De 12 Beste Mailchimp Alternatieven in 2026
Vind de beste Mailchimp alternatieven met betere functies, prijzen en automatisering voor je e-mailmarketing.
Mailchimp has long been the default choice for e-mailmarketing, but rising prices and limited features have many businesses searching for alternatiefs. Whether je hebt nodig better e-commerce integration, multichannel marketing, or simply more affordable pricing, there are uitstekend options beschikbaar.
Deze gids vergelijkt de beste Mailchimp alternatiefs op basis van features, pricing, ease of use, and specific use cases to help you find the right fit for je bedrijf.
Snelle Vergelijking
| Platform | Het Beste Voor | Startprijs | Gratis Plan |
|---|---|---|---|
| Brevo | Multichannel marketing | $9/mo | 300 emails/day |
| MailerLite | Budget-conscious users | $9/mo | 1,000 subscribers |
| Klaviyo | E-commerce stores | $20/mo | 250 contacts |
| ActiveCampaign | Geavanceerd automation | $15/mo | 14-day trial |
| ConvertKit | Creators and bloggers | $9/mo | 300 subscribers |
| GetResponse | All-in-one marketing | $13/mo | 500 contacts |
| Omnisend | Shopify stores | $16/mo | 250 contacts |
| Moosend | Simple automation | $7/mo | 30-day trial |
| Constant Contact | Small businesses | $12/mo | 14-day trial |
| Campaign Monitor | Design-focused teams | $9/mo | Nee gratis plan |
| AWeber | Beginners | $12.50/mo | 500 subscribers |
| Drip | E-commerce automation | $39/mo | 14-day trial |
Waarom Look for Mailchimp Alternatiefs?
Before diving into alternatiefs, here are the common reasons businesses switch from Mailchimp:
- Pricing increases: Mailchimp charges per contact, not per email, making costs rise quickly
- Beperkt SMS capabilities: Only beschikbaar in the US with basic features
- Nee WhatsApp marketing: Missing a crucial channel for international businesses
- Feature restrictions: Many features locked behind expensive plans
- Nee native loyaliteitsprogrammas: Requires additional tools and costs
The Best Mailchimp Alternatiefs
1. Brevo (Formerly Sendinblue)
Brevo is een uitgebreid marketing platform offering email, SMS, WhatsApp, and marketing automatisering at a fraction of Mailchimp’s cost.
Key Features:
- Onbeperkte contacten op alle plannen
- Per-email pricing (not per contact)
- SMS marketing in 200+ countries
- WhatsApp Business API integration
- Transactional emails inbegrepen
- Marketing automatisering
- Landing pages and forms
Pricing:
- Free: 300 emails/day, onbeperkte contacten
- Starter: $9/mo for 5,000 emails
- Business: $18/mo for advanced features
Het Beste Voor: Growing businesses that need multichannel marketing without premium pricing. The per-e-mail prijzen model makes Brevo significantly cheaper than Mailchimp for large contact lists.
E-commerce Advantage: In combinatie met Tajo, Brevo offers diepe Shopify integratie with realtime data sync, verlaten winkelwagen recovery, and ingebouwd loyaliteitsprogrammas.
2. MailerLite
MailerLite biedt een clean, intuitive interface with powerful beschikt over eent budget-friendly prices.
Key Features:
- Drag-and-drop email builder
- Website and blog builder
- E-commerce integrations
- Automation workflows
- A/B testen
- Pop-ups and forms
Pricing:
- Free: 1,000 subscribers, 12,000 emails/maand
- Growing Business: $9/mo for unlimited emails
- Geavanceerd: $18/mo for advanced features
Het Beste Voor: Small businesses and startups wanting simplicity without sacrificing functionality.
3. Klaviyo
Klaviyo is doelgericht gebouwd voor e-commerce, offering deep integrations with Shopify, WooCommerce, and other platforms.
Key Features:
- E-commerce-specific automations
- Product recommendations
- Predictive analytics
- SMS marketing
- Segmentatie op basis van purchase behavior
- Revenue attribution
Pricing:
- Free: 250 contacts, 500 emails/maand
- Email: $20/mo for 251-500 contacts
- Email + SMS: $35/mo
Het Beste Voor: Established e-commerce stores willing to pay premium prices for specialized features.
4. ActiveCampaign
ActiveCampaign combines e-mailmarketing with CRM and sales automation for a comprehensive solution.
