Brevo Shopify Integratie: Complete Installatiegids (+ Tajo Verbetering)

Connecting Brevo to your Shopify store unlocks powerful marketing automatisering capabilities. Deze gids behandelt both native Brevo integration and the enhanced integration beschikbaar through Tajo.

Integration Options Overview

Functie	Brevo Native	Brevo + Tajo
Contact sync	Basis	Realtime
Order history	Beperkt	Complete
Product catalog	Basis	Full sync
Abandoned cart	Simple	Geavanceerd
Browse abandonment	Nee	Ja
Loyalty programs	Nee	Ingebouwd
Aangepaster profiles	Basis	Unified

Waarom Connect Brevo to Shopify?

Benefits

• Automated marketing op basis van purchase behavior
• Personalized campaigns using klantgegevens
• Multichannel reach via email, SMS, and WhatsApp
• Segmentatie by purchase history
• Revenue attribution tracking

What You Can Do

1. Send verlaten winkelwagen recovery emails/SMS
2. Create post-purchase sequences
3. Segment by customer value (RFM)
4. Trigger win-back campaigns
5. Send product recommendations
6. Build loyaliteitsprogrammas (with Tajo)

Option 1: Brevo Native Integration

What’s Inbegrepen

• Aangepaster contact sync
• Basis purchase data
• Order confirmation triggers
• Simple automation triggers

Setup Steps

Step 1: Install Brevo Plugin

1. Log into Shopify admin
2. Go to Apps → Search “Brevo”
3. Click Install
4. Authorize connection

Step 2: Configure Settings

1. Enable contact sync
2. Choose sync frequency
3. Map customer fields
4. Set default consent

Step 3: Create Automations

Use Brevo’s workflow builder to create:

• Welcome series
• Order confirmation
• Basis verlaten winkelwagen

Beperkingen of Native Integration

• Delayed sync - Neet realtime
• Beperkt data - Basis order info only
• Nee browse tracking - Can’t trigger on product views
• Nee loyalty - Requires separate tools
• Basis triggers - Beperkt automation options

Option 2: Brevo + Tajo (Aanbevolen)

Tajo enhances Brevo’s Shopify integration significantly.

What Tajo Adds

1. Real-Time Data Sync

• Bidirectional sync - Changes flow both ways
• Realtime updates - Nee delay
• Complete history - All orders, not just recent
• Product catalog - Full product data in Brevo

2. Ingebouwd Loyaliteitsprogrammas

• Points system - Earn on purchases
• Rewards - Redeemable discounts
• Tiers - VIP levels
• Automated emails - Loyalty notifications

3. Geavanceerd E-commerce Triggers

• Browse abandonment - Viewed but didn’t buy
• Purchase milestones - First purchase, 10th order
• Aangepaster lifecycle - New, active, at-risk, lost
• Product interest - Category-based targeting

4. Unified Aangepaster Profiles

• Complete purchase history
• Browsing behavior
• Loyalty status
• Lifetime value
• All in Brevo contacts

Setting Up Tajo

Step 1: Create Tajo Account

1. Visit tajo.io/pricing
2. Choose your plan
3. Sign up with email

Step 2: Connect Shopify

1. In Tajo dashboard, click “Connect Shopify”
2. Authorize access
3. Wait for initial sync

Step 3: Connect Brevo

1. In Tajo, go to Integrations → Brevo
2. Enter Brevo API key
3. Configure field mapping
4. Enable sync

Step 4: Configure Sync Settings

• Choose data to sync (contacts, orders, products)
• Set sync frequency
• Configure loyaliteitsprogramma
• Enable automation triggers

Step 5: Build Automations in Brevo

With Tajo connected, je kunt now use enhanced triggers:

• Abandoned cart (enhanced)
• Browse abandonment
• Purchase milestones
• Loyalty events
• Aangepaster lifecycle changes

Essential Shopify + Brevo Automations

1. Welcome Series

Trigger: New subscriber

Sequence:

