对牙科诊所来说,留住患者就是一切。获取一位新患者的成本是留住一位老患者的五到七倍,但很多诊所几乎把全部精力放在获取新患者上,而现有的患者群体却在悄悄流失。
邮件营销改变了这道算术题。邮件营销的平均 ROI 为每投入 1 美元回报 36 美元,它依然是与患者保持联系、减少爽约和促进推荐的最具成本效益的方式。具体到牙科诊所,自动化邮件活动可以将爽约率降低 30-50%,并将流失患者的召回率提高 15-25%。
本指南涵盖牙科诊所开展有效邮件营销所需的全部内容,从 HIPAA 合规基础到适用于各种患者沟通场景的现成模板。
为什么邮件营销对牙科诊所很重要
在进入具体策略之前,先来看看邮件营销为什么对牙科诊所格外有效。
牙科诊所面临的挑战
大多数牙科诊所都面临一些可以预见的挑战:
| 挑战 | 影响 | 邮件解决方案 |
|---|---|---|
| 爽约和取消预约 | 10-15% 的收入损失 | 自动提醒 |
| 流失患者 | 30% 的患者在 18 个月后不再就诊 | 召回活动 |
| 推荐率低 | 获客成本高 | 推荐请求序列 |
| 治疗方案接受度低 | 错失收入 | 教育类跟进邮件 |
| 患者教育不足 | 被动治疗而非预防 | 持续的教育内容 |
为什么邮件对牙科有效
基于信任的关系:患者已经把自己的健康托付给牙医。邮件可以在两次就诊之间延续这种关系。
可预期的就诊周期:牙科有天然的触点(每 6 个月洁牙、年度检查),非常适合自动化邮件序列。
终身价值高:一位牙科患者的平均终身价值为 10,000-15,000 美元。哪怕留存率只提高一点,也会显著影响收入。
本地化:与电商不同,牙科诊所服务的是本地社区。邮件营销能建立与社区的联系,带来口碑推荐。
牙科诊所的邮件营销指标
| 指标 | 良好 | 优秀 | 低于标准时的措施 |
|---|---|---|---|
| 打开率 | 25% 以上 | 35% 以上 | 优化邮件主题 |
| 点击率 | 3% 以上 | 5% 以上 | 改进内容和行动号召 |
| 预约转化率 | 15% 以上 | 25% 以上 | 简化预约流程 |
| 退订率 | 低于 0.5% | 低于 0.3% | 重新评估频率和相关性 |
| 爽约减少幅度 | 20% 以上 | 35% 以上 | 调整提醒时间 |
牙科邮件营销的 HIPAA 合规
在给患者发送任何邮件之前,你必须了解 HIPAA 的要求。违规可能导致每次 100 至 50,000 美元的罚款。
HIPAA 的要求
受保护的健康信息(PHI):任何能够识别患者身份、且与其健康、治疗或付款相关的信息。
在邮件营销中,PHI 包括:
- 患者姓名与治疗信息的组合
- 含具体治疗项目的预约详情
- 治疗建议
- 付款或保险信息
- 任何与健康相关的数据
符合 HIPAA 的邮件做法
1. 使用签署 BAA 的邮件平台
你的邮件营销平台必须签署商业伙伴协议(Business Associate Agreement,BAA)。该协议在法律上约束平台保护患者数据。
提供 BAA 的平台:
- Paubox
- LuxSci
2. 对敏感通信进行加密
对于包含 PHI 的邮件:
- 至少使用 TLS 加密
- 对治疗细节考虑使用端到端加密
- 切勿在普通邮件中包含完整的治疗方案
3. 在营销邮件中限制 PHI
最安全的做法:营销邮件中完全不包含 PHI。
安全(不含 PHI):
主题:该做牙科检查了内容:距离您上次就诊已经有一段时间了。点击即可预约。包含 PHI(需要额外的保护措施):
主题:您的牙冠治疗复诊内容:您好,张先生,李医生想了解一下您上周二做的牙冠情况……4. 获取适当的同意
- 获取邮件沟通的书面同意
- 将营销同意与预约沟通分开
- 在患者档案中记录同意
- 提供便捷的退订方式
同意记录模板
放入新患者登记表中:
邮件沟通同意书
本人同意通过邮件接收以下内容:[ ] 预约提醒和确认[ ] 治疗后护理说明[ ] 诊所通讯和口腔健康建议[ ] 特别优惠和促销
邮箱地址:_______________________
签名:_____________ 日期:_________可以发送和不可以发送的内容
| 类别 | 可以发送 | 无额外保护措施时不可发送 |
|---|---|---|
| 预约提醒 | 日期和时间、诊所联系方式 | 具体治疗项目的细节 |
| 一般通讯 | 口腔健康建议、诊所新闻 | 针对个别患者的健康信息 |
| 生日祝福 | 一般性的祝福 | 提及治疗史 |
| 召回 | “我们想念您”+ 预约链接 | 具体病情或治疗 |
| 评价请求 | 一般满意度询问 | 提及具体治疗项目 |
建立牙科诊所的邮件列表
高质量的邮件列表是有效患者沟通的基础。
从现有患者处收集邮箱
新患者登记表
- 将邮箱设为必填项
- 添加沟通同意复选框
- 每位新患者就诊时都要收集
患者门户注册
- 访问门户需要提供邮箱
- 注册时验证邮箱
- 每次就诊时更新
前台收集
- 培训员工在患者签到时询问或核实邮箱
- 至少每年更新一次
- 以无纸化账单作为激励
通过新患者扩大列表
网站线索收集
- “预约首次就诊”表单
- 紧急联系表单
- 新患者专享优惠弹窗
- 牙科焦虑小测验或评估
社交媒体整合
- 链接到预约页面
- 免费咨询优惠
- 以口腔健康指南换取邮箱
维护邮件列表质量
| 任务 | 频率 | 目的 |
|---|---|---|
| 删除硬退信地址 | 立即 | 送达率 |
| 清理软退信地址 | 失败 3 次后 | 列表卫生 |
| 重新确认不活跃联系人 | 每年 | HIPAA 合规 |
| 更新患者信息 | 每次就诊 | 准确性 |
| 清除长期无响应者 | 18 个月以上 | 节省成本 |
牙科诊所必备的邮件活动
活动 1:预约提醒序列
这是任何牙科诊所最重要的自动化。恰当的提醒可以将爽约减少 30-50%。
流程结构:
-
已预约
- 提前 7 天
邮件 1:确认
- 提前 2 天
邮件 2:提醒
- 当天上午
邮件 3:今日预约
-
进入就诊后流程
邮件 1:确认(提前 7 天)
- From
- [诊所名称]
- Subject
- 您在 [诊所名称] 的预约已确认
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<!DOCTYPE html>
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<title>您在 [诊所名称] 的预约已确认</title>
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<!--[if mso]><table role="presentation" width="600" cellpadding="0" cellspacing="0" border="0"><tr><td><![endif]-->
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" style="max-width:600px;background-color:#ffffff;border:1px solid #e4e4e7;border-radius:8px;">
<tr><td style="height:40px;font-size:0;line-height:0;"> </td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">[名字],您好:</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">您的预约已确认:</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">日期:[预约日期]<br>时间:[预约时间]<br>地点:[诊所地址]<br>医生:[牙医姓名]</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">请携带:</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><ul style="margin:0;padding:0 0 0 24px;"><li style="margin:0 0 6px;">保险卡(如有)</li><li style="margin:0 0 6px;">当前用药清单</li><li style="margin:0 0 6px;">填好的新患者登记表(如为首次就诊)</li></ul></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">需要改约?点击这里或致电 [电话号码]。</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">期待与您见面!</p></td></tr>
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<tr><td style="padding:24px 40px 32px;border-top:1px solid #e4e4e7;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:13px;line-height:1.6;color:#52525b;"><a href="{{ unsubscribe }}" target="_blank" style="color:#52525b;text-decoration:underline;">Unsubscribe</a></td></tr>
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邮件 2:提醒(提前 2 天)
- From
- [诊所名称]
- Subject
- [名字],2 天后见!
