Mailchimp vs Constant Contact: Complete Email Marketing Comparison 2026

Mailchimp and Constant Contact are two of le plus established email marketing plateformes, each serving millions of entreprises worldwide. Both plateformes promise to help you build and engage your liste email, but they take different approaches to fonctionnalités, pricing, and user experience.

This comprehensive comparison examines every aspect of both plateformes to help you make an informed decision. We will also explore why growing entreprises are increasingly choosing Brevo with Tajo as a plus puissant and cost-effective alternative.

Quick Comparison Overview

Feature	Mailchimp	Constant Contact
Starting Price	$13/mo (500 contacts)	$12/mo (500 contacts)
Free Plan	Yes (500 contacts)	No (60-day trial only)
Templates d’email	100+	200+
Automatisation	Advanced (paid plans)	Basic
SMS Marketing	US only	No
Pages d’atterrissage	Yes	Yes
E-commerce Focus	General business	Event marketing
Best For	Digital entreprises	Small local entreprises

Platform Background

Mailchimp Overview

Founded in 2001, Mailchimp has grown from a simple email tool into a comprehensive marketing platform. Acquired by Intuit in 2021 for $12 billion, Mailchimp serves over 13 million users globally. The platform is known for its playful branding, extensive intégrations, and tools for small to medium entreprises.

Company Highlights:

• 13+ million active users
• Part of Intuit ecosystem (QuickBooks, TurboTax)
• Strong API and developer tools
• Website builder included
• AI-powered content suggestions

Constant Contact Overview

Constant Contact launched in 1995, making it l’un des oldest email marketing plateformes. Now owned by Clearlake Capital and Siris Capital, the platform has traditionally focused on petites entrepriseses and nonprofits. It is particularly strong in event marketing and local business solutions.

Company Highlights:

• 600,000+ clients
• Strong event management tools
• Extensive partner network
• Focus on petites entrepriseses
• Good phone support reputation

Pricing Comparison

Understanding the true cost of each platform requires examining how pricing scales with your contact list and feature needs.

Mailchimp Pricing Structure

Mailchimp uses a tiered pricing model based on contact count and feature access.

Plan	Monthly Price	Contacts	Key Fonctionnalités
Free	$0	500	Basic email, 1,000 sends/mo
Essentials	$13/mo	500	A/B testing, scheduling
Standard	$20/mo	500	Automatisation, behavioral targeting
Premium	$350/mo	10,000	Advanced analyses, phone support

Mailchimp Pricing at Scale:

Contact Count	Essentials	Standard	Premium
500	$13/mo	$20/mo	$350/mo
2,500	$45/mo	$60/mo	$350/mo
5,000	$69/mo	$100/mo	$350/mo
10,000	$100/mo	$135/mo	$350/mo
25,000	$230/mo	$270/mo	$430/mo
50,000	$350/mo	$410/mo	$655/mo

Constant Contact Pricing Structure

Constant Contact offers three main tiers with pricing based on contact count.

Plan	Monthly Price	Contacts	Key Fonctionnalités
Lite	$12/mo	500	Basic email, 1 user
Standard	$35/mo	500	Automatisation, A/B testing
Premium	$80/mo	500	Advanced reporting, SEO

Constant Contact Pricing at Scale:

Contact Count	Lite	Standard	Premium
500	$12/mo	$35/mo	$80/mo
2,500	$35/mo	$55/mo	$110/mo
5,000	$55/mo	$85/mo	$150/mo
10,000	$80/mo	$125/mo	$200/mo
25,000	$180/mo	$260/mo	$340/mo
50,000	$300/mo	$410/mo	$575/mo

Pricing Verdict

For smaller lists (under 2,500 contacts): Mailchimp offers better value with its free tier and lower entry prices.

For growing lists (2,500-10,000 contacts): Pricing is comparable, but Mailchimp includes more fonctionnalités at each tier.

For large lists (10,000+ contacts): Both become expensive. Consider alternatives like Brevo that charge by email volume plutôt que contacts.