Key Features:
- Visual automatiseringsbouwer
- Ingebouwd CRM
- Site tracking
- Lead scoring
- Sales automation
- 900+ integrations
Pricing:
- Lite: $15/mo for 1,000 contacts
- Plus: $49/mo for CRM features
- Professional: $79/mo for advanced features
Het Beste Voor: Businesses needing both marketing and sales automation in one platform.
5. ConvertKit
ConvertKit is designed specifiek voor creators, bloggers, and digital product sellers.
Key Features:
- Visual automatiseringsbouwer
- Landing pages and forms
- Digital product delivery
- Nieuwsbrief monetization
- Creator-focused features
- Simple tagging system
Pricing:
- Free: 300 subscribers
- Creator: $9/mo for 300 subscribers
- Creator Pro: $25/mo for advanced features
Het Beste Voor: Content creators, podcasters, and bloggers building an audience.
6. GetResponse
GetResponse biedt eenll-in-one marketing with email, webinars, landingspaginas, and automation.
Key Features:
- E-mailmarketing
- Webinar hosting
- Landing page builder
- Conversion funnels
- SMS marketing
- E-commerce tools
Pricing:
- Free: 500 contacts, basic features
- E-mailmarketing: $13/mo
- Marketing Automatisering: $44/mo
- E-commerce Marketing: $86/mo
Het Beste Voor: Businesses that need webinar capabilities alongside e-mailmarketing.
7. Omnisend
Omnisend focuses exclusively on e-commerce marketing with pre-built automatiseringsworkflows.
Key Features:
- E-commerce automations
- SMS and push notifications
- Product picker
- Discount codes
- Shopify integration
- Aangepaster segments
Pricing:
- Free: 250 contacts, 500 emails/maand
- Standard: $16/mo for unlimited emails
- Pro: $59/mo for SMS credits
Het Beste Voor: Shopify and WooCommerce stores wanting quick setup with pre-built e-commerce workflows.
8. Moosend
Moosend delivers solid e-mailmarketing beschikt over eent competitive prices with a focus on automation.
Key Features:
- Drag-and-drop editor
- Marketing automatisering
- Landing pages
- Subscription forms
- Reporting and analytics
- Team collaboration
Pricing:
- 30-day gratis proefperiode
- Pro: $7/mo for 500 subscribers
- Enterprise: Aangepast pricing
Het Beste Voor: Small businesses wanting powerful automation at budget prices.
9. Constant Contact
Constant Contact is a veteran platform known for klantenondersteuning and ease of use.
Key Features:
- Email templates
- Social media posting
- Event management
- Surveys and polls
- List building tools
- Phone support
Pricing:
- Lite: $12/mo
- Standard: $35/mo
- Premium: $80/mo
Het Beste Voor: Small businesses that value phone support and simplicity.
10. Campaign Monitor
Campaign Monitor emphasizes beautiful email design with premium templates and brand consistency tools.
Key Features:
- Branded templates
- Drag-and-drop builder
- Link review
- Visual journey builder
- Analytics
- Integrations
Pricing:
- Basis: $9/mo for 500 contacts
- Onbeperkt: $29/mo
- Premier: $149/mo
Het Beste Voor: Design-focused teams and agencies managing multiple brands.
11. AWeber
AWeber is a reliable choice voor beginners with straightforward pricing and good bezorgbaarheid.
Key Features:
- Email templates
- Drag-and-drop builder
- Automation
- Landing pages
- Web push notifications
- 24/7 support
Pricing:
- Free: 500 subscribers
- Lite: $12.50/mo
- Plus: $20/mo
- Onbeperkt: $899/mo
Het Beste Voor: Beginners wanting a simple, reliable platform with good support.
12. Drip
Drip is gebouwd voor e-commerce with sophisticated automation and klantgegevens capabilities.
Key Features:
- E-commerce CRM
- Visual workflows
- Behavior-based automation
- Revenue attribution
- Segmentatie
- Multichannel marketing
Pricing:
- Vanaf $39/mo for 2,500 contacts
- Pricing scales with contacts
Het Beste Voor: E-commerce businesses focused on customer lifecycle marketing.