View the Brevo-ready HTML
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<html lang="zh-cn" xmlns="http://www.w3.org/1999/xhtml" xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office">
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<title>[名字],2 天后见!</title>
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<tr><td align="center" style="padding:24px 12px;">
<!--[if mso]><table role="presentation" width="600" cellpadding="0" cellspacing="0" border="0"><tr><td><![endif]-->
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" style="max-width:600px;background-color:#ffffff;border:1px solid #e4e4e7;border-radius:8px;">
<tr><td style="height:40px;font-size:0;line-height:0;"> </td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">[名字],您好:</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">温馨提醒,您的预约就快到了:</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">[预约日期] [时间]<br>[诊所地址]</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">几点实用提醒:</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><ul style="margin:0;padding:0 0 0 24px;"><li style="margin:0 0 6px;">请提前 10 分钟到达</li><li style="margin:0 0 6px;">如需接受镇静,请在就诊前 2 小时内不要进食</li><li style="margin:0 0 6px;">带上您关于口腔健康的任何问题</li></ul></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">需要改约?我们理解日程会有变化。点击这里选择更合适的时间。</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">很快见!</p></td></tr>
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邮件 3:当天提醒(上午)
- From
- [诊所名称]
- Subject
- 您的预约在今天 [时间]
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<!--[if mso]><table role="presentation" width="600" cellpadding="0" cellspacing="0" border="0"><tr><td><![endif]-->
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<tr><td style="height:40px;font-size:0;line-height:0;"> </td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">[名字],早上好!</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">您与 [牙医姓名] 的预约在今天 [时间]。</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">[诊所名称]<br>[地址]<br>[谷歌地图链接]</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">会迟到或需要改约?请致电 [电话号码]。</p></td></tr>
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活动 2:复诊提醒和召回邮件
6 个月以上未就诊的患者意味着可观的收入损失。召回活动能把他们带回来。
6 个月复诊流程:
-
距上次就诊已 6 个月(无后续预约)
-
邮件 1:该做检查了
-
2 周
没有行动?继续
邮件 2:温馨提醒
-
2 周
没有行动?继续
邮件 3:我们有空档
-
退出或进入 12 个月流程
邮件 1:该做检查了
- From
- [诊所名称]
- Subject
- [名字],该做牙科检查了
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<title>[名字],该做牙科检查了</title>
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<!--[if mso]><table role="presentation" width="600" cellpadding="0" cellspacing="0" border="0"><tr><td><![endif]-->
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" style="max-width:600px;background-color:#ffffff;border:1px solid #e4e4e7;border-radius:8px;">
<tr><td style="height:40px;font-size:0;line-height:0;"> </td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">[名字],您好:</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">距离您上次就诊已经大约 6 个月了,这意味着该做例行洁牙和检查了。</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">定期看牙可以帮助您:</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><ul style="margin:0;padding:0 0 0 24px;"><li style="margin:0 0 6px;">预防龋齿和牙龈疾病</li><li style="margin:0 0 6px;">在小问题变成大问题(而且更贵)之前发现它们</li><li style="margin:0 0 6px;">保持笑容亮白健康</li></ul></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">今天就预约吧:</p></td></tr>
<tr><td style="padding:8px 40px 24px;">
<table role="presentation" cellpadding="0" cellspacing="0" border="0"><tr><td align="center" bgcolor="#18181b" style="border-radius:6px;background-color:#18181b;">
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<!--[if !mso]><!--><a href="https://example.com" target="_blank" style="display:inline-block;padding:14px 28px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;font-weight:600;line-height:20px;color:#ffffff;text-decoration:none;border-radius:6px;background-color:#18181b;mso-hide:all;">立即预约</a><!--<![endif]-->
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<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">或致电 [电话号码]</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">此致<br>[诊所名称] 团队</p></td></tr>
<tr><td style="padding:24px 40px 32px;border-top:1px solid #e4e4e7;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:13px;line-height:1.6;color:#52525b;"><a href="{{ unsubscribe }}" target="_blank" style="color:#52525b;text-decoration:underline;">Unsubscribe</a></td></tr>
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邮件 2:温馨提醒(14 天后)
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- [诊所名称]
- Subject
- 别忘了您的牙科检查
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<tr><td align="center" style="padding:24px 12px;">
<!--[if mso]><table role="presentation" width="600" cellpadding="0" cellspacing="0" border="0"><tr><td><![endif]-->
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" style="max-width:600px;background-color:#ffffff;border:1px solid #e4e4e7;border-radius:8px;">
<tr><td style="height:40px;font-size:0;line-height:0;"> </td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">[名字],您好:</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">我们想再提醒您预约例行牙科检查。</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">您知道吗?不定期洁牙可能导致:</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><ul style="margin:0;padding:0 0 0 24px;"><li style="margin:0 0 6px;">牙菌斑堆积和牙结石形成</li><li style="margin:0 0 6px;">早期牙龈疾病</li><li style="margin:0 0 6px;">原本可以预防的龋齿</li></ul></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">预约很简单,选一个您方便的时间即可:</p></td></tr>
<tr><td style="padding:8px 40px 24px;">
<table role="presentation" cellpadding="0" cellspacing="0" border="0"><tr><td align="center" bgcolor="#18181b" style="border-radius:6px;background-color:#18181b;">
<!--[if mso]><v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://example.com" style="height:48px;v-text-anchor:middle;width:280px;" arcsize="12%" stroke="f" fillcolor="#18181b"><w:anchorlock/><center style="color:#ffffff;font-family:Arial,sans-serif;font-size:16px;font-weight:bold;">立即预约</center></v:roundrect><![endif]-->
<!--[if !mso]><!--><a href="https://example.com" target="_blank" style="display:inline-block;padding:14px 28px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;font-weight:600;line-height:20px;color:#ffffff;text-decoration:none;border-radius:6px;background-color:#18181b;mso-hide:all;">立即预约</a><!--<![endif]-->
</td></tr></table>
</td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">如果您对就诊有任何顾虑或问题,我们很乐意解答。直接回复这封邮件或致电 [电话号码] 即可。</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">您的笑容值得!</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">[诊所名称]</p></td></tr>
