Template Email: Guida Completa con Modelli Pronti all'Uso

Scopri i migliori template email per ogni occasione. Modelli pronti per marketing, vendite e comunicazioni.

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Template Email?

Email templates are the backbone of efficient email marketing. Whether you’re sending newsletters, promotional campaigns, or email transazionales, having well-designed templates saves time, maintains brand consistency, and improves engagement rates.

In questa guida completa, we’ll provide 50+ free template emails across every major category, plus design best practice to help you create emails that convert.

Why Template Emails Matter

I numeri parlano chiaro:

  • 67% of marketers say email design is their biggest challenge
  • 80% of recipients delete poorly designed emails immediately
  • Templated emails reduce production time by 75%
  • Consistent branding increases revenue by up to 23%

Well-designed template emails solve these challenges while ensuring every email you send looks professional and on-brand.

Tipi di Template Emails You Need

Before diving into specific templates, let’s understand the categories:

Template TypePurposeTypical Frequency
WelcomeOnboard new subscribersOnce per subscriber
NewsletterRegular content updatesWeekly/Monthly
PromotionalSales and offersAs needed
TransactionalOrder/account updatesEvent-triggered
Re-engagementWin back inactive usersQuarterly
AnnouncementNews and launchesAs needed

Email di Benvenuto Templates (5 Templates)

Welcome emails set the tone for your subscriber relationship. They have 4x higher tasso di aperturas than regular emails.

Template 1: The Simple Welcome

Ideale per: Minimalist brands, B2B companies

Subject: Welcome to [Brand]!
---
[LOGO]
Hi [Name],
Welcome aboard!
You've just joined [X,XXX] other [customers/readers/members]
who trust us for [value proposition].
Here's what to expect:
• Weekly [content type] every [day]
• Exclusive access to [benefit]
• First dibs on [offers/content]
Get started by exploring our most popular [content/products]:
[CTA BUTTON: Explore Now]
Any questions? Just hit reply.
Best,
The [Brand] Team

Design notes:

  • Single-column layout
  • Prominent logo placement
  • Bullet points for scanability
  • One clear CTA

Template 2: The Discount Welcome

Ideale per: E-commerce, DTC brands

Subject: Welcome! Your 15% off code is inside
---
[HERO IMAGE - Lifestyle/Product]
Welcome to [Brand], [Name]!
As a thank you for joining our community,
here's 15% off your first order:
╔═══════════════════════════════╗
║ CODE: WELCOME15 ║
╚═══════════════════════════════╝
[CTA BUTTON: Shop Now]
This code expires in 7 days.
Questions? We're here to help.
[Contact Email] | [Phone]
[SOCIAL ICONS]

Design notes:

  • Eye-catching hero image
  • Prominent discount code box
  • Clear expiration creates urgency
  • Multiple contact options

Template 3: The Multi-Part Welcome

Ideale per: Subscription services, educational platforms

Subject: Welcome! Here's everything you need to know
---
Hey [Name]!
Welcome to [Brand]. Here's your quick-start guide:
┌─────────────────────────────────┐
│ 📖 GETTING STARTED │
│ │
│ 1. Complete your profile │
│ 2. Set your preferences │
│ 3. Explore [key feature] │
│ │
│ [Start Setup] │
└─────────────────────────────────┘
┌─────────────────────────────────┐
│ 🎁 YOUR WELCOME GIFT │
│ │
│ Use code NEWBIE20 for 20% off │
│ your first [purchase/month] │
│ │
│ [Claim Gift] │
└─────────────────────────────────┘
┌─────────────────────────────────┐
│ 💬 NEED HELP? │
│ │
│ Our team is available 24/7 │
│ via chat, email, or phone │
│ │
│ [Contact Support] │
└─────────────────────────────────┘
Looking forward to having you!
[Brand] Team

Design notes:

  • Card-based layout
  • Visual hierarchy with icons
  • Multiple CTAs for different goals
  • Comprehensive onboarding

Template 4: The Founder Welcome

Ideale per: Small brands, startups

Subject: A personal note from our founder
---
[FOUNDER PHOTO - Casual/Authentic]
Hi [Name],
I'm [Founder Name], and I wanted to personally
welcome you to [Brand].
I started this company [X] years ago because
[brief origin story].
Today, we've helped [achievement], but our
mission remains the same: [core mission].
As a new member of our community, you'll get:
✓ [Benefit 1]
✓ [Benefit 2]
✓ [Benefit 3]
I read every reply to these emails, so don't
hesitate to reach out with questions, ideas,
or just to say hi.
Here's 15% off to get started: FOUNDER15
[CTA BUTTON: Start Shopping]
With gratitude,
[Founder Signature]
[Founder Name]
Founder & CEO
P.S. - Follow our journey: @[handle]

Design notes:

  • Personal, authentic tone
  • Founder photo builds trust
  • Signature adds human touch
  • P.S. leverages high-readership area

Template 5: The Interactive Welcome

Ideale per: Brands with diverse product lines

Subject: Help us personalize your experience
---
Welcome to [Brand], [Name]!
Before we start sending you emails,
let's make sure they're relevant.
What are you most interested in?
[ ] New arrivals
[ ] Sales and promotions
[ ] Tips and tutorials
[ ] Industry news
[ ] All of the above
[SAVE PREFERENCES]
By knowing what you want, we'll only
send the good stuff.
Thanks for helping us help you!
[Brand] Team
P.S. - You can update these anytime
by clicking "Preferences" in any email.

Design notes:

  • Interactive preference selection
  • Puts subscriber in control
  • Enables better segmentation
  • Reduces future unsubscribes

Newsletter Template Emails (8 Templates)

Newsletters keep your audience engaged between purchases. Here are templates for every newsletter format.

