Интеграция WooCommerce + Brevo
WooCommerce + Brevo
Подключите данные магазина WooCommerce к платформе вовлечения Brevo через MCP. Синхронизируйте покупателей, автоматизируйте кампании на основе заказов, восстанавливайте брошенные корзины и сегментируйте покупателей, всё это оркестрируется ИИ-агентами в Claude.
Используемые MCP-серверы
| Сервер | Пакет/URL | Аутентификация | Назначение |
|---|---|---|---|
| WooCommerce MCP | woocommerce-mcp-server | Consumer Key/Secret | Покупатели, заказы, товары, купоны, отчёты |
| Brevo MCP | mcp.brevo.com/v1/brevo/mcp | Токен | Контакты, email-кампании, SMS, WhatsApp, отслеживание событий |
Tip
WooCommerce использует WordPress REST API с аутентификацией через consumer key. MCP-сервер оборачивает эти эндпоинты, чтобы Claude мог читать данные магазина вместе с Brevo. Убедитесь, что REST API WooCommerce включён: WooCommerce > Настройки > Дополнительно > REST API.
Настройка
Шаг 1: Создайте API-ключи WooCommerce
- В панели администратора WordPress перейдите в WooCommerce > Настройки > Дополнительно > REST API
- Нажмите Добавить ключ, установите права Чтение и создайте ключ
- Запишите Consumer Key и Consumer Secret
Шаг 2: Подключите оба MCP-сервера
{ "mcpServers": { "brevo": { "command": "npx", "args": [ "mcp-remote", "https://mcp.brevo.com/v1/brevo/mcp", "--header", "Authorization: Bearer ${BREVO_MCP_TOKEN}" ], "env": { "BREVO_MCP_TOKEN": "your-brevo-mcp-token" } }, "woocommerce": { "command": "npx", "args": ["-y", "woocommerce-mcp-server"], "env": { "WOO_STORE_URL": "https://your-store.com", "WOO_CONSUMER_KEY": "ck_your_consumer_key", "WOO_CONSUMER_SECRET": "cs_your_consumer_secret" } } }}Шаг 3: Проверьте подключение
> Каковы 5 последних заказов WooCommerce?> Перечисли мои списки контактов BrevoСценарий использования 1: Агент синхронизации покупателей
---name: woocommerce-customer-syncdescription: Sync WooCommerce customers to Brevo contacts with order historyversion: 1.0.0temperature: 0.1tools: - woocommerce - brevo_contacts - brevo_attributes - brevo_liststriggers: - schedule: "0 */6 * * *" - event: customer_created - event: order_completed---
# WooCommerce Customer Sync Agent
Synchronize customer data from WooCommerce to Brevo contacts.
## Strategy
1. Query WooCommerce for customers modified since last sync2. For each customer, fetch order history via WooCommerce orders endpoint3. Create or update Brevo contact with profile + computed commerce attributes4. Segment into Brevo lists: - New customers → "Welcome Series" list - Repeat buyers (2+ orders) → "Loyal Customers" list - High-value (>$500 total) → "VIP" list - Lapsed (no order in 90+ days) → "Win-Back" list
## Field Mapping
| WooCommerce Field | Brevo Attribute ||------------------|-----------------|| email | EMAIL || first_name | FIRSTNAME || last_name | LASTNAME || billing.phone | SMS || billing.company | COMPANY || billing.country | COUNTRY || billing.city | CITY || date_created | SIGNUP_DATE || orders_count (computed) | ORDER_COUNT || total_spent (computed) | TOTAL_SPENT || last_order_date (computed) | LAST_ORDER || role | WOO_ROLE |
## Rules- ONLY sync customers, not guest checkouts (unless email matches existing contact)- NEVER overwrite Brevo data if WooCommerce field is empty- ALWAYS validate phone to E.164 format before sync- Handle WordPress roles: "customer" and "subscriber" only (skip "administrator", "shop_manager")- Track events: woo_sync_success, woo_sync_errorСценарий использования 2: Агент кампании по заказам
---name: woocommerce-order-campaignsdescription: Orchestrate Brevo campaigns based on WooCommerce order eventsversion: 1.0.0temperature: 0.3tools: - woocommerce - brevo_contacts - brevo_email_campaign_management - brevo_templates - brevo_sms_campaignstriggers: - event: order_processing - event: order_completed - event: order_refunded---
# WooCommerce Order Campaign Agent
When WooCommerce order status changes, trigger targeted engagement sequences in Brevo.
