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Vodič za BigCommerce integraciju

Ovaj vodič vodi vas kroz integraciju platforme Tajo s vašom BigCommerce trgovinom kako biste otključali mogućnosti angažmana kupaca, programa vjernosti i marketinške automatizacije.

Pregled

Integracija platformi Tajo i BigCommerce omogućuje vam da:

  • Sinkronizirate podatke o kupcima automatski iz svoje BigCommerce trgovine
  • Pratite narudžbe i proizvode za personalizirani marketing
  • Vodite programe vjernosti s bodovima, razinama i nagradama
  • Automatizirate marketinške kampanje putem platforme Brevo (e-pošta, SMS, WhatsApp)
  • Segmentirate kupce prema kupovnom ponašanju i angažmanu
  • Podržite rad s više izloga u istoj trgovini

Preduvjeti

Prije početka integracije provjerite imate li:

  • BigCommerce trgovinu na bilo kojem planu (Standard, Plus, Pro ili Enterprise)
  • Tajo račun s aktivnom pretplatom
  • Brevo račun (neobavezno, za marketinšku automatizaciju)
  • API vjerodajnice trgovine (API račun s odgovarajućim opsezima)

Korak 1: Instalirajte aplikaciju Tajo

Iz trgovine BigCommerce App Marketplace

  1. Otvorite svoju BigCommerce upravljačku ploču
  2. Idite na Apps → Marketplace
  3. Potražite „Tajo”
  4. Kliknite Preuzmi ovu aplikaciju
  5. Pregledajte dopuštenja i kliknite Instaliraj
  6. Slijedite čarobnjaka za postavljanje kako biste povezali svoj Tajo račun

Konfiguracija API-ja

Nakon instalacije konfigurirajte pristup API-ju:

{
  "api_credentials": {
    "client_id": "your_client_id",
    "client_secret": "your_client_secret",
    "access_token": "your_access_token",
    "store_hash": "your_store_hash"
  },
  "scopes": [
    "store_v2_customers",
    "store_v2_orders",
    "store_v2_products",
    "store_cart",
    "store_checkout"
  ]
}

Korak 2: Konfigurirajte sinkronizaciju podataka

Postavke sinkronizacije kupaca

Odredite koje podatke o kupcima želite sinkronizirati:

{
  "sync_settings": {
    "customers": {
      "enabled": true,
      "sync_frequency": "real-time",
      "fields": [
        "email",
        "first_name",
        "last_name",
        "phone",
        "company",
        "customer_group_id",
        "store_credit",
        "addresses",
        "date_created"
      ]
    },
    "orders": {
      "enabled": true,
      "sync_frequency": "real-time",
      "include_products": true,
      "include_shipping": true,
      "include_coupons": true
    },
    "products": {
      "enabled": true,
      "sync_frequency": "hourly",
      "include_variants": true,
      "include_images": true,
      "include_custom_fields": true
    }
  }
}

Konfiguracija webhookova

Tajo registrira ove BigCommerce webhookove:

WebhookSvrha
store/customer/createdSinkronizira nove kupce u Tajo i Brevo
store/customer/updatedOdržava profile kupaca ažurnima
store/order/createdPrati kupnje, dodjeljuje bodove vjernosti
store/order/statusUpdatedPokreće kampanje ovisno o statusu
store/cart/createdPrati košaricu zbog napuštanja
store/cart/updatedAžurira sekvence za napuštene košarice
store/product/updatedOdržava katalog proizvoda sinkroniziranim

Podrška za više izloga

Za BigCommerce Enterprise s više izloga:

{
  "multi_storefront": {
    "enabled": true,
    "storefronts": [
      {
        "channel_id": 1,
        "name": "Main Store",
        "loyalty_program": "default"
      },
      {
        "channel_id": 2,
        "name": "Wholesale",
        "loyalty_program": "b2b_program"
      },
      {
        "channel_id": 3,
        "name": "International",
        "loyalty_program": "global_program"
      }
    ],
    "sync_across_channels": true
  }
}