Hidden Costs to Consider:

Both plateformes have costs that are not immediately obvious:

• Mailchimp: Charges for archived and unsubscribed contacts, paused campagnes count toward limits
• Constant Contact: SMS credits cost extra, premium templates have additional fees
• Both: Premium support, advanced intégrations, and white-labeling cost more

Feature-by-Feature Comparison

Email Builder and Templates

Mailchimp Email Builder:

Mailchimp’s glisser-déposer editor is modern and intuitive. The Creative Assistant AI can generate designs based on your brand colors and logo.

• Glisser-déposer blocks
• 100+ pre-built templates
• AI content suggestions
• Mobile preview
• Custom code blocks (HTML)
• Brand kit management

Constant Contact Email Builder:

Constant Contact offers a straightforward editor with more pre-built templates than Mailchimp.

• Classic glisser-déposer interface
• 200+ templates organized by industry
• Stock image library
• Mobile-responsive designs
• Image editing tools
• Action blocks for engagement

Builder Verdict: Mailchimp has a more modern interface with AI fonctionnalités. Constant Contact offers more templates but with a less polished editor.

Automatisation marketing

Mailchimp Automatisation:

Mailchimp calls its automatisation feature “Parcours clients.” It is powerful but primarily available on paid plans.

Automatisation Feature	Free	Essentials	Standard	Premium
Welcome emails	Basic	Yes	Yes	Yes
Customer journeys	No	Limited	Yes	Yes
Branching logic	No	No	Yes	Yes
Pre-built journeys	No	Basic	Yes	Yes
Behavioral triggers	No	No	Yes	Yes
A/B testing in flows	No	No	No	Yes

Constant Contact Automatisation:

Constant Contact automatisation is simpler et plus limited, even on premium plans.

Automatisation Feature	Lite	Standard	Premium
Welcome emails	Yes	Yes	Yes
Anniversary emails	No	Yes	Yes
Birthday emails	No	Yes	Yes
Resend to non-openers	No	Yes	Yes
Custom automatisations	No	Limited	Yes
Branching logic	No	No	Limited

Automatisation Verdict: Mailchimp is significantly plus puissant for automatisation. Constant Contact handles basic triggers but lacks sophisticated workflows.

List Management and Segmentation

Mailchimp Segmentation:

Mailchimp offers advanced segmentation with behavioral data.

• Pre-built segments
• Custom segments with multiple conditions
• Behavioral targeting (site visits, purchases)
• Predicted demographics
• Tags and groups
• Up to 5 conditions per segment (more on Premium)

Constant Contact Segmentation:

Constant Contact provides basic segmentation that works for simple needs.

• Contact tags
• Basic list segmentation
• Engagement-based filters
• Click segmentation
• Limited conditional logic
• No behavioral tracking

Segmentation Verdict: Mailchimp provides much more sophisticated segmentation. Constant Contact works for basic needs but lacks depth.

Reporting and Analyses

Mailchimp Analyses:

Mailchimp offers comprehensive reporting with comparative benchmarks.

• Open and click rates
• Revenus tracking
• Geographic data
• Social media stats
• Comparative reports
• Industry benchmarks
• Click maps
• Subscriber activity

Constant Contact Analyses:

Constant Contact provides solid basic reporting with some unique fonctionnalités.

• Standard email métriques
• Click tracking
• Mobile vs desktop breakdown
• Contact growth trends
• Heat maps
• Social sharing stats

Analyses Verdict: Mailchimp provides more depth and benchmarking. Constant Contact covers the basics well but lacks advanced insights.

Intégrations and API

Mailchimp Intégrations:

Mailchimp has l’un des largest intégration ecosystems in email marketing.

• 300+ native intégrations
• Shopify, WooCommerce, BigCommerce
• Salesforce, HubSpot
• Google Analyses
• Facebook, Instagram ads
• Zapier connection
• Robust API for developers

Constant Contact Intégrations:

Constant Contact offers fewer intégrations but covers major plateformes.

• 200+ intégrations
• Shopify, WooCommerce
• Eventbrite (strong intégration)
• QuickBooks
• Facebook, Instagram
• Zapier available
• Basic API access

Intégration Verdict: Mailchimp has more intégrations and a better-documented API. Constant Contact is strong with event plateformes.

SMS Marketing

Mailchimp SMS:

Mailchimp offers SMS but with significant limitations.