## Sequence Logic
### Order Processing (New Order)1. Immediate: Order confirmation email (transactional)2. +2 hours: SMS with order summary and estimated shipping3. Track event: woo_order_placed with order value
### Order Completed (Shipped/Delivered)#### First-Time Buyers1. Day 3: Welcome email with brand story2. Day 7: Product care guide for purchased category3. Day 14: Review request4. Day 30: Cross-sell based on product category
#### Repeat Buyers1. Day 3: Loyalty points or reward notification2. Day 14: Replenishment reminder (if consumable)3. Day 21: Early access to new products
#### High-Value Orders (>$150)1. Day 1: Personal thank-you email2. Day 3: SMS with care tips3. Day 7: VIP offer or loyalty program invitation
### Order Refunded1. Immediate: Refund confirmation email2. Day 3: Feedback survey3. Day 7: Win-back offer with 15% discount
## Rules- ALWAYS check current WooCommerce order status before sending- NEVER send marketing to orders with status "cancelled" or "failed"- Personalize with: product name, order number, customer first name- Check WooCommerce order notes for special instructions- Use Brevo template variables for dynamic contentСценарий использования 3: Восстановление брошенной корзины
---name: woocommerce-cart-recoverydescription: Recover WooCommerce abandoned carts via Brevo email, SMS, and WhatsAppversion: 1.0.0temperature: 0.2tools: - woocommerce - brevo_contacts - brevo_email_campaign_management - brevo_templates - brevo_sms_campaignstriggers: - event: cart_abandoned conditions: - cart_value: "> 25" - time_since_activity: "> 1h"---
# WooCommerce Cart Recovery Agent
Monitor WooCommerce abandoned carts and execute multi-channel recovery through Brevo.
## Recovery Sequence
1. **+1 hour**: Reminder email with cart contents and product images2. **+24 hours**: If no email open → SMS with short cart recovery link3. **+48 hours**: If no recovery → Email with coupon code (auto-generated via WooCommerce coupons API)4. **+72 hours**: If cart > $100 and no recovery → WhatsApp with personal outreach
## Cart Data to Include- Product names and images (from WooCommerce)- Cart total with currency- Direct cart recovery URL- WooCommerce coupon code (created dynamically via API for step 3)
## Coupon GenerationFor step 3, create a WooCommerce coupon via the API:- Type: percent_discount (10%)- Usage limit: 1- Expiry: 7 days- Individual use: true- Include coupon code in the Brevo email template
## Rules- NEVER send to customers who completed checkout since cart was abandoned- ALWAYS verify cart still exists before each step- Maximum 4 touchpoints per abandoned cart- Respect opt-out preferences per channel- WooCommerce guest carts: only recover if email was captured at checkout startСценарий использования 4: Follow-up для отзывов о товарах
---name: woocommerce-review-agentdescription: Request product reviews via Brevo based on WooCommerce delivery timelineversion: 1.0.0temperature: 0.2tools: - woocommerce - brevo_contacts - brevo_email_campaign_management - brevo_templatestriggers: - schedule: "0 9 * * *"---
# Product Review Agent
Identify WooCommerce orders delivered 14+ days ago without a review, and send a personalized review request via Brevo.
## Strategy
1. Query WooCommerce for orders completed 14-21 days ago2. Check if customer has left a product review (via WooCommerce reviews API)3. If no review, send personalized email with: - Product name and image - Direct review link - Small incentive (e.g., 5% off next order)4. Track event: review_request_sent
## Rules- Maximum one review request per order- NEVER request reviews for refunded/cancelled orders- Only send during business hours (9 AM customer timezone)- Skip if customer has unsubscribed from marketingПример: Оркестрация на естественном языке
Вы: "Найди покупателей WooCommerce, которые потратили более $200 в сумме, но не делали заказов 60+ дней. Добавь их в список win-back в Brevo и отправь письмо с повторным вовлечением со скидкой 15%."
Claude: Запрашиваю WooCommerce на ценных спящих покупателей...[Использует MCP WooCommerce для получения покупателей и истории заказов][Фильтр: total_spent > $200 И last_order > 60 дней назад]
Найдено 41 спящий ценный покупатель.Проверяю существующие контакты Brevo...[Использует brevo_contacts для сопоставления email-адресов]
Обрабатываю 41 покупателя...[Обновляю контакты с атрибутами TOTAL_SPENT и LAST_ORDER][Добавляю 41 в список "Win-Back"][Создаю купон WooCommerce: WINBACK15 (15% скидки, однократное использование)][Запускаю шаблон win-back письма с кодом купона]
Готово:- 41 покупатель добавлен в список "Win-Back" в Brevo- Письма с персональным кодом скидки 15% отправлены- Купон WINBACK15 создан в WooCommerce (однократное использование, 14 дней)- Событие Brevo отслежено: winback_campaign_sentСледующие шаги
- Brevo MCP-сервер, Полный список MCP-модулей Brevo
- Спецификация агента, Настройка поведения агента
- Shopify + Brevo, Интеграция Shopify
- BigCommerce + Brevo, Интеграция BigCommerce
- Custom API + Brevo, Создание коннекторов для любого REST API