Template 6: The Classic Newsletter

Ideale per: Regular content roundups, weekly digests

Subject: [Brand] Weekly: [Main Topic]
---
[LOGO]
THE [BRAND] WEEKLY
[Date]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
FEATURED STORY
[HERO IMAGE]
[Headline]
[2-3 sentence summary of main story]
[READ MORE]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
MORE THIS WEEK
[THUMBNAIL] [Story 2 Title]
Brief description...
[Read →]
[THUMBNAIL] [Story 3 Title]
Brief description...
[Read →]
[THUMBNAIL] [Story 4 Title]
Brief description...
[Read →]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
QUICK LINKS
• [Link 1]
• [Link 2]
• [Link 3]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
[SOCIAL ICONS]
[Unsubscribe] | [Preferences] | [View Online]

Design notes:

  • Clear visual hierarchy
  • Featured story prominence
  • Scannable secondary stories
  • Quick links section

Template 7: The Curated Digest

Ideale per: Industry news, thought leadership

Subject: 5 Things You Need to Know This Week
---
[LOGO]
THE WEEKLY DIGEST
[Date] | Issue #[Number]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Hi [Name],
Here are this week's must-knows:
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
1️⃣ [HEADLINE 1]
[2-3 sentence summary with key takeaway]
💡 Why it matters: [One-line insight]
[Source/Link]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
2️⃣ [HEADLINE 2]
[2-3 sentence summary with key takeaway]
💡 Why it matters: [One-line insight]
[Source/Link]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
3️⃣ [HEADLINE 3]
[Summary]
💡 Why it matters: [Insight]
[Source/Link]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
4️⃣ [HEADLINE 4]
[Summary]
💡 Why it matters: [Insight]
[Source/Link]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
5️⃣ [HEADLINE 5]
[Summary]
💡 Why it matters: [Insight]
[Source/Link]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
That's all for this week!
Reply and let me know which story
resonated most.
[Signature]
[Editor Name]

Design notes:

  • Numbered format creates structure
  • “Why it matters” adds value
  • Personal sign-off
  • Encourages replies

Template 8: The Visual Newsletter

Ideale per: Fashion, lifestyle, creative brands

Subject: Fresh Finds for [Season/Month]
---
[FULL-WIDTH HERO IMAGE]
[LOGO]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
[MAIN HEADLINE]
[Subheadline text]
[CTA BUTTON]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
[2-COLUMN IMAGE GRID]
[Image 1] [Image 2]
[Caption] [Caption]
[Shop] [Shop]
[Image 3] [Image 4]
[Caption] [Caption]
[Shop] [Shop]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
TRENDING NOW
[3-COLUMN PRODUCT GRID]
[Product 1] [Product 2] [Product 3]
$XX $XX $XX
[Shop] [Shop] [Shop]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
[SOCIAL ICONS]
[Footer Links]

Design notes:

  • Image-forward design
  • Grid layouts for products
  • Minimal text
  • Strong visual hierarchy

Template 9: The Personal Newsletter

Ideale per: Creators, consultants, thought leaders

Subject: [Personal observation or thought]
---
Hey [Name],
[Opening personal anecdote or observation -
2-3 sentences that hook the reader]
[Transition to main topic]
---
[MAIN CONTENT SECTION]
[Body content - conversational tone,
usually 300-500 words on a single topic]
[Key insight or actionable takeaway]
---
📚 WHAT I'M READING/WATCHING
[Book/Article Title]
[1-2 sentence recommendation]
🔗 USEFUL LINKS
• [Link 1 with brief description]
• [Link 2 with brief description]
---
That's it for this week!
Hit reply and let me know your thoughts.
[Sign-off]
[Name]
P.S. - [Personal note or upcoming news]

Design notes:

  • Conversational, intimate tone
  • Single-topic focus
  • Personal recommendations
  • P.S. for important updates

Template 10: The Product Newsletter

Ideale per: E-commerce, retail brands

Subject: New arrivals you'll love + [offer]
---
[LOGO]
[NAVIGATION: Shop | New | Sale | About]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
[HERO BANNER]
NEW ARRIVALS
[Season/Collection Name]
[SHOP NOW]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
JUST DROPPED
[3-COLUMN PRODUCT GRID]
[Product Image] [Product Image] [Product Image]
[Name] [Name] [Name]
$XX $XX $XX
[Shop] [Shop] [Shop]
[Product Image] [Product Image] [Product Image]
[Name] [Name] [Name]
$XX $XX $XX
[Shop] [Shop] [Shop]
[VIEW ALL NEW ARRIVALS]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
[PROMOTIONAL BANNER]
FREE SHIPPING ON ORDERS $50+
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
BACK IN STOCK
[2-COLUMN GRID]
[Product] [Product]
[Name] [Name]
$XX $XX
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
[SOCIAL ICONS]
[Footer]

Design notes:

  • Navigation mirrors website
  • Product-focused layout
  • Clear pricing
  • Back-in-stock urgency

Template 11: The Educational Newsletter

Ideale per: B2B, SaaS, educational content

Subject: How to [achieve specific outcome]
---
[LOGO]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
THE [BRAND] INSIDER
Tips, tricks, and strategies for [audience]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Hi [Name],
This week's topic: [Topic]
[Opening paragraph establishing the problem
or opportunity]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
📖 TODAY'S LESSON
[TOPIC HEADLINE]
[Educational content - broken into
clear sections with headers]
STEP 1: [Action]
[Explanation]
STEP 2: [Action]
[Explanation]
STEP 3: [Action]
[Explanation]
💡 PRO TIP
[Advanced insight for experienced readers]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
📊 QUICK STATS
[Relevant statistic or data point
that reinforces the lesson]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
🎯 ACTION ITEM
Your task this week:
[Specific, actionable homework]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Until next time,
[Name]
[RELATED RESOURCES]
• [Link to relevant article]
• [Link to tool/template]
• [Link to caso studio]

Design notes:

  • Clear structure for learning
  • Numbered steps
  • Action items for engagement
  • Related resources

Template 12: The Community Newsletter

Ideale per: Membership sites, communities

Subject: Community Highlights | [Month]
---
[LOGO]
THE [COMMUNITY] ROUNDUP
[Month Year]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Hey [Name]!
Here's what's been happening in our community:
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
🌟 MEMBER SPOTLIGHT
[MEMBER PHOTO]
Meet [Member Name]!
[2-3 sentences about their story/achievement]
[READ FULL STORY]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
🔥 HOT DISCUSSIONS
This month's most active threads:
1. [Thread Title] - [XX] replies
2. [Thread Title] - [XX] replies
3. [Thread Title] - [XX] replies
[JOIN THE CONVERSATION]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
📅 UPCOMING EVENTS
[Date] | [Event Name]
[Brief description]
[RSVP]
[Date] | [Event Name]
[Brief description]
[RSVP]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
📈 COMMUNITY STATS
• [X] new members this month
• [X] discussions started
• [X] resources shared
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Keep being awesome!
[Community Team]

Design notes:

  • Member-focused content
  • Social proof through activity
  • Event promotion
  • Community stats