• US-only availability
• Additional credit costs
• Basic automatisation
• Limited to Standard+ plans
• Separate pricing structure

Constant Contact SMS:

Constant Contact does not offer native SMS marketing.

• No built-in SMS
• Third-party intégration required
• Additional costs
• No unified campaign management

SMS Verdict: Neither platform excels at SMS. Mailchimp has basic US coverage, Constant Contact has nothing. For global SMS and WhatsApp, consider Brevo.

E-commerce Fonctionnalités

Mailchimp E-commerce:

Mailchimp includes solid e-commerce tools for online sellers.

• Product recommendations
• Abandoned cart emails
• Order notifications
• Purchase tracking
• Revenus reports
• Promo codes
• Customer lifetime value

Constant Contact E-commerce:

Constant Contact e-commerce fonctionnalités are more limited.

• Basic Shopify/WooCommerce sync
• Product listings in emails
• Abandoned cart (limited)
• Shoppable pages d’atterrissage
• Basic purchase data

E-commerce Verdict: Mailchimp is stronger pour le e-commerce. Constant Contact works for basic online selling but lacks depth.

Pages d’atterrissage and Forms

Mailchimp Pages d’atterrissage:

Mailchimp includes a website builder alongside pages d’atterrissage.

• Unlimited pages d’atterrissage
• Website builder
• Forms and pop-ups
• Custom domains
• Marketing pages
• Mobile-optimized

Constant Contact Pages d’atterrissage:

Constant Contact offers pages d’atterrissage focused on génération de leads.

• Lead generation pages
• Forms and sign-ups
• Event registration
• Pop-up forms
• A/B testing (Premium)
• Mobile responsive

Pages d’atterrissage Verdict: Mailchimp offers more versatility with its website builder. Constant Contact handles lead capture well.

Pros and Cons Summary

Mailchimp Pros

1. Free tier available - Start without payment
2. Modern interface - Intuitive and well-designed
3. AI-powered fonctionnalités - Content and design assistance
4. Large intégration library - 300+ connections
5. Advanced automatisation - Sophisticated parcours clients
6. Developer-friendly - Robust API and documentation
7. Website builder - Additional value included

Mailchimp Cons

1. Price increases rapidly - Expensive à grande échelle
2. Charges for inactive contacts - Y compris unsubscribed
3. Limited SMS - US only, extra cost
4. No phone support - Except Premium plan ($350+/mo)
5. Automatisation limits - Many fonctionnalités locked to Standard+
6. Complex pricing - Hard to predict costs
7. No WhatsApp - Missing key channel

Constant Contact Pros

1. Phone support available - Help lorsque vous need it
2. Event marketing tools - Strong for events
3. Large template library - 200+ options
4. Established reputation - 25+ years in business
5. Nonprofit discounts - 30% off for qualifying organizations
6. Easy to learn - Straightforward interface
7. Event management - Built-in event tools

Constant Contact Cons

1. No free plan - Only 60-day trial
2. Limited automatisation - Basic compared to competitors
3. No SMS marketing - Missing entirely
4. Dated interface - Less modern than competitors
5. Basic segmentation - Limited targeting options
6. Higher pricing - More expensive at similar contact counts
7. Fewer intégrations - Smaller ecosystem

Use Case Recommendations

Choose Mailchimp If:

You are a digital-first business:

• Online content creators
• E-commerce stores
• SaaS entreprises
• Digital marketing agencies

You need automatisation:

• Multi-step parcours clients
• Behavioral triggers
• A/B testing in workflows
• Complex segmentation

You value intégration:

• Many third-party tools
• Developer resources needed
• Custom implementations

You are budget-conscious initially:

• Free plan to start
• Lower entry price points
• Can grow into paid plans

Choose Constant Contact If:

You run local events:

• Event registration needs
• Ticket sales
• RSVPs and attendance tracking
• Event reminders

You prefer phone support:

• Not tech-savvy
• Want to talk to someone
• Need hand-holding

You are a nonprofit:

• 30% discount available
• Donation tools
• Nonprofit templates

You have simple needs:

• Basic newsletters
• Occasional promotions
• No complex automatisation
• Simple list management

Choose Neither If:

You need multi-channel marketing:

• SMS marketing (especially international)
• WhatsApp Business
• Unified customer view

You have a large list:

• 10,000+ contacts
• Price becomes prohibitive
• Pay-per-contact gets expensive

You run an e-commerce store:

• Need deep platform intégration
• Want programmes de fidélité
• Require advanced segmentation

Why Brevo + Tajo is the Better Alternative

Both Mailchimp and Constant Contact have limitations that growing entreprises eventually outgrow. Here is why Brevo combined with Tajo offers a superior solution:

Pricing Advantage

Brevo charges by email volume, not contact count. This changes everything for growing entreprises.