Korak 3: Postavite program vjernosti

Konfigurirajte sustav bodova 

const pointsConfig = {
  // Points per dollar spent
  purchasePoints: {
    enabled: true,
    rate: 1, // 1 point per $1
    roundingMode: 'floor'
  },


  // Bonus actions
  bonusPoints: {
    accountCreation: 100,
    firstPurchase: 200,
    reviewSubmitted: 50,
    referralMade: 500,
    birthdayBonus: 100,
    newsletterSignup: 25
  },


  // Customer group multipliers
  customerGroupMultipliers: {
    'Retail': 1.0,
    'VIP': 1.5,
    'Wholesale': 0.5,
    'Platinum': 2.0
  }
};

Razine vjernosti 

const loyaltyTiers = [
  {
    name: 'Bronze',
    minPoints: 0,
    benefits: [
      '1 point per $1 spent',
      'Birthday bonus points',
      'Member-only promotions'
    ]
  },
  {
    name: 'Silver',
    minPoints: 1000,
    benefits: [
      '1.25x points multiplier',
      'Free shipping on orders $50+',
      'Early access to sales'
    ]
  },
  {
    name: 'Gold',
    minPoints: 5000,
    benefits: [
      '1.5x points multiplier',
      'Free shipping on all orders',
      'Exclusive product access',
      'Priority support'
    ]
  },
  {
    name: 'Platinum',
    minPoints: 15000,
    benefits: [
      '2x points multiplier',
      'Free express shipping',
      'VIP experiences',
      'Dedicated account manager'
    ]
  }
];

Korak 4: Upravljanje B2B kupcima

Poslovni računi

BigCommerce podržava B2B značajke koje se integriraju s platformom Tajo:

const b2bConfig = {
  companyAccounts: {
    enabled: true,
    syncCompanyData: true,
    fields: [
      'company_name',
      'tax_id',
      'credit_limit',
      'payment_terms',
      'price_list'
    ]
  },


  // B2B-specific loyalty rules
  b2bLoyalty: {
    orderVolumeBonus: {
      threshold: 10000,
      bonusMultiplier: 1.5
    },
    reorderPoints: {
      enabled: true,
      rate: 0.5 // 0.5 points per $1 on reorders
    }
  }
};

Integracija grupa kupaca 

// Map BigCommerce customer groups to Tajo segments
const customerGroupMapping = {
  'Retail': {
    tajoSegment: 'retail_customers',
    loyaltyTier: 'Bronze',
    emailList: 'retail_newsletter'
  },
  'Wholesale': {
    tajoSegment: 'wholesale_customers',
    loyaltyTier: 'Silver',
    emailList: 'wholesale_updates'
  },
  'VIP': {
    tajoSegment: 'vip_customers',
    loyaltyTier: 'Gold',
    emailList: 'vip_exclusive'
  }
};

Korak 5: Vraćanje napuštenih košarica

Praćenje košarice 

// BigCommerce cart webhook handler
async function handleCartWebhook(event) {
  const cart = await bigcommerce.carts.get(event.data.cartId);


  if (!cart.customer_id && !cart.email) {
    return; // Can't track without identity
  }


  await tajo.carts.track({
    customerId: cart.customer_id,
    email: cart.email,
    cartId: cart.id,
    items: cart.line_items.physical_items.map(item => ({
      productId: item.product_id,
      variantId: item.variant_id,
      title: item.name,
      quantity: item.quantity,
      price: item.sale_price || item.list_price,
      image: item.image_url
    })),
    totalPrice: cart.cart_amount,
    currency: cart.currency.code,
    checkoutUrl: cart.redirect_urls?.checkout_url
  });
}

Sekvenca vraćanja 

{
  "abandoned_cart_sequence": {
    "trigger": {
      "event": "cart_abandoned",
      "delay": "1 hour"
    },
    "messages": [
      {
        "delay": "1 hour",
        "channel": "email",
        "template": "cart_reminder_1",
        "subject": "You left something behind!"
      },
      {
        "delay": "24 hours",
        "channel": "email",
        "template": "cart_reminder_2",
        "subject": "Your cart is waiting - 10% off inside"
      },
      {
        "delay": "72 hours",
        "channel": "sms",
        "template": "cart_sms_final"
      }
    ],
    "exit_conditions": [
      "order_completed",
      "cart_emptied",
      "unsubscribed"
    ]
  }
}

