Integrarea BigCommerce + Brevo
BigCommerce + Brevo
Conectează datele magazinului BigCommerce la platforma de implicare Brevo prin MCP. Sincronizează clienții, declanșează campanii pe baza comenzilor, recuperează coșurile abandonate și stimulează achizițiile repetate, totul orchestrat de agenți AI în Claude.
Serverele MCP folosite
| Server | Pachet/URL | Autentificare | Scop |
|---|---|---|---|
| BigCommerce MCP | Server MCP comunitar | Token API (V3) | Clienți, comenzi, produse, coșuri, canale |
| Brevo MCP | mcp.brevo.com/v1/brevo/mcp | Token | Contacte, campanii de e-mail, SMS, WhatsApp, urmărirea evenimentelor |
Tip
BigCommerce expune un API REST V3 cuprinzător. Folosește un server MCP comunitar sau modelul API personalizat + Brevo pentru a conecta datele BigCommerce la Claude, alături de Brevo MCP.
Configurare
Pasul 1: Creează credențialele API BigCommerce
- În panoul de administrare BigCommerce, mergi la Settings > API > API Accounts
- Creează un cont API V3 cu următoarele scopuri: Customers (read), Orders (read), Products (read), Carts (read)
- Notează-ți Store Hash, Client ID și Access Token
Pasul 2: Conectează ambele servere MCP
{ "mcpServers": { "brevo": { "command": "npx", "args": [ "mcp-remote", "https://mcp.brevo.com/v1/brevo/mcp", "--header", "Authorization: Bearer ${BREVO_MCP_TOKEN}" ], "env": { "BREVO_MCP_TOKEN": "your-brevo-mcp-token" } }, "bigcommerce": { "command": "npx", "args": ["-y", "bigcommerce-mcp-server"], "env": { "BIGCOMMERCE_STORE_HASH": "your-store-hash", "BIGCOMMERCE_ACCESS_TOKEN": "your-access-token" } } }}Pasul 3: Verifică conexiunea
Întreabă-l pe Claude:
> How many customers does my BigCommerce store have?> How many contacts are in my Brevo account?Claude ar trebui să folosească BigCommerce MCP pentru prima întrebare și Brevo MCP pentru a doua.
Cazul de utilizare 1: agent de sincronizare a clienților
Sincronizează clienții din BigCommerce cu contactele Brevo, împreună cu istoricul de achiziții:
---name: bigcommerce-customer-syncdescription: Sync BigCommerce customers to Brevo contacts with order dataversion: 1.0.0temperature: 0.1tools: - bigcommerce - brevo_contacts - brevo_attributes - brevo_liststriggers: - schedule: "0 */6 * * *" - event: customer_created - event: order_completed---
# BigCommerce Customer Sync Agent
Synchronize customer data from BigCommerce to Brevo contacts.
## Strategy
1. Query BigCommerce for customers modified since last sync2. For each customer, fetch order history from BigCommerce3. Create or update Brevo contact with profile + commerce attributes4. Segment into Brevo lists: - New registrations → "Welcome Series" list - Repeat buyers (2+ orders) → "Loyal Customers" list - High-value (>$500 LTV) → "VIP" list - Inactive (no order in 90 days) → "Win-Back" list
## Field Mapping
| BigCommerce Field | Brevo Attribute ||------------------|-----------------|| email | EMAIL || first_name | FIRSTNAME || last_name | LASTNAME || phone | SMS || company | COMPANY || date_created | SIGNUP_DATE || orders_count (computed) | ORDER_COUNT || total_spent (computed) | TOTAL_SPENT || last_order_date (computed) | LAST_ORDER || customer_group_id | BC_SEGMENT || accepts_product_review_abandoned_cart_emails | OPT_IN |
## Rules- ONLY sync customers who have accepted marketing emails- NEVER overwrite Brevo data if BigCommerce field is empty- ALWAYS validate phone numbers to E.164 format before sync- Track events: bc_sync_success, bc_sync_errorCazul de utilizare 2: agent pentru campanii post-achiziție
Declanșează secvențe post-achiziție personalizate pornind de la datele comenzilor din BigCommerce:
---name: bigcommerce-post-purchasedescription: Orchestrate post-purchase campaigns based on BigCommerce order eventsversion: 1.0.0temperature: 0.3tools: - bigcommerce - brevo_contacts - brevo_email_campaign_management - brevo_templates - brevo_sms_campaignstriggers: - event: order_completed - event: order_shipped---
# BigCommerce Post-Purchase Agent
When a BigCommerce order completes or ships, trigger the appropriate engagement sequence in Brevo.