Contact Count	Mailchimp Standard	Constant Contact Standard	Brevo Business
5,000	$100/mo	$85/mo	~$18/mo
10,000	$135/mo	$125/mo	~$25/mo
25,000	$270/mo	$260/mo	~$39/mo
50,000	$410/mo	$410/mo	~$59/mo

Annual Savings with Brevo:

• At 10,000 contacts: Save $1,200-1,320/year
• At 25,000 contacts: Save $2,652-2,772/year
• At 50,000 contacts: Save $4,212/year

Multi-Channel Capabilities

Neither Mailchimp nor Constant Contact offer true multi-channel marketing.

Channel	Mailchimp	Constant Contact	Brevo
Email	Yes	Yes	Yes
SMS (US)	Yes (paid)	No	Yes
SMS (Global)	No	No	Yes (200+ countries)
WhatsApp	No	No	Yes
Web Chat	Limited	No	Yes
Email transactionnel	Separate product	No	Included

Superior Automatisation

Brevo provides advanced automatisation accessible on lower-priced plans.

Feature	Mailchimp	Constant Contact	Brevo
Visual workflow builder	Standard+	Premium only	All paid plans
Multi-channel flows	No	No	Yes
A/B testing in automatisations	Premium only	No	Business plan
Unlimited automatisations	Premium only	No	Business plan
Behavioral triggers	Standard+	Limited	Business plan

E-commerce Excellence with Tajo

For Shopify merchants, Tajo transforms Brevo into a complete e-commerce marketing platform.

Tajo provides:

1. Deep Shopify Intégration

   • Real-time customer sync
   • Complete order history
   • Product catalog intégration
   • Browse and cart data

2. Built-in Programmes de fidélité

   • Points and rewards system
   • Tier-based VIP programs
   • Automated fidélité communications
   • No additional subscription needed

3. E-commerce Automatisation Triggers

   • Abandoned cart recovery
   • Browse abandonment
   • Purchase milestones
   • Win-back campagnes
   • Customer lifecycle flows

4. Unified Customer Profiles

   • All Shopify data in Brevo
   • Enhanced segmentation options
   • Purchase-based targeting
   • Behavioral insights

Cost Comparison with Full Fonctionnalités

Consider what you get for a typical e-commerce business with 10,000 contacts:

Feature	Mailchimp + Add-ons	Constant Contact + Add-ons	Brevo + Tajo
Email marketing	$135/mo	$125/mo	~$25/mo
SMS marketing	+$25/mo	Third-party	Included
WhatsApp	Not available	Not available	Included
Fidélité program	+$50-100/mo	+$50-100/mo	Included with Tajo
Transactional email	+$20/mo	Third-party	Included
Total Monthly	$230-280/mo	$225-275/mo	~$50/mo
Annual Cost	$2,760-3,360	$2,700-3,300	~$600
Annual Savings	-	-	$2,100-2,760

Migration Guide

Migrating from Mailchimp to Brevo + Tajo

Step 1: Export Mailchimp Data

• Download all contacts with tags and segments
• Export automatisation workflows (document logic)
• Save template designs vous souhaitez keep
• Export list of intégrations

Step 2: Set Up Brevo

• Create Brevo account
• Import contacts with proper tags
• Verify domain and sender authentication
• Configure initial settings

Step 3: Connect Tajo (for Shopify)

• Install Tajo app from Shopify
• Connect to Brevo account
• Configure data sync settings
• Enable customer tracking

Step 4: Rebuild Core Elements

• Recreate key templates d’email
• Set up automatisation workflows
• Configure segments
• Test email delivery

Step 5: Launch Programme de fidélité

• Define points and rewards structure
• Create customer tiers
• Set up fidélité email automatisations
• Test customer experience

Step 6: Transition

• Run parallel for 2-4 weeks
• Migrate campagnes gradually
• Update formulaires d’inscription
• Sunset Mailchimp

Migrating from Constant Contact to Brevo + Tajo

Step 1: Export Constant Contact Data

• Download contact lists
• Export event registrations
• Document automatisation sequences
• Save template examples

Step 2: Follow steps 2-6 above

Migration typically takes 1-2 weeks with proper planning.

