The 10 Best HubSpot Alternatives in 2026

HubSpot is a powerful all-in-one platform for marketing, sales, and customer service, but its pricing can quickly become prohibitive for growing businesses. Many companies find themselves paying thousands per month for features they do not fully use.

This guide examines the best HubSpot alternatives across different use cases, from budget-friendly options to enterprise-grade platforms.

Quick Comparison

Platform	Best For	Free Plan	Paid From	Key Strength
Brevo	Marketing + CRM	Yes	$9/mo	Multi-channel + value
Zoho	All-in-one suite	Yes	$14/mo	Complete ecosystem
Pipedrive	Sales CRM	No	$14/mo	Sales pipeline
ActiveCampaign	Marketing automation	No	$15/mo	Automation
Freshsales	Sales teams	Yes	$15/mo	AI-powered
Salesforce	Enterprise	No	$25/mo	Customization
monday CRM	Visual workflows	Yes	$10/mo	Project + CRM
Mailchimp	Email marketing	Yes	$13/mo	Easy email
GetResponse	Marketing + webinars	Yes	$13/mo	Webinar hosting
Keap	Small business	No	$249/mo	Automation

Why Consider HubSpot Alternatives?

Common reasons businesses look beyond HubSpot:

• Expensive at scale: Professional tier starts at $800/mo, Enterprise at $3,600/mo
• Feature overlap: Paying for capabilities you do not need
• Contact limits: Pricing tied to contact count
• Add-on costs: Many features require additional fees
• Complexity: More than some businesses require
• Lock-in concerns: Data portability challenges

HubSpot Pricing Reality

Hub	Starter	Professional	Enterprise
Marketing	$18/mo	$800/mo	$3,600/mo
Sales	$18/mo	$90/mo	$150/mo
Service	$18/mo	$90/mo	$130/mo
CRM Suite	$30/mo	$1,600/mo	$5,000/mo

Contact limits add additional costs as your database grows.

The Best HubSpot Alternatives

1. Brevo (Formerly Sendinblue)

Brevo combines marketing automation, CRM, and multi-channel communication at a fraction of HubSpot’s cost.

Key Features:

• Free CRM included
• Email marketing automation
• SMS marketing (200+ countries)
• WhatsApp Business API
• Sales pipeline
• Meeting scheduling
• Transactional email
• Landing pages

Pricing:

• Free: 300 emails/day, unlimited contacts, CRM
• Starter: $9/mo for 5,000 emails
• Business: $18/mo for advanced features
• Enterprise: Custom pricing

vs HubSpot:

Feature	HubSpot Pro	Brevo Business
Email Marketing	Yes	Yes
CRM	Yes	Yes
SMS	Add-on	Included
WhatsApp	No	Yes
Automation	Advanced	Good
Monthly Cost	~$800	~$50

Best For: Growing businesses wanting HubSpot-like capabilities without HubSpot pricing.

E-commerce Advantage: Brevo with Tajo provides Shopify integration, customer data sync, and loyalty programs that HubSpot requires additional apps to achieve.

2. Zoho One

Zoho offers a complete business suite with CRM, marketing, and 40+ integrated applications.

Key Features:

• Zoho CRM
• Zoho Campaigns (email)
• Zoho Social
• Zoho Desk (support)
• Zoho Analytics
• 40+ integrated apps

Pricing:

• CRM Free: 3 users
• CRM Standard: $14/user/mo
• Zoho One: $37/user/mo (all apps)

Best For: Businesses wanting a complete ecosystem at predictable per-user pricing.

3. Pipedrive

Pipedrive is a sales-focused CRM with visual pipeline management.

Key Features:

• Visual sales pipeline
• Activity tracking
• Email integration
• Lead management
• Reporting
• Workflow automation

Pricing:

• Essential: $14/user/mo
• Advanced: $29/user/mo
• Professional: $49/user/mo
• Enterprise: $99/user/mo

Best For: Sales teams wanting focused CRM without marketing complexity.