Functievergelijking by Use Case
Best for E-commerce
| Functie | Brevo | Klaviyo | Omnisend |
|---|---|---|---|
| Shopify Integration | Via Tajo | Native | Native |
| Verlaten Winkelwagen | Ja | Ja | Ja |
| Product Recommendations | Ja | Ja | Ja |
| SMS Marketing | 200+ countries | US/CA/UK/AU | US/CA/UK |
| Ja | Nee | Nee | |
| Loyaliteitsprogrammas | Via Tajo | Nee | Nee |
| Monthly Cost (5K contacts) | ~$25 | ~$100 | ~$60 |
Best for Budget
| Platform | Gratis Plan | Paid Starting | 10K Contacts |
|---|---|---|---|
| Brevo | 300/day, unlimited | $9/mo | ~$25/mo |
| MailerLite | 1,000 subs | $9/mo | ~$47/mo |
| Moosend | 30-day trial | $7/mo | ~$40/mo |
| Mailchimp | 500 contacts | $13/mo | ~$100/mo |
Best for Multichannel
| Channel | Brevo | GetResponse | Klaviyo |
|---|---|---|---|
| Ja | Ja | Ja | |
| SMS | 200+ countries | Ja | Beperkt |
| Ja | Nee | Nee | |
| Push | Ja | Ja | Nee |
| Chat | Ja | Ja | Nee |
Waarom Brevo Stands Out
Among Mailchimp alternatiefs, Brevo biedt de best combination of beschikt over eennd value:
Pricing Model: Unlike Mailchimp’s per-contact pricing, Brevo charges per email sent. This means onbeperkte contacten op alle plannen, with costs op basis vanly on what you send.
Multichannel Marketing: Full email, SMS (200+ countries), and WhatsApp capabilities in one platform. Most alternatiefs only offer US-focused SMS or lack WhatsApp entirely.
E-commerce with Tajo: While Brevo’s native Shopify integration is basic, pairing it with Tajo unlocks:
- Realtime bidirectional data sync
- Complete klantprofielen
- Purchase-based segmentatie
- Abandoned cart automation
- Ingebouwd loyaliteitsprogrammas
Cost Savings Example:
| Scenario | Mailchimp | Brevo |
|---|---|---|
| 10,000 contacts | ~$100/mo | ~$25/mo |
| 25,000 contacts | ~$230/mo | ~$39/mo |
| 50,000 contacts | ~$350/mo | ~$59/mo |
Hoe Kies Je de Juiste Alternatief
Consider these factors when selecting a Mailchimp alternatief:
Your Business Type
- E-commerce: Brevo (with Tajo), Klaviyo, or Omnisend
- SaaS/B2B: ActiveCampaign or Brevo
- Creators: ConvertKit or MailerLite
- Local Business: Constant Contact or AWeber
Your Budget
- Bootstrapped: MailerLite, Moosend, or Brevo free tier
- Growth Stage: Brevo, GetResponse, or Omnisend
- Enterprise: ActiveCampaign, Klaviyo, or Brevo Enterprise
Your Technical Comfort
- Beginner: AWeber, Constant Contact, or MailerLite
- Intermediate: Brevo, GetResponse, or ConvertKit
- Geavanceerd: ActiveCampaign, Drip, or Klaviyo
Your Channel Needs
- Email Only: MailerLite, ConvertKit, or Campaign Monitor
- Email + SMS: Brevo, Klaviyo, or Omnisend
- Full Multichannel: Brevo (email, SMS, WhatsApp, chat)
Migratietips
Switching from Mailchimp to a new platform:
-
Export je data first
- Download all contacts with custom fields
- Export templates je wilt keep
- Document your automatiseringsworkflows
-
Clean your list
- Remove inactive subscribers
- Fix obvious errors
- Segment by engagement
-
Test before switching
- Set up on the new platform
- Send test campaigns
- Verify bezorgbaarheid
-
Migrate gradually
- Run both platforms briefly
- Move engaged segments first
- Monitor metrics closely
-
Update your forms
- Switch inschrijfformuliers
- Update landingspaginas
- Test new subscriber flows
Conclusie
Mailchimp remains a capable platform, but its pricing model and feature limitations make alternatiefs increasingly attractive. For most businesses, vooral those in e-commerce, platforms like Brevo offer better value with more powerful multichannel capabilities.
Key Recommendations:
- Best Over het geheel genomen Value: Brevo offers onbeperkte contacten, multichannel marketing, and competitive pricing
- Het beste voor E-commerce: Brevo with Tajo provides diepe Shopify integratie plus loyaliteitsprogrammas
- Het beste voor Beginners: MailerLite balances simplicity with powerful features
- Het beste voor Creators: ConvertKit understands the creator economy
Ready to make the switch? Try Brevo with Tajo to experience comprehensive e-commerce marketing at a fraction of Mailchimp’s cost.