Template 13: The Announcement Newsletter

Ideale per: Product launches, company news

Subject: Introducing [Product/Feature Name]
---
[LOGO]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
[HERO IMAGE/PRODUCT SHOT]
INTRODUCING
[PRODUCT NAME]
[Tagline or value proposition]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Hi [Name],
We've been working on something special,
and today we're excited to share it with you.
[1-2 paragraphs about what it is and
why it matters]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
KEY FEATURES
✓ [Feature 1]
[Brief benefit explanation]
✓ [Feature 2]
[Brief benefit explanation]
✓ [Feature 3]
[Brief benefit explanation]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
[PRODUCT IMAGE/SCREENSHOT]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
SPECIAL LAUNCH OFFER
As an early adopter, you get exclusive access:
[Offer details - discount, early access, bonus]
[GET STARTED NOW]
This offer expires [Date].
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Questions? Reply to this email or
visit our [FAQ page].
Excited for you to try it!
[Brand] Team

Design notes:

  • Clear product focus
  • Feature benefits highlighted
  • Launch offer creates urgency
  • FAQ for objection handling

Email Promozionale Templates (10 Templates)

Promotional emails drive revenue. Here are templates for every promotional scenario.

Template 14: The Flash Sale

Ideale per: Limited-time offers, inventory clearance

Subject: ⚡ 24-HOUR FLASH SALE: 40% off everything
---
[ANIMATED/BOLD HEADER]
⚡ FLASH SALE ⚡
40% OFF EVERYTHING
ENDS IN: [COUNTDOWN TIMER]
[SHOP NOW]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
NO CODE NEEDED
Discount applies automatically at checkout
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
TOP PICKS
[PRODUCT GRID - 6 items]
[Image] [Image] [Image]
[Name] [Name] [Name]
$XX → $XX $XX → $XX $XX → $XX
[Image] [Image] [Image]
[Name] [Name] [Name]
$XX → $XX $XX → $XX $XX → $XX
[SHOP ALL SALE]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
⏰ Remember: This sale ends at midnight!
[SHOP NOW]

Design notes:

  • Bold, urgent header
  • Countdown timer creates urgency
  • Strikethrough pricing
  • Multiple CTAs

Template 15: The Seasonal Sale

Ideale per: Holiday promotions, seasonal clearance

Subject: [Season] Sale: Up to 50% off starts now
---
[SEASONAL HERO IMAGE]
[SEASON] SALE
UP TO 50% OFF
[SHOP NOW]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
SHOP BY CATEGORY
[CATEGORY BANNERS - 3 columns]
[Image] [Image] [Image]
[Category 1] [Category 2] [Category 3]
Up to 40% off Up to 50% off Up to 30% off
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
BEST SELLERS ON SALE
[PRODUCT GRID]
[Image] [Image] [Image] [Image]
[Name] [Name] [Name] [Name]
$XX $XX $XX $XX
-30% -40% -25% -50%
[VIEW ALL DEALS]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
FREE SHIPPING
On all orders $75+
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Sale ends [Date]
[SHOP NOW]

Design notes:

  • Seasonal imagery
  • Category organization
  • Percentage savings highlighted
  • Free shipping threshold

Template 16: The Exclusive Offer

Ideale per: VIP customers, loyalty members

Subject: [Name], you've earned early access
---
[LOGO]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
[VIP/EXCLUSIVE BADGE]
EARLY ACCESS
JUST FOR YOU
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Hi [Name],
As one of our most valued customers,
you get first access to our biggest sale
of the year.
Shop now before it opens to the public
on [Date].
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
YOUR EXCLUSIVE OFFER
30% OFF SITEWIDE
+ FREE SHIPPING
Use code: VIP30
[SHOP EARLY ACCESS]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
[PRODUCT RECOMMENDATIONS]
Based on your purchase history:
[Image] [Image] [Image]
[Name] [Name] [Name]
$XX $XX $XX
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
This early access expires in 48 hours.
Thank you for being a loyal customer!
[Brand] Team

Design notes:

  • VIP positioning
  • Personalized recommendations
  • Exclusive code
  • Limited access timeframe

Template 17: The New Product Launch

Ideale per: Product introductions, collection drops

Subject: It's here: [Product Name]
---
[PRODUCT HERO IMAGE]
JUST LAUNCHED
[PRODUCT NAME]
[Short tagline]
[SHOP NOW]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
[2-3 sentences describing the product
and why customers will love it]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
WHY YOU'LL LOVE IT
✓ [Benefit 1]
✓ [Benefit 2]
✓ [Benefit 3]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
[PRODUCT GALLERY - 3-4 images]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
LAUNCH SPECIAL
Order in the next 48 hours and get
[bonus/discount/free shipping]
[PRE-ORDER NOW]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
[FAQ or sizing information if relevant]

Design notes:

  • Product-focused imagery
  • Clear benefits
  • Launch incentive
  • Supporting information

Template 18: The Bundle Offer

Ideale per: Upselling, increasing AOV

Subject: Save 25% when you bundle
---
[BUNDLE IMAGE]
BETTER TOGETHER
BUILD YOUR BUNDLE
& SAVE 25%
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Mix and match your favorites:
[STEP 1 - Choose Base Product]
[Product A] [Product B] [Product C]
[Select] [Select] [Select]
[STEP 2 - Add Complementary Items]
[Add-on 1] [Add-on 2] [Add-on 3]
$XX $XX $XX
[STEP 3 - Complete Your Bundle]
Your bundle: [X] items
Regular price: $XXX
Bundle price: $XXX (Save $XX)
[BUILD MY BUNDLE]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
POPULAR BUNDLES
[Pre-made bundle 1]
$XXX (25% off)
[Shop]
[Pre-made bundle 2]
$XXX (25% off)
[Shop]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Questions? [Chat with us]

Design notes:

  • Passo dopo passo bundle builder
  • Clear savings shown
  • Pre-made options for convenience
  • Interactive feel

Template 19: The Free Shipping Offer

Ideale per: Threshold promotions, conversion boosting

Subject: Free shipping this weekend only
---
[SHIPPING-THEMED HEADER]
FREE SHIPPING
ON ALL ORDERS
This weekend only: [Date] - [Date]
[SHOP NOW]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
No minimum. No code needed.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
SHOP TOP CATEGORIES
[Category grid with images]
[Category 1] [Category 2]
[Shop] [Shop]
[Category 3] [Category 4]
[Shop] [Shop]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
CUSTOMER FAVORITES
[Product grid]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
⏰ Free shipping ends Sunday at midnight
[SHOP NOW]