4. ActiveCampaign

ActiveCampaign combines email marketing with CRM and sales automation.

Key Features:

• Visual automation builder
• Built-in CRM
• Lead scoring
• Site tracking
• Sales automation
• Email marketing

Pricing:

• Starter: $15/mo
• Plus: $49/mo (CRM)
• Professional: $79/mo
• Enterprise: $145/mo

Best For: Marketing teams needing sophisticated automation with sales CRM.

5. Freshsales

Freshsales offers AI-powered CRM with built-in phone and email.

Key Features:

• AI lead scoring
• Built-in phone
• Email tracking
• Visual pipeline
• Workflow automation
• Freddy AI assistant

Pricing:

• Free: Basic CRM
• Growth: $15/user/mo
• Pro: $39/user/mo
• Enterprise: $69/user/mo

Best For: Sales teams wanting AI-powered insights and built-in communication.

6. Salesforce

Salesforce is the enterprise standard for CRM with extensive customization.

Key Features:

• Highly customizable
• Massive app ecosystem
• Advanced analytics
• Enterprise security
• Industry solutions
• AI (Einstein)

Pricing:

• Essentials: $25/user/mo
• Professional: $80/user/mo
• Enterprise: $165/user/mo
• Unlimited: $330/user/mo

Best For: Large enterprises needing maximum customization and scalability.

7. monday CRM

monday.com offers CRM built on their visual work management platform.

Key Features:

• Visual workflows
• Project management integration
• Email tracking
• Automation
• Dashboards
• Team collaboration

Pricing:

• Free: 2 seats
• Basic: $10/seat/mo
• Standard: $14/seat/mo
• Pro: $24/seat/mo

Best For: Teams wanting CRM integrated with project management.

8. Mailchimp

Mailchimp offers email marketing with basic CRM features.

Key Features:

• Email marketing
• Customer journeys
• Audience management
• Landing pages
• Basic CRM
• Analytics

Pricing:

• Free: 500 contacts
• Essentials: $13/mo
• Standard: $20/mo
• Premium: $350/mo

Best For: Businesses primarily focused on email marketing with light CRM needs.

9. GetResponse

GetResponse combines email marketing with webinars and conversion funnels.

Key Features:

• Email marketing
• Webinar hosting
• Conversion funnels
• Landing pages
• Automation
• E-commerce tools

Pricing:

• Free: 500 contacts
• Email Marketing: $13/mo
• Marketing Automation: $44/mo
• E-commerce: $86/mo

Best For: Marketing teams that rely on webinars for lead generation.

10. Keap

Keap (formerly Infusionsoft) offers CRM and marketing automation for small businesses.

Key Features:

• CRM
• Marketing automation
• E-commerce
• Appointments
• Invoicing
• Lead capture

Pricing:

• Pro: $249/mo (1,500 contacts)
• Max: $349/mo (2,500 contacts)
• Max Classic: Custom

Best For: Small businesses wanting all-in-one automation with e-commerce.

Feature Comparison by Use Case

Marketing Automation

Feature	HubSpot	Brevo	ActiveCampaign
Visual Builder	Yes	Yes	Yes
Multi-channel	Email only	Email/SMS/WhatsApp	Email only
A/B Testing	Yes	Yes	Yes
Lead Scoring	Pro+	No	Yes
Monthly Cost	~$800	~$50	~$79

Sales CRM

Feature	HubSpot	Pipedrive	Freshsales
Visual Pipeline	Yes	Yes	Yes
Email Tracking	Yes	Yes	Yes
Built-in Phone	Add-on	Add-on	Yes
AI Features	Pro+	Limited	Yes
Per User Cost	$45-150	$14-99	$15-69

All-in-One Platform

Feature	HubSpot	Zoho One	Brevo
CRM	Yes	Yes	Yes
Email Marketing	Yes	Yes	Yes
Sales Tools	Yes	Yes	Basic
Support Desk	Yes	Yes	No
Per Month	$1,600+	~$500	~$50

