Email Templates and Branding for Shopify Stores

Create a reusable, on-brand email template that automatically shows the right product images, prices, and store name pulled from your Shopify data.

Quick check You need a connected Shopify store syncing to Brevo through Tajo and Editor access or higher. Have your logo (PNG with transparent background), brand colors (hex codes), and brand font name ready before you start.

Step 1: Set Brand Defaults Once

Setting brand defaults means you do not re-style every email by hand.

1. Open Brevo > Campaigns > Templates.
2. Click New template and choose the drag-and-drop editor.
3. In the editor, open Settings and set:
   • Background and content colors using your brand hex codes
   • Default heading and body fonts
   • Link color
4. Save this as a starter template named “Brand Base”.

Duplicate “Brand Base” whenever you build a new campaign so styling stays consistent.

Step 2: Add Your Logo and Header

1. Drag an Image block to the top.
2. Upload your logo. Keep it under 200 KB and around 600 px wide for crisp display on retina screens.
3. Link the logo to your store homepage.
4. Add a thin spacer or divider below for breathing room.

Step 3: Insert Live Shopify Data With Tajo Attributes

Tajo syncs Shopify data into Brevo as contact attributes and product data you can reference in templates. Use personalization tags so one template adapts per recipient.

Always set a fallback value for every personalization tag so an email never renders “Hi ,”.

Step 4: Add a Product Block

1. Drag the Tajo product recommendation block into the body.
2. Choose a strategy: best sellers, recently viewed, or related to last purchase.
3. The block renders live product image, title, price, and a button linking to the Shopify product page.

Because the data is synced from Shopify, prices and images stay current without manual updates.

Step 5: Footer, Compliance, and Sender Identity

Every marketing email must include:

• A working unsubscribe link (Brevo inserts this automatically; do not remove it)
• Your business postal address
• Your store name and a reply-to address you monitor

Bulk senders to Gmail and Yahoo must authenticate their sending domain with SPF, DKIM, and DMARC, keep spam complaints under 0.3 percent, and provide one-click unsubscribe. Authenticate your domain in Brevo > Senders, Domains & Dedicated IPs before sending volume. See improve deliverability for the full checklist.

Tip Send the test version to a Gmail address and a mobile device. Roughly two-thirds of opens happen on phones, so confirm the logo, buttons, and product images scale down cleanly.

Step 6: Save and Reuse

1. Name the finished template clearly (for example, “Promo - Brand 2026”).
2. Save it to your template library.
3. When building a campaign or automation, start from this template instead of a blank canvas.

Keeping Branding Consistent

• Limit yourself to two fonts and three colors.
• Keep one primary call-to-action button style and reuse it everywhere.
• Re-export the “Brand Base” template after any rebrand so all new campaigns inherit the change.

Related Articles

• Improve email deliverability
• Segmentation basics
• Build a post-purchase flow
• Connect Tajo to Shopify

Get Help

• Live Chat: available in the Tajo dashboard (bottom right)
• Email Support: [email protected]
• Documentation: docs.tajo.io