Design notes:

  • Clear offer statement
  • No restrictions highlighted
  • Category shopping options
  • Deadline reminder

Template 20: The Clearance Sale

Ideale per: Inventory clearance, end-of-season

Subject: Final clearance: Extra 40% off sale
---
[CLEARANCE BANNER]
FINAL CLEARANCE
EXTRA 40% OFF SALE ITEMS
Prices as marked + use code EXTRA40
[SHOP CLEARANCE]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
⚠️ LIMITED QUANTITIES
When it's gone, it's gone!
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
BIGGEST MARKDOWNS
[Product grid showing original vs sale price]
[Image] [Image] [Image]
[Name] [Name] [Name]
$XXX → $XX $XXX → $XX $XXX → $XX
-70% -65% -60%
[Image] [Image] [Image]
[Name] [Name] [Name]
$XXX → $XX $XXX → $XX $XXX → $XX
-75% -80% -55%
[SHOP ALL CLEARANCE]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
ALL SALES FINAL
No returns on clearance items
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
[SHOP NOW]

Design notes:

  • Scarcity messaging
  • Dramatic price reductions
  • Clear terms (final sale)
  • Urgency throughout

Template 21: The BOGO Offer

Ideale per: Buy one get one promotions

Subject: Buy one, get one FREE
---
[BOGO HERO IMAGE]
BUY ONE
GET ONE FREE
[SHOP NOW]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Add any 2 items to your cart.
The lower-priced item is FREE!
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
PERFECT PAIRS
[Suggested pairings]
[Item A + Item B]
Buy [A] at $XX, get [B] FREE
[Shop Pair]
[Item C + Item D]
Buy [C] at $XX, get [D] FREE
[Shop Pair]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
SHOP BY CATEGORY
[Category buttons]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Offer ends [Date]
Terms: Free item must be equal or lesser
value. Cannot be combined with other offers.
[START SHOPPING]

Design notes:

  • Simple, clear offer
  • Suggested pairings
  • Terms clearly stated
  • Category navigation

Template 22: The Loyalty Points Reminder

Ideale per: Rewards programs, loyalty engagement

Subject: [Name], you have [X] points to spend
---
[LOGO]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Hi [Name],
Your points are waiting!
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
╔═══════════════════════════════════╗
║ ║
║ YOUR BALANCE: [X,XXX] POINTS ║
║ Worth: $XX ║
║ ║
╚═══════════════════════════════════╝
[REDEEM NOW]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
WHAT YOU CAN GET
[X] points = $XX off
[X] points = Free [product]
[X] points = Free shipping for 1 year
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
EARN MORE POINTS
• Shop: 10 points per $1
• Review: 50 points
• Refer a friend: 500 points
• Birthday: 200 bonus points
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
[VIEW REWARDS]

Design notes:

  • Points balance prominent
  • Dollar value shown
  • Redemption options
  • Ways to earn more

Template 23: The Referral Offer

Ideale per: Customer acquisition, advocacy programs

Subject: Give $20, Get $20
---
[REFERRAL GRAPHIC]
GIVE $20, GET $20
Share the love with friends
and you both win!
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
HOW IT WORKS
1️⃣ SHARE your unique link
2️⃣ FRIEND gets $20 off their first order
3️⃣ YOU get $20 when they purchase
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
YOUR UNIQUE LINK:
╔═══════════════════════════════════╗
║ [unique referral URL] ║
╚═══════════════════════════════════╝
[COPY LINK] [SHARE VIA EMAIL]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
[SHARE ON SOCIAL]
[Facebook] [Twitter] [WhatsApp]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
YOUR REFERRAL STATS
Friends referred: [X]
Earnings to date: $[XX]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
No limit on referrals.
The more you share, the more you earn!
[VIEW FULL TERMS]

Design notes:

  • Clear value proposition
  • Easy sharing options
  • Referral tracking shown
  • Unlimited earning potential

Email Transazionale Templates (12 Templates)

Transactional emails have the highest tasso di aperturas. Make them count.

Template 24: Order Confirmation

Ideale per: Purchase confirmation

Subject: Order confirmed! #[Order Number]
---
[LOGO]
✓ ORDER CONFIRMED
Thanks for your order, [Name]!
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
ORDER #[NUMBER]
Placed on [Date]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
ORDER SUMMARY
[Product Image] [Product Name]
Qty: [X]
$[XX.XX]
[Product Image] [Product Name]
Qty: [X]
$[XX.XX]
━━━━━━━━━━━━━━━━
Subtotal: $[XX.XX]
Shipping: $[XX.XX]
Tax: $[XX.XX]
━━━━━━━━━━━━━━━━
TOTAL: $[XX.XX]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
SHIPPING TO:
[Customer Name]
[Address Line 1]
[Address Line 2]
[City, State ZIP]
Estimated delivery: [Date Range]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
[TRACK ORDER] [VIEW ORDER]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Questions? Contact us at [email]
or call [phone number].
Thank you for shopping with us!
[Brand] Team

Design notes:

  • Confirmation checkmark
  • Complete order details
  • Shipping information
  • Tracking and support links

Template 25: Shipping Confirmation

Ideale per: Shipment notification

Subject: Your order is on its way! 📦
---
[LOGO]
📦 YOUR ORDER HAS SHIPPED!
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Hi [Name],
Great news! Your order is on its way.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
TRACKING INFORMATION
Carrier: [Carrier Name]
Tracking #: [Number]
Estimated delivery: [Date]
[TRACK PACKAGE]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
WHAT'S IN YOUR PACKAGE
[Product Image] [Product Name] x [Qty]
[Product Image] [Product Name] x [Qty]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
SHIPPING TO:
[Full shipping address]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Need to change the delivery?
Visit [carrier website] to update
delivery preferences.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Excited for you to receive your order!
[Brand] Team

Design notes:

  • Prominent tracking button
  • Delivery date highlighted
  • Package contents listed
  • Carrier instructions

Template 26: Delivery Confirmation

Ideale per: Post-delivery engagement

Subject: Your order has been delivered!
---
[LOGO]
✓ DELIVERED!
Your order has arrived.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Hi [Name],
Your package was delivered on [Date] at [Time].
Order #[Number]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
[Product images from order]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
DIDN'T RECEIVE YOUR ORDER?
If you haven't received your package,
please check:
• With neighbors
• Secure locations (porch, mailroom)
• Building management
Still can't find it? [Contact us]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
WE'D LOVE YOUR FEEDBACK
How was your experience?
⭐⭐⭐⭐⭐
[LEAVE A REVIEW]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Thanks for shopping with us!
[Brand] Team

Design notes:

  • Delivery confirmation
  • Problem resolution options
  • Review request
  • Product imagery reminder

Template 27: Review Request

Ideale per: Feedback collection, UGC

Subject: How's your [Product Name]?
---
[LOGO]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Hi [Name],
It's been [X] days since your
[Product Name] arrived.
We'd love to hear what you think!
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
[PRODUCT IMAGE]
How would you rate your [Product]?
⭐⭐⭐⭐⭐
[WRITE A REVIEW]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Your review helps other customers
make informed decisions and helps
us improve our products.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
SHARE YOUR PHOTOS
Have photos of your purchase?
Share them for a chance to be
featured on our social media!
[SHARE PHOTOS]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Thank you for being a customer!
[Brand] Team
P.S. - Leave a review and get
10% off your next order.