## Sequence Logic
### First-Time Buyers1. Immediate: Order confirmation (transactional)2. Day 3: Welcome email with brand story and product care tips3. Day 7: How-to guide for purchased product category4. Day 14: Review request with direct link5. Day 30: Cross-sell based on purchased category
### Repeat Buyers1. Immediate: Order confirmation2. Day 3: Loyalty reward notification3. Day 14: "Restock" reminder if consumable product4. Day 21: Early access to new arrivals in preferred category
### High-Value Orders (>$200)1. Immediate: Premium order confirmation2. Day 1: Personal thank-you email3. Day 3: SMS with tracking + styling/usage tips4. Day 7: VIP program invitation
### Order Shipped1. Immediate: Shipping confirmation with tracking link2. +2 days: SMS tracking update3. +5 days (estimated delivery): "How's your order?" check-in
## Rules- ALWAYS check order status before sending, skip if cancelled/refunded- NEVER send marketing to customers who haven't opted in- Personalize with: product name, order number, customer first name- Use Brevo template variables for dynamic contentCazul de utilizare 3: recuperarea coșurilor abandonate
Fă legătura dintre datele coșurilor din BigCommerce și mesageria Brevo:
---name: bigcommerce-cart-recoverydescription: Recover BigCommerce abandoned carts via Brevo email, SMS, and WhatsAppversion: 1.0.0temperature: 0.2tools: - bigcommerce - brevo_contacts - brevo_email_campaign_management - brevo_templates - brevo_sms_campaignstriggers: - event: cart_abandoned conditions: - cart_value: "> 30" - time_since_activity: "> 1h"---
# BigCommerce Cart Recovery Agent
Monitor BigCommerce abandoned carts and execute recovery sequences through Brevo.
## Recovery Sequence
1. **+1 hour**: Reminder email with cart contents and product images2. **+24 hours**: If no open → SMS with short link to cart3. **+48 hours**: If no recovery → Email with 10% discount code4. **+72 hours**: If cart > $150 and no recovery → WhatsApp with personal message
## Cart Data to Include- Product images and names (from BigCommerce)- Cart total with currency formatting- Direct checkout recovery URL- Discount code (generated dynamically for step 3)
## Rules- NEVER send to customers who already completed checkout- ALWAYS check cart status before each step- Maximum 4 touchpoints per abandoned cart- Respect opt-out preferences per channelExemplu: orchestrare în limbaj natural
Cu ambele servere MCP conectate:
You: "Find BigCommerce customers who bought more than twice in the last 3 months but aren't in my Brevo 'Loyal Customers' list. Add them and trigger a loyalty reward email."
Claude: Querying BigCommerce for repeat customers...[Uses bigcommerce MCP to fetch customers with 2+ orders in last 90 days]
Found 67 repeat customers.Checking Brevo list membership...[Uses brevo_contacts to check "Loyal Customers" list]
29 customers are missing from the list. Processing...[Creates/updates 29 contacts with ORDER_COUNT and TOTAL_SPENT][Adds 29 to "Loyal Customers" list][Triggers loyalty reward email template]
Done:- 29 customers added to "Loyal Customers" list- Loyalty reward emails sent to all 29- ORDER_COUNT and TOTAL_SPENT attributes updated- 38 were already in the list (skipped)Pașii următori
- Serverul Brevo MCP, lista completă a modulelor Brevo MCP
- Specificația agenților, personalizează comportamentul agenților
- Shopify + Brevo, integrarea cu Shopify
- API personalizat + Brevo, construiește conectori pentru orice platformă