Mailchimp vs Constant Contact: Complete E-mailmarketing Vergelijking 2026

Mailchimp and Constant Contact are two of de meest established e-mailmarketing platforms, each serving millions of businesses worldwide. Both platforms promise to help you build and engage je e-maillijst, but they take different approaches to features, pricing, and user experience.

This comprehensive vergelijking examines every aspect of both platforms to help you make an informed decision. We will also explore why groeiende bedrijven are increasingly choosing Brevo with Tajo as a more powerful and cost-effective alternatief.

Snelle Vergelijking Overview

Functie	Mailchimp	Constant Contact
Starting Price	$13/mo (500 contacts)	$12/mo (500 contacts)
Gratis Plan	Ja (500 contacts)	Nee (60-day trial only)
Email Templates	100+	200+
Automation	Geavanceerd (betaalde plannen)	Basis
SMS Marketing	US only	Nee
Landingspaginas	Ja	Ja
E-commerce Focus	General business	Event marketing
Best For	Digital businesses	Small local businesses

Platform Background

Mailchimp Overview

Founded in 2001, Mailchimp has grown from a simple email tool into a comprehensive marketing platform. Acquired by Intuit in 2021 for $12 billion, Mailchimp serves over 13 million users globally. The platform staat bekend om its playful branding, extensive integrations, and tools for small to medium businesses.

Company Highlights:

• 13+ million active users
• Part of Intuit ecosystem (QuickBooks, TurboTax)
• Strong API and developer tools
• Website builder inbegrepen
• AI-powered content suggestions

Nadelentant Contact Overview

Constant Contact launched in 1995, making it one of the oldest e-mailmarketing platforms. Neew owned by Clearlake Capital and Siris Capital, the platform has traditionally focused on klein bedrijfes and nonprofits. It is particularly strong in event marketing and local business solutions.

Company Highlights:

• 600,000+ customers
• Strong event management tools
• Extensive partner network
• Focus on klein bedrijfes
• Goed phone support reputation

Prijzen Vergelijking

Understanding the true cost of each platform requires examining how pricing scales with your contact list and feature needs.

Mailchimp Pricing Structure

Mailchimp uses a tiered pricing model op basis van contact count and feature access.

Plan	Monthly Price	Contacten	Key Features
Free	$0	500	Basis email, 1,000 sends/mo
Essentials	$13/mo	500	A/B testen, scheduling
Standard	$20/mo	500	Automation, behavioral targeting
Premium	$350/mo	10,000	Geavanceerd analytics, phone support

Mailchimp Pricing at Scale:

Contact Count	Essentials	Standard	Premium
500	$13/mo	$20/mo	$350/mo
2,500	$45/mo	$60/mo	$350/mo
5,000	$69/mo	$100/mo	$350/mo
10,000	$100/mo	$135/mo	$350/mo
25,000	$230/mo	$270/mo	$430/mo
50,000	$350/mo	$410/mo	$655/mo

Nadelentant Contact Pricing Structure

Constant Contact offers three main tiers with pricing op basis van contact count.

Plan	Monthly Price	Contacten	Key Features
Lite	$12/mo	500	Basis email, 1 user
Standard	$35/mo	500	Automation, A/B testen
Premium	$80/mo	500	Geavanceerd reporting, SEO

Constant Contact Pricing at Scale:

Contact Count	Lite	Standard	Premium
500	$12/mo	$35/mo	$80/mo
2,500	$35/mo	$55/mo	$110/mo
5,000	$55/mo	$85/mo	$150/mo
10,000	$80/mo	$125/mo	$200/mo
25,000	$180/mo	$260/mo	$340/mo
50,000	$300/mo	$410/mo	$575/mo

Prijzen Verdict

For smaller lists (under 2,500 contacts): Mailchimp offers better value with its free tier and lower entry prices.

For growing lists (2,500-10,000 contacts): Pricing is comparable, but Mailchimp includes more beschikt over eent each tier.

For large lists (10,000+ contacts): Both become expensive. Consider alternatiefs like Brevo that charge by email volume in plaats van contacts.

