Vraag vroegtijdige toegang aan

Vul je voornaam en een e-mailadres of telefoonnummer in. We nemen daarna contact met je op en leggen uit hoe je toegang krijgt tot Tajo.

HubSpot + Brevo-integratie

HubSpot + Brevo

Verbind de CRM-gegevens van HubSpot met het engagementplatform van Brevo. Gebruik HubSpot als je bron van waarheid voor contact- en dealgegevens, en Brevo voor de uitvoering van multichannelcampagnes: e-mail, SMS en WhatsApp.

Gebruikte MCP-servers

ServerURLAuthDoel
HubSpot MCPmcp.hubspot.comOAuth/PKCECRM-gegevens: contacten, bedrijven, deals, tickets, producten, bestellingen (alleen-lezen)
Brevo MCPmcp.brevo.com/v1/brevo/mcpTokenContacten, e-mail, SMS, WhatsApp, campagnes, event tracking

Caution

De MCP-server van HubSpot is momenteel alleen-lezen (BETA). Je kunt CRM-gegevens uit HubSpot lezen en daarmee acties in Brevo aansturen, maar je kunt niet via MCP terugschrijven naar HubSpot. Gebruik voor bidirectionele synchronisatie de REST API van HubSpot naast de MCP-verbinding.

Instellen

Stap 1: maak een HubSpot MCP-auth-app

  1. Ga in HubSpot naar Development > MCP Auth Apps
  2. Klik op Create MCP auth app
  3. Stel je redirect-URL in (voor tests met Claude Desktop: http://localhost:6274/oauth/callback/debug)
  4. Noteer je Client ID en Client Secret

Stap 2: verbind beide MCP-servers

Voor tools die OAuth ondersteunen (Cursor, VS Code):

{
"mcpServers": {
"hubspot": {
"url": "https://mcp.hubspot.com/",
"headers": {
"Authorization": "Bearer your-hubspot-oauth-token"
}
},
"brevo": {
"command": "npx",
"args": [
"mcp-remote",
"https://mcp.brevo.com/v1/brevo/mcp",
"--header",
"Authorization: Bearer ${BREVO_MCP_TOKEN}"
],
"env": {
"BREVO_MCP_TOKEN": "your-brevo-mcp-token"
}
}
}
}

Tip

HubSpot MCP vereist OAuth met PKCE. Tools zoals Cursor regelen dit zelf. Voor Claude Desktop/Code moet je mogelijk apart een token ophalen en dat als Bearer-token meegeven.

Stap 3: controleren

> Show me my HubSpot deals in the Negotiation stage
> How many contacts do I have in Brevo?

Use case 1: agent voor CRM-contactsynchronisatie

Synchroniseer HubSpot-contacten naar Brevo, verrijkt met de dealfase:

---
name: hubspot-contact-sync
description: Sync HubSpot CRM contacts to Brevo with deal data enrichment
version: 1.0.0
temperature: 0.1
tools:
- hubspot
- brevo_contacts
- brevo_attributes
- brevo_lists
- brevo_segments
triggers:
- schedule: "0 */4 * * *"
---
# HubSpot Contact Sync
Read contacts and associated deal data from HubSpot,
sync to Brevo with enriched attributes for segmentation.
## Strategy
1. Query HubSpot for contacts modified since last sync
2. For each contact, fetch associated deals and company
3. Create/update Brevo contact with enriched data:
- CRM lifecycle stage → Brevo attribute
- Deal amount → Brevo attribute
- Deal stage → Brevo segment
4. Auto-segment in Brevo:
- "SQL" contacts → Sales Qualified list
- "Opportunity" contacts → Active Pipeline list
- "Customer" contacts → Customer list
## Field Mapping
| HubSpot Property | Brevo Attribute |
|-----------------|-----------------|
| email | EMAIL |
| firstname | FIRSTNAME |
| lastname | LASTNAME |
| phone | SMS |
| lifecyclestage | LIFECYCLE_STAGE |
| hs_lead_status | LEAD_STATUS |
| company (associated) | COMPANY |
| deal amount (sum) | DEAL_VALUE |
| deal stage (latest) | DEAL_STAGE |
## Rules
- NEVER sync contacts without email addresses
- ALWAYS preserve existing Brevo data if HubSpot field is empty
- Track sync with events: hubspot_sync_success, hubspot_sync_error
- Log contact count per lifecycle stage for reporting

Use case 2: agent voor campagnes per dealfase

Start Brevo-campagnes op basis van wijzigingen in de dealfase in HubSpot:

---
name: hubspot-deal-campaigns
description: Trigger targeted Brevo campaigns when HubSpot deals change stages
version: 1.0.0
temperature: 0.3
tools:
- hubspot
- brevo_contacts
- brevo_email_campaign_management
- brevo_templates
- brevo_segments
triggers:
- schedule: "0 9 * * *"
---
# Deal-Stage Campaign Agent
Monitor HubSpot deal stages and trigger appropriate
engagement campaigns in Brevo.
## Stage-to-Campaign Mapping
| HubSpot Deal Stage | Brevo Action |
|-------------------|--------------|
| Appointment Scheduled | Send meeting prep email with company info |
| Qualified to Buy | Add to "Nurture" drip sequence |
| Presentation Scheduled | Send case study relevant to their industry |
| Decision Maker Bought-In | Send ROI calculator + pricing guide |
| Contract Sent | Send "What to expect" onboarding preview |
| Closed Won | Trigger welcome sequence + onboarding |
| Closed Lost | Add to "Win-back" sequence (30-day delay) |
## Rules
- ONLY send to contacts associated with the deal
- Check if contact has opted in to marketing before sending
- One campaign trigger per deal stage change (no duplicates)
- Log all campaign triggers for deal attribution

Voorbeeld: vraag in natuurlijke taal

You: "Find all HubSpot deals that closed this month and make sure
those contacts are getting our onboarding email sequence in Brevo."
Claude: Querying HubSpot for deals closed this month...
[Uses hubspot MCP to search deals with closeddate in current month]
Found 12 deals closed this month, involving 18 contacts.
Checking Brevo for these contacts...
[Uses brevo_contacts to look up each email]
Results:
- 14 contacts already in Brevo and receiving onboarding sequence
- 4 contacts not yet in Brevo
Creating 4 new Brevo contacts and adding to onboarding list...
[Uses brevo_contacts to create contacts]
[Uses brevo_lists to add to "Onboarding" list]
Done. All 18 contacts from this month's closed deals are now
in Brevo's onboarding sequence.

Volgende stappen

Vraag vroegtijdige toegang aan

Vul je voornaam en een e-mailadres of telefoonnummer in. We nemen daarna contact met je op en leggen uit hoe je toegang krijgt tot Tajo.

automatische herkenning
AI-assistent

Hallo! Stel me vragen over de documentatie.