<tr><td style="padding:24px 40px 32px;border-top:1px solid #e4e4e7;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:13px;line-height:1.6;color:#52525b;"><a href="{{ unsubscribe }}" target="_blank" style="color:#52525b;text-decoration:underline;">Unsubscribe</a></td></tr>
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邮件 3:我们有空档(14 天后)
- From
- [诊所名称]
- Subject
- 本周有可预约时段
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" style="background-color:#f4f4f5;">
<tr><td align="center" style="padding:24px 12px;">
<!--[if mso]><table role="presentation" width="600" cellpadding="0" cellspacing="0" border="0"><tr><td><![endif]-->
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" style="max-width:600px;background-color:#ffffff;border:1px solid #e4e4e7;border-radius:8px;">
<tr><td style="height:40px;font-size:0;line-height:0;"> </td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">[名字],您好:</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">本周我们有几个可预约的时段,想请您优先挑选:</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">[列出 3-4 个具体时段]</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">预约只需 30 秒:</p></td></tr>
<tr><td style="padding:8px 40px 24px;">
<table role="presentation" cellpadding="0" cellspacing="0" border="0"><tr><td align="center" bgcolor="#18181b" style="border-radius:6px;background-color:#18181b;">
<!--[if mso]><v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://example.com" style="height:48px;v-text-anchor:middle;width:280px;" arcsize="12%" stroke="f" fillcolor="#18181b"><w:anchorlock/><center style="color:#ffffff;font-family:Arial,sans-serif;font-size:16px;font-weight:bold;">立即预约</center></v:roundrect><![endif]-->
<!--[if !mso]><!--><a href="https://example.com" target="_blank" style="display:inline-block;padding:14px 28px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;font-weight:600;line-height:20px;color:#ffffff;text-decoration:none;border-radius:6px;background-color:#18181b;mso-hide:all;">立即预约</a><!--<![endif]-->
</td></tr></table>
</td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">提醒一下,定期检查是维护口腔健康、避免日后昂贵治疗的最佳方式。</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">希望很快见到您!</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">[诊所名称]</p></td></tr>
<tr><td style="padding:24px 40px 32px;border-top:1px solid #e4e4e7;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:13px;line-height:1.6;color:#52525b;"><a href="{{ unsubscribe }}" target="_blank" style="color:#52525b;text-decoration:underline;">Unsubscribe</a></td></tr>
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活动 3:患者召回(12 个月以上)
对于一年以上未就诊的患者,需要更有说服力的方式。
12 个月以上召回流程:
-
距上次就诊已 12 个月
-
邮件 1:我们想念您
-
10 天
没有行动?继续
邮件 2:特别优惠
-
10 天
没有行动?继续
邮件 3:最后一次联系
-
退出(标记为流失)
邮件 1:我们想念您
- From
- [诊所名称]
- Subject
- [名字],我们很想念您
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<!--[if mso]><table role="presentation" width="600" cellpadding="0" cellspacing="0" border="0"><tr><td><![endif]-->
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" style="max-width:600px;background-color:#ffffff;border:1px solid #e4e4e7;border-radius:8px;">
<tr><td style="height:40px;font-size:0;line-height:0;"> </td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">[名字],您好:</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">我们注意到,距离您上次来 [诊所名称] 就诊已经一年多了,所以想跟您打个招呼。</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">生活忙碌,看牙很容易被推迟。但口腔健康与整体健康密切相关,我们希望帮助您保持健康。</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">无论您是早该洁牙了,还是一直在推迟治疗,我们都会帮您,绝不评判。</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">准备好重回正轨了吗?</p></td></tr>
<tr><td style="padding:8px 40px 24px;">
<table role="presentation" cellpadding="0" cellspacing="0" border="0"><tr><td align="center" bgcolor="#18181b" style="border-radius:6px;background-color:#18181b;">
<!--[if mso]><v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://example.com" style="height:48px;v-text-anchor:middle;width:280px;" arcsize="12%" stroke="f" fillcolor="#18181b"><w:anchorlock/><center style="color:#ffffff;font-family:Arial,sans-serif;font-size:16px;font-weight:bold;">预约就诊</center></v:roundrect><![endif]-->
<!--[if !mso]><!--><a href="https://example.com" target="_blank" style="display:inline-block;padding:14px 28px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;font-weight:600;line-height:20px;color:#ffffff;text-decoration:none;border-radius:6px;background-color:#18181b;mso-hide:all;">预约就诊</a><!--<![endif]-->
</td></tr></table>
</td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">如果有什么让您迟迟未来,无论是时间安排、焦虑还是费用顾虑,请告诉我们。我们会帮您找到解决办法。</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">诚挚问候<br>[牙医姓名] 与 [诊所名称] 团队</p></td></tr>
<tr><td style="padding:24px 40px 32px;border-top:1px solid #e4e4e7;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:13px;line-height:1.6;color:#52525b;"><a href="{{ unsubscribe }}" target="_blank" style="color:#52525b;text-decoration:underline;">Unsubscribe</a></td></tr>
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邮件 2:特别优惠(10 天后)
- From
- [诊所名称]
- Subject
- 回访患者专享优惠
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<tr><td style="height:40px;font-size:0;line-height:0;"> </td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">[名字],您好:</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">我们很希望再次欢迎您回到 [诊所名称]。为感谢您一直是我们的患者,我们为您提供:</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">[优惠:例如“下次洁牙立减 50 美元”或“洁牙赠送免费口腔检查”]</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">本优惠在未来 30 天内有效。</p></td></tr>
<tr><td style="padding:8px 40px 24px;">
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<!--[if !mso]><!--><a href="https://example.com" target="_blank" style="display:inline-block;padding:14px 28px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;font-weight:600;line-height:20px;color:#ffffff;text-decoration:none;border-radius:6px;background-color:#18181b;mso-hide:all;">领取优惠</a><!--<![endif]-->
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<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">为什么现在就预约?</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><ul style="margin:0;padding:0 0 0 24px;"><li style="margin:0 0 6px;">在问题需要大范围治疗之前及早发现</li><li style="margin:0 0 6px;">专业洁牙能清除刷牙够不到的沉积物</li><li style="margin:0 0 6px;">为口腔健康重新开始</li></ul></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">期待与您见面!</p></td></tr>
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邮件 3:最后一次联系(10 天后)
- From
- [诊所名称]
- Subject
- [名字],这是要说再见了吗?