Design notes:

  • Product-specific
  • Star rating visual
  • UGC opportunity
  • Incentive for review

Template 28: Account Creation

Ideale per: New account welcome

Subject: Your account is ready!
---
[LOGO]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
✓ ACCOUNT CREATED
Welcome, [Name]!
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Your account is all set up and ready to go.
[SIGN IN TO YOUR ACCOUNT]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
WHAT YOU CAN DO NOW
📦 Track orders in in tempo reale
💾 Save items to your wishlist
📍 Store multiple shipping addresses
🎁 Earn and redeem rewards points
⚡ Checkout faster with saved payment
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
COMPLETE YOUR PROFILE
Add a few details to personalize
your experience:
[COMPLETE PROFILE]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
NEED HELP?
Visit our [Help Center] or
reply to this email.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Happy shopping!
[Brand] Team

Design notes:

  • Account details confirmed
  • Benefits of account
  • Profile completion CTA
  • Help resources

Template 29: Password Reset

Ideale per: Security, account recovery

Subject: Reset your password
---
[LOGO]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
PASSWORD RESET REQUEST
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Hi [Name],
We received a request to reset your password.
Click the button below to create a new password:
[RESET PASSWORD]
This link expires in 1 hour.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
DIDN'T REQUEST THIS?
If you didn't request a password reset,
please ignore this email. Your password
will remain unchanged.
For security, we recommend:
• Using a unique password for each site
• Enabling two-factor authentication
• Never sharing your password
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
If you have any concerns about your
account security, please contact us
immediately at [security email].
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
[Brand] Security Team

Design notes:

  • Clear reset button
  • Expiration notice
  • Security reassurance
  • Security tips included

Template 30: Subscription Confirmation

Ideale per: Subscription services, memberships

Subject: Your subscription is confirmed!
---
[LOGO]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
✓ SUBSCRIPTION CONFIRMED
Welcome to [Plan Name]!
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Hi [Name],
Your subscription is now active.
Ecco cosa devi sapere:
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
SUBSCRIPTION DETAILS
Plan: [Plan Name]
Price: $[XX]/[month/year]
Start date: [Date]
Next billing date: [Date]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
WHAT'S INCLUDED
✓ [Feature 1]
✓ [Feature 2]
✓ [Feature 3]
✓ [Feature 4]
[GET STARTED]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
MANAGE YOUR SUBSCRIPTION
Update payment, change plan, or
cancel anytime from your account.
[MANAGE SUBSCRIPTION]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Questions? Contact [support email]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Thank you for subscribing!
[Brand] Team

Design notes:

  • Subscription details clear
  • Features reminder
  • Management options
  • Next billing date

Template 31: Payment Failed

Ideale per: Billing issues, subscription recovery

Subject: Action needed: Payment failed
---
[LOGO]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
⚠️ PAYMENT FAILED
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Hi [Name],
We couldn't process your recent payment
for [Plan/Order].
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
PAYMENT DETAILS
Amount: $[XX.XX]
Date attempted: [Date]
Reason: [Card declined/Insufficient funds/etc.]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
WHAT TO DO NEXT
Please update your payment method to
avoid any interruption to your service.
[UPDATE PAYMENT METHOD]
We'll automatically retry the payment
once your information is updated.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
COMMON SOLUTIONS
• Check card expiration date
• Verify billing address matches card
• Ensure sufficient funds available
• Try a different payment method
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Need help? Reply to this email or
contact us at [support email].
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
[Brand] Billing Team

Design notes:

  • Clear issue statement
  • Specific failure reason
  • Easy resolution path
  • Troubleshooting tips

Template 32: Refund Confirmation

Ideale per: Refund processing

Subject: Your refund has been processed
---
[LOGO]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
✓ REFUND PROCESSED
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Hi [Name],
We've processed your refund. Here are
the details:
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
REFUND DETAILS
Order #: [Number]
Refund amount: $[XX.XX]
Refund method: [Original payment method]
Processing date: [Date]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
WHAT TO EXPECT
• Credit cards: 5-10 business days
• Debit cards: 5-10 business days
• PayPal: 3-5 business days
• Store credit: Immediate
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
ITEMS REFUNDED
[Product Image] [Product Name]
$[XX.XX]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
We're sorry this purchase didn't work out.
We'd love to help you find the right product.
[SHOP AGAIN]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Questions? Contact [support email]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
[Brand] Team

Design notes:

  • Clear refund confirmation
  • Timeline expectations
  • Items listed
  • Re-engagement opportunity

Template 33: Cart Abandonment

Ideale per: Recovering carrello abbandonatos

Subject: You left something behind...
---
[LOGO]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
YOUR CART MISSES YOU
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Hi [Name],
Looks like you left some items in your cart.
They're still waiting for you!
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
YOUR CART
[Product Image] [Product Name]
Size: [X]
Qty: [X]
$[XX.XX]
[Product Image] [Product Name]
Qty: [X]
$[XX.XX]
━━━━━━━━━━━━━━━━
Subtotal: $[XX.XX]
━━━━━━━━━━━━━━━━
[COMPLETE YOUR ORDER]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
✓ Free shipping on orders $50+
✓ Easy 30-day returns
✓ Secure checkout
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Need help? Reply to this email or
chat with us at [website].
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
[Brand] Team

Design notes:

