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Integrasi HubSpot + Brevo

HubSpot + Brevo

Hubungkan data CRM HubSpot ke platform engagement Brevo. Gunakan HubSpot sebagai sumber kebenaran untuk data kontak dan deal, lalu gunakan Brevo untuk menjalankan kampanye multi-channel lewat email, SMS, dan WhatsApp.

Server MCP yang digunakan

ServerURLAutentikasiKegunaan
HubSpot MCPmcp.hubspot.comOAuth/PKCEData CRM: kontak, perusahaan, deal, tiket, produk, pesanan (hanya baca)
Brevo MCPmcp.brevo.com/v1/brevo/mcpTokenKontak, email, SMS, WhatsApp, kampanye, pelacakan event

Caution

Server MCP HubSpot saat ini bersifat hanya baca (BETA). Anda dapat membaca data CRM dari HubSpot dan memakainya untuk menggerakkan aksi di Brevo, tetapi tidak dapat menulis balik ke HubSpot melalui MCP. Untuk sinkronisasi dua arah, gunakan REST API HubSpot berdampingan dengan koneksi MCP.

Penyiapan

Langkah 1: Buat MCP Auth App di HubSpot

  1. Di HubSpot, buka Development > MCP Auth Apps
  2. Klik Create MCP auth app
  3. Tetapkan redirect URL Anda (untuk pengujian Claude Desktop: http://localhost:6274/oauth/callback/debug)
  4. Catat Client ID dan Client Secret Anda

Langkah 2: Hubungkan kedua server MCP

Untuk perangkat yang mendukung OAuth (Cursor, VS Code):

{
"mcpServers": {
"hubspot": {
"url": "https://mcp.hubspot.com/",
"headers": {
"Authorization": "Bearer your-hubspot-oauth-token"
}
},
"brevo": {
"command": "npx",
"args": [
"mcp-remote",
"https://mcp.brevo.com/v1/brevo/mcp",
"--header",
"Authorization: Bearer ${BREVO_MCP_TOKEN}"
],
"env": {
"BREVO_MCP_TOKEN": "your-brevo-mcp-token"
}
}
}
}

Tip

MCP HubSpot memerlukan OAuth dengan PKCE. Perangkat seperti Cursor menanganinya secara native. Untuk Claude Desktop/Code, Anda mungkin perlu memperoleh token secara terpisah lalu mengirimkannya sebagai Bearer token.

Langkah 3: Verifikasi

> Show me my HubSpot deals in the Negotiation stage
> How many contacts do I have in Brevo?

Kasus penggunaan 1: Agen sinkronisasi kontak CRM

Sinkronkan kontak HubSpot ke Brevo lengkap dengan pengayaan tahap deal:

---
name: hubspot-contact-sync
description: Sync HubSpot CRM contacts to Brevo with deal data enrichment
version: 1.0.0
temperature: 0.1
tools:
- hubspot
- brevo_contacts
- brevo_attributes
- brevo_lists
- brevo_segments
triggers:
- schedule: "0 */4 * * *"
---
# HubSpot Contact Sync
Read contacts and associated deal data from HubSpot,
sync to Brevo with enriched attributes for segmentation.
## Strategy
1. Query HubSpot for contacts modified since last sync
2. For each contact, fetch associated deals and company
3. Create/update Brevo contact with enriched data:
- CRM lifecycle stage → Brevo attribute
- Deal amount → Brevo attribute
- Deal stage → Brevo segment
4. Auto-segment in Brevo:
- "SQL" contacts → Sales Qualified list
- "Opportunity" contacts → Active Pipeline list
- "Customer" contacts → Customer list
## Field Mapping
| HubSpot Property | Brevo Attribute |
|-----------------|-----------------|
| email | EMAIL |
| firstname | FIRSTNAME |
| lastname | LASTNAME |
| phone | SMS |
| lifecyclestage | LIFECYCLE_STAGE |
| hs_lead_status | LEAD_STATUS |
| company (associated) | COMPANY |
| deal amount (sum) | DEAL_VALUE |
| deal stage (latest) | DEAL_STAGE |
## Rules
- NEVER sync contacts without email addresses
- ALWAYS preserve existing Brevo data if HubSpot field is empty
- Track sync with events: hubspot_sync_success, hubspot_sync_error
- Log contact count per lifecycle stage for reporting

Kasus penggunaan 2: Agen kampanye berbasis tahap deal

Picu kampanye Brevo berdasarkan perubahan tahap deal di HubSpot:

---
name: hubspot-deal-campaigns
description: Trigger targeted Brevo campaigns when HubSpot deals change stages
version: 1.0.0
temperature: 0.3
tools:
- hubspot
- brevo_contacts
- brevo_email_campaign_management
- brevo_templates
- brevo_segments
triggers:
- schedule: "0 9 * * *"
---
# Deal-Stage Campaign Agent
Monitor HubSpot deal stages and trigger appropriate
engagement campaigns in Brevo.
## Stage-to-Campaign Mapping
| HubSpot Deal Stage | Brevo Action |
|-------------------|--------------|
| Appointment Scheduled | Send meeting prep email with company info |
| Qualified to Buy | Add to "Nurture" drip sequence |
| Presentation Scheduled | Send case study relevant to their industry |
| Decision Maker Bought-In | Send ROI calculator + pricing guide |
| Contract Sent | Send "What to expect" onboarding preview |
| Closed Won | Trigger welcome sequence + onboarding |
| Closed Lost | Add to "Win-back" sequence (30-day delay) |
## Rules
- ONLY send to contacts associated with the deal
- Check if contact has opted in to marketing before sending
- One campaign trigger per deal stage change (no duplicates)
- Log all campaign triggers for deal attribution

Contoh: Kueri bahasa alami

You: "Find all HubSpot deals that closed this month and make sure
those contacts are getting our onboarding email sequence in Brevo."
Claude: Querying HubSpot for deals closed this month...
[Uses hubspot MCP to search deals with closeddate in current month]
Found 12 deals closed this month, involving 18 contacts.
Checking Brevo for these contacts...
[Uses brevo_contacts to look up each email]
Results:
- 14 contacts already in Brevo and receiving onboarding sequence
- 4 contacts not yet in Brevo
Creating 4 new Brevo contacts and adding to onboarding list...
[Uses brevo_contacts to create contacts]
[Uses brevo_lists to add to "Onboarding" list]
Done. All 18 contacts from this month's closed deals are now
in Brevo's onboarding sequence.

Langkah berikutnya

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