Brevo vs Constant Contact: Complete E-mailmarketing Vergelijking 2026
Vergelijk Brevo en Constant Contact voor e-mailmarketing. Analyseer functies, prijzen en mogelijkheden om de beste keuze te maken.
Choosing between Brevo and Constant Contact? Both are established e-mailmarketing platforms, but they serve different needs and have fundamentally different pricing models. This vergelijking breaks down every important difference to help you make the right choice.
Snelle Vergelijking
| Functie | Brevo | Constant Contact |
|---|---|---|
| Pricing Model | Per-email | Per-contact |
| Gratis Plan | Ja (300/day) | Nee (60-day trial only) |
| SMS Marketing | 200+ countries | US only |
| Full support | Nee | |
| Automation | Geavanceerd | Basis |
| Best For | Growing businesses | Simple email needs |
Platform Overview
Brevo (Formerly Sendinblue)
Brevo is een uitgebreid marketing platform with email, SMS, WhatsApp, and marketing automatisering. With per-e-mail prijzen and onbeperkte contacten op alle plannen, it’s designed voor bedrijven that want to scale affordably.
Core strengths:
- Per-email pricing (onbeperkte contacten)
- Full WhatsApp Business API
- Global SMS (200+ countries)
- Geavanceerd automation
- Ingebouwd CRM
Nadelentant Contact
Constant Contact is one of the oldest e-mailmarketing platforms, founded in 1995. It focuses on simplicity and ease of use, making it popular with klein bedrijfes and non-profits.
Core strengths:
- User-friendly interface
- Event marketing features
- Social media posting
- Strong klantenondersteuning
- Simple automation
E-mailmarketing Features
Email Builder
Brevo:
- Modern drag-and-drop editor
- Dynamic content blocks
- Conditional content
- AI content assistant
- Mobile-responsive templates
- HTML editing access
Constant Contact:
- Classic drag-and-drop editor
- Hundreds of templates
- Stock image library
- Brand kit feature
- Basis personalisatie
- Beperkt HTML access
Verdict: Both offer capable editors. Brevo provides more advanced personalisatie; Constant Contact emphasizes simplicity.
Templates
Brevo:
- 40+ responsive templates
- E-commerce templates
- Industry-specific designs
- Aangepast template creation
- Template locking voor teams
Constant Contact:
- 200+ templates
- Event templates
- Holiday-themed designs
- Drag-and-drop customization
- Brand template builder
Verdict: Constant Contact has more templates. Brevo’s are more modern and e-commerce-focused.
Bezorgbaarheid
Brevo:
- 99%+ bezorgbaarheid rate
- Dedicated IP beschikbaar
- SPF, DKIM, DMARC support
- Realtime blacklist monitoring
- Bezorgbaarheid consulting (Enterprise)
Constant Contact:
- Goed bezorgbaarheid reputation
- Shared IP infrastructure
- Authentication support
- Spam testing tools
- Compliance guidance
Verdict: Both have solid bezorgbaarheid. Brevo offers dedicated IP for high-volume senders.
Marketing Automatisering
Brevo Automation
- Visual workflow builder with unlimited steps
- Multichannel automation (Email + SMS + WhatsApp)
- Behavioral triggers (page visits, clicks, purchases)
- A/B testen within workflows
- Lead scoring capabilities
- Event-based triggers
- Conditional branching
Nadelentant Contact Automation
- Basis automation paths
- Welcome email series
- Birthday/anniversary emails
- Abandoned cart (Shopify integration)
- Resend to non-openers
- Beperkt branching options
Verdict: Brevo wins significantly on automatiseringsmogelijkheden. Constant Contact’s automation is basic vergeleken met industry standards.
Multichannel Marketing
SMS Marketing
Brevo:
- Beschikbaar in 200+ countries
- Two-way SMS conversations
- Automated SMS workflows
- MMS support
- SMS/email orchestration
- Competitive pricing globally
Constant Contact:
- US only (added 2022)
- Basis SMS campaigns
- Beperkt automation
- Higher per-message pricing
- Separate add-on cost
Verdict: Brevo offers far superior SMS capabilities, vooral for international businesses.
WhatsApp Marketing
Brevo:
- Full WhatsApp Business API
- Automated WhatsApp workflows
- Interactive messages
- Rich media support
- Template messages
- Two-way conversations
Constant Contact:
- Nee WhatsApp support
- Nee plans announced
- Would require third-party tools
Verdict: Brevo is the clear winner. WhatsApp is increasingly essential voor e-commerce marketing.
Social Media
Brevo:
- Facebook Ads integration
- Social media contact sync
- Beperkt posting features
Constant Contact:
- Social posting inbegrepen
- Facebook, Instagram, LinkedIn
- Social inbox
- Scheduling capabilities
Verdict: Constant Contact offers better social media features.
E-commerce Integration
Shopify Integration
Brevo Native:
- Contact sync
- Basis purchase data
- Simple automation triggers
- Beperkt product data
Brevo + Tajo:
- Full realtime sync
- Complete order history
- Product catalog integration
- Browse abandonment triggers
- Ingebouwd loyaliteitsprogrammas
- Aangepaster behavior tracking
Constant Contact:
- Direct Shopify app
- Product sync
- Abandoned cart emails
- Purchase data
- Product recommendations
Verdict: Constant Contact has decent native integration. Brevo + Tajo provides deeper e-commerce functionality with added loyalty features.
