WordPress e-poštni marketing: najboljši vtičniki, SMTP nastavitev in vodnik po novičkah (2026)

WordPress doesn’t include a reliable email system out of the box. PHP mail, the default, is slow, unauthenticated, and blocked by many hosts. This guide fixes that and adds full email marketing capabilities to your WordPress site.

WordPress Email: The Problem

WordPress uses PHP’s mail() function by default. Problems:

• No authentication: No SPF/DKIM means emails go to spam
• Blocked by hosts: Many shared hosts disable PHP mail
• No tracking: Can’t see opens, clicks, or bounces
• Basic templates: Plain text transactional emails
• No marketing: Can’t send newsletters or campaigns

Fix #1: Set Up SMTP (Essential)

SMTP routes WordPress emails through a proper email server.

Option A: Brevo Plugin (Recommended)

Best for: Email marketing + SMTP in one plugin

1. Install “Brevo” plugin from WordPress repository
2. Create free Brevo account (300 emails/day)
3. Enter API key in plugin settings
4. Enable “Send emails via Brevo SMTP”
5. Test delivery

Includes: SMTP + newsletters + automation + forms + CRM

Option B: WP Mail SMTP

Best for: SMTP-only (if you already have a separate email marketing tool)

1. Install “WP Mail SMTP” from WordPress repository
2. Choose your mailer (Brevo, Gmail, SendGrid, etc.)
3. Configure authentication
4. Send test email

Fix #2: Authenticate Your Domain

Even with SMTP, you need domain authentication:

1. Add SPF record to your DNS
2. Add DKIM record
3. Set up DMARC policy

Brevo provides exact DNS records to add. See our SPF/DKIM/DMARC guide.

Best WordPress Email Plugins

For Full Email Marketing

For SMTP Only

Adding a Newsletter to WordPress

With Brevo Plugin

1. Create signup form in Brevo dashboard
2. Add to WordPress via shortcode, widget, or Gutenberg block
3. Design newsletter in Brevo’s drag-and-drop editor
4. Send to subscribers directly from Brevo
5. Track results, opens, clicks, conversions

Subscription Form Options

• Sidebar widget
• Inline within posts
• Popup/modal
• Footer signup
• Dedicated landing page

WordPress Email Automation

With Brevo’s WordPress plugin, automate:

• Welcome emails for new subscribers
• Blog post notification emails
• User registration confirmations
• Password reset emails (branded)
• Drip campaigns for lead nurturing

Troubleshooting WordPress Email

Emails Not Sending

1. ✅ Install SMTP plugin (Brevo or WP Mail SMTP)
2. ✅ Verify SMTP credentials
3. ✅ Check hosting doesn’t block port 587
4. ✅ Send test email from plugin settings

Emails Going to Spam

1. ✅ Authenticate domain (SPF + DKIM + DMARC)
2. ✅ Use consistent “From” address matching your domain
3. ✅ Don’t use a free email (gmail.com) as sender
4. ✅ Check blacklists

Slow Email Delivery

1. ✅ Switch from PHP mail to SMTP
2. ✅ Use a dedicated email service (not shared hosting SMTP)
3. ✅ Enable async sending if available

Recommended Setup

For most WordPress sites:

1. Install Brevo plugin, handles SMTP + marketing in one
2. Authenticate domain, SPF, DKIM, DMARC
3. Create signup forms, start building your list
4. Set up welcome automation, engage new subscribers
5. Send regular newsletters, stay top of mind

Get started with Brevo free →

Related Guides

• Email Deliverability Guide
• Email List Building
• Newsletter Complete Guide
• Free Newsletter Platforms