Hidden Costs to Consider:

Both platforms have costs that are not immediately obvious:

• Mailchimp: Charges for archived and unsubscribed contacts, paused campaigns count toward limits
• Constant Contact: SMS credits cost extra, premium templates have additional fees
• Both: Premium support, advanced integrations, and white-labeling cost more

Feature-by-Feature Vergelijking

Email Builder and Templates

Mailchimp Email Builder:

Mailchimp’s drag-and-drop editor is modern and intuitive. The Creative Assistant AI can generate designs op basis van je merk colors and logo.

• Drag-and-drop blocks
• 100+ pre-built templates
• AI content suggestions
• Mobile preview
• Aangepast code blocks (HTML)
• Brand kit management

Constant Contact Email Builder:

Constant Contact biedt een straightforward editor with more pre-built templates than Mailchimp.

• Classic drag-and-drop interface
• 200+ templates organized by industry
• Stock image library
• Mobile-responsive designs
• Image editing tools
• Action blocks for engagement

Builder Verdict: Mailchimp has a more modern interface with AI features. Constant Contact offers more templates but with a less polished editor.

Marketing Automatisering

Mailchimp Automation:

Mailchimp calls its automation feature “Klantreiss.” It is powerful but primarily beschikbaar on betaalde plannen.

Automation Feature	Free	Essentials	Standard	Premium
Welcome emails	Basis	Ja	Ja	Ja
Aangepaster journeys	Nee	Beperkt	Ja	Ja
Branching logic	Nee	Nee	Ja	Ja
Pre-built journeys	Nee	Basis	Ja	Ja
Behavioral triggers	Nee	Nee	Ja	Ja
A/B testen in flows	Nee	Nee	Nee	Ja

Constant Contact Automation:

Constant Contact automation is simpler and more limited, even on premium plans.

Automation Feature	Lite	Standard	Premium
Welcome emails	Ja	Ja	Ja
Anniversary emails	Nee	Ja	Ja
Birthday emails	Nee	Ja	Ja
Resend to non-openers	Nee	Ja	Ja
Aangepast automations	Nee	Beperkt	Ja
Branching logic	Nee	Nee	Beperkt

Automation Verdict: Mailchimp is significantly more powerful for automation. Constant Contact handles basic triggers but lacks sophisticated workflows.

List Management and Segmentatie

Mailchimp Segmentatie:

Mailchimp biedt eendvanced segmentatie with behavioral data.

• Pre-built segments
• Aangepast segments with multiple conditions
• Behavioral targeting (site visits, purchases)
• Predicted demographics
• Tags and groups
• Up to 5 conditions per segment (more on Premium)

Constant Contact Segmentatie:

Constant Contact provides basic segmentatie that works for simple needs.

• Contact tags
• Basis list segmentatie
• Engagement-based filters
• Click segmentatie
• Beperkt conditional logic
• Nee behavioral tracking

Segmentatie Verdict: Mailchimp provides much more sophisticated segmentatie. Constant Contact works for basic needs but lacks depth.

Reporting and Analytics

Mailchimp Analytics:

Mailchimp offers comprehensive reporting with comparative benchmarks.

• Open and click rates
• Revenue tracking
• Geographic data
• Social media stats
• Comparative reports
• Industry benchmarks
• Click maps
• Subscriber activity

Constant Contact Analytics:

Constant Contact provides solid basic reporting with some unique features.

• Standard email metrics
• Click tracking
• Mobile vs desktop breakdown
• Contact growth trends
• Heat maps
• Social sharing stats

Analytics Verdict: Mailchimp provides more depth and benchmarking. Constant Contact covers the basics well but lacks advanced insights.

Integrations and API

Mailchimp Integrations:

Mailchimp has one of the largest integration ecosystems in e-mailmarketing.

• 300+ native integrations
• Shopify, WooCommerce, BigCommerce
• Salesforce, HubSpot
• Google Analytics
• Facebook, Instagram ads
• Zapier connection
• Robust API voor ontwikkelaars

Constant Contact Integrations:

Constant Contact offers fewer integrations but covers major platforms.

• 200+ integrations
• Shopify, WooCommerce
• Eventbrite (strong integration)
• QuickBooks
• Facebook, Instagram
• Zapier beschikbaar
• Basis API access

Integration Verdict: Mailchimp has more integrations and a better-documented API. Constant Contact is strong with event platforms.

SMS Marketing

Mailchimp SMS:

Mailchimp offers SMS but with significant limitations.