E-commerce Marketing

Feature	HubSpot	Brevo + Tajo	Klaviyo
Shopify Sync	App	Deep	Native
Email Marketing	Yes	Yes	Yes
SMS	Add-on	Global	Limited
WhatsApp	No	Yes	No
Loyalty Programs	No	Yes	No
10K contacts	~$800	~$75	~$175

Why Brevo is the Top HubSpot Alternative

For most growing businesses, Brevo offers the best HubSpot alternative:

Comparable Features:

• CRM with pipeline management
• Email marketing automation
• Landing pages and forms
• Contact management
• Reporting and analytics

Superior Multi-Channel:

• SMS in 200+ countries (HubSpot: add-on)
• WhatsApp Business API (HubSpot: none)
• Chat widget included

Dramatically Lower Cost:

Business Size	HubSpot	Brevo	Annual Savings
Startup	~$216/yr	~$108/yr	$108
Growing	~$9,600/yr	~$600/yr	$9,000
Established	~$19,200/yr	~$1,200/yr	$18,000

E-commerce with Tajo: For Shopify stores, Brevo + Tajo provides:

• Complete customer data sync
• Purchase-based automation
• Abandoned cart recovery
• Order notifications
• Built-in loyalty programs
• Multi-channel engagement

This combination delivers HubSpot-level e-commerce marketing at a fraction of the cost.

Choosing the Right Alternative

By Business Type

E-commerce:

• Best value: Brevo + Tajo
• Premium: Klaviyo
• All-in-one: Zoho

B2B/SaaS:

• Sales focused: Pipedrive
• Marketing focused: ActiveCampaign
• Complete platform: Zoho

Service Business:

• CRM + support: Freshsales
• Appointments: Keap
• Simple: Brevo

By Budget

Under $100/mo:

• Brevo (marketing + CRM)
• MailerLite (email)
• Pipedrive (sales CRM)

$100-500/mo:

• Zoho One (complete suite)
• ActiveCampaign (automation)
• Freshsales + add-ons

Enterprise:

• Salesforce
• HubSpot (if budget allows)
• Zoho Enterprise

By Priority

Lowest Cost: Brevo (per-email pricing, free CRM)

Best Sales CRM: Pipedrive (visual pipeline focus)

Best Marketing Automation: ActiveCampaign (sophisticated workflows)

Best All-in-One: Zoho One (40+ integrated apps)

Best for E-commerce: Brevo + Tajo (Shopify, loyalty, multi-channel)

Migration from HubSpot

Planning

1. Audit current usage

   • Which hubs are you using?
   • What features are essential?
   • What are you paying for but not using?

2. Export your data

   • Contacts with properties
   • Company records
   • Deal history
   • Email templates
   • Workflow documentation

3. Map to new platform

   • Identify equivalent features
   • Plan custom field mapping
   • Document automation logic

Migration Steps

1. Set up new platform
2. Import contacts and companies
3. Configure properties/fields
4. Recreate critical automations
5. Set up integrations
6. Train team on new platform
7. Run parallel briefly
8. Cut over production

Common Challenges

• Custom properties mapping
• Workflow recreation
• Team adoption
• Integration reconnection

Conclusion

HubSpot is powerful but often overkill and overpriced for growing businesses. Alternatives offer comparable capabilities at significantly lower costs.

Recommendations:

• Best overall value: Brevo delivers marketing automation and CRM at a fraction of HubSpot’s cost
• Best for sales teams: Pipedrive focuses on what salespeople need
• Best complete suite: Zoho One provides 40+ apps at predictable pricing
• Best for e-commerce: Brevo + Tajo offers Shopify integration with loyalty programs

Ready to reduce your marketing platform costs? Start with Tajo and save thousands annually while gaining powerful e-commerce features.