Once your Shopify store is connected, you can send a targeted email campaign to real customer data in about 15 minutes.
Before you start
- ✅ Shopify connected to Brevo via Tajo (setup guide)
- ✅ First data sync completed (understanding data sync)
- ✅ A verified sender domain in Brevo
Step 1: Pick Your Audience
Open Brevo and go to Contacts. Tajo keeps your Shopify customers, orders, and products in sync, so you can build a segment from real behavior instead of a static list:
- New customers in the last 30 days
- Customers with more than one order
- Customers who bought a specific product
Save the segment so it updates automatically as new orders sync.
Step 2: Build the Email
Go to Campaigns > Create a campaign. Choose a template, then set:
- A clear subject line (test two with A/B if you can)
- A preheader that complements the subject
- One primary call to action
Use Shopify data fields (first name, last order) for personalization. Tajo syncs these into Brevo contact attributes automatically.
Step 3: Test
Send a test to yourself and a colleague. Check it on mobile, confirm links work, and verify personalization renders for a contact with and without the attribute filled.
Step 4: Schedule or Send
Send immediately, or schedule for a mid-week morning as a safe default. For larger lists, enable Brevo’s send-time optimization so each contact receives the email when they are most likely to engage.
After Sending
Watch open, click, and (for stores) revenue for the first 24 to 48 hours. Use what you learn to refine the next campaign. To automate repeat sends, see welcome series setup.
Troubleshooting
- Segment looks empty? Confirm the data sync finished (data not syncing).
- Landing in spam? Check sender authentication (emails going to spam).