1. Welcome email (immediate)
2. Brand story (Day 2)
3. Best sellers (Day 4)
4. First purchase offer (Day 7)

2. Verlaten Winkelwagen Recovery

Trigger: Cart abandoned (Tajo provides realtime trigger)

Sequence:

1. Reminder email (1 hour)
2. SMS reminder (4 hours)
3. Discount offer (24 hours)
4. Final reminder (48 hours)

3. Post-Purchase Flow

Trigger: Order completed

Sequence:

1. Order confirmation (immediate)
2. Shipping update (when shipped)
3. Review request (7 days)
4. Cross-sell recommendations (14 days)
5. Replenishment reminder (30-60 days)

4. Win-Back Campaign

Trigger: Nee purchase in 60+ days (Tajo lifecycle)

Sequence:

1. “We miss you” email
2. Special offer
3. SMS reminder
4. Final offer

5. Loyaliteitsprogramma Automation

Triggers: (Tajo loyalty events)

• Welcome to loyaliteitsprogramma
• Points earned notification
• Reward unlocked
• Tier upgrade celebration
• Points expiring reminder

Segmentatie Strategies

With Tajo Data

Create powerful segments in Brevo:

By Purchase Behavior:

• First-time buyers
• Repeat customers (2+ orders)
• High-value customers (top 20%)
• At-risk customers (no purchase 60+ days)

By Product Interest:

• Category purchasers
• Product viewers (browse abandonment)
• Specific product owners

By Loyalty Status:

• Neen-members
• Bronze/Silver/Gold members
• Points balance ranges
• Near tier upgrade

Multichannel Strategy

Email + SMS + WhatsApp

With Brevo + Tajo, orchestrate across channels:

Example: Verlaten Winkelwagen

1. Email (1 hour)
2. SMS if no open (4 hours)
3. WhatsApp if no response (24 hours)

Example: VIP Announcement

1. WhatsApp for VIP customers
2. SMS for high-value customers
3. Email for general list

Succes Meten

Key Metrics

• Revenue from email - Track in Brevo
• Abandoned cart recovery rate - Target 10-15%
• Aangepaster retention - Repeat purchase rate
• Loyalty engagement - Points redemption rate
• Multichannel attribution - Revenue by channel

Reporting

Brevo provides:

• Campaign performance
• Automation analytics
• Revenue attribution
• Contact growth

Tajo adds:

• Loyalty program metrics
• Aangepaster lifetime value
• Detailed e-commerce reporting

Troubleshooting

Veelvoorkomende Problemen

Contacts not syncing:

• Check API key validity
• Verify app permissions
• Review sync settings
• Check for mapping errors

Automations not triggering:

• Confirm trigger conditions
• Check contact consent
• Verify segment criteria
• Review workflow status

Data mismatch:

• Re-sync contacts
• Check field mapping
• Verify data formats
• Contact support if persistent

Brevo + Tajo vs Alternatiefs

Functie	Brevo + Tajo	Klaviyo	Omnisend
Shopify integration	Deep	Deep	Deep
SMS (global)	200+ countries	Beperkt	Beperkt
WhatsApp	Ja	Beperkt	Nee
Loyalty ingebouwd	Ja	Nee	Nee
Per-email pricing	Ja	Nee	Nee
Cost (10K contacts)	~$35/mo	~$150/mo	~$100/mo

Conclusie

Connecting Brevo to Shopify enables powerful e-commerce marketing. The native integration works for basic needs, but Tajo unlocks Brevo’s full potential voor Shopify winkels:

• Realtime data sync
• Ingebouwd loyaliteitsprogrammas
• Geavanceerd automation triggers
• Unified klantprofielen
• Multichannel marketing

For serious Shopify marketing, Brevo + Tajo delivers Klaviyo-level capabilities at a fraction of the cost.

Ready to supercharge your Shopify marketing? Start je gratis proefperiode with Tajo.