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Integrasi BigCommerce + Brevo

BigCommerce + Brevo

Hubungkan data toko BigCommerce ke platform keterlibatan Brevo melalui MCP. Sinkronkan pelanggan, picu kampanye berbasis pesanan, pulihkan keranjang terbengkalai, dan dorong pembelian berulang, semuanya diorkestrasi oleh agen AI di Claude.

Server MCP yang digunakan

ServerPaket/URLAuthTujuan
BigCommerce MCPServer MCP komunitasToken API (V3)Pelanggan, pesanan, produk, keranjang, kanal
Brevo MCPmcp.brevo.com/v1/brevo/mcpTokenKontak, kampanye email, SMS, WhatsApp, pelacakan event

Tip

BigCommerce menyediakan REST API V3 yang lengkap. Gunakan server MCP komunitas atau pola Custom API + Brevo untuk menghubungkan data BigCommerce ke Claude bersama Brevo MCP.

Penyiapan

Langkah 1: Buat kredensial API BigCommerce

  1. Di BigCommerce Admin, buka Settings > API > API Accounts
  2. Buat akun API V3 dengan scope: Customers (read), Orders (read), Products (read), Carts (read)
  3. Catat Store Hash, Client ID, dan Access Token Anda

Langkah 2: Hubungkan kedua server MCP

{
"mcpServers": {
"brevo": {
"command": "npx",
"args": [
"mcp-remote",
"https://mcp.brevo.com/v1/brevo/mcp",
"--header",
"Authorization: Bearer ${BREVO_MCP_TOKEN}"
],
"env": {
"BREVO_MCP_TOKEN": "your-brevo-mcp-token"
}
},
"bigcommerce": {
"command": "npx",
"args": ["-y", "bigcommerce-mcp-server"],
"env": {
"BIGCOMMERCE_STORE_HASH": "your-store-hash",
"BIGCOMMERCE_ACCESS_TOKEN": "your-access-token"
}
}
}
}

Langkah 3: Verifikasi koneksi

Tanyakan kepada Claude:

> How many customers does my BigCommerce store have?
> How many contacts are in my Brevo account?

Claude semestinya menggunakan BigCommerce MCP untuk pertanyaan pertama dan Brevo MCP untuk yang kedua.

Kasus penggunaan 1: Agen sinkronisasi pelanggan

Sinkronkan pelanggan BigCommerce ke kontak Brevo lengkap dengan riwayat pembelian:

---
name: bigcommerce-customer-sync
description: Sync BigCommerce customers to Brevo contacts with order data
version: 1.0.0
temperature: 0.1
tools:
- bigcommerce
- brevo_contacts
- brevo_attributes
- brevo_lists
triggers:
- schedule: "0 */6 * * *"
- event: customer_created
- event: order_completed
---
# BigCommerce Customer Sync Agent
Synchronize customer data from BigCommerce to Brevo contacts.
## Strategy
1. Query BigCommerce for customers modified since last sync
2. For each customer, fetch order history from BigCommerce
3. Create or update Brevo contact with profile + commerce attributes
4. Segment into Brevo lists:
- New registrations → "Welcome Series" list
- Repeat buyers (2+ orders) → "Loyal Customers" list
- High-value (>$500 LTV) → "VIP" list
- Inactive (no order in 90 days) → "Win-Back" list
## Field Mapping
| BigCommerce Field | Brevo Attribute |
|------------------|-----------------|
| email | EMAIL |
| first_name | FIRSTNAME |
| last_name | LASTNAME |
| phone | SMS |
| company | COMPANY |
| date_created | SIGNUP_DATE |
| orders_count (computed) | ORDER_COUNT |
| total_spent (computed) | TOTAL_SPENT |
| last_order_date (computed) | LAST_ORDER |
| customer_group_id | BC_SEGMENT |
| accepts_product_review_abandoned_cart_emails | OPT_IN |
## Rules
- ONLY sync customers who have accepted marketing emails
- NEVER overwrite Brevo data if BigCommerce field is empty
- ALWAYS validate phone numbers to E.164 format before sync
- Track events: bc_sync_success, bc_sync_error

