BigCommerce + Brevo 集成

{
  "mcpServers": {
    "brevo": {
      "command": "npx",
      "args": [
        "mcp-remote",
        "https://mcp.brevo.com/v1/brevo/mcp",
        "--header",
        "Authorization: Bearer ${BREVO_MCP_TOKEN}"
      ],
      "env": {
        "BREVO_MCP_TOKEN": "your-brevo-mcp-token"
      }
    },
    "bigcommerce": {
      "command": "npx",
      "args": ["-y", "bigcommerce-mcp-server"],
      "env": {
        "BIGCOMMERCE_STORE_HASH": "your-store-hash",
        "BIGCOMMERCE_ACCESS_TOKEN": "your-access-token"
      }
    }
  }
}

> How many customers does my BigCommerce store have?
> How many contacts are in my Brevo account?

---
name: bigcommerce-customer-sync
description: Sync BigCommerce customers to Brevo contacts with order data
version: 1.0.0
temperature: 0.1
tools:
  - bigcommerce
  - brevo_contacts
  - brevo_attributes
  - brevo_lists
triggers:
  - schedule: "0 */6 * * *"
  - event: customer_created
  - event: order_completed
---

# BigCommerce Customer Sync Agent

Synchronize customer data from BigCommerce to Brevo contacts.

## Strategy

1. Query BigCommerce for customers modified since last sync
2. For each customer, fetch order history from BigCommerce
3. Create or update Brevo contact with profile + commerce attributes
4. Segment into Brevo lists:
   - New registrations → "Welcome Series" list
   - Repeat buyers (2+ orders) → "Loyal Customers" list
   - High-value (>$500 LTV) → "VIP" list
   - Inactive (no order in 90 days) → "Win-Back" list

## Field Mapping

| BigCommerce Field | Brevo Attribute |
|------------------|-----------------|
| email | EMAIL |
| first_name | FIRSTNAME |
| last_name | LASTNAME |
| phone | SMS |
| company | COMPANY |
| date_created | SIGNUP_DATE |
| orders_count (computed) | ORDER_COUNT |
| total_spent (computed) | TOTAL_SPENT |
| last_order_date (computed) | LAST_ORDER |
| customer_group_id | BC_SEGMENT |
| accepts_product_review_abandoned_cart_emails | OPT_IN |

## Rules
- ONLY sync customers who have accepted marketing emails
- NEVER overwrite Brevo data if BigCommerce field is empty
- ALWAYS validate phone numbers to E.164 format before sync
- Track events: bc_sync_success, bc_sync_error

---
name: bigcommerce-post-purchase
description: Orchestrate post-purchase campaigns based on BigCommerce order events
version: 1.0.0
temperature: 0.3
tools:
  - bigcommerce
  - brevo_contacts
  - brevo_email_campaign_management
  - brevo_templates
  - brevo_sms_campaigns
triggers:
  - event: order_completed
  - event: order_shipped
---

# BigCommerce Post-Purchase Agent

When a BigCommerce order completes or ships, trigger the appropriate engagement sequence in Brevo.

## Sequence Logic

### First-Time Buyers
1. Immediate: Order confirmation (transactional)
2. Day 3: Welcome email with brand story and product care tips
3. Day 7: How-to guide for purchased product category
4. Day 14: Review request with direct link
5. Day 30: Cross-sell based on purchased category

### Repeat Buyers
1. Immediate: Order confirmation
2. Day 3: Loyalty reward notification
3. Day 14: "Restock" reminder if consumable product
4. Day 21: Early access to new arrivals in preferred category

### High-Value Orders (>$200)
1. Immediate: Premium order confirmation
2. Day 1: Personal thank-you email
3. Day 3: SMS with tracking + styling/usage tips
4. Day 7: VIP program invitation

### Order Shipped
1. Immediate: Shipping confirmation with tracking link
2. +2 days: SMS tracking update
3. +5 days (estimated delivery): "How's your order?" check-in

## Rules
- ALWAYS check order status before sending, skip if cancelled/refunded
- NEVER send marketing to customers who haven't opted in
- Personalize with: product name, order number, customer first name
- Use Brevo template variables for dynamic content

---
name: bigcommerce-cart-recovery
description: Recover BigCommerce abandoned carts via Brevo email, SMS, and WhatsApp
version: 1.0.0
temperature: 0.2
tools:
  - bigcommerce
  - brevo_contacts
  - brevo_email_campaign_management
  - brevo_templates
  - brevo_sms_campaigns
triggers:
  - event: cart_abandoned
    conditions:
      - cart_value: "> 30"
      - time_since_activity: "> 1h"
---

# BigCommerce Cart Recovery Agent

Monitor BigCommerce abandoned carts and execute recovery sequences through Brevo.

## Recovery Sequence

1. **+1 hour**: Reminder email with cart contents and product images
2. **+24 hours**: If no open → SMS with short link to cart
3. **+48 hours**: If no recovery → Email with 10% discount code
4. **+72 hours**: If cart > $150 and no recovery → WhatsApp with personal message

## Cart Data to Include
- Product images and names (from BigCommerce)
- Cart total with currency formatting
- Direct checkout recovery URL
- Discount code (generated dynamically for step 3)

## Rules
- NEVER send to customers who already completed checkout
- ALWAYS check cart status before each step
- Maximum 4 touchpoints per abandoned cart
- Respect opt-out preferences per channel

You: "Find BigCommerce customers who bought more than twice in the
     last 3 months but aren't in my Brevo 'Loyal Customers' list.
     Add them and trigger a loyalty reward email."

Claude: Querying BigCommerce for repeat customers...
[Uses bigcommerce MCP to fetch customers with 2+ orders in last 90 days]

Found 67 repeat customers.
Checking Brevo list membership...
[Uses brevo_contacts to check "Loyal Customers" list]

29 customers are missing from the list. Processing...
[Creates/updates 29 contacts with ORDER_COUNT and TOTAL_SPENT]
[Adds 29 to "Loyal Customers" list]
[Triggers loyalty reward email template]

Done:
- 29 customers added to "Loyal Customers" list
- Loyalty reward emails sent to all 29
- ORDER_COUNT and TOTAL_SPENT attributes updated
- 38 were already in the list (skipped)