• US-only availability
• Additional credit costs
• Basis automation
• Beperkt to Standard+ plans
• Separate pricing structure

Constant Contact SMS:

Constant Contact does not offer native SMS marketing.

• Nee ingebouwd SMS
• Third-party integration vereist
• Additional costs
• Nee unified campaign management

SMS Verdict: Neither platform blinkt uit in SMS. Mailchimp has basic US coverage, Constant Contact has nothing. For global SMS and WhatsApp, consider Brevo.

E-commerce Features

Mailchimp E-commerce:

Mailchimp includes solid e-commerce tools for online sellers.

• Product recommendations
• Abandoned cart emails
• Order notifications
• Purchase tracking
• Revenue reports
• Promo codes
• Aangepaster lifetime value

Constant Contact E-commerce:

Constant Contact e-commerce beschikt over eenre more limited.

• Basis Shopify/WooCommerce sync
• Product listings in emails
• Abandoned cart (limited)
• Shoppable landingspaginas
• Basis purchase data

E-commerce Verdict: Mailchimp is stronger voor e-commerce. Constant Contact works for basic online selling but lacks depth.

Landingspaginas and Forms

Mailchimp Landingspaginas:

Mailchimp bevat een website builder alongside landingspaginas.

• Onbeperkt landingspaginas
• Website builder
• Forms and pop-ups
• Aangepast domains
• Marketing pages
• Mobile-optimized

Constant Contact Landingspaginas:

Constant Contact offers landingspaginas focused on leadgeneratie.

• Lead generation pages
• Forms and sign-ups
• Event registration
• Pop-up forms
• A/B testen (Premium)
• Mobile responsive

Landingspaginas Verdict: Mailchimp offers more versatility with its website builder. Constant Contact handles lead capture well.

Voor- en Nadelen Summary

Mailchimp Pros

1. Free tier beschikbaar - Start without payment
2. Modern interface - Intuitive and well-designed
3. AI-powered features - Content and design assistance
4. Large integration library - 300+ connections
5. Geavanceerd automation - Sophisticated klantreiss
6. Developer-friendly - Robust API and documentation
7. Website builder - Additional value inbegrepen

Mailchimp Cons

1. Price increases rapidly - Expensive at scale
2. Charges for inactive contacts - Inclusief unsubscribed
3. Beperkt SMS - US only, extra cost
4. Nee phone support - Except Premium plan ($350+/mo)
5. Automation limits - Many features locked to Standard+
6. Complex pricing - Hard to predict costs
7. Nee WhatsApp - Missing key channel

Nadelentant Contact Pros

1. Phone support beschikbaar - Help when je hebt nodig it
2. Event marketing tools - Strong for events
3. Large templatebibliotheek - 200+ options
4. Established reputation - 25+ years in business
5. Neenprofit discounts - 30% off for qualifying organizations
6. Easy to learn - Straightforward interface
7. Event management - Ingebouwd event tools

Nadelentant Contact Cons

1. Nee gratis plan - Only 60-day trial
2. Beperkt automation - Basis vergeleken met competitors
3. Nee SMS marketing - Missing entirely
4. Dated interface - Less modern than competitors
5. Basis segmentatie - Beperkt targeting options
6. Higher pricing - More expensive at similar contact counts
7. Fewer integrations - Smaller ecosystem

Use Case Recommendations

Choose Mailchimp If:

You are a digital-first business:

• Online content creators
• E-commerce stores
• SaaS companies
• Digital marketing agencies

Je hebt nodig automation:

• Multi-step klantreiss
• Behavioral triggers
• A/B testen in workflows
• Complex segmentatie

You value integration:

• Many third-party tools
• Developer resources needed
• Aangepast implementations

You are budget-conscious initially:

• Free plan to start
• Lower entry price points
• Can grow into betaalde plannen

Choose Constant Contact If:

You run local events:

• Event registration needs
• Ticket sales
• RSVPs and attendance tracking
• Event reminders

You prefer phone support:

• Neet tech-savvy
• Want to talk to someone
• Need hand-holding

You are a nonprofit:

• 30% discount beschikbaar
• Donation tools
• Neenprofit templates

You have simple needs:

• Basis nieuwsbriefs
• Occasional promotions
• Nee complex automation
• Simple list management

Choose Neither If:

Je hebt nodig multichannel marketing:

• SMS marketing (vooral international)
• WhatsApp Business
• Unified customer view

You have a large list:

• 10,000+ contacts
• Price becomes prohibitive
• Pay-per-contact gets expensive

You run an e-commerce store:

• Need deep platform integration
• Want loyaliteitsprogrammas
• Require advanced segmentatie

Waarom Brevo + Tajo is the Better Alternatief

Both Mailchimp and Constant Contact have limitations that groeiende bedrijven eventually outgrow. Here is why Brevo gecombineerd met Tajo biedt een superior solution:

Prijzen Advantage

Brevo charges by email volume, not contact count. This changes everything voor groeiende bedrijven.

