Brevo vs Omnisend: Perbandingan Marketing Automation E-commerce

Both Brevo (formerly Sendinblue) and Omnisend are popular choices for e-commerce marketing automation.

Automation Brevo Multi-Channel Brevo only CRM All plans Loyalty With Tajo

Brevo · Automation

Visual Automation Builder

Drag-and-drop workflow editor with multi-channel triggers — email, SMS, and WhatsApp in a single flow. Brevo is the only platform with native WhatsApp automation built in.

• Email + SMS + WhatsApp in one workflow
• Behavioural triggers (cart, browse, purchase)
• A/B split within automations
• 20+ pre-built templates

Quick Comparison

Feature	Brevo	Omnisend
Email Marketing	✓ Full-featured	✓ Full-featured
SMS Marketing	✓ Global (200+ countries)	Limited regions
WhatsApp Marketing	✓ Full support	Limited
Push Notifications	✓	✓
Pricing Model	Per-email	Per-contact
Focus	Multi-channel marketing	E-commerce automation

Platform Overview

Brevo (Formerly Sendinblue)

Brevo is a comprehensive marketing platform offering email, SMS, WhatsApp, and marketing automation. With a per-email pricing model and unlimited contacts, it’s particularly cost-effective for businesses with large customer databases.

Key strengths:

• Per-email pricing (not per contact)
• Full WhatsApp Business API
• Global SMS coverage (200+ countries)
• Excellent transactional email handling
• Affordable for growing businesses

Omnisend

Omnisend is an e-commerce-focused marketing automation platform offering email, SMS, and push notifications. It’s known for pre-built automations and e-commerce-specific features.

Key strengths:

• Purpose-built for e-commerce
• Extensive automation library
• Product picker integration
• Discount code generation
• Strong Shopify reviews

Feature Comparison

Email Marketing

Brevo:

• Professional email builder
• Dynamic content blocks
• Product recommendations
• Advanced personalization
• Transactional email handling
• High deliverability (99%+)
• Unlimited contacts

Omnisend:

• Drag-and-drop builder
• Product picker tool
• Discount code generation
• Campaign booster (resend to non-openers)
• Good deliverability
• E-commerce templates
• Contact limits

Verdict: Both are capable for e-commerce email. Omnisend has more e-commerce-specific tools; Brevo offers better value with unlimited contacts and included transactional emails.

SMS Marketing

Brevo:

• Available in 200+ countries
• Two-way SMS conversations
• Automated workflows
• MMS support
• Transactional SMS
• Competitive pricing

Omnisend:

• US, Canada, UK, Australia primarily
• One-way messaging mainly
• Automated SMS flows
• MMS in US only
• Higher SMS costs
• Limited global reach

Verdict: Brevo offers significantly better global SMS coverage and two-way capabilities, essential for international e-commerce.

WhatsApp Marketing

Brevo:

• Full WhatsApp Business API
• Automated sequences
• Rich media messages
• Interactive buttons/lists
• Two-way conversations
• Order notifications via WhatsApp
• Integrated with email/SMS workflows

Omnisend:

• Limited WhatsApp support
• Basic integration only
• Not a core feature
• Requires workarounds

Verdict: Brevo wins on WhatsApp, a critical channel for international e-commerce markets.

Automation & Workflows

Brevo:

• Visual automation builder
• Multi-channel flows (Email + SMS + WhatsApp)
• Event-triggered automations
• Conditional branching
• A/B testing in flows

Omnisend:

• Pre-built automation library
• E-commerce-specific triggers
• Splits and conditions
• Product abandoned
• Browse abandonment
• Back-in-stock alerts

Verdict: Omnisend has more pre-built e-commerce workflows. Brevo offers more flexibility and true multi-channel automation including WhatsApp.