  • Cart contents shown
  • Simple CTA
  • Trust signals
  • Support options

Template 34: Back in Stock

Ideale per: Inventory alerts, waitlist notifications

Subject: [Product Name] is back in stock!
---
[LOGO]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
IT'S BACK!
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Hi [Name],
The wait is over! [Product Name] is
back in stock.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
[LARGE PRODUCT IMAGE]
[PRODUCT NAME]
$[XX.XX]
⚠️ Limited quantities available
[BUY NOW]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
This item sold out quickly last time,
so don't wait!
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
CUSTOMER REVIEWS
⭐⭐⭐⭐⭐
"[Review quote]"
— [Customer Name]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
[SHOP NOW]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
[Brand] Team

Design notes:

  • Urgency messaging
  • Large product image
  • Social proof
  • Limited quantity warning

Template 35: Price Drop Alert

Ideale per: Wishlist items, browse abandonment

Subject: Price drop! [Product] is now $[XX]
---
[LOGO]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
PRICE DROP ALERT!
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Hi [Name],
Good news! An item you've been eyeing
just went on sale.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
[PRODUCT IMAGE]
[PRODUCT NAME]
Was: $[XXX]
Now: $[XX]
YOU SAVE: $[XX] ([X]% off)
[BUY NOW]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Don't miss out — sale prices are
available for a limited time.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
MORE ITEMS ON SALE
[Product 1] - [X]% off
[Product 2] - [X]% off
[Product 3] - [X]% off
[VIEW ALL SALE ITEMS]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
[Brand] Team

Design notes:

  • Clear savings shown
  • Original price struck through
  • Related sale items
  • Limited time urgency

Re-engagement Template Emails (5 Templates)

Win back inactive subscribers with these templates.

Template 36: The “We Miss You” Email

Ideale per: Initial re-engagement (30-60 days inactive)

Subject: We miss you, [Name]!
---
[LOGO]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
WE MISS YOU!
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Hi [Name],
It's been a while since we've seen you.
We hope everything is okay!
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
WHAT'S NEW
While you were away, we've been busy:
• [New product/feature 1]
• [New product/feature 2]
• [New product/feature 3]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
WELCOME BACK GIFT
Here's 20% off to welcome you back:
CODE: MISSYOU20
[SHOP NOW]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
We'd love to have you back!
[Brand] Team

Template 37: The “Last Chance” Email

Ideale per: Before unsubscribing inactive users

Subject: Is this goodbye, [Name]?
---
[LOGO]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
IS THIS GOODBYE?
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Hi [Name],
We haven't heard from you in a while.
We don't want to clutter your inbox if
you're no longer interested, so we're
reaching out one last time.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
WANT TO STAY?
Click below and we'll keep you on our list.
[YES, KEEP ME SUBSCRIBED]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
If we don't hear from you in the next 7 days,
we'll remove you from our lista email.
No hard feelings — you can always
rejoin later at [website].
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
If you'd rather go, here's a final gift:
25% off your next order: COMEBACK25
(Valid for 30 days)
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Wishing you well,
[Brand] Team

Template 38: The “What Changed” Email

Ideale per: Getting feedback from inactive users

Subject: Quick question, [Name]...
---
[LOGO]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
WE'D LOVE YOUR FEEDBACK
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Hi [Name],
We noticed you haven't shopped with us
in a while, and we're curious why.
Your feedback helps us improve.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
WHAT MADE YOU STEP AWAY?
[ ] Prices too high
[ ] Found better alternatives
[ ] Too many emails
[ ] Products didn't meet expectations
[ ] Just got busy
[ ] Other
[SUBMIT FEEDBACK]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
As a thank you for your honesty,
here's 25% off your next order:
CODE: FEEDBACK25
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Thanks for helping us be better!
[Brand] Team

Template 39: The “Updates Since You Left” Email

Ideale per: Re-introducing brand to inactive users

Subject: You've missed [X] new arrivals
---
[LOGO]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
A LOT HAS CHANGED!
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Hi [Name],
Since your last visit, we've launched
[X] new products you might love.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
NEW ARRIVALS
[Product grid - 6 newest items]
[Image] [Image] [Image]
[Name] [Name] [Name]
$XX $XX $XX
[Image] [Image] [Image]
[Name] [Name] [Name]
$XX $XX $XX
[SEE ALL NEW]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
WHAT ELSE IS NEW
• [Improvement/change 1]
• [Improvement/change 2]
• [Improvement/change 3]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Ready to take another look?
[SHOP NEW ARRIVALS]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
[Brand] Team

Template 40: The “Birthday/Anniversary” Re-engagement

Ideale per: Milestone-based re-engagement

Subject: Happy [Birthday/Anniversary], [Name]! 🎉
---
[LOGO]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
🎉 HAPPY [BIRTHDAY/ANNIVERSARY]!
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Hi [Name],
[It's your birthday! / It's been [X] years
since you joined the [Brand] family!]
We have a special gift for you:
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
╔═══════════════════════════════════╗
║ ║
║ 30% OFF YOUR ENTIRE ORDER ║
║ ║
║ CODE: [BIRTHDAY30/ANNI30] ║
║ ║
╚═══════════════════════════════════╝
Valid until [Date]
[CLAIM YOUR GIFT]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Celebrate with some self-care!
[Brand] Team

Announcement Template Emails (5 Templates)

Template 41: New Feature Announcement

Ideale per: SaaS, product updates

Subject: New feature: [Feature Name] is here!
---
[LOGO]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
INTRODUCING [FEATURE NAME]
[Feature tagline]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Hi [Name],
We're excited to announce [Feature Name] —
a new way to [benefit].
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
[FEATURE SCREENSHOT/GIF]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
HOW IT WORKS
1. [Step 1]
2. [Step 2]
3. [Step 3]
[TRY IT NOW]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
WHY WE BUILT THIS
[Brief explanation of customer need
and how this solves it]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
LEARN MORE
• [Video tutorial]
• [Help article]
• [FAQ]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Questions? Reply to this email.
[Brand] Product Team

Template 42: Company News/Milestone

Ideale per: Company achievements, press

Subject: Big news: [Announcement]
---
[LOGO]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
🎉 BIG NEWS!
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Hi [Name],
We have some exciting news to share:
[HEADLINE ANNOUNCEMENT]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
[HERO IMAGE/VISUAL]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
[2-3 paragraphs explaining the news
and what it means for customers]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
WHAT THIS MEANS FOR YOU
• [Customer benefit 1]
• [Customer benefit 2]
• [Customer benefit 3]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
[READ FULL ANNOUNCEMENT]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Thank you for being part of our journey.
[Brand] Team