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<tr><td style="height:40px;font-size:0;line-height:0;"> </td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">[名字],您好:</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">我们已经尝试联系过您几次,如果生活让您走向了不同的方向,我们完全理解。</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">如果您不想再收到我们的邮件,我们完全理解,只需点击下方的退订链接即可。</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">但如果您仍希望在我们这里维护口腔健康,这是一个温和的最后提醒:我们很期待见到您。</p></td></tr>
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<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">保重<br>[诊所名称] 团队</p></td></tr>
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活动 4:就诊后跟进
跟进邮件能提升患者满意度,并在问题扩大前发现它们。
就诊后流程:
-
完成就诊
- 当天晚上
邮件 1:感谢 + 护理说明
- 3 天后
邮件 2:您感觉怎么样?
- 7 天后
邮件 3:评价请求
-
退出
邮件 1:感谢 + 护理说明
- From
- [诊所名称]
- Subject
- 感谢您今天光临 [诊所名称]
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" style="max-width:600px;background-color:#ffffff;border:1px solid #e4e4e7;border-radius:8px;">
<tr><td style="height:40px;font-size:0;line-height:0;"> </td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">[名字],您好:</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">感谢您今天前来就诊!希望您这次就诊感觉舒适,对自己的口腔健康也更放心。</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">提醒您,以下是一些就诊后的通用建议:</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><ul style="margin:0;padding:0 0 0 24px;"><li style="margin:0 0 6px;">如果做了涂氟,请至少等待 30 分钟再进食或饮水</li><li style="margin:0 0 6px;">如果出现不寻常的敏感,通常几天内会消退</li><li style="margin:0 0 6px;">继续保持日常刷牙和使用牙线的习惯</li></ul></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">有疑问或顾虑?随时联系我们:<br>电话:[电话号码]<br>邮箱:[诊所邮箱]</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">感谢您信任我们的诊疗。</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">[诊所名称]</p></td></tr>
<tr><td style="padding:24px 40px 32px;border-top:1px solid #e4e4e7;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:13px;line-height:1.6;color:#52525b;"><a href="{{ unsubscribe }}" target="_blank" style="color:#52525b;text-decoration:underline;">Unsubscribe</a></td></tr>
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邮件 2:您感觉怎么样?(3 天后)
- From
- [诊所名称]
- Subject
- 简单问候:您感觉怎么样?
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<tr><td style="height:40px;font-size:0;line-height:0;"> </td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">[名字],您好:</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">我们想了解一下您最近就诊后的情况。</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">如果您对治疗有任何问题或顾虑,我们随时为您提供帮助。直接回复这封邮件或致电 [电话号码] 即可。</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">您的舒适和满意是我们的首要任务。</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">[诊所名称]</p></td></tr>
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邮件 3:评价请求(7 天后)
- From
- [诊所名称]
- Subject
- [名字],能请您帮个小忙吗?
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<tr><td style="height:40px;font-size:0;line-height:0;"> </td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">[名字],您好:</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">希望您在 [诊所名称] 有一次很好的体验。如果是的话,能否花一分钟分享您的反馈?</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">您的评价能帮助其他患者找到优质的牙科服务,也帮助我们不断改进。</p></td></tr>
<tr><td style="padding:8px 40px 24px;">
<table role="presentation" cellpadding="0" cellspacing="0" border="0"><tr><td align="center" bgcolor="#18181b" style="border-radius:6px;background-color:#18181b;">
<!--[if mso]><v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://example.com" style="height:48px;v-text-anchor:middle;width:280px;" arcsize="12%" stroke="f" fillcolor="#18181b"><w:anchorlock/><center style="color:#ffffff;font-family:Arial,sans-serif;font-size:16px;font-weight:bold;">在 GOOGLE 上留下评价</center></v:roundrect><![endif]-->
<!--[if !mso]><!--><a href="https://example.com" target="_blank" style="display:inline-block;padding:14px 28px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;font-weight:600;line-height:20px;color:#ffffff;text-decoration:none;border-radius:6px;background-color:#18181b;mso-hide:all;">在 GOOGLE 上留下评价</a><!--<![endif]-->
</td></tr></table>
</td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">如果我们有任何可以做得更好的地方,请回复这封邮件告诉我们。我们重视您真实的反馈。</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">感谢您成为我们珍视的患者!</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">[诊所名称]</p></td></tr>
<tr><td style="padding:24px 40px 32px;border-top:1px solid #e4e4e7;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:13px;line-height:1.6;color:#52525b;"><a href="{{ unsubscribe }}" target="_blank" style="color:#52525b;text-decoration:underline;">Unsubscribe</a></td></tr>
</table>
<!--[if mso]></td></tr></table><![endif]-->
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</body>
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活动 5:新患者欢迎序列
第一印象很重要。好的欢迎序列为整个患者关系定下基调。
新患者欢迎流程:
-
患者完成首次就诊
- 当天
邮件 1:欢迎来到诊所
- 3 天后
邮件 2:认识我们
- 7 天后
邮件 3:口腔健康建议
- 14 天后
邮件 4:推荐计划介绍
-
进入常规通讯
邮件 1:欢迎来到诊所
- From
- [诊所名称]
- Subject
- 欢迎加入 [诊所名称] 大家庭!
