Brevo Gratis Plan: Complete Gids om te Beginnen (2026)
Ontdek alles over het gratis plan van Brevo. Leer welke functies beschikbaar zijn en hoe je het meeste uit je gratis account haalt.
Brevo offers one of de meest generous gratis plans in e-mailmarketing. Deze gids behandelt everything inbegrepen, how to maximize it, and when to upgrade.
What’s Inbegrepen in Brevo Free?
E-mailmarketing
| Functie | Gratis Plan Limit |
|---|---|
| Contacten | Onbeperkt |
| Emails/day | 300 |
| E-mail templates | Full library |
| Drag-drop editor | Ja |
| Segmentatie | Basis |
| A/B testen | Nee |
| Send time optimization | Nee |
CRM (100% Free)
- Onbeperkte contacten
- Deal pipeline
- Task management
- Contact profiles
- Basis automation
- Neetes and activity tracking
Other Features
- Transactional emails - 300/day inbegrepen
- SMS - Pay-as-you-go (no monthly minimum)
- WhatsApp - Pay-as-you-go
- Landing pages - 1 page
- Signup forms - Onbeperkt
- Automation - Beperkt workflows
Gratis Plan Limits Explained
300 Emails Per Day
This means:
- 9,000 emails per maand (30 days)
- Resets daily at midnight UTC
- Includes all email types
Who it works for:
- Businesses with under 9K monthly sends
- Small lists (300 contacts or less for daily sends)
- Getting started with e-mailmarketing
Who needs more:
- Lists over 1,000 contacts
- Weekly nieuwsbrief senders
- E-commerce with automation
Onbeperkt Contacts
Unlike Mailchimp or other platforms, Brevo doesn’t charge by contact count. Store as many contacts as je wilt.
Strategic advantage:
- Import entire database
- Never delete inactive contacts
- Segment without penalty
Brevo Branding
Free plan emails include “Sent with Brevo” in footer. Remove with betaalde plannen.
Aan de Slag with Gratis Plan
Stap 1: Create Account
- Visit brevo.com
- Click “Sign up free”
- Enter email and password
- Verify email address
- Complete profile setup
Stap 2: Configure Sender
- Go to Settings → Senders
- Add your sender email
- Verify domain (aanbevolen)
- Set default sender
Stap 3: Import Contacts
- Navigate to Contacts
- Click Import
- Upload CSV or connect integration
- Map fields
- Confirm import
Stap 4: Create First Campaign
- Go to Campaigns → Email
- Choose template or start blank
- Design your email
- Select recipients
- Schedule or send
Maximizing the Gratis Plan
Strategy 1: Prioritize Sends
With 300/day limit:
- Focus on engaged subscribers
- Send to active segments first
- Batch larger campaigns over days
Strategy 2: Use Automation Wisely
Beperkt automations mean:
- Set up essential flows only
- Welcome series (priority)
- Basis purchase follow-up
- Save complex flows for paid
Strategy 3: Leverage Free CRM
CRM has no limits:
- Track all customer interactions
- Manage sales pipeline
- Store unlimited notes
- Full contact history
Strategy 4: Smart Segmentatie
Create segments to:
- Identify most engaged contacts
- Target best customers first
- Maximize limited sends
Gratis Plan vs Paid Plans
Starter Plan ($9/maand)
| Functie | Free | Starter |
|---|---|---|
| Emails/maand | 9K | 5K-100K |
| Daily limit | 300 | Neene |
| Brevo branding | Ja | Removable |
| Basis reporting | Ja | Ja |
| E-mail support | Nee | Ja |
Business Plan ($18/maand)
| Functie | Free | Business |
|---|---|---|
| A/B testen | Nee | Ja |
| Send time optimization | Nee | Ja |
| Geavanceerd stats | Nee | Ja |
| Marketing automatisering | Beperkt | Geavanceerd |
| Landing pages | 1 | 5+ |
Wanneer je Upgrade
Signs You Need Starter
- Hitting 300/day limit regularly
