Understanding Shopify Data Sync with Brevo

Learn exactly what customer, order, and product data syncs from Shopify to Brevo, how often it updates, and where to find it.

What You’ll Learn

• ✅ What customer data syncs from Shopify to Brevo
• ✅ What order and purchase data is tracked
• ✅ What product information is available
• ✅ How often data syncs (spoiler: real-time!)
• ✅ Where to view synced data in Brevo
• ✅ How Tajo compares to Klaviyo, Mailchimp, and Omnisend

Overview: The Complete Data Flow

When you connect Tajo to Shopify, three types of data automatically sync to Brevo:

1. Customer Data - Contact information, tags, consent status
2. Order Data - Purchase history, products bought, order values
3. Product Data - Catalog, images, descriptions, inventory levels

How fast? Tajo syncs data in real-time (< 1 minute), unlike competitors:

• ❌ Klaviyo: 24-hour initial sync
• ❌ Mailchimp: 24-hour initial sync, 2-3 hour promo code delays
• ❌ Omnisend: 24-hour initial sync
• ✅ Tajo: 15-30 minute initial sync, then < 1 minute real-time

Customer Data: What Syncs

Contact Information

Address Information

Customer Attributes

Marketing Consent

Important: Tajo automatically respects unsubscribes in both directions. If a customer unsubscribes in Brevo, they’re marked as unsubscribed in Shopify, and vice versa.

Order Data: Purchase History

Order Events Tracked

Tajo tracks 15 customer events vs. Klaviyo’s 8 events:

Order Properties

For each order, Tajo syncs:

{
  "order_id": "12345",
  "order_number": "#1001",
  "total": 149.99,
  "currency": "USD",
  "items": [
    {
      "product_id": "7890",
      "name": "Blue T-Shirt",
      "sku": "BLU-TSHIRT-M",
      "quantity": 2,
      "price": 29.99,
      "variant": "Medium",
      "image_url": "https://..."
    }
  ],
  "discount_codes": ["SAVE20"],
  "shipping_cost": 5.99,
  "tax": 12.00,
  "status": "fulfilled",
  "fulfillment_status": "shipped",
  "payment_method": "credit_card",
  "checkout_url": "https://store.myshopify.com/cart/..."
}

Use cases:

• Product recommendations: “Customers who bought X also bought Y”
• Discount tracking: See which codes drive revenue
• Cart rebuild links: One-click return to abandoned cart
• Segmentation: Target by purchase behavior

Product Data: Catalog Sync

Product Information

Inventory Tracking

Tajo monitors inventory levels for back-in-stock automations:

• When inventory = 0 → Mark product as “out of stock”
• When inventory > 0 (was 0) → Trigger “back in stock” notification to subscribers
• Real-time updates (< 1 minute delay)

Tajo Advantage: Klaviyo and Mailchimp don’t track real-time inventory. Omnisend does, but with delays.

Sync Frequency: Real-Time vs. Batch

Real-Time Sync (< 1 Minute)

These data points update instantly via webhooks:

✅ New customer created ✅ Order placed ✅ Cart abandoned ✅ Product viewed ✅ Order status changed ✅ Inventory updated ✅ Customer tag added/removed ✅ Subscription event (Recharge)

Batch Sync (Every Hour)

These data points update in hourly batches for performance:

⏰ Customer lifetime value recalculations ⏰ Aggregate statistics (total customers, revenue, etc.) ⏰ Product collection memberships

Initial Historical Sync

When you first connect Tajo:

During historical sync: Real-time updates continue for new data. You can start using Tajo immediately.

Where to View Synced Data

In Brevo: Customer Profiles

1. Log in to Brevo
2. Navigate to Contacts > Lists
3. Open your “Shopify Customers” list
4. Click any contact to view:
   • Contact Info tab: Name, email, phone, address
   • Attributes tab: All Shopify custom fields
   • Activity tab: Order history and events
   • Campaigns tab: Email/SMS engagement

In Brevo: Segments

Create segments based on Shopify data:

Example: High-Value VIP Customers

TOTAL_SPENT > 1000
AND ORDER_COUNT >= 5
AND LAST_ORDER_DATE > (now - 90 days)

Example: At-Risk Customers

ORDER_COUNT >= 2
AND LAST_ORDER_DATE < (now - 180 days)

In Brevo: Events for Automations

View events that trigger automations:

1. Contacts > Events
2. Filter by event type:
   • shopify_checkout_started
   • shopify_order_placed
   • shopify_product_viewed
   • etc.

