Najlepšie nástroje na marketingovú automatizáciu [2026]
Objavte najlepšie nástroje na marketingovú automatizáciu. Porovnajte funkcie, cenníky a schopnosti najlepších platforiem.
Marketing automation transforms manual, repetitive marketing tasks into triggered workflows that run 24/7. The right platform handles lead nurturing, customer onboarding, cart recovery, and re-engagement while you focus on strategy.
What Marketing Automation Software Does
| Capability | Manual Process | Automated |
|---|---|---|
| Welcome emails | Send individually | Triggered on signup |
| Lead nurturing | Manual follow-ups | Behavior-based sequences |
| Cart recovery | Hope they come back | Triggered email + SMS |
| Segmentation | Manual list management | Dynamic, rule-based |
| Lead scoring | Gut feeling | Points-based, auto-routed |
| Reporting | Spreadsheet compilation | Real-time dashboards |
Top 10 Marketing Automation Platforms
1. Brevo — Best Overall Value
| Feature | Details |
|---|---|
| Free Plan | Yes (300 emails/day, basic automation) |
| Starting Price | $9/month |
| Automation | Visual workflow builder |
| CRM | Built-in, free |
| Channels | Email, SMS, WhatsApp |
| Best For | SMBs wanting all-in-one platform |
Brevo’s visual workflow builder lets you create multi-step automations with conditions, delays, and multi-channel triggers. The built-in CRM means no separate integration needed. For Shopify stores, Tajo adds e-commerce triggers like cart abandonment, purchase milestones, and loyalty program automation.
2. ActiveCampaign — Best Advanced Automation
| Feature | Details |
|---|---|
| Free Plan | No (14-day trial) |
| Starting Price | $29/month |
| Automation | Industry-leading complexity |
| CRM | Built-in with sales automation |
| Channels | Email, SMS (add-on) |
| Best For | Automation-heavy businesses |
ActiveCampaign handles the most complex automation scenarios with conditional logic, predictive sending, and machine learning. See our ActiveCampaign alternatives.
3. HubSpot Marketing Hub — Best Enterprise
| Feature | Details |
|---|---|
| Free Plan | Limited (2,000 emails/month) |
| Starting Price | $20/month (Starter) |
| Automation | Excellent at Professional tier |
| CRM | Comprehensive, free |
| Best For | Enterprise, full-suite needs |
Full marketing automation requires the Professional plan ($890/month). See HubSpot alternatives.
4. Klaviyo — Best E-commerce Automation
| Feature | Details |
|---|---|
| Free Plan | 250 contacts |
| Starting Price | $20/month |
| Automation | E-commerce focused flows |
| Channels | Email, SMS |
| Best For | D2C e-commerce brands |
Pre-built flows for e-commerce but premium pricing. See our Klaviyo alternatives.
5. Mailchimp — Best for Beginners
| Feature | Details |
|---|---|
| Free Plan | 500 contacts |
| Starting Price | $13/month |
| Automation | Basic to moderate |
| Best For | Simple automation needs |
Easy to start but limited automation depth. Gets expensive as lists grow. See Mailchimp alternatives.
6-10. More Options
| Platform | Starting Price | Best For |
|---|---|---|
| ConvertKit | $15/mo | Creator economy |
| Omnisend | $16/mo | E-commerce multi-channel |
| Drip | $39/mo | E-commerce CRM |
| Customer.io | $150/mo | Product-led growth |
| Marketo | Custom | Enterprise B2B |
Feature Comparison Matrix
| Feature | Brevo | ActiveCampaign | HubSpot | Klaviyo | Mailchimp |
|---|---|---|---|---|---|
| Visual workflow builder | Yes | Yes | Yes | Yes | Limited |
| Conditional logic | Yes | Advanced | Yes | Yes | Basic |
| Lead scoring | Yes | Yes | Yes | Yes | No |
| Multi-channel | Email+SMS+WhatsApp | Email+SMS | Email+SMS | ||
| Built-in CRM | Free | Yes | Free | E-com profiles | Basic |
| A/B testing | Yes | Yes | Yes | Yes | Yes |
| Transactional email | Yes | No | No | Yes | Yes |
| Free plan | Yes | No | Limited | Limited | Limited |
Essential Automations to Build First
1. Welcome Series
Trigger: New subscriber signup
- Email 1 (immediate): Welcome + deliver lead magnet
- Email 2 (Day 2): Brand story and value proposition
- Email 3 (Day 5): Best content or products
- Email 4 (Day 7): Soft CTA or special offer
2. Abandoned Cart Recovery
Trigger: Cart abandoned for 1+ hours
- Email 1 (1 hour): Reminder with cart contents
- SMS (4 hours): Short nudge
- Email 2 (24 hours): Social proof + urgency
- Email 3 (72 hours): Final offer or discount
3. Post-Purchase Flow
Trigger: Order completed
- Email 1 (immediate): Order confirmation
- Email 2 (delivery +3 days): How-to guide / tips
- Email 3 (delivery +7 days): Review request
- Email 4 (delivery +30 days): Replenishment reminder
See our complete automation workflows guide for more sequences.
Marketing Automation vs Email Marketing
| Aspect | Email Marketing | Marketing Automation |
|---|---|---|
| Approach | Manual campaign sends | Behavior-triggered workflows |
| Complexity | Low | Medium to High |
| Personalization | Basic (name, segments) | Dynamic (behavior, scoring) |
| Channels | Email only | Email + SMS + push + more |
| Time investment | Per-campaign effort | Upfront setup, then automated |
| Best for | Newsletters, announcements | Nurture, onboarding, retention |
You do not need to choose one over the other. Use manual campaigns for newsletters and announcements, and automation for behavioral triggers and lifecycle marketing.
Getting Started
- Start with Brevo’s free plan — automation is included
- Build a welcome series — your highest-impact first automation
- Add cart recovery (if e-commerce) — immediate revenue impact
- Layer in segmentation — separate workflows for different audiences
- Add channels — incorporate SMS into existing email workflows
Read our marketing automation complete guide for detailed implementation strategies.