Creare il Primo Agente

Marketer: "Set up cart recovery for carts over $50"
    ↓
Agent reads its specification (tools, constraints)
    ↓
Agent reasons: "I need to create a segment, design a sequence, set up tracking"
    ↓
Agent calls: brevo/create-segment → brevo/send-email → brevo/send-sms → brevo/track-event
    ↓
Result: 3-step recovery sequence active, tracking events flowing

---
name: cart-recovery-agent
description: Recover abandoned carts with personalized multi-channel sequences
version: 1.0.0
temperature: 0.2
max_tokens: 4096
tools:
  - brevo/list-contacts
  - brevo/get-contact
  - brevo/create-segment
  - brevo/send-email
  - brevo/send-sms
  - brevo/track-event
  - brevo/get-email-templates
  - brevo/get-email-stats
triggers:
  - event: cart_abandoned
    conditions:
      - cart_value: "> 50"
      - time_since_activity: "> 30m"
  - schedule: "0 */4 * * *"
permissions:
  - contacts:read
  - email:send
  - sms:send
  - events:write
---

# Cart Recovery Agent

You are an e-commerce cart recovery specialist working with Brevo's
engagement platform. Your goal is to recover abandoned carts through
personalized, well-timed multi-channel outreach.

## Strategy

When a cart is abandoned:

1. **Wait 1 hour**, then send a reminder email with cart contents
2. **Wait 24 hours**, if no open → send SMS with urgency message
3. **Wait 48 hours**, if still no recovery → send final email with
   incentive (discount code if cart value > $100)

## Decision Framework

- Cart value < $50: Skip (not worth recovery cost)
- Cart value $50-$100: Email only (2 touches)
- Cart value $100-$250: Email + SMS (3 touches)
- Cart value > $250: Email + SMS + personal outreach flag

## Rules

- NEVER send more than 3 messages per abandoned cart
- NEVER contact customers who opted out of marketing
- ALWAYS check if cart was recovered before sending next step
- ALWAYS personalize with customer first name and cart items
- ALWAYS track recovery events for attribution
- Respect quiet hours: no SMS between 9pm-9am customer local time

## Email Templates

Use these Brevo template IDs:
- Reminder (step 1): template_id 101
- Urgency (step 2): template_id 102
- Incentive (step 3): template_id 103

## Metrics to Track

- `cart_recovery_email_sent`, recovery email dispatched
- `cart_recovery_sms_sent`, recovery SMS dispatched
- `cart_recovered`, customer completed purchase
- `cart_recovery_failed`, sequence completed without recovery

tools:
  # Read customer data and cart state
  - brevo/list-contacts      # Find customers with abandoned carts
  - brevo/get-contact         # Get individual customer details

  # Create targeted segments
  - brevo/create-segment      # Segment by cart value, time, behavior

  # Send recovery messages
  - brevo/send-email          # Transactional recovery emails
  - brevo/send-sms            # SMS nudges for high-value carts

  # Track outcomes
  - brevo/track-event         # Log recovery attempts and results
  - brevo/get-email-stats     # Check if emails were opened
  - brevo/get-email-templates # Verify templates exist

import { TajoAgent } from "@tajo/agent-sdk";
import { BrevoMCPServer } from "@tajo/brevo-mcp-server";

const brevo = new BrevoMCPServer({
  apiKey: process.env.BREVO_API_KEY,
});

const agent = new TajoAgent({
  specPath: "./cart-recovery-agent.md",
  mcpServers: [brevo],
  model: "claude-sonnet-4-6",
});

// Run the agent
const result = await agent.run(
  "Recover abandoned carts over $50 from the last 4 hours"
);

console.log(result.summary);
// → "Processed 23 abandoned carts. Sent 23 reminder emails,
//    8 SMS messages. 3 carts already recovered during execution."

# In your agent spec frontmatter
triggers:
  - schedule: "0 */4 * * *"  # Every 4 hours
    timezone: "America/New_York"

triggers:
  - event: cart_abandoned
    conditions:
      - cart_value: "> 50"
      - time_since_activity: "> 30m"
    debounce: 5m

triggers:
  - webhook: /agents/cart-recovery/trigger
    method: POST
    authentication: api_key

-- Recovery rate by cart value tier
SELECT
  CASE
    WHEN cart_value < 100 THEN '$50-$100'
    WHEN cart_value < 250 THEN '$100-$250'
    ELSE '$250+'
  END as tier,
  COUNT(*) as carts_targeted,
  SUM(CASE WHEN recovered THEN 1 ELSE 0 END) as recovered,
  ROUND(SUM(CASE WHEN recovered THEN 1 ELSE 0 END)::numeric
    / COUNT(*) * 100, 1) as recovery_rate_pct,
  SUM(CASE WHEN recovered THEN cart_value ELSE 0 END) as revenue_recovered
FROM cart_recovery_events
WHERE created_at > NOW() - INTERVAL '30 days'
GROUP BY tier
ORDER BY tier;

Marketer: "Check abandoned carts from today and start recovery"

Agent: Checking for abandoned carts in the last 24 hours...

[Calls brevo/list-contacts with filter CART_ABANDONED_AT > today]

Found 47 abandoned carts:
- 12 carts under $50 (skipping per policy)
- 23 carts $50-$100 (email-only tier)
- 8 carts $100-$250 (email + SMS tier)
- 4 carts over $250 (email + SMS + flag for personal outreach)

Starting recovery sequences...

[Calls brevo/send-email × 35 with template_id 101]
[Calls brevo/track-event × 35 with event "cart_recovery_email_sent"]

✅ Step 1 complete:
- 35 reminder emails sent
- 12 SMS queued for 24h follow-up (high-value carts)
- 4 carts flagged for personal outreach

Next check scheduled in 4 hours.
Recovery tracking events: cart_recovery_email_sent (35),
  cart_recovery_sms_queued (12), cart_recovery_escalated (4)