ई-कॉमर्स वेबसाइट गाइड

ईकॉमर्स वेबसाइट बनाना कभी इतना आसान नहीं था। आधुनिक प्लेटफॉर्म तकनीकी जटिलताओं को संभालते हैं, आप उत्पादों, ब्रांडिंग और मार्केटिंग पर ध्यान केंद्रित करें।

Step 1: Choose Your Platform

हमारी सिफारिश: अधिकांश व्यवसायों के लिए Shopify। यह विश्वसनीय, विस्तारशील है और Tajo के साथ एकीकृत है, जिससे संपूर्ण मार्केटिंग के लिए व्यापक समाधान मिलता है।

Step 2: Set Up Your Store

1. Register domain, YourBrand.com ($12/year)
2. Choose a theme, Free themes work great initially
3. Add your logo, Canva offers free logo tools
4. Set up pages, Home, About, Contact, FAQ, Privacy Policy, Terms

Step 3: Add Products

Product Page Essentials

• High-quality photos (multiple angles)
• Compelling product descriptions
• Price and variants
• Shipping information
• Reviews/ratings

Product Organization

• Categories/collections
• Tags for filtering
• Featured/best-seller sections
• Related product recommendations

Step 4: Configure Payments & Shipping

भुगतान

• Shopify Payments / Stripe (credit cards)
• PayPal
• Apple Pay / Google Pay
• Buy Now, Pay Later options

शिपिंग

• Set shipping zones and rates
• Free shipping threshold
• Real-time carrier rates
• Automated order confirmation emails

Step 5: Set Up Marketing

Email Marketing (Start Day 1)

Install Tajo + Brevo for:

• Welcome email series
• Abandoned cart recovery
• Post-purchase follow-ups
• Newsletter campaigns
• SMS marketing

SEO

• Optimize product titles and descriptions
• Add meta descriptions
• Create a blog for content marketing
• Submit sitemap to Google

Social Media

• Instagram Shopping
• Facebook Shop
• Pinterest buyable pins

Step 6: Launch Checklist

• All products added with photos and descriptions
• Payment processing tested (place a test order)
• Shipping rates configured
• Email marketing set up (Brevo free)
• Signup फॉर्म on homepage
• Welcome email automation active
• Cart recovery automation active
• Privacy policy and terms published
• Mobile experience tested
• Google Analytics installed
• SSL certificate active (HTTPS)

Post-Launch Growth

महीना 1: आधार

• Send first email campaign
• Share on social media
• Ask early customers for reviews
• Monitor analytics

Month 2-3: Optimization

• A/B test product pages
• Launch a loyalty program
• Start content marketing
• Add SMS marketing

Month 4-6: Scale

• Add WhatsApp marketing
• Implement customer segmentation
• Expand product catalog
• Consider paid advertising

Your Ecommerce Tech Stack

अधिक सुझावों के लिए हमारे शॉपिफाई ऐप्स गाइड देखें।