Korak 6: Marketinška automatizacija

Segmenti kupaca 

const bigcommerceSegments = [
  // Purchase behavior
  {
    name: 'First-Time Buyers',
    conditions: { orders_count: 1 }
  },
  {
    name: 'Repeat Customers',
    conditions: { orders_count: { $gte: 2 } }
  },
  {
    name: 'High-Value Customers',
    conditions: { total_spent: { $gte: 1000 } }
  },


  // Customer groups
  {
    name: 'Wholesale Accounts',
    conditions: { customer_group: 'Wholesale' }
  },


  // Engagement
  {
    name: 'At-Risk Customers',
    conditions: {
      last_order_date: { $lt: '-90 days' },
      orders_count: { $gte: 2 }
    }
  }
];

Automatizirane kampanje 

// Order status change triggers
bigcommerce.webhooks.on('store/order/statusUpdated', async (event) => {
  const order = await bigcommerce.orders.get(event.data.orderId);
  const customer = await tajo.customers.getByEmail(order.billing_address.email);


  switch (event.data.status.new_status) {
    case 'Shipped':
      await brevo.trackEvent(customer.email, 'order_shipped', {
        orderId: order.id,
        trackingNumber: order.tracking_number,
        carrier: order.shipping_carrier
      });
      break;


    case 'Completed':
      // Award loyalty points
      const points = calculatePoints(order, customer);
      await tajo.loyalty.awardPoints(customer.id, points);


      // Trigger review request after 14 days
      await brevo.scheduleEvent(customer.email, 'review_request', {
        orderId: order.id,
        products: order.products
      }, { delay: '14 days' });
      break;
  }
});

Korak 7: Analitika

Metrike na nadzornoj ploči 

const dashboardMetrics = {
  customers: {
    total: await tajo.analytics.count('customers'),
    byChannel: await tajo.analytics.groupBy('customers', 'channel_id'),
    newThisMonth: await tajo.analytics.count('customers', {
      created_at: { $gte: 'this_month' }
    })
  },


  revenue: {
    total: await tajo.analytics.sum('orders.total'),
    byChannel: await tajo.analytics.groupBy('orders', 'channel_id', {
      aggregate: 'sum',
      field: 'total'
    }),
    averageOrderValue: await tajo.analytics.avg('orders.total')
  },


  loyalty: {
    activeMembers: await tajo.analytics.count('loyalty_members'),
    pointsIssued: await tajo.analytics.sum('points.awarded'),
    redemptionRate: await tajo.analytics.pointsRedemptionRate()
  }
};

Rješavanje problema

Ograničenja broja API zahtjeva 

// Implement rate limiting
async function bigcommerceApiCall(endpoint, options, retries = 3) {
  for (let i = 0; i < retries; i++) {
    try {
      const response = await fetch(endpoint, options);


      if (response.status === 429) {
        const retryAfter = response.headers.get('X-Rate-Limit-Time-Reset-Ms');
        await sleep(parseInt(retryAfter) || Math.pow(2, i) * 1000);
        continue;
      }


      return response;
    } catch (error) {
      if (i === retries - 1) throw error;
    }
  }
}

Provjera webhooka 

// Verify BigCommerce webhook signature
function verifyWebhook(payload, signature, secret) {
  const expected = crypto
    .createHmac('sha256', secret)
    .update(payload)
    .digest('base64');


  return crypto.timingSafeEqual(
    Buffer.from(expected),
    Buffer.from(signature)
  );
}

Sljedeći koraci

  1. Konfigurirajte Brevo integraciju za kampanje e-pošte i SMS-a
  2. Postavite webhookove za događaje u stvarnom vremenu
  3. Stvorite segmente kupaca za ciljani marketing
  4. Izradite predloške e-pošte za automatizirane kampanje

Podrška

Zatražite rani pristup

Unesite ime te adresu e-pošte ili telefonski broj. Poslat ćemo vam pojedinosti o pristupu platformi Tajo.

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