Integração Salesforce Commerce Cloud + Brevo

{
  "mcpServers": {
    "brevo": {
      "command": "npx",
      "args": [
        "mcp-remote",
        "https://mcp.brevo.com/v1/brevo/mcp",
        "--header",
        "Authorization: Bearer ${BREVO_MCP_TOKEN}"
      ],
      "env": {
        "BREVO_MCP_TOKEN": "your-brevo-mcp-token"
      }
    },
    "salesforce": {
      "command": "npx",
      "args": ["-y", "@anthropic/salesforce-mcp"],
      "env": {
        "SALESFORCE_INSTANCE_URL": "https://your-instance.salesforce.com",
        "SALESFORCE_CLIENT_ID": "your-consumer-key",
        "SALESFORCE_CLIENT_SECRET": "your-consumer-secret"
      }
    }
  }
}

> Query Salesforce for the most recent 5 orders
> How many contacts do I have in Brevo?

---
name: sfcc-customer-sync
description: Sync Salesforce Commerce Cloud customers to Brevo with order history
version: 1.0.0
temperature: 0.1
tools:
  - salesforce
  - brevo_contacts
  - brevo_attributes
  - brevo_lists
triggers:
  - schedule: "0 */4 * * *"
  - event: customer_created
  - event: order_completed
---

# SFCC Customer Sync Agent

Synchronize customer data from Salesforce Commerce Cloud to Brevo contacts.

## Strategy

1. Query SFCC for customer profiles updated since last sync via SOQL:
   `SELECT Id, Email, FirstName, LastName, Phone, CreatedDate FROM Contact WHERE LastModifiedDate > {last_sync}`
2. For each customer, query related order data:
   `SELECT TotalAmount, OrderNumber, Status, CreatedDate FROM Order WHERE AccountId = '{account_id}' ORDER BY CreatedDate DESC`
3. Create or update Brevo contact with profile + commerce attributes
4. Segment into Brevo lists based on purchase behavior:
   - New registrations → "Welcome Series" list
   - Active buyers (order in last 30 days) → "Active Customers" list
   - High-value (>$1000 LTV) → "VIP" list
   - Lapsed (no order in 90+ days) → "Win-Back" list

## Field Mapping

| SFCC Field | Brevo Attribute |
|-----------|-----------------|
| Email | EMAIL |
| FirstName | FIRSTNAME |
| LastName | LASTNAME |
| Phone | SMS |
| MailingCountry | COUNTRY |
| Account.Name | COMPANY |
| Total Orders (computed) | ORDER_COUNT |
| Total Revenue (computed) | TOTAL_SPENT |
| Last Order Date | LAST_ORDER |
| Customer Tier (custom) | SFCC_TIER |
| Preferred Language | LANGUAGE |

## Rules
- ONLY sync contacts with valid email and marketing consent
- NEVER overwrite Brevo data if SFCC field is null
- ALWAYS validate phone to E.164 format
- Compute ORDER_COUNT and TOTAL_SPENT from order history
- Track events: sfcc_sync_success, sfcc_sync_error

---
name: sfcc-order-lifecycle
description: Orchestrate engagement campaigns based on SFCC order lifecycle events
version: 1.0.0
temperature: 0.3
tools:
  - salesforce
  - brevo_contacts
  - brevo_email_campaign_management
  - brevo_templates
  - brevo_sms_campaigns
triggers:
  - event: order_placed
  - event: order_shipped
  - event: order_delivered
  - event: order_cancelled
  - event: order_refunded
---

# Order Lifecycle Campaign Agent

Monitor SFCC order status transitions and trigger the appropriate engagement in Brevo.

## Sequence Logic

### Order Placed
1. Immediate: Transactional order confirmation email
2. +2 hours: SMS with order number and estimated delivery
3. Track event: order_placed with order value

### Order Shipped
1. Immediate: Shipping confirmation with tracking link
2. +1 day: SMS with tracking update
3. Track event: order_shipped

### Order Delivered
1. +2 days: Product review request email
2. +7 days: Cross-sell recommendations based on purchased category
3. +14 days: Replenishment reminder (if consumable product)
4. +30 days: Loyalty program invitation (if order > $100)

### Order Cancelled
1. Immediate: Cancellation confirmation email
2. +1 day: "Still looking?" email with similar products
3. Track event: order_cancelled with reason

### Order Refunded
1. Immediate: Refund confirmation with timeline
2. +3 days: Feedback survey
3. +7 days: Win-back offer (10% discount)
4. Track event: order_refunded with amount

## Rules
- ALWAYS check current order status before sending (avoid stale triggers)
- NEVER send marketing messages for cancelled/refunded orders until feedback step
- Personalize with: customer name, order number, product names, tracking URL
- Respect channel preferences: check SMS and WhatsApp opt-in before sending
- Multi-language: use LANGUAGE attribute to select correct template

---
name: sfcc-behavioral-retarget
description: Retarget SFCC visitors based on browse and cart behavior via Brevo
version: 1.0.0
temperature: 0.2
tools:
  - salesforce
  - brevo_contacts
  - brevo_email_campaign_management
  - brevo_templates
  - brevo_sms_campaigns
triggers:
  - event: cart_abandoned
    conditions:
      - cart_value: "> 50"
      - time_since_activity: "> 1h"
  - event: product_viewed
    conditions:
      - view_count: "> 3"
---

# Behavioral Retargeting Agent

Use SFCC commerce events to trigger targeted recovery and engagement sequences in Brevo.

## Abandoned Cart Recovery

1. **+1 hour**: Reminder email with cart contents, product images, and checkout link
2. **+24 hours**: If no open → SMS with short link to cart
3. **+48 hours**: If no recovery → Email with 10% discount code
4. **+72 hours**: If cart > $200 → WhatsApp with personal message from support

## Browse Abandonment (3+ views, no cart)

1. **+4 hours**: "Still browsing?" email with viewed products
2. **+48 hours**: Related products email based on viewed categories
3. **+7 days**: Category sale notification if products go on promotion

## Product Data to Include

| SFCC Data | Email Usage |
|-----------|------------|
| Product Name | Hero text, subject line |
| Product Image URL | Email hero image |
| Product Price | Price display |
| Category | Cross-sell matching |
| Inventory Status | Urgency messaging ("Only 3 left") |
| Cart Total | Value display, discount threshold |
| Checkout URL | CTA button link |

## Rules
- NEVER send to customers who already completed checkout
- ALWAYS check cart/order status before each step in sequence
- Maximum 4 touchpoints per abandoned cart
- Respect opt-out preferences per channel (email, SMS, WhatsApp)
- Do not retarget if customer has made a purchase in last 48 hours

You: "Find all SFCC customers who placed orders over $200 last month
     but aren't in my Brevo VIP list. Add them and trigger the VIP
     welcome sequence."

Claude: Querying Salesforce Commerce Cloud for high-value orders...
[Uses salesforce MCP with SOQL: SELECT Account.Email, SUM(TotalAmount)
 FROM Order WHERE CreatedDate = LAST_MONTH GROUP BY Account.Email
 HAVING SUM(TotalAmount) > 200]

Found 89 customers with $200+ orders last month.
Checking Brevo VIP list membership...
[Uses brevo_contacts to check list membership for each]

34 customers are not yet in the VIP list. Processing...
[Updates 34 contacts with SFCC_TIER=VIP]
[Adds all 34 to "VIP" list in Brevo]
[Triggers VIP welcome email template for each]

Done:
- 34 customers added to Brevo "VIP" list
- VIP welcome email sequence triggered for all 34
- SFCC_TIER attribute updated to "VIP"
- 55 were already VIP members (skipped)