Points and rewards - No additional tools required
- Tier-based programs - VIP customer management
- Automated communications - Fidélité-triggered emails and SMS
- Integrated analyses - Track programme de fidélité ROI
Multi-Channel Orchestration
Combine Brevo’s email, SMS, and WhatsApp with Tajo’s Shopify data for:
- Abandoned cart recovery across all channels
- VIP customer nurturing
- Product launch campagnes
- Win-back sequences
- Seasonal promotions
Why This Combination Wins
| Capability | Brevo Alone | Brevo + Tajo | Competitors |
|---|---|---|---|
| Unlimited contacts | Yes | Yes | Varies |
| WhatsApp marketing | Yes | Yes | Rarely |
| SMS (global) | Yes | Yes | Limited |
| Deep Shopify data | Basic | Complete | Varies |
| Fidélité programs | No | Yes | Extra cost |
| Per-email pricing | Yes | Yes | No |
How We Tested
Our evaluation methodology ensures comprehensive, unbiased assessments:
Testing Process
- Account Creation - Signed up for each platform, tested onboarding
- Feature Exploration - Used every major feature hands-on
- Email Creation - Built campagnes using each platform’s editor
- Automatisation Testing - Created complex workflows, tested triggers
- Délivrabilité Testing - Sent to test accounts across major fournisseurs
- Intégration Testing - Connected to Shopify, WordPress, and common tools
- Support Evaluation - Contacted support with technical questions
- Price Analysis - Calculated costs at various list sizes
Evaluation Criteria
| Criterion | Weight | What We Measured |
|---|---|---|
| Fonctionnalités | 25% | Capabilities, depth, uniqueness |
| Ease of Use | 20% | Learning curve, interface quality |
| Pricing | 20% | Value, transparency, scaling costs |
| Délivrabilité | 15% | Inbox placement, reputation tools |
| Automatisation | 10% | Builder quality, trigger variety |
| Intégrations | 5% | Ecosystem, API quality |
| Support | 5% | Response time, quality, channels |
Testing Period
All plateformes were tested over 60 days with active campagnes, automatisation workflows, and real subscriber interactions.
Questions fréquemment posées
Qu’est-ce que the best free email marketing provider?
Brevo offers the best free plan for most users with 300 emails par jour and unlimited contacts. MailerLite is excellent for those wanting 1,000 abonnés and 12,000 monthly emails. Sender provides le plus generous limits with 2,500 abonnés and 15,000 emails monthly.
Which email marketing platform has the best délivrabilité?
All major fournisseurs maintain good délivrabilité when used correctly. ActiveCampaign, Brevo, and Klaviyo consistently score highest in independent délivrabilité tests. The key factors are proper authentication (SPF, DKIM, DMARC), list hygiene, and engagement-focused sending.
Qu’est-ce que the cheapest email marketing service?
Sender offers the lowest pricing starting at $8/month with generous free limits. MailerLite and Moosend also provide excellent value at $9-10/month starting prices. Brevo offers the best value when considering unlimited contacts with per-email pricing.
Which email marketing tool is best for Shopify?
Klaviyo offers the deepest native Shopify intégration with predictive analyses and revenus attribution. Omnisend provides similar e-commerce fonctionnalités at lower pricing. Brevo with Tajo combines multi-channel marketing with enhanced Shopify data sync and built-in programmes de fidélité, offering the best overall value for growing stores.
How do I choose between per-contact and per-email pricing?
Choose per-email pricing (Brevo, Mailjet) if you have a large list with lower engagement or send infrequently. Choose per-contact pricing (Mailchimp, Klaviyo) if you have a smaller, highly engaged list and send frequently. Per-email pricing typically benefits larger lists and occasional senders.
Is Mailchimp still the best email marketing platform?
Mailchimp remains excellent for beginners en raison de its ease of use and brand recognition. Cependant, competitors now offer better value (Brevo, MailerLite), plus puissant automatisation (ActiveCampaign), and superior e-commerce fonctionnalités (Klaviyo, Omnisend). Mailchimp’s contact-based pricing becomes expensive as lists grow.
Qu’est-ce que the best email marketing platform for beginners?
Mailchimp offers the gentlest learning curve with intuitive design tools. MailerLite combines ease of use with a generous free tier. ConvertKit works well for creators wanting simplicity. All three prioritize user experience over feature complexity.
Can I switch email marketing fournisseurs easily?
Yes, most plateformes allow CSV exports of contacts and provide import tools. Key considerations when switching include:
- Exporting subscriber data and custom fields
- Recreating automatisation workflows
- Updating formulaires d’inscription and intégrations
- Re-authenticating your sending domain
- Running plateformes in parallel during transition
What délivrabilité rate should I expect?
A well-maintained list should achieve 95%+ delivery rates and 85%+ inbox placement rates. Rates below 90% indicate list hygiene issues, content problems, or authentication gaps. Most major fournisseurs maintain platform-wide délivrabilité above 95%.
Do I need SMS and WhatsApp marketing?
Multi-channel campagnes generate 287% higher engagement than single-channel campagnes. SMS excels for time-sensitive messages (ventes flash, shipping updates). WhatsApp is essential for markets where it dominates (Europe, Latin America, Asia). If your clients use these channels, incorporating them will improve results.
Conclusion
The best email marketing provider depends on your specific needs:
- For overall value and multi-channel marketing: Brevo delivers unlimited contacts, SMS, WhatsApp, and competitive pricing
- For e-commerce stores: Klaviyo provides the deepest intégrations and best revenus attribution
- For beginners: Mailchimp or MailerLite offer the easiest onboarding
- For advanced automatisation: ActiveCampaign leads with sophisticated workflows and CRM
- For creators: ConvertKit is purpose-built for newsletters and digital products
- For budget-conscious entreprises: Sender or MailerLite maximize fonctionnalités per dollar
For Shopify store owners, the combination of Brevo with Tajo provides the best overall solution. You get multi-channel marketing capabilities (email, SMS, WhatsApp), per-email pricing thà grande échelles affordably, and enhanced Shopify intégration with built-in programmes de fidélité.
Ready to transform your email marketing? Commencez votre essai gratuit avec Tajo and experience the power of integrated e-commerce marketing.