Template 43: Event Invitation

Ideale per: Webinars, conferences, launches

Subject: You're invited: [Event Name]
---
[LOGO]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
YOU'RE INVITED
[EVENT NAME]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
[EVENT BANNER/VISUAL]
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Hi [Name],
Join us for [Event Name] — a [event type]
about [topic].
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EVENT DETAILS
📅 Date: [Date]
⏰ Time: [Time] [Timezone]
📍 Location: [Venue/Online]
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WHAT YOU'LL LEARN
• [Topic 1]
• [Topic 2]
• [Topic 3]
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SPEAKERS
[Speaker Photo] [Speaker Photo]
[Name] [Name]
[Title] [Title]
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[SAVE YOUR SPOT]
Limited spots available.
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Can't make it? [Register anyway] and
we'll send you the recording.
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[Brand] Events Team

Template 44: Policy Update

Ideale per: Terms changes, privacy updates

Subject: Important update to our [policy type]
---
[LOGO]
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IMPORTANT UPDATE
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Hi [Name],
We're updating our [Privacy Policy/Terms of
Service/Return Policy] effective [Date].
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KEY CHANGES
• [Change 1 - brief summary]
• [Change 2 - brief summary]
• [Change 3 - brief summary]
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WHY WE'RE MAKING THESE CHANGES
[1-2 sentences explaining the reasoning]
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WHAT YOU NEED TO DO
[Action required, if any, or reassurance
that no action is needed]
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[READ FULL POLICY]
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Questions? Contact us at [email].
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[Brand] Legal Team

Template 45: Service Interruption/Maintenance

Ideale per: Scheduled maintenance, outages

Subject: [Planned maintenance/Service update] on [Date]
---
[LOGO]
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SERVICE NOTICE
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Hi [Name],
We're writing to let you know about
scheduled maintenance on [Date].
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MAINTENANCE DETAILS
📅 Date: [Date]
⏰ Time: [Start Time] - [End Time] [Timezone]
⏱️ Duration: Approximately [X] hours
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WHAT TO EXPECT
During this time, [service/feature] will
be temporarily unavailable.
Services NOT affected:
• [Service 1]
• [Service 2]
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WHY WE'RE DOING THIS
[Brief explanation of improvements/fixes]
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We apologize for any inconvenience.
Check our [status page] for in tempo reale updates.
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[Brand] Operations Team

Survey and Feedback Templates (5 Templates)

Template 46: NPS Survey

Ideale per: Net Promoter Score measurement

Subject: Quick question: How likely are you to recommend us?
---
[LOGO]
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Hi [Name],
We'd love your feedback.
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How likely are you to recommend [Brand]
to a friend or colleague?
0 ─────────────────────────── 10
Not likely Very likely
[0] [1] [2] [3] [4] [5] [6] [7] [8] [9] [10]
Just click a number — it takes 2 seconds.
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Your feedback helps us improve.
Thank you!
[Brand] Team

Template 47: Post-Purchase Survey

Ideale per: Product and experience feedback

Subject: How was your recent purchase?
---
[LOGO]
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Hi [Name],
Thanks for your recent order!
We'd love to hear about your experience.
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YOUR RECENT ORDER
[Product Image] [Product Name]
Purchased: [Date]
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Rate your experience:
Shopping experience: ⭐⭐⭐⭐⭐
Product quality: ⭐⭐⭐⭐⭐
Shipping speed: ⭐⭐⭐⭐⭐
[SUBMIT RATING]
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Want to share more? [Write a review]
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As a thank you, enjoy 10% off your
next order: FEEDBACK10
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[Brand] Team

Template 48: Customer Satisfaction Survey

Ideale per: CSAT measurement, support feedback

Subject: How did we do?
---
[LOGO]
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Hi [Name],
You recently contacted our support team.
How satisfied were you with the help
you received?
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RATE YOUR EXPERIENCE
😞 😐 😊 😃 🤩
[Very Unsatisfied] ──── [Very Satisfied]
Click an emoji to respond.
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Your case: #[Ticket Number]
Agent: [Agent Name]
Date: [Date]
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Additional comments? Reply to this email.
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Thank you for your feedback!
[Brand] Support Team

Template 49: Annual Survey

Ideale per: Yearly feedback, product roadmap input

Subject: Help shape the future of [Brand] (5 min survey)
---
[LOGO]
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YOUR VOICE MATTERS
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Hi [Name],
Once a year, we ask our customers what
they think. Your feedback directly shapes
what we build next.
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TAKE OUR 5-MINUTE SURVEY
Share your thoughts on:
• What you love about [Brand]
• What we could do better
• Features you'd like to see
• Overall satisfaction
[START SURVEY]
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THANK YOU GIFT
Complete the survey and you'll be
entered to win [prize/gift card].
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Survey closes [Date].
Thank you for helping us improve!
[Brand] Team

Template 50: Feature Request

Ideale per: Product feedback, feature validation

Subject: What should we build next?
---
[LOGO]
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HELP US PRIORITIZE
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Hi [Name],
We're planning our roadmap and want
your input. What features matter
most to you?
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VOTE FOR YOUR TOP 3
[ ] [Feature option 1]
[ ] [Feature option 2]
[ ] [Feature option 3]
[ ] [Feature option 4]
[ ] [Feature option 5]
[ ] Something else (tell us below)
[SUBMIT VOTE]
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Have an idea we haven't listed?
[SHARE YOUR IDEA]
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Your feedback drives our product decisions.
Thank you!
[Brand] Product Team

Email Design Best Practice

Now that you have the templates, let’s cover design principles that make emails convert.

