WooCommerce + Brevo Integration
WooCommerce + Brevo
WooCommerce-Shop-Daten mit Brevos Engagement-Plattform über MCP verbinden. Kunden synchronisieren, bestellungsgetriebene Kampagnen automatisieren, abgebrochene Warenkörbe zurückgewinnen und Käufer segmentieren – alles orchestriert durch KI-Agenten in Claude.
Verwendete MCP-Server
| Server | Paket/URL | Auth | Zweck |
|---|---|---|---|
| WooCommerce MCP | woocommerce-mcp-server | Consumer Key/Secret | Kunden, Bestellungen, Produkte, Coupons, Berichte |
| Brevo MCP | mcp.brevo.com/v1/brevo/mcp | Token | Kontakte, E-Mail-Kampagnen, SMS, WhatsApp, Event-Tracking |
Tip
WooCommerce verwendet die WordPress-REST-API mit Consumer-Key-Authentifizierung. Der MCP-Server umschließt diese Endpunkte, sodass Claude Ihre Shop-Daten neben Brevo lesen kann. Stellen Sie sicher, dass die WooCommerce-REST-API unter WooCommerce > Einstellungen > Erweitert > REST-API aktiviert ist.
Einrichtung
Schritt 1: WooCommerce-API-Schlüssel erstellen
- Im WordPress-Admin zu WooCommerce > Einstellungen > Erweitert > REST-API gehen
- Schlüssel hinzufügen klicken, Berechtigungen auf Lesen setzen und generieren
- Consumer Key und Consumer Secret notieren
Schritt 2: Beide MCP-Server verbinden
{ "mcpServers": { "brevo": { "command": "npx", "args": [ "mcp-remote", "https://mcp.brevo.com/v1/brevo/mcp", "--header", "Authorization: Bearer ${BREVO_MCP_TOKEN}" ], "env": { "BREVO_MCP_TOKEN": "your-brevo-mcp-token" } }, "woocommerce": { "command": "npx", "args": ["-y", "woocommerce-mcp-server"], "env": { "WOO_STORE_URL": "https://your-store.com", "WOO_CONSUMER_KEY": "ck_your_consumer_key", "WOO_CONSUMER_SECRET": "cs_your_consumer_secret" } } }}Schritt 3: Verbindung prüfen
Claude fragen:
> What are the 5 most recent WooCommerce orders?> List my Brevo contact listsClaude sollte WooCommerce MCP für die erste und Brevo MCP für die zweite Frage verwenden.
Anwendungsfall 1: Kundensynchronisierungs-Agent
WooCommerce-Kunden mit vollständigen Kaufdaten zu Brevo synchronisieren:
---name: woocommerce-customer-syncdescription: Sync WooCommerce customers to Brevo contacts with order historyversion: 1.0.0temperature: 0.1tools: - woocommerce - brevo_contacts - brevo_attributes - brevo_liststriggers: - schedule: "0 */6 * * *" - event: customer_created - event: order_completed---
# WooCommerce Customer Sync Agent
Synchronize customer data from WooCommerce to Brevo contacts.
## Strategy
1. Query WooCommerce for customers modified since last sync2. For each customer, fetch order history via WooCommerce orders endpoint3. Create or update Brevo contact with profile + computed commerce attributes4. Segment into Brevo lists: - New customers → "Welcome Series" list - Repeat buyers (2+ orders) → "Loyal Customers" list - High-value (>$500 total) → "VIP" list - Lapsed (no order in 90+ days) → "Win-Back" list
## Field Mapping
| WooCommerce Field | Brevo Attribute ||------------------|-----------------|| email | EMAIL || first_name | FIRSTNAME || last_name | LASTNAME || billing.phone | SMS || billing.company | COMPANY || billing.country | COUNTRY || billing.city | CITY || date_created | SIGNUP_DATE || orders_count (computed) | ORDER_COUNT || total_spent (computed) | TOTAL_SPENT || last_order_date (computed) | LAST_ORDER || role | WOO_ROLE |
## Rules- ONLY sync customers, not guest checkouts (unless email matches existing contact)- NEVER overwrite Brevo data if WooCommerce field is empty- ALWAYS validate phone to E.164 format before sync- Handle WordPress roles: "customer" and "subscriber" only (skip "administrator", "shop_manager")- Track events: woo_sync_success, woo_sync_errorAnwendungsfall 2: Bestellkampagnen-Agent
Personalisierte Kampagnen aus WooCommerce-Bestelllebenszyklus-Events auslösen:
---name: woocommerce-order-campaignsdescription: Orchestrate Brevo campaigns based on WooCommerce order eventsversion: 1.0.0temperature: 0.3tools: - woocommerce - brevo_contacts - brevo_email_campaign_management - brevo_templates - brevo_sms_campaignstriggers: - event: order_processing - event: order_completed - event: order_refunded---
# WooCommerce Order Campaign Agent
When WooCommerce order status changes, trigger targeted engagement sequences in Brevo.