View the Brevo-ready HTML
<!DOCTYPE html>
<html lang="zh-cn" xmlns="http://www.w3.org/1999/xhtml" xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office">
<head>
<meta charset="utf-8">
<meta name="viewport" content="width=device-width,initial-scale=1">
<meta name="x-apple-disable-message-reformatting">
<meta name="color-scheme" content="light">
<meta name="supported-color-schemes" content="light">
<title>欢迎加入 [诊所名称] 大家庭!</title>
<!--[if mso]><noscript><xml><o:OfficeDocumentSettings><o:PixelsPerInch>96</o:PixelsPerInch></o:OfficeDocumentSettings></xml></noscript><![endif]-->
</head>
<body style="margin:0;padding:0;background-color:#f4f4f5;">
<!-- Preheader: put the inbox preview text in this span, or use Brevo's preview text field. -->
<span style="display:none;font-size:1px;color:#f4f4f5;line-height:1px;max-height:0;max-width:0;opacity:0;overflow:hidden;mso-hide:all;"></span>
<!-- Subject line (paste into Brevo's subject field): 欢迎加入 [诊所名称] 大家庭! -->
<!-- Links point to https://example.com; replace them with your own before sending. -->
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" style="background-color:#f4f4f5;">
<tr><td align="center" style="padding:24px 12px;">
<!--[if mso]><table role="presentation" width="600" cellpadding="0" cellspacing="0" border="0"><tr><td><![endif]-->
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" style="max-width:600px;background-color:#ffffff;border:1px solid #e4e4e7;border-radius:8px;">
<tr><td style="height:40px;font-size:0;line-height:0;"> </td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">[名字],您好:</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">非常高兴欢迎您来到 [诊所名称]!感谢您选择我们作为您的牙科服务提供方。</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">您可以期待我们提供:</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><ul style="margin:0;padding:0 0 0 24px;"><li style="margin:0 0 6px;">以您的舒适为中心的个性化、温和的诊疗</li><li style="margin:0 0 6px;">关于治疗方案的清晰沟通</li><li style="margin:0 0 6px;">适应您忙碌生活的灵活预约</li><li style="margin:0 0 6px;">对您长期口腔健康的承诺</li></ul></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">快捷链接:</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><ul style="margin:0;padding:0 0 0 24px;"><li style="margin:0 0 6px;">患者门户:[链接]</li><li style="margin:0 0 6px;">营业时间:[时间]</li><li style="margin:0 0 6px;">紧急联系:[电话]</li></ul></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">能成为您医疗团队的一员,我们深感荣幸。</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">诚挚问候<br>[姓名] 医生与 [诊所名称] 团队</p></td></tr>
<tr><td style="padding:24px 40px 32px;border-top:1px solid #e4e4e7;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:13px;line-height:1.6;color:#52525b;"><a href="{{ unsubscribe }}" target="_blank" style="color:#52525b;text-decoration:underline;">Unsubscribe</a></td></tr>
</table>
<!--[if mso]></td></tr></table><![endif]-->
</td></tr>
</table>
</body>
</html>
邮件 2:认识我们(3 天后)
- From
- [诊所名称]
- Subject
- 认识您的牙科护理团队
View the Brevo-ready HTML
<!DOCTYPE html>
<html lang="zh-cn" xmlns="http://www.w3.org/1999/xhtml" xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office">
<head>
<meta charset="utf-8">
<meta name="viewport" content="width=device-width,initial-scale=1">
<meta name="x-apple-disable-message-reformatting">
<meta name="color-scheme" content="light">
<meta name="supported-color-schemes" content="light">
<title>认识您的牙科护理团队</title>
<!--[if mso]><noscript><xml><o:OfficeDocumentSettings><o:PixelsPerInch>96</o:PixelsPerInch></o:OfficeDocumentSettings></xml></noscript><![endif]-->
</head>
<body style="margin:0;padding:0;background-color:#f4f4f5;">
<!-- Preheader: put the inbox preview text in this span, or use Brevo's preview text field. -->
<span style="display:none;font-size:1px;color:#f4f4f5;line-height:1px;max-height:0;max-width:0;opacity:0;overflow:hidden;mso-hide:all;"></span>
<!-- Subject line (paste into Brevo's subject field): 认识您的牙科护理团队 -->
<!-- Links point to https://example.com; replace them with your own before sending. -->
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" style="background-color:#f4f4f5;">
<tr><td align="center" style="padding:24px 12px;">
<!--[if mso]><table role="presentation" width="600" cellpadding="0" cellspacing="0" border="0"><tr><td><![endif]-->
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" style="max-width:600px;background-color:#ffffff;border:1px solid #e4e4e7;border-radius:8px;">
<tr><td style="height:40px;font-size:0;line-height:0;"> </td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">[名字],您好:</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">我们希望您认识一下将守护您笑容的团队。</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">[加入以下人员的简介和照片:</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><ul style="margin:0;padding:0 0 0 24px;"><li style="margin:0 0 6px;">主治牙医</li><li style="margin:0 0 6px;">口腔卫生士</li><li style="margin:0 0 6px;">诊所经理和前台]</li></ul></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">我们的理念:<br>在 [诊所名称],我们相信 [诊所理念、预防性护理、患者教育、无焦虑环境等]。</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">有问题吗?我们随时为您提供帮助:<br>[电话号码] | [邮箱]</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">期待您的下次就诊!</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">[诊所名称]</p></td></tr>
<tr><td style="padding:24px 40px 32px;border-top:1px solid #e4e4e7;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:13px;line-height:1.6;color:#52525b;"><a href="{{ unsubscribe }}" target="_blank" style="color:#52525b;text-decoration:underline;">Unsubscribe</a></td></tr>
</table>
<!--[if mso]></td></tr></table><![endif]-->
</td></tr>
</table>
</body>
</html>
活动 6:患者教育系列
教育类内容能让你的诊所成为值得信赖的权威,并让患者在两次就诊之间保持关注。
每月教育主题:
| 月份 | 主题 | 关联 |
|---|---|---|
| 一月 | 新年口腔健康计划 | 新的开始 |
| 二月 | 心脏健康与口腔健康的关系 | 美国心脏月 |
| 三月 | 给笑容来一次春季大扫除 | 季节关联 |
| 四月 | 口腔癌防治意识 | 口腔癌防治宣传月 |
| 五月 | 儿童口腔健康 | 学期结束 |
| 六月 | 夏日笑容小贴士 | 假期季 |
| 七月 | 补水与口腔健康 | 炎热天气 |
| 八月 | 开学前的牙科检查 | 开学季 |
| 九月 | 牙龈疾病防治意识 | 牙龈护理月 |
| 十月 | 万圣节糖果与牙齿 | 节日关联 |
| 十一月 | 糖尿病与口腔健康 | 糖尿病宣传月 |
| 十二月 | 节日护牙小贴士 | 年末 |
教育邮件示例:
- From
- [诊所名称]
- Subject
- 节日聚会期间保护牙齿的 5 个方法
View the Brevo-ready HTML
<!DOCTYPE html>
<html lang="zh-cn" xmlns="http://www.w3.org/1999/xhtml" xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office">
<head>
<meta charset="utf-8">
<meta name="viewport" content="width=device-width,initial-scale=1">
<meta name="x-apple-disable-message-reformatting">
<meta name="color-scheme" content="light">
<meta name="supported-color-schemes" content="light">
<title>节日聚会期间保护牙齿的 5 个方法</title>
<!--[if mso]><noscript><xml><o:OfficeDocumentSettings><o:PixelsPerInch>96</o:PixelsPerInch></o:OfficeDocumentSettings></xml></noscript><![endif]-->
</head>
