HubSpot + Brevo 연동
HubSpot + Brevo
HubSpot의 CRM 데이터를 Brevo 인게이지먼트 플랫폼에 연결합니다. 컨택트와 거래 데이터의 원천은 HubSpot에 두고, 이메일·SMS·WhatsApp 등 멀티채널 캠페인 실행은 Brevo에서 처리합니다.
사용하는 MCP 서버
| 서버 | URL | 인증 | 용도 |
|---|---|---|---|
| HubSpot MCP | mcp.hubspot.com | OAuth/PKCE | CRM 데이터: 컨택트, 회사, 거래, 티켓, 상품, 주문 (읽기 전용) |
| Brevo MCP | mcp.brevo.com/v1/brevo/mcp | 토큰 | 컨택트, 이메일, SMS, WhatsApp, 캠페인, 이벤트 트래킹 |
Caution
HubSpot의 MCP 서버는 현재 읽기 전용입니다 (BETA). HubSpot에서 CRM 데이터를 읽어 Brevo의 동작을 구동할 수는 있지만, MCP를 통해 HubSpot으로 다시 쓸 수는 없습니다. 양방향 동기화가 필요하다면 MCP 연결과 함께 HubSpot의 REST API를 사용하십시오.
설정
1단계: HubSpot MCP 인증 앱 만들기
- HubSpot에서 Development > MCP Auth Apps로 이동합니다
- Create MCP auth app을 클릭합니다
- 리디렉션 URL을 설정합니다 (Claude Desktop 테스트용:
http://localhost:6274/oauth/callback/debug) - Client ID와 Client Secret을 기록해 둡니다
2단계: 두 MCP 서버 연결하기
OAuth를 지원하는 도구(Cursor, VS Code)의 경우:
{ "mcpServers": { "hubspot": { "url": "https://mcp.hubspot.com/", "headers": { "Authorization": "Bearer your-hubspot-oauth-token" } }, "brevo": { "command": "npx", "args": [ "mcp-remote", "https://mcp.brevo.com/v1/brevo/mcp", "--header", "Authorization: Bearer ${BREVO_MCP_TOKEN}" ], "env": { "BREVO_MCP_TOKEN": "your-brevo-mcp-token" } } }}Tip
HubSpot MCP는 PKCE 방식의 OAuth를 요구합니다. Cursor 같은 도구는 이를 자체적으로 처리합니다. Claude Desktop이나 Claude Code에서는 토큰을 별도로 발급받아 Bearer 토큰으로 전달해야 할 수 있습니다.
3단계: 확인
> Show me my HubSpot deals in the Negotiation stage> How many contacts do I have in Brevo?활용 사례 1: CRM 컨택트 동기화 에이전트
거래 단계 정보로 보강한 HubSpot 컨택트를 Brevo에 동기화합니다.
---name: hubspot-contact-syncdescription: Sync HubSpot CRM contacts to Brevo with deal data enrichmentversion: 1.0.0temperature: 0.1tools: - hubspot - brevo_contacts - brevo_attributes - brevo_lists - brevo_segmentstriggers: - schedule: "0 */4 * * *"---
# HubSpot Contact Sync
Read contacts and associated deal data from HubSpot,sync to Brevo with enriched attributes for segmentation.
## Strategy
1. Query HubSpot for contacts modified since last sync2. For each contact, fetch associated deals and company3. Create/update Brevo contact with enriched data: - CRM lifecycle stage → Brevo attribute - Deal amount → Brevo attribute - Deal stage → Brevo segment4. Auto-segment in Brevo: - "SQL" contacts → Sales Qualified list - "Opportunity" contacts → Active Pipeline list - "Customer" contacts → Customer list
## Field Mapping
| HubSpot Property | Brevo Attribute ||-----------------|-----------------|| email | EMAIL || firstname | FIRSTNAME || lastname | LASTNAME || phone | SMS || lifecyclestage | LIFECYCLE_STAGE || hs_lead_status | LEAD_STATUS || company (associated) | COMPANY || deal amount (sum) | DEAL_VALUE || deal stage (latest) | DEAL_STAGE |
## Rules- NEVER sync contacts without email addresses- ALWAYS preserve existing Brevo data if HubSpot field is empty- Track sync with events: hubspot_sync_success, hubspot_sync_error- Log contact count per lifecycle stage for reporting활용 사례 2: 거래 단계 기반 캠페인 에이전트
HubSpot 거래 단계 변경에 따라 Brevo 캠페인을 실행합니다.
---name: hubspot-deal-campaignsdescription: Trigger targeted Brevo campaigns when HubSpot deals change stagesversion: 1.0.0temperature: 0.3tools: - hubspot - brevo_contacts - brevo_email_campaign_management - brevo_templates - brevo_segmentstriggers: - schedule: "0 9 * * *"---
# Deal-Stage Campaign Agent
Monitor HubSpot deal stages and trigger appropriateengagement campaigns in Brevo.
## Stage-to-Campaign Mapping
| HubSpot Deal Stage | Brevo Action ||-------------------|--------------|| Appointment Scheduled | Send meeting prep email with company info || Qualified to Buy | Add to "Nurture" drip sequence || Presentation Scheduled | Send case study relevant to their industry || Decision Maker Bought-In | Send ROI calculator + pricing guide || Contract Sent | Send "What to expect" onboarding preview || Closed Won | Trigger welcome sequence + onboarding || Closed Lost | Add to "Win-back" sequence (30-day delay) |
## Rules- ONLY send to contacts associated with the deal- Check if contact has opted in to marketing before sending- One campaign trigger per deal stage change (no duplicates)- Log all campaign triggers for deal attribution예시: 자연어 질의
You: "Find all HubSpot deals that closed this month and make sure those contacts are getting our onboarding email sequence in Brevo."
Claude: Querying HubSpot for deals closed this month...[Uses hubspot MCP to search deals with closeddate in current month]
Found 12 deals closed this month, involving 18 contacts.Checking Brevo for these contacts...[Uses brevo_contacts to look up each email]
Results:- 14 contacts already in Brevo and receiving onboarding sequence- 4 contacts not yet in Brevo
Creating 4 new Brevo contacts and adding to onboarding list...[Uses brevo_contacts to create contacts][Uses brevo_lists to add to "Onboarding" list]
Done. All 18 contacts from this month's closed deals are nowin Brevo's onboarding sequence.다음 단계
- Shopify + Brevo, 이커머스 연동
- Stripe + Brevo, 결제 이벤트 연동
- 에이전트 명세, 에이전트 동작 커스터마이징