## Sequence Logic
### Order Processing (New Order)1. Immediate: Order confirmation email (transactional)2. +2 hours: SMS with order summary and estimated shipping3. Track event: woo_order_placed with order value
### Order Completed (Shipped/Delivered)#### First-Time Buyers1. Day 3: Welcome email with brand story2. Day 7: Product care guide for purchased category3. Day 14: Review request4. Day 30: Cross-sell based on product category
#### Repeat Buyers1. Day 3: Loyalty points or reward notification2. Day 14: Replenishment reminder (if consumable)3. Day 21: Early access to new products
#### High-Value Orders (>$150)1. Day 1: Personal thank-you email2. Day 3: SMS with care tips3. Day 7: VIP offer or loyalty program invitation
### Order Refunded1. Immediate: Refund confirmation email2. Day 3: Feedback survey3. Day 7: Win-back offer with 15% discount
## Rules- ALWAYS check current WooCommerce order status before sending- NEVER send marketing to orders with status "cancelled" or "failed"- Personalize with: product name, order number, customer first name- Check WooCommerce order notes for special instructions- Use Brevo template variables for dynamic contentAnwendungsfall 3: Warenkorbwiederherstellung
WooCommerce-abgebrochene Warenkörbe über Brevo-Mehrkanal-Messaging zurückgewinnen:
---name: woocommerce-cart-recoverydescription: Recover WooCommerce abandoned carts via Brevo email, SMS, and WhatsAppversion: 1.0.0temperature: 0.2tools: - woocommerce - brevo_contacts - brevo_email_campaign_management - brevo_templates - brevo_sms_campaignstriggers: - event: cart_abandoned conditions: - cart_value: "> 25" - time_since_activity: "> 1h"---
# WooCommerce Cart Recovery Agent
Monitor WooCommerce abandoned carts and execute multi-channel recovery through Brevo.
## Recovery Sequence
1. **+1 hour**: Reminder email with cart contents and product images2. **+24 hours**: If no email open → SMS with short cart recovery link3. **+48 hours**: If no recovery → Email with coupon code (auto-generated via WooCommerce coupons API)4. **+72 hours**: If cart > $100 and no recovery → WhatsApp with personal outreach
## Cart Data to Include- Product names and images (from WooCommerce)- Cart total with currency- Direct cart recovery URL- WooCommerce coupon code (created dynamically via API for step 3)
## Coupon GenerationFor step 3, create a WooCommerce coupon via the API:- Type: percent_discount (10%)- Usage limit: 1- Expiry: 7 days- Individual use: true- Include coupon code in the Brevo email template
## Rules- NEVER send to customers who completed checkout since cart was abandoned- ALWAYS verify cart still exists before each step- Maximum 4 touchpoints per abandoned cart- Respect opt-out preferences per channel- WooCommerce guest carts: only recover if email was captured at checkout startAnwendungsfall 4: Produkt-Bewertungs-Follow-up
WooCommerce-Produktdaten für gezielte Bewertungskampagnen nutzen:
---name: woocommerce-review-agentdescription: Request product reviews via Brevo based on WooCommerce delivery timelineversion: 1.0.0temperature: 0.2tools: - woocommerce - brevo_contacts - brevo_email_campaign_management - brevo_templatestriggers: - schedule: "0 9 * * *"---
# Product Review Agent
Identify WooCommerce orders delivered 14+ days ago without a review, and send a personalized review request via Brevo.
## Strategy
1. Query WooCommerce for orders completed 14-21 days ago2. Check if customer has left a product review (via WooCommerce reviews API)3. If no review, send personalized email with: - Product name and image - Direct review link - Small incentive (e.g., 5% off next order)4. Track event: review_request_sent
## Rules- Maximum one review request per order- NEVER request reviews for refunded/cancelled orders- Only send during business hours (9 AM customer timezone)- Skip if customer has unsubscribed from marketingBeispiel: Natürlichsprachige Orchestrierung
Mit beiden verbundenen MCP-Servern:
You: "Find WooCommerce customers who spent over $200 total but haven't ordered in 60+ days. Add them to my Brevo win-back list and send a re-engagement email with a 15% discount."
Claude: Querying WooCommerce for high-value lapsed customers...[Uses woocommerce MCP to fetch customers and order history][Filters: total_spent > $200 AND last_order > 60 days ago]
Found 41 lapsed high-value customers.Checking Brevo for existing contacts...[Uses brevo_contacts to match emails]
Processing 41 customers...[Updates contacts with TOTAL_SPENT and LAST_ORDER attributes][Adds 41 to "Win-Back" list][Creates WooCommerce coupon: WINBACK15 (15% off, single use)][Triggers win-back email template with coupon code]
Done:- 41 customers added to "Win-Back" list in Brevo- Win-back emails sent with personalized 15% discount code- Coupon WINBACK15 created in WooCommerce (single use, 14-day expiry)- Brevo event tracked: winback_campaign_sentNächste Schritte
- Brevo MCP-Server, Vollständige Liste der Brevo MCP-Module
- Agent-Spezifikation, Agent-Verhalten anpassen
- Shopify + Brevo, Shopify-Integration
- BigCommerce + Brevo, BigCommerce-Integration
- Custom API + Brevo, Connectors für jede REST-API erstellen