Contact Count	Mailchimp Standard	Constant Contact Standard	Brevo Business
5,000	$100/mo	$85/mo	~$18/mo
10,000	$135/mo	$125/mo	~$25/mo
25,000	$270/mo	$260/mo	~$39/mo
50,000	$410/mo	$410/mo	~$59/mo

Annual Savings with Brevo:

• At 10,000 contacts: Save $1,200-1,320/jaar
• At 25,000 contacts: Save $2,652-2,772/jaar
• At 50,000 contacts: Save $4,212/jaar

Multichannel Capabilities

Neither Mailchimp nor Constant Contact offer true multichannel marketing.

Channel	Mailchimp	Constant Contact	Brevo
E-mail	Ja	Ja	Ja
SMS (US)	Ja (paid)	Nee	Ja
SMS (Global)	Nee	Nee	Ja (200+ countries)
WhatsApp	Nee	Nee	Ja
Web Chat	Beperkt	Nee	Ja
Transactionele E-mail	Separate product	Nee	Inbegrepen

Superior Automation

Brevo biedt eendvanced automation accessible on lower-priced plans.

Functie	Mailchimp	Constant Contact	Brevo
Visual workflow builder	Standard+	Premium only	All betaalde plannen
Multichannel flows	Nee	Nee	Ja
A/B testen in automations	Premium only	Nee	Business plan
Onbeperkt automations	Premium only	Nee	Business plan
Behavioral triggers	Standard+	Beperkt	Business plan

E-commerce Excellence with Tajo

For Shopify merchants, Tajo transforms Brevo into a complete e-commerce marketing platform.

Tajo provides:

1. Deep Shopify Integration

   • Realtime customer sync
   • Complete order history
   • Product catalog integration
   • Browse and cart data

2. Ingebouwd Loyaliteitsprogrammas

   • Points and rewards system
   • Tier-based VIP programs
   • Automated loyalty communications
   • Nee additional subscription needed

3. E-commerce Automation Triggers

   • Abandoned cart recovery
   • Browse abandonment
   • Purchase milestones
   • Win-back campaigns
   • Aangepaster lifecycle flows

4. Unified Aangepaster Profiles

   • All Shopify data in Brevo
   • Enhanced segmentatie options
   • Purchase-based targeting
   • Behavioral insights

Cost Vergelijking with Full Features

Consider what you get for a typical e-commerce business with 10,000 contacts:

Functie	Mailchimp + Add-ons	Constant Contact + Add-ons	Brevo + Tajo
E-mail marketing	$135/mo	$125/mo	~$25/mo
SMS marketing	+$25/mo	Third-party	Inbegrepen
WhatsApp	Neet beschikbaar	Neet beschikbaar	Inbegrepen
Loyalty program	+$50-100/mo	+$50-100/mo	Inbegrepen with Tajo
Transactional email	+$20/mo	Third-party	Inbegrepen
Total Monthly	$230-280/mo	$225-275/mo	~$50/mo
Annual Cost	$2,760-3,360	$2,700-3,300	~$600
Annual Savings	-	-	$2,100-2,760

Migration Guide

Migrating from Mailchimp to Brevo + Tajo

Step 1: Export Mailchimp Data

• Download all contacts with tags and segments
• Export automatiseringsworkflows (document logic)
• Save template designs je wilt keep
• Export list of integrations

Step 2: Set Up Brevo

• Create Brevo account
• Import contacts with proper tags
• Verify domain and sender authentication
• Configure initial settings

Step 3: Connect Tajo (for Shopify)

• Install Tajo app from Shopify
• Connect to Brevo account
• Configure data sync settings
• Enable customer tracking