Segmentation

Brevo:

• Behavioral segmentation
• Purchase history filters
• Custom attributes
• Real-time segments
• RFM analysis
• Unlimited segments

Omnisend:

• E-commerce segments
• Lifecycle stages
• Shopping behavior
• Custom segments
• Pre-built segments
• Web tracking

Verdict: Both offer strong segmentation. Omnisend’s pre-built segments are convenient; Brevo provides more custom flexibility without contact limits.

Loyalty Programs

Omnisend:

• No native loyalty features
• Requires third-party (Smile, LoyaltyLion)
• Additional subscription cost
• Separate management

Popup & Form Builder

Brevo:

• Signup forms
• Exit-intent popups
• Embedded forms
• Custom styling
• Integrates with campaigns

Omnisend:

• Advanced popup builder
• Gamification (Wheel of Fortune)
• Landing pages
• Multiple popup types
• A/B testing popups

Verdict: Omnisend has more creative popup options including gamification features.

Pricing Comparison

Brevo Pricing

Plan	Monthly Price	Emails
Free	$0	300/day, unlimited contacts
Starter	From $9	5,000/mo
Business	From $18	5,000/mo + advanced features
Enterprise	Custom	Unlimited

Priced by: Email volume, not contacts

Omnisend Pricing

Plan	Monthly Price	Contacts
Free	$0	250 contacts, 500 emails/mo
Standard	$16	500 contacts, 6,000 emails
Pro	$59	2,500 contacts, unlimited emails
Enterprise	Custom	Custom

Priced by: Number of contacts

Cost Comparison

Scenario: 5,000 contacts, 40,000 emails/month

Platform	Monthly Cost
Brevo	~$25
Omnisend Standard	~$85
Omnisend Pro	~$200+

Note: Omnisend’s Standard plan has email limits. Pro is often needed for higher volume, significantly increasing costs.

Annual Savings

With 5,000 contacts sending 40,000 emails/month:

• Brevo: ~$300/year
• Omnisend Pro: ~$2,400/year

Potential savings with Brevo: ~$2,100/year

SMS Pricing Comparison

Brevo:

• US SMS: ~$0.014/message
• International: varies by country
• Included in platform
• 200+ countries

Omnisend:

• US SMS: ~$0.015/message
• Higher international rates
• SMS credits separate
• Limited countries

Verdict: Similar SMS pricing where available, but Brevo’s broader coverage is a major advantage.

Ideal Use Cases

Choose Omnisend If:

1. You want quick setup

   • Pre-built automations
   • Less configuration needed
   • Ready-to-use templates

2. You like gamified popups

   • Wheel of Fortune, etc.
   • More creative form options

3. You’re US/UK focused only

   • Strong in these markets
   • SMS coverage sufficient

4. You prefer single vendor

   • No separate Brevo account
   • One platform to learn

5. You want extensive e-commerce templates

   • Ready-to-use workflows
   • Industry-specific designs

Limitations Summary

Omnisend Limitations

1. Limited global SMS - Only US, Canada, UK, Australia
2. Weak WhatsApp - Missing key channel for many markets
3. No loyalty programs - Need separate tools and subscription
4. Contact-based pricing - Costs grow rapidly with list size
5. Email limits on Standard - May need expensive Pro plan
6. No transactional emails - Separate service needed

Brevo Considerations

2. Fewer pre-built templates - More customization required
3. Learning curve - Brevo interface takes time to master
4. Smaller e-commerce focus - Not exclusively for e-commerce

Integration Ecosystem

Omnisend

• Shopify, BigCommerce, WooCommerce, Magento
• 100+ native integrations
• SMS gateway integrations
• Review platforms
• Loyalty apps (third-party)

Verdict: Both have strong integration options.

Conclusion

Both Brevo and Omnisend serve e-commerce marketing well, but they excel in different areas and at different price points:

Choose Omnisend for:

• Quick setup with pre-built templates
• US/UK-focused businesses
• Creative popup tools
• Single platform simplicity

Minta akses awal and experience cost-effective, powerful e-commerce marketing automation.

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