Brevo vs ActiveCampaign: Marketing Automatisering Vergelijking 2026
Vergelijk Brevo en ActiveCampaign voor marketing automatisering. Analyseer functies, prijzen en mogelijkheden.
Brevo and ActiveCampaign are both powerful marketing automatiseringsplatforms, but they approach pricing, features, and multichannel marketing differently. This vergelijking helpt je understand which platform delivers better value voor je specific needs.
Snelle Vergelijking
| Functie | Brevo | ActiveCampaign |
|---|---|---|
| Pricing Model | Per-email | Per-contact |
| Starting Price | $9/maand | $15/maand |
| Gratis Plan | Ja (300/day) | Nee (14-day trial) |
| SMS Marketing | Ja (200+ countries) | Ja (limited) |
| Ja | Nee | |
| CRM | Inbegrepen | Inbegrepen |
| Automation | Geavanceerd | Industry-leading |
Platform Overview
Brevo (Formerly Sendinblue)
Brevo biedt een comprehensive marketing suite with email, SMS, WhatsApp, CRM, and automation. Its per-e-mail prijzen makes it cost-effective voor bedrijven with large contact lists.
Core strengths:
- Per-email pricing (onbeperkte contacten)
- Multichannel marketing (Email + SMS + WhatsApp)
- Ingebouwd CRM and deal pipelines
- Transactional email handling
- Global SMS coverage (200+ countries)
ActiveCampaign
ActiveCampaign staat bekend om sophisticated marketing automatisering and CRM capabilities. It’s designed voor bedrijven that prioritize complex automatiseringsworkflows.
Core strengths:
- Industry-leading automation
- Deep CRM integration
- 900+ integrations
- Machine learning features
- Extensive automation templates
Marketing Automatisering
This is where both platforms excel—but differently.
Brevo Automation
- Visual workflow builder with drag-and-drop
- Multichannel automation (Email + SMS + WhatsApp)
- Behavioral triggers (website, email, purchases)
- A/B testen within workflows
- Lead scoring capabilities
- Event-based triggers
- Pre-built templates (20+)
ActiveCampaign Automation
- Geavanceerd visual builder with complex logic
- 900+ automation recipes (templates)
- Predictive sending and content
- Site tracking integration
- Attribution reporting
- Goals and conversion tracking
- Split actions within workflows
Verdict: ActiveCampaign has more sophisticated automatiseringsmogelijkheden and far more templates. Brevo’s advantage is true multichannel automation inclusief WhatsApp.
E-mailmarketing
Email Builder
Brevo:
- Modern drag-and-drop editor
- Dynamic content blocks
- AI writing assistant
- Conditional content
- 40+ templates
- Full HTML access
ActiveCampaign:
- Flexible drag-and-drop builder
- Conditional content
- Predictive content (AI)
- 250+ templates
- HTML editing
- AMP email support
Verdict: Both offer capable builders. ActiveCampaign has more templates; Brevo’s editor is cleaner.
Bezorgbaarheid
Brevo:
- 99%+ bezorgbaarheid rate
- Dedicated IP beschikbaar
- Full authentication (SPF, DKIM, DMARC)
- Bezorgbaarheid reporting
ActiveCampaign:
- Uitstekend bezorgbaarheid
- Shared and dedicated IPs
- Authentication support
- Predictive sending for optimization
Verdict: Both have strong bezorgbaarheid. Similar capabilities over het geheel genomen.
CRM Features
Brevo CRM
- Inbegrepen op alle plannen
- Deal pipeline management
- Contact scoring
- Task management
- Activity tracking
- Meeting scheduling
- Sales automation
ActiveCampaign CRM
- Inbegrepen on Plus plan+
- Geavanceerd deal pipelines
- Win probability scoring
- Lead scoring
- Task automation
- Sales engagement tracking
- Pipeline reporting
Verdict: Both offer solid CRM. ActiveCampaign’s is more mature with advanced features; Brevo includes CRM op alle plannen inclusief Free.
Multichannel Marketing
SMS Marketing
Brevo:
- Global coverage (200+ countries)
- Two-way conversations
- Automated SMS workflows
- MMS support
- SMS/email orchestration
- Competitive per-message pricing
ActiveCampaign:
- US, Canada, Australia primarily
- Basis SMS automation
- One-way campaigns
- Beperkt global support
- Separate add-on (Postmark)
Verdict: Brevo wins significantly on SMS capabilities and global coverage.
WhatsApp Marketing
Brevo:
- Full WhatsApp Business API
- Automated workflows
- Interactive messages
- Template messages
- Two-way conversations
- Rich media support
ActiveCampaign:
- Nee native WhatsApp
- Third-party integrations vereist
- Neet a core feature
Verdict: Only Brevo offers native WhatsApp marketing.