<body style="margin:0;padding:0;background-color:#f4f4f5;">
<!-- Preheader: put the inbox preview text in this span, or use Brevo's preview text field. -->
<span style="display:none;font-size:1px;color:#f4f4f5;line-height:1px;max-height:0;max-width:0;opacity:0;overflow:hidden;mso-hide:all;"></span>
<!-- Subject line (paste into Brevo's subject field): 节日聚会期间保护牙齿的 5 个方法 -->
<!-- Links point to https://example.com; replace them with your own before sending. -->
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" style="background-color:#f4f4f5;">
<tr><td align="center" style="padding:24px 12px;">
<!--[if mso]><table role="presentation" width="600" cellpadding="0" cellspacing="0" border="0"><tr><td><![endif]-->
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" style="max-width:600px;background-color:#ffffff;border:1px solid #e4e4e7;border-radius:8px;">
<tr><td style="height:40px;font-size:0;line-height:0;"> </td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">[名字],您好:</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">节日季到处是美味的点心和节庆饮品,但对牙齿可能是个考验。以下五个简单方法,让您享受节日的同时保护笑容:</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><ol style="margin:0;padding:0 0 0 24px;"><li style="margin:0 0 6px;">吃零食之间多喝水</li></ol></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">水能冲走可能损伤牙釉质的糖分和酸。</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><ol style="margin:0;padding:0 0 0 24px;"><li style="margin:0 0 6px;">吃完酸性食物后等 30 分钟再刷牙</li></ol></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">吃完酸性食物或饮料后立即刷牙,反而可能损伤已经软化的牙釉质。</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><ol style="margin:0;padding:0 0 0 24px;"><li style="margin:0 0 6px;">选巧克力,不选黏性糖果</li></ol></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">巧克力溶化得快,而黏性糖果会粘在牙齿上,更长时间地滋养细菌。</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><ol style="margin:0;padding:0 0 0 24px;"><li style="margin:0 0 6px;">不要把牙齿当工具</li></ol></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">用牙齿咬开坚果或包装可能导致牙齿崩裂。</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><ol style="margin:0;padding:0 0 0 24px;"><li style="margin:0 0 6px;">现在就预约节后检查</li></ol></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">以全新的状态开启新年,今天就预约一月份的洁牙吧。</p></td></tr>
<tr><td style="padding:8px 40px 24px;">
<table role="presentation" cellpadding="0" cellspacing="0" border="0"><tr><td align="center" bgcolor="#18181b" style="border-radius:6px;background-color:#18181b;">
<!--[if mso]><v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://example.com" style="height:48px;v-text-anchor:middle;width:280px;" arcsize="12%" stroke="f" fillcolor="#18181b"><w:anchorlock/><center style="color:#ffffff;font-family:Arial,sans-serif;font-size:16px;font-weight:bold;">立即预约</center></v:roundrect><![endif]-->
<!--[if !mso]><!--><a href="https://example.com" target="_blank" style="display:inline-block;padding:14px 28px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;font-weight:600;line-height:20px;color:#ffffff;text-decoration:none;border-radius:6px;background-color:#18181b;mso-hide:all;">立即预约</a><!--<![endif]-->
</td></tr></table>
</td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">[诊所名称] 全体成员祝您节日快乐!</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">[诊所名称]</p></td></tr>
<tr><td style="padding:24px 40px 32px;border-top:1px solid #e4e4e7;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:13px;line-height:1.6;color:#52525b;"><a href="{{ unsubscribe }}" target="_blank" style="color:#52525b;text-decoration:underline;">Unsubscribe</a></td></tr>
</table>
<!--[if mso]></td></tr></table><![endif]-->
</td></tr>
</table>
</body>
</html>
活动 7:治疗跟进与方案接受
很多患者收到治疗建议后并没有预约。跟进邮件能提高治疗方案的接受率。
治疗建议跟进:
-
已建议治疗(未预约)
- 7 天后
邮件 1:跟进您的治疗方案
- 14 天后
邮件 2:对治疗有疑问吗?
- 30 天后
邮件 3:可选的分期付款方案
-
退出(标记为人工跟进)
邮件 1:跟进您的治疗方案
- From
- [诊所名称]
- Subject
- 关于您最近一次就诊的跟进
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<!-- Subject line (paste into Brevo's subject field): 关于您最近一次就诊的跟进 -->
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" style="background-color:#f4f4f5;">
<tr><td align="center" style="padding:24px 12px;">
<!--[if mso]><table role="presentation" width="600" cellpadding="0" cellspacing="0" border="0"><tr><td><![endif]-->
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" style="max-width:600px;background-color:#ffffff;border:1px solid #e4e4e7;border-radius:8px;">
<tr><td style="height:40px;font-size:0;line-height:0;"> </td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">[名字],您好:</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">在您最近一次就诊时,[姓名] 医生与您讨论了一些牙科护理建议。我们想跟进一下,看看您是否有疑问。</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">我们理解,做牙科治疗的决定需要时间。如果您希望:</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><ul style="margin:0;padding:0 0 0 24px;"><li style="margin:0 0 6px;">更详细地讨论治疗</li><li style="margin:0 0 6px;">了解您的选择</li><li style="margin:0 0 6px;">了解分期付款的可能性</li></ul></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">我们随时为您提供帮助。请致电 [电话号码] 或回复这封邮件。</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">当您准备好预约时:</p></td></tr>
<tr><td style="padding:8px 40px 24px;">
<table role="presentation" cellpadding="0" cellspacing="0" border="0"><tr><td align="center" bgcolor="#18181b" style="border-radius:6px;background-color:#18181b;">
<!--[if mso]><v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://example.com" style="height:48px;v-text-anchor:middle;width:280px;" arcsize="12%" stroke="f" fillcolor="#18181b"><w:anchorlock/><center style="color:#ffffff;font-family:Arial,sans-serif;font-size:16px;font-weight:bold;">预约治疗</center></v:roundrect><![endif]-->
<!--[if !mso]><!--><a href="https://example.com" target="_blank" style="display:inline-block;padding:14px 28px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;font-weight:600;line-height:20px;color:#ffffff;text-decoration:none;border-radius:6px;background-color:#18181b;mso-hide:all;">预约治疗</a><!--<![endif]-->
</td></tr></table>
</td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">您的口腔健康是我们的首要任务。</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">[诊所名称]</p></td></tr>
<tr><td style="padding:24px 40px 32px;border-top:1px solid #e4e4e7;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:13px;line-height:1.6;color:#52525b;"><a href="{{ unsubscribe }}" target="_blank" style="color:#52525b;text-decoration:underline;">Unsubscribe</a></td></tr>
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推荐请求活动
口碑推荐是牙科诊所最具成本效益的增长方式。结构化的推荐活动能将推荐率提高 30-50%。
什么时候请求推荐
请求推荐的最佳时机是患者最满意的时候:
- 在收到好评或正面反馈之后
- 在成功完成重大治疗之后
- 在患者口头表达满意时
- 在成为患者一年以上之后
推荐邮件模板
- From
- [诊所名称]
- Subject
- 认识需要好牙医的朋友吗?
