Integrazione Shopify + Brevo

{
  "mcpServers": {
    "brevo": {
      "command": "npx",
      "args": [
        "mcp-remote",
        "https://mcp.brevo.com/v1/brevo/mcp",
        "--header",
        "Authorization: Bearer ${BREVO_MCP_TOKEN}"
      ],
      "env": {
        "BREVO_MCP_TOKEN": "your-brevo-mcp-token"
      }
    },
    "shopify-dev-mcp": {
      "command": "npx",
      "args": ["-y", "@shopify/dev-mcp@latest"]
    }
  }
}

> What Shopify APIs are available for reading customer data?
> How many contacts do I have in Brevo?

---
name: shopify-customer-sync
description: Sync Shopify customers to Brevo contacts with purchase data
version: 1.0.0
temperature: 0.1
tools:
  - shopify-dev-mcp
  - brevo_contacts
  - brevo_attributes
  - brevo_lists
triggers:
  - schedule: "0 */6 * * *"
  - event: customer_created
  - event: order_completed
---

# Shopify Customer Sync Agent

Synchronize customer data from Shopify to Brevo contacts.

## Strategy

1. Query Shopify for customers updated since last sync
2. For each customer, create or update Brevo contact with:
   - Email, name, phone
   - Total orders, total spend (as Brevo attributes)
   - Last order date
   - Tags and segments
3. Add customers to appropriate Brevo lists based on behavior:
   - New customers → "Welcome Series" list
   - Repeat buyers → "Loyal Customers" list
   - High-value (>$500 LTV) → "VIP" list

## Field Mapping

| Shopify Field | Brevo Attribute |
|--------------|-----------------|
| email | EMAIL |
| first_name | FIRSTNAME |
| last_name | LASTNAME |
| phone | SMS |
| orders_count | ORDER_COUNT |
| total_spent | TOTAL_SPENT |
| last_order_date | LAST_ORDER |
| tags | SHOPIFY_TAGS |
| accepts_marketing | OPT_IN |

## Rules
- ONLY sync customers who have accepted marketing
- NEVER overwrite Brevo data if Shopify field is empty
- ALWAYS validate phone numbers to E.164 format before sync
- Track sync events for debugging: shopify_sync_success, shopify_sync_error

---
name: shopify-post-purchase
description: Orchestrate post-purchase email sequences based on Shopify order data
version: 1.0.0
temperature: 0.3
tools:
  - shopify-dev-mcp
  - brevo_contacts
  - brevo_email_campaign_management
  - brevo_templates
  - brevo_sms_campaigns
triggers:
  - event: order_completed
---

# Post-Purchase Agent

When a Shopify order is completed, design and trigger the
appropriate follow-up sequence in Brevo.

## Sequence Logic

### First-Time Buyers
1. Immediate: Order confirmation (transactional)
2. Day 3: Welcome email with brand story
3. Day 7: Product care tips / how-to guide
4. Day 14: Review request
5. Day 30: Cross-sell based on purchased category

### Repeat Buyers
1. Immediate: Order confirmation
2. Day 3: Loyalty points notification
3. Day 14: "Restock" reminder if consumable product
4. Day 21: Exclusive early access to new products

### VIP Orders (>$200)
1. Immediate: Premium order confirmation
2. Day 1: Personal thank-you from founder (email)
3. Day 3: SMS with tracking + care tips
4. Day 7: Invitation to VIP program

## Rules
- ALWAYS check order status before sending, skip if cancelled/refunded
- NEVER send marketing to customers who haven't opted in
- Personalize with: product name, order number, customer first name
- Use Brevo template variables for dynamic content

---
name: shopify-cart-recovery
description: Recover Shopify abandoned carts via Brevo email and SMS
version: 2.0.0
temperature: 0.2
tools:
  - shopify-dev-mcp
  - brevo_contacts
  - brevo_email_campaign_management
  - brevo_templates
  - brevo_sms_campaigns
triggers:
  - event: cart_abandoned
    conditions:
      - cart_value: "> 40"
      - time_since_activity: "> 1h"
---

# Cart Recovery Agent

Monitor Shopify abandoned carts and execute recovery
sequences through Brevo.

## Recovery Sequence

1. **+1 hour**: Reminder email with cart contents and images
2. **+24 hours**: If no open → SMS with short link to cart
3. **+48 hours**: If no recovery → Email with 10% discount code
4. **+72 hours**: If cart > $150 and no recovery → WhatsApp with personal message

## Cart Data to Include
- Product images and names (from Shopify)
- Cart total with currency formatting
- Direct checkout link
- Discount code (generated dynamically for step 3)

## Rules
- NEVER send to customers who already completed checkout
- ALWAYS check cart status before each step
- Maximum 4 touchpoints per abandoned cart
- Respect opt-out preferences per channel

You: "Check my Shopify store for customers who ordered in the last
     7 days but aren't in Brevo yet, and add them."

Claude: Checking Shopify for recent customers...
[Uses shopify-dev-mcp to understand the Customers API]
[Queries Shopify for orders in last 7 days]

Found 43 customers from last 7 days.
Checking against Brevo contacts...
[Uses brevo_contacts to search for each email]

23 customers are not yet in Brevo. Adding them now...
[Uses brevo_contacts to create 23 new contacts]
[Uses brevo_lists to add first-time buyers to "Welcome Series"]
[Uses brevo_lists to add repeat buyers to "Loyal Customers"]

Done:
- 23 new contacts created in Brevo
- 15 added to "Welcome Series" list (first-time buyers)
- 8 added to "Loyal Customers" list (repeat buyers)
- All contacts synced with order count and total spent