Other Platforms
Brevo:
- WooCommerce
- Magento
- PrestaShop
- BigCommerce
- Aangepast API
Constant Contact:
- WooCommerce
- Etsy
- eBay
- Shopify
- BigCommerce
Verdict: Similar e-commerce platform support.
Prijzen Vergelijking
Brevo Pricing
| Plan | Cost | Emails |
|---|---|---|
| Free | $0 | 300/day |
| Starter | $9/mo | 5,000/mo |
| Business | $18/mo | 5,000/mo |
| Business | $65/mo | 40,000/mo |
| Business | $129/mo | 100,000/mo |
Model: Per-email, onbeperkte contacten
Nadelentant Contact Pricing
| Plan | Cost | Contacten |
|---|---|---|
| Lite | $12/mo | 500 |
| Standard | $35/mo | 500 |
| Premium | $80/mo | 500 |
| 2,500 contacts | +$25-45/mo | - |
| 10,000 contacts | +$80-120/mo | - |
Model: Per-contact, tiered features
Cost Vergelijking Example
Scenario: 10,000 contacts, 50,000 emails/maand
| Platform | Monthly Cost |
|---|---|
| Brevo Business | ~$65 |
| Constant Contact Standard | ~$110 |
Annual savings with Brevo: ~$540
Cost at Scale
25,000 contacts, 100,000 emails/maand:
| Platform | Monthly Cost |
|---|---|
| Brevo Business | ~$129 |
| Constant Contact | ~$260 |
Annual savings with Brevo: ~$1,572
CRM Features
Brevo CRM
- Ingebouwd CRM (all plans)
- Deal pipeline management
- Contact activity tracking
- Task management
- Meeting scheduling
- Sales automation
Nadelentant Contact CRM
- Basis contact management
- Nee deal pipelines
- Beperkt sales features
- Contact notes
- Tags and segmentatie
Verdict: Brevo bevat een full CRM; Constant Contact offers basic contact management.
Support & Ease of Use
Brevo Support
- Email support (all plans)
- Phone support (Business+)
- Live chat (Business+)
- Knowledge base
- Video tutorials
- API documentation
Nadelentant Contact Support
- Phone support (all betaalde plannen)
- Live chat
- Email support
- Knowledge base
- Community forum
- Onboarding assistance
Verdict: Constant Contact offers better support op lagere niveaus. Brevo restricts phone/chat to Business plans.
Ease of Use
Brevo:
- Modern interface
- Moderate learning curve
- Powerful but complex
- Goed documentation
Constant Contact:
- Very user-friendly
- Minimal learning curve
- Simple and intuitive
- Guided setup
Verdict: Constant Contact is easier voor beginners. Brevo requires more initial learning but offers more power.
Wanneer je Choose Each Platform
Choose Brevo + Tajo If:
- Cost efficiency matters - Per-email pricing saves money at scale
- Je hebt nodig multichannel marketing - Email, SMS, WhatsApp in one platform
- Marketing automatisering is important - Geavanceerd workflows vereist
- You’re an e-commerce business - Tajo adds loyalty and diepe Shopify integratie
- You market internationally - Global SMS coverage essential
- You want a ingebouwd CRM - Sales and marketing unified
Choose Constant Contact If:
- Simplicity is priority - Easiest learning curve
- You run events - Event marketing features inbegrepen
- Social media posting matters - Native social features
- You have a small list - Cost comparable at low volumes
- Phone support essentieel - Beschikbaar on all betaalde plannen
- You’re US-focused - SMS only works in US
Functievergelijking Summary
| Functie | Brevo | Constant Contact |
|---|---|---|
| Free plan | Ja | Nee |
| Onbeperkte contacten | Ja | Nee |
| Per-email pricing | Ja | Nee |
| SMS (Global) | Ja | Nee (US only) |
| Ja | Nee | |
| Geavanceerd automation | Ja | Beperkt |
| Ingebouwd CRM | Ja | Basis |
| Event marketing | Beperkt | Ja |
| Social posting | Beperkt | Ja |
| E-commerce (with Tajo) | Geavanceerd | Standard |
| Loyalty programs (Tajo) | Ja | Nee |
Migration Guide
Moving from Constant Contact to Brevo
- Export contacts from Constant Contact
- Download templates je wilt keep
- Create Brevo account (start with Free)
- Import contacts with tags/segments
- Recreate key automations
- Connect Tajo for Shopify (if applicable)
- Test thoroughly before switching
- Run platforms in parallel initially
What You’ll Gain
- Significant cost savings at scale
- WhatsApp marketing capabilities
- Global SMS reach
- Geavanceerd automation
- Ingebouwd CRM
- Loyalty programs (with Tajo)
What You’ll Miss
- Social media posting
- Event marketing features
- Slightly easier interface
Conclusie
Brevo and Constant Contact serve different needs:
Constant Contact blinkt uit in simplicity, making it suitable voor kleine bedrijven with basic email needs, event marketing, and social media posting requirements.
Brevo provides better value, more features, and multichannel capabilities. For groeiende bedrijven, e-commerce stores, and companies needing automation, Brevo is the stronger choice.
For Shopify stores, Brevo gecombineerd met Tajo offers unmatched value: cost-effective pricing, WhatsApp/SMS marketing, advanced automation, AND ingebouwd loyaliteitsprogrammas.
Ready to upgrade je marketing? Start je gratis proefperiode with Tajo and experience the Brevo advantage.