Email Marketing Skills

Automated email sequences that engage customers throughout their lifecycle with your brand.

Available Skills

Overview

Email Marketing skills automate the most effective email campaigns based on customer behavior and lifecycle stage:

• Trigger-based - Emails sent based on specific actions or inactions
• Personalized - Dynamic content based on customer data
• Optimized timing - Smart send times for maximum engagement
• A/B tested - Continuously improve performance

Campaign Types

Campaign	Trigger	Goal
Welcome Series	New signup	Onboard & engage
Abandoned Cart	Cart left	Recover sale
Post-Purchase	Order placed	Build loyalty
Win-Back	Inactive period	Re-engage
Browse Abandonment	Product viewed	Convert interest
Replenishment	Time since purchase	Drive repeat

Key Metrics

Track the success of your email marketing skills:

• Open Rate - % of emails opened
• Click-Through Rate - % that clicked a link
• Conversion Rate - % that completed goal
• Revenue Per Email - Average revenue generated
• Unsubscribe Rate - % that opted out

Getting Started

1. Set up data sync to track customer behavior
2. Create email templates in Brevo
3. Configure skill triggers and timing
4. Launch and monitor performance