Integrasi Shopify + Brevo
Shopify + Brevo
Hubungkan data commerce Shopify ke platform engagement Brevo melalui MCP. Sinkronkan pelanggan, picu rangkaian pascapembelian, pulihkan keranjang terbengkalai, dan jalankan kampanye loyalitas, semuanya diorkestrasi oleh agen AI di Claude.
Server MCP yang digunakan
| Server | Paket/URL | Kegunaan |
|---|---|---|
| Shopify Dev MCP | npx -y @shopify/dev-mcp@latest | Menelusuri dokumentasi API Shopify, mengintrospeksi skema GraphQL, memvalidasi kueri |
| Shopify Storefront MCP | Penyiapan khusus aplikasi | Katalog produk, operasi keranjang, data pelanggan, pelacakan pesanan |
| Brevo MCP | mcp.brevo.com/v1/brevo/mcp | Kontak, kampanye email, SMS, WhatsApp, pelacakan event |
Tip
Shopify Dev MCP ditujukan untuk pengembangan, karena membantu Claude memahami berbagai API Shopify. Storefront MCP ditujukan untuk akses data produksi. Biasanya Anda memakai keduanya selama pengembangan, lalu Storefront MCP + Brevo MCP untuk agen yang berjalan live.
Penyiapan
Langkah 1: Hubungkan kedua server MCP
Tambahkan ke konfigurasi Claude Desktop atau Claude Code Anda:
{ "mcpServers": { "brevo": { "command": "npx", "args": [ "mcp-remote", "https://mcp.brevo.com/v1/brevo/mcp", "--header", "Authorization: Bearer ${BREVO_MCP_TOKEN}" ], "env": { "BREVO_MCP_TOKEN": "your-brevo-mcp-token" } }, "shopify-dev-mcp": { "command": "npx", "args": ["-y", "@shopify/dev-mcp@latest"] } }}Langkah 2: Verifikasi koneksi
Tanyakan kepada Claude:
> What Shopify APIs are available for reading customer data?> How many contacts do I have in Brevo?Claude semestinya memakai Shopify Dev MCP untuk pertanyaan pertama dan Brevo MCP untuk pertanyaan kedua.
Kasus penggunaan 1: Agen sinkronisasi pelanggan
Sinkronkan pelanggan Shopify ke kontak Brevo lengkap dengan riwayat pembelian:
---name: shopify-customer-syncdescription: Sync Shopify customers to Brevo contacts with purchase dataversion: 1.0.0temperature: 0.1tools: - shopify-dev-mcp - brevo_contacts - brevo_attributes - brevo_liststriggers: - schedule: "0 */6 * * *" - event: customer_created - event: order_completed---
# Shopify Customer Sync Agent
Synchronize customer data from Shopify to Brevo contacts.
## Strategy
1. Query Shopify for customers updated since last sync2. For each customer, create or update Brevo contact with: - Email, name, phone - Total orders, total spend (as Brevo attributes) - Last order date - Tags and segments3. Add customers to appropriate Brevo lists based on behavior: - New customers → "Welcome Series" list - Repeat buyers → "Loyal Customers" list - High-value (>$500 LTV) → "VIP" list
## Field Mapping
| Shopify Field | Brevo Attribute ||--------------|-----------------|| email | EMAIL || first_name | FIRSTNAME || last_name | LASTNAME || phone | SMS || orders_count | ORDER_COUNT || total_spent | TOTAL_SPENT || last_order_date | LAST_ORDER || tags | SHOPIFY_TAGS || accepts_marketing | OPT_IN |
## Rules- ONLY sync customers who have accepted marketing- NEVER overwrite Brevo data if Shopify field is empty- ALWAYS validate phone numbers to E.164 format before sync- Track sync events for debugging: shopify_sync_success, shopify_sync_errorKasus penggunaan 2: Agen kampanye pascapembelian
Picu rangkaian pascapembelian yang dipersonalisasi berdasarkan data pesanan:
---name: shopify-post-purchasedescription: Orchestrate post-purchase email sequences based on Shopify order dataversion: 1.0.0temperature: 0.3tools: - shopify-dev-mcp - brevo_contacts - brevo_email_campaign_management - brevo_templates - brevo_sms_campaignstriggers: - event: order_completed---
# Post-Purchase Agent
When a Shopify order is completed, design and trigger theappropriate follow-up sequence in Brevo.
## Sequence Logic
### First-Time Buyers1. Immediate: Order confirmation (transactional)2. Day 3: Welcome email with brand story3. Day 7: Product care tips / how-to guide4. Day 14: Review request5. Day 30: Cross-sell based on purchased category
### Repeat Buyers1. Immediate: Order confirmation2. Day 3: Loyalty points notification3. Day 14: "Restock" reminder if consumable product4. Day 21: Exclusive early access to new products
### VIP Orders (>$200)1. Immediate: Premium order confirmation2. Day 1: Personal thank-you from founder (email)3. Day 3: SMS with tracking + care tips4. Day 7: Invitation to VIP program
## Rules- ALWAYS check order status before sending, skip if cancelled/refunded- NEVER send marketing to customers who haven't opted in- Personalize with: product name, order number, customer first name- Use Brevo template variables for dynamic contentKasus penggunaan 3: Pemulihan keranjang terbengkalai
Jembatani data keranjang Shopify dengan perpesanan Brevo:
---name: shopify-cart-recoverydescription: Recover Shopify abandoned carts via Brevo email and SMSversion: 2.0.0temperature: 0.2tools: - shopify-dev-mcp - brevo_contacts - brevo_email_campaign_management - brevo_templates - brevo_sms_campaignstriggers: - event: cart_abandoned conditions: - cart_value: "> 40" - time_since_activity: "> 1h"---
# Cart Recovery Agent
Monitor Shopify abandoned carts and execute recoverysequences through Brevo.
## Recovery Sequence
1. **+1 hour**: Reminder email with cart contents and images2. **+24 hours**: If no open → SMS with short link to cart3. **+48 hours**: If no recovery → Email with 10% discount code4. **+72 hours**: If cart > $150 and no recovery → WhatsApp with personal message
## Cart Data to Include- Product images and names (from Shopify)- Cart total with currency formatting- Direct checkout link- Discount code (generated dynamically for step 3)
## Rules- NEVER send to customers who already completed checkout- ALWAYS check cart status before each step- Maximum 4 touchpoints per abandoned cart- Respect opt-out preferences per channelContoh: Orkestrasi lewat bahasa alami
Dengan kedua server MCP terhubung, Anda dapat mengorkestrasi secara real-time:
You: "Check my Shopify store for customers who ordered in the last 7 days but aren't in Brevo yet, and add them."
Claude: Checking Shopify for recent customers...[Uses shopify-dev-mcp to understand the Customers API][Queries Shopify for orders in last 7 days]
Found 43 customers from last 7 days.Checking against Brevo contacts...[Uses brevo_contacts to search for each email]
23 customers are not yet in Brevo. Adding them now...[Uses brevo_contacts to create 23 new contacts][Uses brevo_lists to add first-time buyers to "Welcome Series"][Uses brevo_lists to add repeat buyers to "Loyal Customers"]
Done:- 23 new contacts created in Brevo- 15 added to "Welcome Series" list (first-time buyers)- 8 added to "Loyal Customers" list (repeat buyers)- All contacts synced with order count and total spentLangkah berikutnya
- Server MCP Brevo, daftar lengkap modul MCP Brevo
- Spesifikasi agen, sesuaikan perilaku agen
- HubSpot + Brevo, integrasi CRM
- Stripe + Brevo, integrasi event pembayaran