Layout Fundamentals

Single-column layouts work best:

  • 93% of emails are read on mobile
  • Single columns are responsive by default
  • Easier to maintain hierarchy
  • Better accessibility

Optimal width:

  • 600px maximum for desktop
  • Full-width on mobile
  • 20px padding on each side

Typography Guidelines

ElementoSizeWeight
Headlines22-28pxBold
Subheadlines18-20pxSemi-bold
Body text14-16pxRegular
Captions12-14pxRegular
CTA buttons14-16pxBold

Font recommendations:

  • Sans-serif for digital: Arial, Helvetica, Verdana
  • Modern options: Open Sans, Roboto, Lato
  • System fonts for speed: -apple-system, BlinkMacSystemFont

Color Strategy

Primary palette:

  • Brand color for CTAs and headers
  • Neutral grays for body text
  • White/light backgrounds

Contrast requirements:

  • 4.5:1 minimum for body text
  • 3:1 minimum for large text
  • Test with color blindness simulators

CTA Button Design

Effective button specs:

  • 44px minimum height (touch-friendly)
  • Full-width on mobile
  • High contrast colors
  • Clear, action-oriented text
  • 2-4 words maximum

CTA copy that works:

  • Shop Now
  • Get Started
  • Claim Your Discount
  • Download Free Guide
  • Start My Prova Gratuita

Image Guidelines

Optimization:

  • Maximum 1MB total email size
  • 72 DPI for web
  • Use WebP with JPEG fallback
  • Compress before uploading

Alt text:

  • Describe image content
  • Include CTA if relevant
  • Keep under 125 characters

Mobile Optimization Checklist

  • Single-column layout
  • Touch-friendly buttons (44x44px minimum)
  • Font size 14px or larger
  • Adequate line spacing (1.5x)
  • Compressed images
  • Short oggettos (under 40 characters)
  • Preheader text optimized
  • Links easy to tap (no close stacking)

Accessibility Requirements

Essential accessibility features:

  1. Alt text for all images
  2. Sufficient color contrast
  3. Logical reading order
  4. Descriptive link text (not “click here”)
  5. Role attributes for tables
  6. HTML lang attribute
  7. Scalable text (no fixed pixel sizes)

Dark Mode Considerations

Design for both modes:

  • Use transparent PNGs for logos
  • Test colors in dark mode
  • Provide dark mode image variants
  • Use CSS media queries for color adjustments

How to Customize Templates

Step 1: Brand Your Templates

Replace placeholder elements with your brand:

  1. Logo placement - Top center or left
  2. Brand colors - CTAs, headers, accents
  3. Typography - Match your brand fonts
  4. Imagery - Use on-brand photography
  5. Voice - Adjust copy to match brand personality

Step 2: Personalize Content

Dynamic content increases conversions by 20%:

  • Merge tags: First name, location, preferences
  • Behavioral triggers: Browse history, purchase history
  • Dynamic products: Recommendations based on data
  • Conditional content: Show different content to segments

Step 3: Test Before Sending

Pre-send checklist:

  • Preview in major email clients
  • Test all links
  • Check mobile rendering
  • Verify personalization
  • Review oggetto and preheader
  • Confirm sender name and reply-to
  • Check accessibility
  • Test load time

Step 4: Iterate Based on Data

Track and optimize:

MetricaCosa Ti DiceHow to Improve
Tasso di aperturaSubject line effectivenessTest different angles
Tasso di clickContent engagementImprove CTA, layout
Tasso di conversioneOffer relevanceTest offers, landing page
Tasso di disiscrizioneFrequency/relevance issuesAdjust cadence, segmentation

Using Templates with Tajo

Tajo’s built-in template library makes email creation effortless:

Pre-Built Template Library

Access professionally designed templates for every use case:

  • Welcome sequences
  • Promotional campaigns
  • Transactional emails
  • Re-engagement flows
  • Newsletter designs

Drag-and-Drop Editor

Customize templates without coding:

  • Add/remove content blocks
  • Update colors and fonts
  • Insert product recommendations
  • Include dynamic content

Brevo Integration

Leverage Brevo’s email infrastructure:

  • Automatic customer data sync
  • Advanced segmentation
  • Multi-channel orchestration
  • In tempo reale analytics

Template Features

  • Responsive by default - Works on all devices
  • A/B testing built-in - Test variations easily
  • Dynamic content support - Personalize at scale
  • Preview across clients - See how emails render

Ready to streamline your email creation? Start your prova gratuita with Tajo and access our complete template library.

Domande Frequenti

How many template emails do I need?

Start with these essentials:

  • 1 welcome template (or 3-5 for a sequence)
  • 1 newsletter template
  • 2-3 promotional templates
  • 5-6 transactional templates (confirmation, shipping, etc.)
  • 1-2 re-engagement templates

As you grow, add specialized templates for specific campaigns.

Dovrei usare email HTML o in testo semplice?

It depends on the purpose:

  • HTML: Promotional, newsletter, branded communications
  • Plain text: Personal outreach, some transactional, B2B

Many successful email programs use a mix. HTML templates perform better for visual content, while plain text can feel more personal for certain audiences.

Quanto spesso dovrei I update my templates?

Review templates quarterly:

  • Refresh imagery seasonally
  • Update product recommendations
  • Test new layouts and CTAs
  • Ensure brand consistency

Major redesigns should happen annually or when rebranding.

What’s the ideal template email length?

There’s no universal rule, but guidelines by type:

  • Promotional: 50-150 words
  • Newsletter: 200-500 words
  • Transactional: As short as possible while complete
  • Welcome: 100-200 words per email

Focus on scanability and single clear CTAs regardless of length.

How do I make templates mobile-responsive?

Key mobile optimization strategies:

  1. Use single-column layouts
  2. Set font size to 14px minimum
  3. Make buttons full-width and at least 44px tall
  4. Use fluid widths (percentages, not fixed pixels)
  5. Stack multi-column content vertically
  6. Test on multiple devices

Posso usare the same template for different segments?

Yes, with dynamic content blocks:

  • Show different products based on preferences
  • Adjust messaging based on customer tier
  • Personalize offers based on purchase history
  • Modify content based on location

Most email platforms support conditional content within templates.

How do I maintain brand consistency across templates?

Create a template style guide including:

  • Logo placement and sizing
  • Color codes (exact hex values)
  • Typography specifications
  • Image style guidelines
  • Voice and tone examples
  • CTA button styles

Save brand elements as reusable modules in your email platform.

What’s the best way to test template emails?

Comprehensive testing approach:

  1. Internal preview: Review in your email platform
  2. Email client testing: Use Litmus or Email on Acid
  3. Mobile testing: Check on actual devices
  4. Accessibility testing: Use screen readers
  5. A/B testing: Test with real audiences
  6. Link testing: Verify all URLs work

Conclusione

Great template emails are the foundation of effective email marketing. They save time, ensure consistency, and improve results when designed well.

Use the 50+ templates in this guide as starting points, then customize them to match your brand and audience. Remember the fundamentals:

  • Mobile-first design
  • Clear visual hierarchy
  • Single, focused CTAs
  • Accessible and inclusive design

The best template is one your audience responds to. Test, iterate, and optimize based on your specific data.

Ready to put these templates to work? Get started with Tajo and access our complete library of customizable template emails, plus the automation tools to deploy them at scale.

Inizia gratis con Brevo