View the Brevo-ready HTML
<!DOCTYPE html>
<html lang="zh-cn" xmlns="http://www.w3.org/1999/xhtml" xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office">
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<meta charset="utf-8">
<meta name="viewport" content="width=device-width,initial-scale=1">
<meta name="x-apple-disable-message-reformatting">
<meta name="color-scheme" content="light">
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<title>认识需要好牙医的朋友吗?</title>
<!--[if mso]><noscript><xml><o:OfficeDocumentSettings><o:PixelsPerInch>96</o:PixelsPerInch></o:OfficeDocumentSettings></xml></noscript><![endif]-->
</head>
<body style="margin:0;padding:0;background-color:#f4f4f5;">
<!-- Preheader: put the inbox preview text in this span, or use Brevo's preview text field. -->
<span style="display:none;font-size:1px;color:#f4f4f5;line-height:1px;max-height:0;max-width:0;opacity:0;overflow:hidden;mso-hide:all;"></span>
<!-- Subject line (paste into Brevo's subject field): 认识需要好牙医的朋友吗? -->
<!-- Links point to https://example.com; replace them with your own before sending. -->
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" style="background-color:#f4f4f5;">
<tr><td align="center" style="padding:24px 12px;">
<!--[if mso]><table role="presentation" width="600" cellpadding="0" cellspacing="0" border="0"><tr><td><![endif]-->
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" style="max-width:600px;background-color:#ffffff;border:1px solid #e4e4e7;border-radius:8px;">
<tr><td style="height:40px;font-size:0;line-height:0;"> </td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">[名字],您好:</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">感谢您一直是 [诊所名称] 珍视的患者。很高兴您成为我们牙科大家庭的一员!</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">如果您认识正在找牙医的人,若能推荐我们,我们将深感荣幸。作为感谢,我们提供:</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">给您:[奖励,例如可用于今后治疗的 25 美元抵扣]<br>给对方:[奖励,例如首次就诊免费美白]</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">只需把这个链接分享给亲友:<br>[推荐链接]</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">或者让他们在预约时提到您的名字。</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">感谢您的信任和支持!</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">[诊所名称]</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">附言:我们目前正在接收新患者,一周内即有可预约的时段。</p></td></tr>
<tr><td style="padding:24px 40px 32px;border-top:1px solid #e4e4e7;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:13px;line-height:1.6;color:#52525b;"><a href="{{ unsubscribe }}" target="_blank" style="color:#52525b;text-decoration:underline;">Unsubscribe</a></td></tr>
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生日和特殊节日活动
个人化的关怀能建立忠诚度,让你的诊所与众不同。
生日邮件
- From
- [诊所名称]
- Subject
- [名字],生日快乐!来自牙科团队的礼物
View the Brevo-ready HTML
<!DOCTYPE html>
<html lang="zh-cn" xmlns="http://www.w3.org/1999/xhtml" xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office">
<head>
<meta charset="utf-8">
<meta name="viewport" content="width=device-width,initial-scale=1">
<meta name="x-apple-disable-message-reformatting">
<meta name="color-scheme" content="light">
<meta name="supported-color-schemes" content="light">
<title>[名字],生日快乐!来自牙科团队的礼物</title>
<!--[if mso]><noscript><xml><o:OfficeDocumentSettings><o:PixelsPerInch>96</o:PixelsPerInch></o:OfficeDocumentSettings></xml></noscript><![endif]-->
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<body style="margin:0;padding:0;background-color:#f4f4f5;">
<!-- Preheader: put the inbox preview text in this span, or use Brevo's preview text field. -->
<span style="display:none;font-size:1px;color:#f4f4f5;line-height:1px;max-height:0;max-width:0;opacity:0;overflow:hidden;mso-hide:all;"></span>
<!-- Subject line (paste into Brevo's subject field): [名字],生日快乐!来自牙科团队的礼物 -->
<!-- Links point to https://example.com; replace them with your own before sending. -->
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" style="background-color:#f4f4f5;">
<tr><td align="center" style="padding:24px 12px;">
<!--[if mso]><table role="presentation" width="600" cellpadding="0" cellspacing="0" border="0"><tr><td><![endif]-->
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" style="max-width:600px;background-color:#ffffff;border:1px solid #e4e4e7;border-radius:8px;">
<tr><td style="height:40px;font-size:0;line-height:0;"> </td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">[名字],您好:</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">生日快乐![诊所名称] 全体成员祝您度过充满欢乐的美好一天(也许还有一点蛋糕,记得吃完刷牙哦!)。</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">这是我们送给您的生日礼物:<br>[优惠:例如“任意美容牙科服务 85 折”或“下次洁牙免费涂氟”]</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">本优惠 30 天内有效。</p></td></tr>
<tr><td style="padding:8px 40px 24px;">
<table role="presentation" cellpadding="0" cellspacing="0" border="0"><tr><td align="center" bgcolor="#18181b" style="border-radius:6px;background-color:#18181b;">
<!--[if mso]><v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://example.com" style="height:48px;v-text-anchor:middle;width:280px;" arcsize="12%" stroke="f" fillcolor="#18181b"><w:anchorlock/><center style="color:#ffffff;font-family:Arial,sans-serif;font-size:16px;font-weight:bold;">立即预约</center></v:roundrect><![endif]-->
<!--[if !mso]><!--><a href="https://example.com" target="_blank" style="display:inline-block;padding:14px 28px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;font-weight:600;line-height:20px;color:#ffffff;text-decoration:none;border-radius:6px;background-color:#18181b;mso-hide:all;">立即预约</a><!--<![endif]-->
</td></tr></table>
</td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">祝您生日精彩!</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">诚挚问候<br>[诊所名称] 团队</p></td></tr>
<tr><td style="padding:24px 40px 32px;border-top:1px solid #e4e4e7;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:13px;line-height:1.6;color:#52525b;"><a href="{{ unsubscribe }}" target="_blank" style="color:#52525b;text-decoration:underline;">Unsubscribe</a></td></tr>
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患者周年纪念邮件
- From
- [诊所名称]
- Subject
- [名字],庆祝我们相伴 [X] 年!
