Stripe + Brevo 연동

{
  "mcpServers": {
    "stripe": {
      "command": "npx",
      "args": ["-y", "@stripe/mcp"],
      "env": {
        "STRIPE_SECRET_KEY": "sk_live_your-stripe-key"
      }
    },
    "brevo": {
      "command": "npx",
      "args": [
        "mcp-remote",
        "https://mcp.brevo.com/v1/brevo/mcp",
        "--header",
        "Authorization: Bearer ${BREVO_MCP_TOKEN}"
      ],
      "env": {
        "BREVO_MCP_TOKEN": "your-brevo-mcp-token"
      }
    }
  }
}

> Show me my Stripe subscriptions created this week
> List my Brevo email templates

---
name: stripe-payment-campaigns
description: Trigger Brevo campaigns from Stripe payment events
version: 1.0.0
temperature: 0.2
tools:
  - stripe
  - brevo_contacts
  - brevo_email_campaign_management
  - brevo_templates
  - brevo_sms_campaigns
triggers:
  - event: payment_intent.succeeded
  - event: invoice.payment_failed
  - event: customer.subscription.created
  - event: customer.subscription.deleted
  - event: charge.refunded
---

# Payment Event Campaign Agent

Listen for Stripe payment events and trigger the appropriate
Brevo engagement campaign.

## Event-to-Campaign Mapping

| Stripe Event | Brevo Action | Timing |
|-------------|-------------|--------|
| `payment_intent.succeeded` | Send receipt + thank you email | Immediate |
| `invoice.payment_failed` | Send payment failed email + SMS | Immediate |
| `invoice.payment_failed` (2nd attempt) | Send urgent SMS with update link | +24h |
| `customer.subscription.created` | Welcome sequence (3 emails over 7 days) | Immediate |
| `customer.subscription.updated` | Plan change confirmation email | Immediate |
| `customer.subscription.deleted` | Cancellation survey + win-back sequence | Immediate + 7 days |
| `charge.refunded` | Refund confirmation + feedback request | Immediate |
| `invoice.upcoming` | Renewal reminder with usage summary | 3 days before |

## Failed Payment Recovery

Critical revenue recovery flow:

1. **Attempt 1 fails**: Email with "Update payment method" CTA
2. **+24 hours**: SMS with direct link to billing portal
3. **+72 hours**: Email from founder: "We don't want to lose you"
4. **+7 days (final)**: Last chance email with grace period deadline

## Rules
- ALWAYS sync Stripe customer email to Brevo before sending
- NEVER expose full payment details in emails (last 4 digits only)
- Track events: stripe_payment_email_sent, stripe_recovery_success
- For failed payments, stop sequence immediately if payment succeeds

---
name: stripe-subscription-lifecycle
description: Manage subscription engagement from signup through renewal
version: 1.0.0
temperature: 0.3
tools:
  - stripe
  - brevo_contacts
  - brevo_email_campaign_management
  - brevo_segments
  - brevo_templates
triggers:
  - schedule: "0 8 * * *"
---

# Subscription Lifecycle Agent

Daily check of subscription states to drive engagement:

## Daily Tasks

1. **New subscriptions (last 24h)**
   - Create/update Brevo contact with plan details
   - Add to plan-specific segment
   - Trigger onboarding sequence

2. **Renewals coming (next 7 days)**
   - Send renewal reminder with usage summary
   - For annual plans: send "year in review" email

3. **Trials expiring (next 3 days)**
   - Send trial-to-paid conversion email
   - SMS reminder on last day

4. **Recently churned (last 7 days)**
   - Add to win-back segment
   - Schedule win-back sequence (day 7, 14, 30)

## Brevo Attributes from Stripe

| Stripe Data | Brevo Attribute |
|------------|-----------------|
| subscription.plan.name | PLAN_NAME |
| subscription.current_period_end | RENEWAL_DATE |
| subscription.status | SUBSCRIPTION_STATUS |
| customer.currency | CURRENCY |
| invoice.amount_paid (sum) | LIFETIME_REVENUE |
| subscription.created | SUBSCRIPTION_START |

## Rules
- ALWAYS use customer's currency when displaying amounts
- Segment by plan tier for differentiated messaging
- Track MRR impact of each campaign for ROI reporting

You: "I see we had 5 failed payments today. Check which ones are
     subscription customers and start the recovery sequence."

Claude: Checking Stripe for failed payments today...
[Uses stripe MCP to list recent failed invoices]

Found 5 failed payments:
- 3 are subscription customers (monthly plans)
- 2 are one-time payments

For the 3 subscription customers:
[Uses brevo_contacts to verify contacts exist]
[Uses brevo_email_campaign_management to send payment failed email]
[Uses brevo_sms_campaigns to queue SMS follow-ups for +24h]

Recovery sequence started for 3 customers:
- [email protected], Pro plan ($49/mo), email sent
- [email protected], Business plan ($99/mo), email sent
- [email protected], Pro plan ($49/mo), email sent
- SMS follow-ups scheduled for tomorrow if not resolved

For the 2 one-time payments:
[Uses brevo_email_campaign_management to send payment retry email]
- Simple retry emails sent