E-commerce Integration
Shopify Integration
Brevo Native:
- Contact sync
- Purchase data
- Basis triggers
- Product data (limited)
Brevo + Tajo:
- Full realtime sync
- Complete order history
- Product catalog
- Browse abandonment
- Ingebouwd loyaliteitsprogrammas
- Geavanceerd segmentatie
ActiveCampaign:
- Diepe Shopify integratie
- Product blocks
- Abandoned cart automation
- Purchase-based automation
- Predictive analytics
- Product recommendations
Verdict: ActiveCampaign has uitstekend native Shopify integration. Brevo + Tajo matches it and adds loyaliteitsprogrammas.
Prijzen Vergelijking
Brevo Pricing
| Plan | Cost | Emails/Month |
|---|---|---|
| Free | $0 | 300/day |
| Starter | $9 | 5,000 |
| Business | $18 | 5,000 |
| Business | $35 | 20,000 |
| Business | $65 | 40,000 |
| Business | $129 | 100,000 |
Onbeperkte contacten op alle plannen
ActiveCampaign Pricing
| Plan | Cost | Contacten |
|---|---|---|
| Lite | $15 | 500 |
| Lite | $49 | 2,500 |
| Plus | $49 | 500 |
| Plus | $99 | 2,500 |
| Plus | $149 | 5,000 |
| Pro | $79 | 500 |
| Pro | $149 | 2,500 |
Price increases significantly with contacts
Cost Vergelijking
Scenario: 10,000 contacts, 100,000 emails/maand
| Platform | Monthly Cost |
|---|---|
| Brevo Business | ~$129 |
| ActiveCampaign Plus | ~$229 |
Annual savings with Brevo: ~$1,200
Scenario: 25,000 contacts
| Platform | Monthly Cost |
|---|---|
| Brevo Business | ~$169 |
| ActiveCampaign Plus | ~$449 |
Annual savings with Brevo: ~$3,360
Verdict: Brevo is significantly more affordable at scale vanwege per-e-mail prijzen.
Segmentatie & Personalisatie
Brevo
- Behavioral segmentatie
- Purchase-based segments
- Realtime segments
- Lead scoring
- Aangepast attributes
- Website tracking
ActiveCampaign
- Geavanceerd segmentatie
- Predictive segments
- Dynamic content
- Machine learning scoring
- Behavioral tracking
- Aangepast objects
Verdict: ActiveCampaign has more sophisticated segmentatie with ML capabilities.
Integrations
Brevo
- 60+ native integrations
- Zapier connection
- API access
- Webhooks
- E-commerce platforms
ActiveCampaign
- 900+ integrations
- Deep CRM connections
- E-commerce platforms
- Zapier
- Comprehensive API
Verdict: ActiveCampaign has significantly more integrations.
Support
Brevo
- Email support (all plans)
- Phone/chat (Business+)
- Knowledge base
- API documentation
- Onboarding (Enterprise)
ActiveCampaign
- Email/chat support (all plans)
- Phone (Pro+)
- Training webinars
- 1-on-1 training beschikbaar
- Migration assistance
Verdict: Similar support levels with different plan restrictions.
Wanneer je Choose Each Platform
Choose Brevo + Tajo If:
- Cost is a priority - Per-email pricing saves significantly at scale
- Multichannel essentieel - Need SMS and WhatsApp alongside email
- Global reach matters - SMS in 200+ countries
- E-commerce with loyalty - Tajo adds loyaliteitsprogrammas
- Free plan is needed - Brevo offers genuine free tier
- Transactional email vereist - Built into Brevo
Choose ActiveCampaign If:
- Automation is paramount - Industry-leading automation
- Je hebt nodig many integrations - 900+ beschikbaar
- Predictive features matter - ML-powered capabilities
- CRM is core focus - More mature CRM features
- Email-only is sufficient - Don’t need SMS/WhatsApp
- Budget isn’t constrained - Willing to pay for features
Functievergelijking Summary
| Functie | Brevo | ActiveCampaign |
|---|---|---|
| Free plan | Ja | Nee |
| Per-email pricing | Ja | Nee |
| Onbeperkte contacten | Ja | Nee |
| SMS (Global) | Ja | Beperkt |
| Ja | Nee | |
| Automation depth | Goed | Uitstekend |
| CRM (all plans) | Ja | Nee (Plus+) |
| Integrations | 60+ | 900+ |
| ML/AI features | Basis | Geavanceerd |
| Loyalty (w/Tajo) | Ja | Nee |
Conclusie
ActiveCampaign is the choice voor bedrijven prioritizing sophisticated automation, extensive integrations, and don’t mind paying per-contact pricing. Its automatiseringsmogelijkheden are industry-leading.
Brevo offers better value with per-e-mail prijzen and true multichannel marketing. Voor bedrijven needing SMS, WhatsApp, and cost-effective scaling, Brevo delivers more for less.
For e-commerce stores, Brevo gecombineerd met Tajo biedt eenutomation comparable to ActiveCampaign plus SMS, WhatsApp, and ingebouwd loyaliteitsprogrammas—at a fraction of the cost.
Ready to experience Brevo’s multichannel power? Start je gratis proefperiode with Tajo today.