View the Brevo-ready HTML
<!DOCTYPE html>
<html lang="zh-cn" xmlns="http://www.w3.org/1999/xhtml" xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office">
<head>
<meta charset="utf-8">
<meta name="viewport" content="width=device-width,initial-scale=1">
<meta name="x-apple-disable-message-reformatting">
<meta name="color-scheme" content="light">
<meta name="supported-color-schemes" content="light">
<title>[名字],庆祝我们相伴 [X] 年!</title>
<!--[if mso]><noscript><xml><o:OfficeDocumentSettings><o:PixelsPerInch>96</o:PixelsPerInch></o:OfficeDocumentSettings></xml></noscript><![endif]-->
</head>
<body style="margin:0;padding:0;background-color:#f4f4f5;">
<!-- Preheader: put the inbox preview text in this span, or use Brevo's preview text field. -->
<span style="display:none;font-size:1px;color:#f4f4f5;line-height:1px;max-height:0;max-width:0;opacity:0;overflow:hidden;mso-hide:all;"></span>
<!-- Subject line (paste into Brevo's subject field): [名字],庆祝我们相伴 [X] 年! -->
<!-- Links point to https://example.com; replace them with your own before sending. -->
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" style="background-color:#f4f4f5;">
<tr><td align="center" style="padding:24px 12px;">
<!--[if mso]><table role="presentation" width="600" cellpadding="0" cellspacing="0" border="0"><tr><td><![endif]-->
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" style="max-width:600px;background-color:#ffffff;border:1px solid #e4e4e7;border-radius:8px;">
<tr><td style="height:40px;font-size:0;line-height:0;"> </td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">[名字],您好:</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">您相信吗?距离您第一次来 [诊所名称] 已经 [X] 年了。时间过得真快!</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">感谢您这些年来一直把牙科护理托付给我们。为了庆祝,我们想为您提供:</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">[优惠:例如“下次就诊 8 折”或“免费家用美白套装”]</p></td></tr>
<tr><td style="padding:8px 40px 24px;">
<table role="presentation" cellpadding="0" cellspacing="0" border="0"><tr><td align="center" bgcolor="#18181b" style="border-radius:6px;background-color:#18181b;">
<!--[if mso]><v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://example.com" style="height:48px;v-text-anchor:middle;width:280px;" arcsize="12%" stroke="f" fillcolor="#18181b"><w:anchorlock/><center style="color:#ffffff;font-family:Arial,sans-serif;font-size:16px;font-weight:bold;">领取礼物</center></v:roundrect><![endif]-->
<!--[if !mso]><!--><a href="https://example.com" target="_blank" style="display:inline-block;padding:14px 28px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;font-weight:600;line-height:20px;color:#ffffff;text-decoration:none;border-radius:6px;background-color:#18181b;mso-hide:all;">领取礼物</a><!--<![endif]-->
</td></tr></table>
</td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">愿未来还有更多年的健康笑容!</p></td></tr>
<tr><td style="padding:0 40px 16px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.6;color:#18181b;"><p style="margin:0;">[诊所名称]</p></td></tr>
<tr><td style="padding:24px 40px 32px;border-top:1px solid #e4e4e7;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;font-size:13px;line-height:1.6;color:#52525b;"><a href="{{ unsubscribe }}" target="_blank" style="color:#52525b;text-decoration:underline;">Unsubscribe</a></td></tr>
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结论
邮件营销是牙科诊所提升患者留存、减少爽约、推动诊所增长最有效的工具之一。关键在于实施系统化、自动化的活动,在正确的时间传递正确的信息。
先从影响最大的自动化做起,也就是预约提醒和复诊召回活动,然后扩展到欢迎序列、教育内容和推荐计划。只要持续执行,邮件营销就能彻底改变你与患者的沟通方式,并显著影响诊所的收益。
关键要点:
- HIPAA 合规不容妥协:使用签署 BAA 的平台,并在营销邮件中限制 PHI
- 预约提醒可将爽约减少 30-50%:实施多次触达的提醒序列
- 召回活动能挽回流失患者:系统化的联系能让患者回来
- 患者教育建立信任:每月的内容让你成为值得信赖的权威
- 推荐活动推动诊所增长:满意的患者在被恰当邀请时会推荐你
- 自动化必不可少:手动活动难以持续;为了一致性,请实现自动化
准备好彻底改变你与患者的沟通了吗?
Tajo 的定位
Tajo 是由智能体驱动的集成构建器。服务商照旧用。其余的由智能体连接,每个同步都由你批准。Tajo 目前处于抢先体验阶段。 申请抢先体验
常见问题
什么是面向牙医的邮件营销?
用邮件营销发展您的牙科诊所。了解能填满预约日程的预约提醒、患者召回和推荐策略。
牙科诊所如何开始做邮件营销?
从基础做起:理解核心概念,选择合适的工具,然后逐步实施。本指南涵盖从入门到进阶的全部内容。
牙医做邮件营销最好用的工具有哪些?
最好的工具取决于您的预算和需求。Brevo 提供功能全面的免费套餐,涵盖邮件、短信、CRM 和自动化。详细建议请参阅本指南。
邮件营销符合 HIPAA 吗?
符合,只要操作得当,邮件营销可以符合 HIPAA。您必须使用签署了 BAA 的邮件平台,在营销邮件中尽量减少 PHI,获取适当的同意,并保持相应的安全措施。不含具体治疗项目的一般预约提醒通常被认为是安全的。如有疑问,请咨询 HIPAA 合规专家。
我应该多久给患者发一次邮件?
对大多数牙科诊所来说,合适的频率是:预约提醒按预约安排发送,月度通讯每月一次,召回邮件在患者不活跃时触发,就诊后邮件在每次就诊后触发。不要向任何患者每周发送超过一封营销邮件。交易类邮件(预约提醒、收据)单独计算,可以更频繁。
牙科邮件的打开率多少算好?
牙科诊所的邮件打开率通常高于一般营销邮件,因为患者与您已有往来。目标打开率为 25% 以上,35% 以上属于优秀。预约提醒的打开率常常达到 50-70%。
如何用邮件减少爽约?
建立多次触达的提醒序列:预约时发送确认,就诊前 2 天发送提醒,就诊当天再提醒一次。每封邮件都提供便捷的改约方式。对于更喜欢短信的患者,可以增加短信提醒。这种做法通常可将爽约率降低 30-50%。
召回邮件中应该提供折扣吗?
折扣对召回流失患者可能很有效,但要有策略地使用。对于 12 个月以上未就诊的患者,可能需要一个优惠来打破惰性。对于每 6 个月一次的复诊提醒,通常不打折的提醒就足够了。务必确保折扣不会让您的服务贬值。
患者退订后该怎么处理?
立即尊重退订请求,这是法律要求。但请注意,退订营销邮件并不意味着患者拒收预约提醒(交易类邮件)。为每一类邮件分别管理同意,并尊重患者的偏好。
什么时候发送牙科营销邮件效果最好?
测试显示,牙科邮件在周二、周三、周四的上午 10 点至 12 点或晚上 7 点至 9 点效果最好。避开周一(收件箱拥挤)和周末。不过,最佳时间会因人群特征和地区而异,务必用您自己的患者群体进行测试。
如何衡量诊所邮件营销的 ROI?
跟踪以下指标来计算 ROI:通过邮件链接预约的就诊数、召回患者带来的收入、爽约减少(计算挽回的收入),以及推荐活动带来的新患者。实施得当时,大多数诊所在邮件营销上每投入 1 美元可获得 30-50 美元的回报。