Questions fréquemment posées

Is Mailchimp meilleur que Constant Contact?

For most entreprises, yes. Mailchimp offers a free tier, plus avancé automatisation, better e-commerce fonctionnalités, and a more modern interface. Constant Contact is better only si vous avez besoin phone support or strong event marketing tools.

Lequel est cheaper, Mailchimp or Constant Contact?

At low contact counts, Mailchimp is cheaper en raison de its free tier. At higher volumes (10,000+ contacts), pricing is similar. Both become expensive à grande échelle, making alternatives like Brevo more cost-effective.

Can I use Mailchimp pour le e-commerce?

Yes, Mailchimp works pour le e-commerce with Shopify, WooCommerce, and BigCommerce intégrations. Cependant, for serious e-commerce marketing with programmes de fidélité and multi-channel campagnes, Brevo with Tajo provides better value.

Does Constant Contact have SMS marketing?

No, Constant Contact does not offer native SMS marketing. You would need to use a third-party tool and pay additional costs. Mailchimp offers SMS but only dans le US.

Which has better délivrabilité?

Both plateformes maintain good délivrabilité rates (95%+) when following meilleures pratiques. Neither has a significant advantage over the other in email délivrabilité.

Can I switch from Mailchimp to Constant Contact?

Yes, but consider whether either platform meets your needs. Both have limitations in SMS, WhatsApp, and e-commerce depth. Evaluate alternatives like Brevo before making a lateral move.

Is there a free alternative to both?

Brevo offers a free plan with 300 emails par jour and unlimited contacts. This is more generous than Mailchimp’s limited free tier and meilleur que Constant Contact’s trial-only approach.

Lequel est easier to use?

Both plateformes are user-friendly. Mailchimp has a more modern interface with AI assistance. Constant Contact is straightforward but less polished. Neither has a steep learning curve.

Do either support WhatsApp marketing?

No. Neither Mailchimp nor Constant Contact supports WhatsApp Business marketing. Brevo offers full WhatsApp Business API intégration for entreprises that need this channel.

What about GDPR conformité?

Both plateformes offer GDPR conformité tools y compris consent management, data export, and deletion capabilities. Ensure you configure these fonctionnalités properly indépendamment de which platform you choose.

Which has better customer support?

Constant Contact is known for phone support availability. Mailchimp reserves phone support for Premium plans ($350+/mo). For most users, both offer email and chat support with reasonable response times.

Can I manage multiple brands?

Both plateformes allow multiple audiences/lists, but managing separate brands is easier with higher-tier plans. Mailchimp Premium and Constant Contact Premium offer better multi-brand management.

Conclusion

Mailchimp and Constant Contact are both capable email marketing plateformes, but they serve different needs:

Choose Mailchimp if you want a modern platform with good automatisation, are comfortable with self-service support, and are starting with a smaller list.

Choose Constant Contact if you need phone support, run frequent events, or prefer a simpler approach to email marketing.

Choose Brevo + Tajo if vous souhaitez save significant money, need multi-channel marketing (SMS, WhatsApp), run an e-commerce store, or want built-in programmes de fidélité without additional subscriptions.

For growing e-commerce entreprises, neither Mailchimp nor Constant Contact provides the best value. Their contact-based pricing becomes expensive, neither offers robust SMS or WhatsApp, and both lack native programme de fidélité fonctionnalités.

Brevo with Tajo delivers modern marketing capabilities at a fraction du cost, with deep Shopify intégration and fonctionnalités specifically designed pour le e-commerce success.

Ready to upgrade your email marketing? Commencez votre essai gratuit avec Tajo and experience the difference in fonctionnalités and savings.