HubSpot + Brevo-integratie
HubSpot + Brevo
Verbind de CRM-gegevens van HubSpot met het engagementplatform van Brevo. Gebruik HubSpot als je bron van waarheid voor contact- en dealgegevens, en Brevo voor de uitvoering van multichannelcampagnes: e-mail, SMS en WhatsApp.
Gebruikte MCP-servers
| Server | URL | Auth | Doel |
|---|---|---|---|
| HubSpot MCP | mcp.hubspot.com | OAuth/PKCE | CRM-gegevens: contacten, bedrijven, deals, tickets, producten, bestellingen (alleen-lezen) |
| Brevo MCP | mcp.brevo.com/v1/brevo/mcp | Token | Contacten, e-mail, SMS, WhatsApp, campagnes, event tracking |
Caution
De MCP-server van HubSpot is momenteel alleen-lezen (BETA). Je kunt CRM-gegevens uit HubSpot lezen en daarmee acties in Brevo aansturen, maar je kunt niet via MCP terugschrijven naar HubSpot. Gebruik voor bidirectionele synchronisatie de REST API van HubSpot naast de MCP-verbinding.
Instellen
Stap 1: maak een HubSpot MCP-auth-app
- Ga in HubSpot naar Development > MCP Auth Apps
- Klik op Create MCP auth app
- Stel je redirect-URL in (voor tests met Claude Desktop:
http://localhost:6274/oauth/callback/debug) - Noteer je Client ID en Client Secret
Stap 2: verbind beide MCP-servers
Voor tools die OAuth ondersteunen (Cursor, VS Code):
{ "mcpServers": { "hubspot": { "url": "https://mcp.hubspot.com/", "headers": { "Authorization": "Bearer your-hubspot-oauth-token" } }, "brevo": { "command": "npx", "args": [ "mcp-remote", "https://mcp.brevo.com/v1/brevo/mcp", "--header", "Authorization: Bearer ${BREVO_MCP_TOKEN}" ], "env": { "BREVO_MCP_TOKEN": "your-brevo-mcp-token" } } }}Tip
HubSpot MCP vereist OAuth met PKCE. Tools zoals Cursor regelen dit zelf. Voor Claude Desktop/Code moet je mogelijk apart een token ophalen en dat als Bearer-token meegeven.
Stap 3: controleren
> Show me my HubSpot deals in the Negotiation stage> How many contacts do I have in Brevo?Use case 1: agent voor CRM-contactsynchronisatie
Synchroniseer HubSpot-contacten naar Brevo, verrijkt met de dealfase:
---name: hubspot-contact-syncdescription: Sync HubSpot CRM contacts to Brevo with deal data enrichmentversion: 1.0.0temperature: 0.1tools: - hubspot - brevo_contacts - brevo_attributes - brevo_lists - brevo_segmentstriggers: - schedule: "0 */4 * * *"---
# HubSpot Contact Sync
Read contacts and associated deal data from HubSpot,sync to Brevo with enriched attributes for segmentation.
## Strategy
1. Query HubSpot for contacts modified since last sync2. For each contact, fetch associated deals and company3. Create/update Brevo contact with enriched data: - CRM lifecycle stage → Brevo attribute - Deal amount → Brevo attribute - Deal stage → Brevo segment4. Auto-segment in Brevo: - "SQL" contacts → Sales Qualified list - "Opportunity" contacts → Active Pipeline list - "Customer" contacts → Customer list
## Field Mapping
| HubSpot Property | Brevo Attribute ||-----------------|-----------------|| email | EMAIL || firstname | FIRSTNAME || lastname | LASTNAME || phone | SMS || lifecyclestage | LIFECYCLE_STAGE || hs_lead_status | LEAD_STATUS || company (associated) | COMPANY || deal amount (sum) | DEAL_VALUE || deal stage (latest) | DEAL_STAGE |
## Rules- NEVER sync contacts without email addresses- ALWAYS preserve existing Brevo data if HubSpot field is empty- Track sync with events: hubspot_sync_success, hubspot_sync_error- Log contact count per lifecycle stage for reportingUse case 2: agent voor campagnes per dealfase
Start Brevo-campagnes op basis van wijzigingen in de dealfase in HubSpot:
---name: hubspot-deal-campaignsdescription: Trigger targeted Brevo campaigns when HubSpot deals change stagesversion: 1.0.0temperature: 0.3tools: - hubspot - brevo_contacts - brevo_email_campaign_management - brevo_templates - brevo_segmentstriggers: - schedule: "0 9 * * *"---
# Deal-Stage Campaign Agent
Monitor HubSpot deal stages and trigger appropriateengagement campaigns in Brevo.
## Stage-to-Campaign Mapping
| HubSpot Deal Stage | Brevo Action ||-------------------|--------------|| Appointment Scheduled | Send meeting prep email with company info || Qualified to Buy | Add to "Nurture" drip sequence || Presentation Scheduled | Send case study relevant to their industry || Decision Maker Bought-In | Send ROI calculator + pricing guide || Contract Sent | Send "What to expect" onboarding preview || Closed Won | Trigger welcome sequence + onboarding || Closed Lost | Add to "Win-back" sequence (30-day delay) |
## Rules- ONLY send to contacts associated with the deal- Check if contact has opted in to marketing before sending- One campaign trigger per deal stage change (no duplicates)- Log all campaign triggers for deal attributionVoorbeeld: vraag in natuurlijke taal
You: "Find all HubSpot deals that closed this month and make sure those contacts are getting our onboarding email sequence in Brevo."
Claude: Querying HubSpot for deals closed this month...[Uses hubspot MCP to search deals with closeddate in current month]
Found 12 deals closed this month, involving 18 contacts.Checking Brevo for these contacts...[Uses brevo_contacts to look up each email]
Results:- 14 contacts already in Brevo and receiving onboarding sequence- 4 contacts not yet in Brevo
Creating 4 new Brevo contacts and adding to onboarding list...[Uses brevo_contacts to create contacts][Uses brevo_lists to add to "Onboarding" list]
Done. All 18 contacts from this month's closed deals are nowin Brevo's onboarding sequence.Volgende stappen
- Shopify + Brevo, e-commerce-integratie
- Stripe + Brevo, integratie van betalingsevents
- Agentspecificatie, pas het gedrag van agents aan