Email विज्ञापन गाइड
Learn email विज्ञापन strategies including sponsored emails, retargeting, and प्रमोशनल campaigns. Maximize ROI with proven email ad techniques.
email विज्ञापन
Email विज्ञापन गाइड?
Email advertising is the most cost-effective way to drive direct revenue. With $42 ROI per $1 spent, it outperforms social, search, and display advertising combined.
Types of Email Advertising
1. Promotional Email Campaigns
Direct sales emails announcing offers, discounts, and new products.
2. Retargeting Emails
Emails triggered by specific browsing behavior:
- Abandoned cart emails, Item left in cart
- Browse abandonment, Viewed products but didn’t add to cart
- Category interest, Browsed a specific category
3. Automated Promotional Sequences
Scheduled drip campaigns that promote products:
- New customer welcome offers
- Post-purchase cross-sells
- Seasonal promotional series
4. Sponsored Newsletter Ads
Paying to have your product featured in another company’s newsletter.
Email Advertising Best Practices
Segmentation Is Everything
Don’t blast the same promo to everyone. Segment by:
- Purchase history
- Browsing behavior
- Engagement level
- Customer value
Personalize Your Offers
- Recommend products based on past purchases
- Show recently viewed items
- Personalize discount amounts by customer value
Optimize Your Subject Lines
- Create urgency: “24 hours left: 40% off”
- Spark curiosity: “Your wishlist items are on sale”
- Use numbers: “Save $50 on your next order”
A/B Test Everything
- Subject lines (biggest impact)
- Offer type (% off vs $ off vs free shipping)
- CTA button text and color
- Send time and day
Email Retargeting Strategy
Cart Abandonment (Highest ROI)
- Trigger: Cart created, no purchase within 1 hour
- Emails: 3-email sequence over 72 hours
- Result: Recovers 5-15% of abandoned carts
Browse Abandonment
- Trigger: Viewed product page, didn’t add to cart
- Emails: 1-2 emails within 24-48 hours
- Result: 3-5% conversion rate
Lapsed Customer Win-Back
- Trigger: No purchase in 60-90 days
- Emails: Re-engagement series
- Result: Reactivates 5-10% of lapsed customers
Setting Up Email Advertising
- Choose a platform with automation: Brevo (free)
- Segment your audience
- Design promotional templates
- Set up retargeting automations
- Create a promotional calendar
- Track revenue attribution
For ecommerce, Tajo + Brevo enables full retargeting with Shopify data.
Measuring Email Advertising ROI
Track these metrics:
- Revenue per email
- Conversion rate
- Average order value from email
- Campaign ROI
- Customer lifetime value from email-acquired customers
Related Guides
Frequently Asked Questions
क्या है: email विज्ञापन?
Email विज्ञापन uses email to promote products, सेवाएं, or offers to subscribers. It includes प्रमोशनल campaigns, sponsored emails in other न्यूज़लेटरs, retargeting emails based on browsing behavior, and automated प्रमोशनल sequences.
How effective is email विज्ञापन?
Email विज्ञापन delivers $42 ROI for every $1 spent, the highest of any मार्केटिंग channel. प्रमोशनल emails drive 19% of all ई-कॉमर्स revenue when combined with ऑटोमेशन and personalization.
क्या है: difference between email विज्ञापन and email मार्केटिंग?
Email मार्केटिंग is the broader discipline (newsletters, ऑटोमेशन, रिलेशनशिप building). Email विज्ञापन specifically refers to प्रमोशनल, revenue-driving emails, sales announcements, product promotions, and retargeting campaigns.
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