Integrazione Webflow + Brevo

{
  "mcpServers": {
    "brevo": {
      "command": "npx",
      "args": [
        "mcp-remote",
        "https://mcp.brevo.com/v1/brevo/mcp",
        "--header",
        "Authorization: Bearer ${BREVO_MCP_TOKEN}"
      ],
      "env": {
        "BREVO_MCP_TOKEN": "your-brevo-mcp-token"
      }
    },
    "webflow": {
      "command": "npx",
      "args": ["-y", "webflow/mcp-server"],
      "env": {
        "WEBFLOW_TOKEN": "your-webflow-api-token"
      }
    }
  }
}

> What forms exist on my Webflow site?
> How many contacts do I have in Brevo?

---
name: webflow-lead-capture
description: Sync Webflow form submissions to Brevo contacts with lead scoring
version: 1.0.0
temperature: 0.1
tools:
  - webflow
  - brevo_contacts
  - brevo_attributes
  - brevo_lists
triggers:
  - event: form_submission
  - schedule: "*/15 * * * *"
---

# Webflow Lead Capture Agent

Capture every Webflow form submission and create enriched Brevo contacts.

## Strategy

1. Poll Webflow for new form submissions since last sync
2. For each submission, create or update Brevo contact with:
   - Email, name, phone (from form fields)
   - Form name and page URL (as Brevo attributes)
   - Submission timestamp
   - UTM parameters if available
3. Add contacts to Brevo lists based on form type:
   - Contact form → "Inbound Leads" list
   - Newsletter signup → "Newsletter Subscribers" list
   - Demo request → "Demo Requests" list (high priority)
   - Download gate → "Content Leads" list

## Field Mapping

| Webflow Form Field | Brevo Attribute |
|-------------------|-----------------|
| Email | EMAIL |
| Name / First Name | FIRSTNAME |
| Last Name | LASTNAME |
| Phone | SMS |
| Company | COMPANY |
| Message | LEAD_MESSAGE |
| _form_name | WEBFLOW_FORM |
| _page_url | LEAD_SOURCE_URL |
| utm_source | UTM_SOURCE |
| utm_campaign | UTM_CAMPAIGN |

## Rules
- ONLY create contacts from submissions that include a valid email
- NEVER create duplicate contacts, update existing if email matches
- ALWAYS store the form name and page URL for lead attribution
- Track events: webflow_form_submitted, webflow_lead_created

---
name: webflow-nurture-sequence
description: Orchestrate email nurture sequences based on Webflow form context
version: 1.0.0
temperature: 0.3
tools:
  - webflow
  - brevo_contacts
  - brevo_email_campaign_management
  - brevo_templates
  - brevo_sms_campaigns
triggers:
  - event: webflow_lead_created
---

# Webflow Nurture Sequence Agent

When a new lead is captured from Webflow, trigger the appropriate nurture sequence in Brevo based on form type and page context.

## Sequence Logic

### Contact Form Leads
1. Immediate: Thank-you email confirming message received
2. Day 1: Introduction email with relevant case studies
3. Day 3: Follow-up with product overview
4. Day 7: "Still interested?" with calendar link

### Newsletter Subscribers
1. Immediate: Welcome email with top 3 articles
2. Day 3: Content digest based on signup page topic
3. Day 7: Product mention with value prop
4. Weekly: Newsletter inclusion

### Demo Requests (High Priority)
1. Immediate: Confirmation email + calendar booking link
2. +30 min: SMS confirmation with time slot options
3. Day 1: If no booking → follow-up email with demo video
4. Day 2: If no booking → WhatsApp with direct message
5. Day 3: Escalate to sales team via Brevo deal creation

### Content Downloads
1. Immediate: Delivery email with download link
2. Day 2: Related content recommendation
3. Day 5: Product connection to content topic
4. Day 10: Soft CTA with case study

## Rules
- ALWAYS check contact opt-in status before sending
- NEVER send SMS or WhatsApp without explicit phone + consent
- Personalize with: first name, form type, page they visited
- Use Brevo template variables for dynamic content
- Track engagement: nurture_email_sent, nurture_sms_sent

---
name: webflow-cms-sync
description: Sync Webflow CMS items to Brevo for dynamic email personalization
version: 1.0.0
temperature: 0.1
tools:
  - webflow
  - brevo_contacts
  - brevo_email_campaign_management
  - brevo_templates
triggers:
  - schedule: "0 8 * * 1"
---

# CMS Content Sync Agent

Pull published content from Webflow CMS collections and use it to power dynamic Brevo campaigns.

## Strategy

1. Query Webflow CMS for blog posts, case studies, or product updates published in the last 7 days
2. Format content summaries for email inclusion
3. Match content to Brevo segments based on topic tags
4. Trigger weekly digest campaigns with personalized content blocks

## Content Mapping

| Webflow CMS Field | Brevo Usage |
|-------------------|-------------|
| name / title | Email subject line, content block heading |
| slug | Link URL construction |
| post-summary | Email preview text |
| main-image | Email hero image |
| category | Segment matching |
| published-on | Recency sorting |

## Rules
- ONLY include published items (not drafts)
- ALWAYS include a direct link back to the Webflow page
- Match content categories to Brevo list interests
- Maximum 5 content items per digest email

You: "Check Webflow for any demo request form submissions from
     this week that aren't in Brevo yet, add them as high-priority
     leads, and send each one a personalized demo booking email."

Claude: Checking Webflow for demo request submissions...
[Uses webflow MCP to list forms and filter by "Demo Request"]
[Finds 12 submissions from this week]

Checking against Brevo contacts...
[Uses brevo_contacts to search for each email]

7 submissions are not yet in Brevo. Processing...
[Creates 7 new contacts with LEAD_PRIORITY=high]
[Adds all 7 to "Demo Requests" list]
[Triggers demo booking email template for each]

Done:
- 7 new high-priority contacts created in Brevo
- All added to "Demo Requests" list
- Demo booking emails sent with personalized calendar links
- 5 existing contacts had duplicate submissions (skipped)