Kasus penggunaan 2: Agen kampanye pascapembelian

Picu rangkaian pascapembelian yang dipersonalisasi dari data pesanan BigCommerce:

---
name: bigcommerce-post-purchase
description: Orchestrate post-purchase campaigns based on BigCommerce order events
version: 1.0.0
temperature: 0.3
tools:
- bigcommerce
- brevo_contacts
- brevo_email_campaign_management
- brevo_templates
- brevo_sms_campaigns
triggers:
- event: order_completed
- event: order_shipped
---
# BigCommerce Post-Purchase Agent
When a BigCommerce order completes or ships, trigger the appropriate engagement sequence in Brevo.
## Sequence Logic
### First-Time Buyers
1. Immediate: Order confirmation (transactional)
2. Day 3: Welcome email with brand story and product care tips
3. Day 7: How-to guide for purchased product category
4. Day 14: Review request with direct link
5. Day 30: Cross-sell based on purchased category
### Repeat Buyers
1. Immediate: Order confirmation
2. Day 3: Loyalty reward notification
3. Day 14: "Restock" reminder if consumable product
4. Day 21: Early access to new arrivals in preferred category
### High-Value Orders (>$200)
1. Immediate: Premium order confirmation
2. Day 1: Personal thank-you email
3. Day 3: SMS with tracking + styling/usage tips
4. Day 7: VIP program invitation
### Order Shipped
1. Immediate: Shipping confirmation with tracking link
2. +2 days: SMS tracking update
3. +5 days (estimated delivery): "How's your order?" check-in
## Rules
- ALWAYS check order status before sending, skip if cancelled/refunded
- NEVER send marketing to customers who haven't opted in
- Personalize with: product name, order number, customer first name
- Use Brevo template variables for dynamic content

Kasus penggunaan 3: Pemulihan keranjang terbengkalai

Jembatani data keranjang BigCommerce dengan pesan Brevo:

---
name: bigcommerce-cart-recovery
description: Recover BigCommerce abandoned carts via Brevo email, SMS, and WhatsApp
version: 1.0.0
temperature: 0.2
tools:
- bigcommerce
- brevo_contacts
- brevo_email_campaign_management
- brevo_templates
- brevo_sms_campaigns
triggers:
- event: cart_abandoned
conditions:
- cart_value: "> 30"
- time_since_activity: "> 1h"
---
# BigCommerce Cart Recovery Agent
Monitor BigCommerce abandoned carts and execute recovery sequences through Brevo.
## Recovery Sequence
1. **+1 hour**: Reminder email with cart contents and product images
2. **+24 hours**: If no open → SMS with short link to cart
3. **+48 hours**: If no recovery → Email with 10% discount code
4. **+72 hours**: If cart > $150 and no recovery → WhatsApp with personal message
## Cart Data to Include
- Product images and names (from BigCommerce)
- Cart total with currency formatting
- Direct checkout recovery URL
- Discount code (generated dynamically for step 3)
## Rules
- NEVER send to customers who already completed checkout
- ALWAYS check cart status before each step
- Maximum 4 touchpoints per abandoned cart
- Respect opt-out preferences per channel

Contoh: Orkestrasi bahasa alami

Dengan kedua server MCP terhubung:

You: "Find BigCommerce customers who bought more than twice in the
last 3 months but aren't in my Brevo 'Loyal Customers' list.
Add them and trigger a loyalty reward email."
Claude: Querying BigCommerce for repeat customers...
[Uses bigcommerce MCP to fetch customers with 2+ orders in last 90 days]
Found 67 repeat customers.
Checking Brevo list membership...
[Uses brevo_contacts to check "Loyal Customers" list]
29 customers are missing from the list. Processing...
[Creates/updates 29 contacts with ORDER_COUNT and TOTAL_SPENT]
[Adds 29 to "Loyal Customers" list]
[Triggers loyalty reward email template]
Done:
- 29 customers added to "Loyal Customers" list
- Loyalty reward emails sent to all 29
- ORDER_COUNT and TOTAL_SPENT attributes updated
- 38 were already in the list (skipped)

Langkah berikutnya

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