Step 4: Rebuild Core Elements

• Recreate key email templates
• Set up automatiseringsworkflows
• Configure segments
• Test email delivery

Step 5: Launch Loyaliteitsprogramma

• Define points and rewards structure
• Create customer tiers
• Set up loyalty email automations
• Test klantervaring

Step 6: Transition

• Run parallel for 2-4 weeks
• Migrate campaigns gradually
• Update inschrijfformuliers
• Sunset Mailchimp

Migrating from Constant Contact to Brevo + Tajo

Step 1: Export Constant Contact Data

• Download contact lists
• Export event registrations
• Document automation sequences
• Save template examples

Step 2: Follow steps 2-6 above

Migration typically takes 1-2 weeks with proper planning.

Veelgestelde Vragen

Is Mailchimp better than Constant Contact?

For most businesses, yes. Mailchimp biedt een free tier, more advanced automation, better e-commerce features, and a more modern interface. Constant Contact is better only if je hebt nodig phone support or strong event marketing tools.

Which is cheaper, Mailchimp or Constant Contact?

At low contact counts, Mailchimp is cheaper vanwege its free tier. At higher volumes (10,000+ contacts), pricing is similar. Both become expensive at scale, making alternatiefs like Brevo more cost-effective.

Can I use Mailchimp voor e-commerce?

Ja, Mailchimp works voor e-commerce with Shopify, WooCommerce, and BigCommerce integrations. Echter, for serious e-commerce marketing with loyaliteitsprogrammas and multichannel campaigns, Brevo with Tajo provides better value.

Does Constant Contact have SMS marketing?

Nee, Constant Contact does not offer native SMS marketing. You would need to use a third-party tool and pay additional costs. Mailchimp offers SMS but only in the US.

Which has better bezorgbaarheid?

Both platforms maintain good bezorgbaarheid rates (95%+) when following best practices. Neither has a significant advantage over the other in email bezorgbaarheid.

Can I switch from Mailchimp to Constant Contact?

Ja, but consider whether either platform meets your needs. Both have limitations in SMS, WhatsApp, and e-commerce depth. Evaluate alternatiefs like Brevo before making a lateral move.

Is there a free alternatief to both?

Brevo biedt een gratis plan with 300 emails per day and onbeperkte contacten. This is more generous than Mailchimp’s limited free tier and better than Constant Contact’s trial-only approach.

Which is easier to use?

Both platforms are user-friendly. Mailchimp has a more modern interface with AI assistance. Constant Contact is straightforward but less polished. Neither has a steep learning curve.

Do either support WhatsApp marketing?

Nee. Neither Mailchimp nor Constant Contact supports WhatsApp Business marketing. Brevo offers full WhatsApp Business API integration voor bedrijven that need this channel.

What about GDPR compliance?

Both platforms offer GDPR compliance tools inclusief consent management, data export, and deletion capabilities. Ensure you configure these features properly regardless of which platform you choose.

Which has better klantenondersteuning?

Constant Contact staat bekend om phone support availability. Mailchimp reserves phone support for Premium plans ($350+/mo). For most users, both offer email and chat support with reasonable response times.

Can I manage multiple brands?

Both platforms allow multiple audiences/lists, but managing separate brands is easier with higher-tier plans. Mailchimp Premium and Constant Contact Premium offer better multi-brand management.

Conclusie

Mailchimp and Constant Contact are both capable e-mailmarketing platforms, but they serve different needs:

Choose Mailchimp if je wilt a modern platform with good automation, are comfortable with self-service support, and are starting with a smaller list.

Choose Constant Contact if je hebt nodig phone support, run frequent events, or prefer a simpler approach to e-mailmarketing.

Choose Brevo + Tajo if je wilt save significant money, need multichannel marketing (SMS, WhatsApp), run an e-commerce store, or want ingebouwd loyaliteitsprogrammas without additional subscriptions.

For growing e-commerce businesses, neither Mailchimp nor Constant Contact biedt de best value. Their contact-based pricing becomes expensive, neither offers robust SMS or WhatsApp, and both lack native loyaliteitsprogramma features.

Brevo with Tajo delivers modern marketing capabilities at a fraction of the cost, with diepe Shopify integratie and features specifiek designed voor e-commerce success.

Klaar om je te upgraden e-mailmarketing? Start je gratis proefperiode with Tajo and experience the difference in beschikt over eennd savings.