- Want to remove Brevo branding
- Need email support
- List growing past 1,000
Signs You Need Business
- Require A/B testen
- Want advanced automation
- Need multi-user access
- Require detailed analytics
Gratis Plan for E-commerce
What Works
- Welcome emails (within limit)
- Small winkelwagen verlating flows
- Post-purchase thanks
- Monthly nieuwsbriefs
What’s Beperkt
- Realtime triggers (may hit limit)
- Large sale announcements
- Automated series for big lists
- Multiple concurrent automations
Better with Tajo
For Shopify stores, Tajo enhances free Brevo:
- Deep Shopify sync
- Loyalty programs (builds engagement)
- Better klantprofielen
- Prioritized automation triggers
Gratis Plan Vergelijking
vs Mailchimp Free
| Functie | Brevo Free | Mailchimp Free |
|---|---|---|
| Contacten | Onbeperkt | 500 |
| Monthly emails | 9K | 1K |
| CRM | Full | Basis |
| SMS | Pay-as-you-go | Nee |
| Automations | Beperkt | Very limited |
| Branding | Ja | Ja |
Winner: Brevo (more contacts, more emails)
vs MailerLite Free
| Functie | Brevo Free | MailerLite Free |
|---|---|---|
| Contacten | Onbeperkt | 1,000 |
| Monthly emails | 9K | 12K |
| Templates | Full library | Beperkt |
| Automation | Beperkt | Beperkt |
| Landing pages | 1 | 10 |
Winner: Tie (Brevo better contacts, MailerLite better landingspaginas)
vs HubSpot Free
| Functie | Brevo Free | HubSpot Free |
|---|---|---|
| Contacten | Onbeperkt | 1,000,000 |
| Monthly emails | 9K | 2K |
| CRM | Full | Full |
| Marketing tools | Goed | Beperkt |
| Complexity | Simple | Complex |
Winner: Brevo for email, HubSpot for CRM
Tips for Gratis Plan Success
1. Clean Your List
Remove bounces and unengaged contacts to maximize your 300/day limit on engaged subscribers.
2. Schedule Strategically
Plan larger campaigns over multiple days:
- 1,000 contact nieuwsbrief = 4 days
- Send to most engaged first
3. Use Signup Forms
Free unlimited forms to:
- Grow your list
- Collect preferences
- Segment from start
4. Leverage Transactional
300 transactionele e-mails/day inbegrepen:
- Order confirmations
- Password resets
- Account notifications
5. Master the CRM
Full CRM is free:
- Track klantreis
- Manage deals
- Store all interactions
Common Gratis Plan Questions
Can I remove Brevo branding?
Nee, upgrade to Starter ($9/mo) to remove.
Does the limit reset?
Ja, daily at midnight UTC.
Can I send to all contacts at once?
Nee, maximum 300/day. Batch larger sends.
Is SMS inbegrepen free?
Pay-as-you-go with no minimum. Buy credits as needed.
Can I use automation?
Ja, limited workflows inbegrepen. Geavanceerd automation requires Business plan.
How long can I stay on free?
Forever. Nee time limit on gratis plan.
Upgrading from Free
When Ready
- Go to Account → Plans
- Choose Starter or Business
- Select volume tier
- Enter payment info
- Confirm upgrade
What Changes
- Daily limit removed
- More automation options
- Remove branding (Starter+)
- Geavanceerd features (Business)
Keep Free Benefits
All free features carry over plus new paid features.
Conclusie
Brevo’s gratis plan is genuinely useful:
- Onbeperkte contacten - Store everyone
- 9,000 emails/maand - Decent voor kleine bedrijven
- Full CRM - Complete sales management
- SMS/WhatsApp - Pay only when used
For klein bedrijfes starting with e-mailmarketing, it’s de beste free option beschikbaar.
For e-commerce stores, pair the gratis plan with Tajo for enhanced Shopify integration and loyaliteitsprogrammas.
Klaar om te starten? Get started with Tajo + Brevo.