In Tajo Dashboard

Monitor sync health in real-time:

1. Log in to app.tajo.io
2. Dashboard > Integrations > Shopify
3. View sync statistics:
   • Total customers synced
   • Total orders synced
   • Total products synced
   • Last sync timestamp
   • Sync errors (if any)

Data Mapping: Shopify → Brevo

Standard Field Mapping

Tajo automatically maps standard Shopify fields to Brevo:

Shopify Customer.email          → Brevo Contact.EMAIL
Shopify Customer.first_name     → Brevo Contact.FIRSTNAME
Shopify Customer.last_name      → Brevo Contact.LASTNAME
Shopify Customer.phone          → Brevo Contact.SMS
Shopify Customer.tags           → Brevo Contact.TAGS
Shopify Customer.orders_count   → Brevo Contact.ORDER_COUNT
Shopify Customer.total_spent    → Brevo Contact.TOTAL_SPENT

Custom Field Mapping

Advanced users: Map Shopify metafields to Brevo custom attributes:

1. In Tajo, go to Settings > Field Mapping
2. Click Add Custom Mapping
3. Select Shopify metafield (e.g., customer.loyalty_tier)
4. Select/create Brevo attribute (e.g., LOYALTY_TIER)
5. Click Save Mapping

Now customer.loyalty_tier (Bronze, Silver, Gold) syncs to Brevo automatically!

Troubleshooting Data Sync

Data Not Showing in Brevo?

Check #1: Verify sync status in Tajo

• Go to Tajo Dashboard > Shopify Integration
• Check “Last Sync”: Should be ”< 1 minute ago”
• Check “Sync Errors”: Should be empty

Check #2: Verify Brevo API connection

• Go to Tajo > Settings > Integrations
• Check Brevo status: Should show ✅ Connected
• If ❌ Disconnected: Click “Reconnect” and re-authorize

Check #3: Check Brevo list selection

• Go to Tajo > Shopify Settings
• Verify correct Brevo list is selected
• Customers should appear in that list

Duplicate Customers in Brevo?

Cause: Multiple Shopify customers with same email but different customer IDs

Solution:

1. Brevo automatically merges contacts by email
2. If duplicates persist, use Brevo > Contacts > Manage Duplicates
3. In Tajo, enable “Strict Duplicate Prevention” in Settings

Order Data Missing?

Check: Order status in Shopify

• Tajo only syncs paid orders by default
• Unpaid/draft orders are excluded to prevent spam
• To include drafts: Tajo > Settings > Sync unpaid orders

Product Images Not Showing?

Check: Image URLs in Shopify

• Ensure products have images uploaded in Shopify
• Tajo syncs first product image by default
• For multiple images: Enable “Sync all product images” in Tajo

Comparison: Tajo vs. Competitors

Best Practices

1. Tag Strategy

Create consistent tags in Shopify for better segmentation:

• VIP - High-value customers
• Wholesale - B2B buyers
• FirstTime - New customers
• Repeat - Returning customers
• AtRisk - Haven’t purchased in 180+ days

Tajo automatically syncs these tags to Brevo for segmentation.

2. Monitor Sync Health

Check Tajo dashboard weekly:

• Verify sync errors = 0
• Check customer count matches Shopify
• Review recent events for accuracy

3. Use Events for Triggers

Don’t rely solely on time-based automations. Use events:

• ❌ Bad: “Send email 1 hour after signup”
• ✅ Good: “Send email when checkout_started event fires”

Event-based triggers are more reliable and timely.

4. Keep Data Clean

• Remove test customers from Shopify before syncing
• Use consistent naming for product collections
• Standardize customer tags across team
• Archive old/inactive customer data annually

FAQs

Does syncing slow down my Shopify store?

No. Tajo uses Shopify’s official API and webhooks. All syncing happens in the background with zero impact on your store’s page speed.

Can I control what data syncs?

Yes. In Tajo > Settings > Data Sync, you can toggle on/off:

• Customer contact info
• Customer addresses
• Customer tags
• Order history
• Product catalog
• Inventory levels
• Subscription data

What happens if I disconnect Tajo?

• Syncing stops immediately
• Existing data in Brevo remains intact
• You can reconnect anytime to resume syncing

Does Tajo sync Shopify POS data?

Yes! Both online and POS transactions sync. You can segment customers by channel:

• CHANNEL = "online"
• CHANNEL = "pos"

How many historical orders are synced?

All of them. Unlike Klaviyo (90 days) or Mailchimp (180 days), Tajo syncs your complete order history on first connection.

Can I sync data back from Brevo to Shopify?

Yes! Bidirectional sync includes:

• Email/SMS unsubscribes → Shopify customer marketing consent
• Brevo contact tags → Shopify customer tags
• Campaign engagement scores → Shopify metafields

Enable in Tajo > Settings > Sync to Shopify.

Next Steps

Now that you understand how data syncs, take these actions:

✅ Verify your data - Check Brevo to ensure all fields are populating correctly

✅ Create segments - Use Shopify data to build targeted customer segments

✅ Set up automations - Build event-triggered flows (abandoned cart, welcome series, etc.)

✅ Map custom fields - If you use Shopify metafields, map them to Brevo attributes

Related Articles

• Connect Tajo to Shopify - Complete Setup Guide
• Build an Abandoned Cart Recovery Flow
• Advanced Customer Segmentation Strategies
• Troubleshooting Data Sync Issues

Get Help

Questions about data sync?

• 💬 Live Chat: Available in Tajo dashboard
• 📧 Email: [email protected]
• 📚 Documentation: docs.tajo.io

Last updated: January 22, 2025