Brevo vs Constant Contact: Confronto Completo [2026]
Confronto dettagliato tra Brevo e Constant Contact. Scopri quale piattaforma offre migliori funzionalità, prezzi e valore.
Choosing between Brevo and Constant Contact? Both are established email marketing platforms, but they serve different needs and have fundamentally different pricing models. This comparison breaks down every important difference to help you make the right choice.
Confronto Rapido
| Funzionalità | Brevo | Constant Contact |
|---|---|---|
| Pricing Model | Per-email | Per-contact |
| Piano Gratuito | Yes (300/day) | No (60-day trial only) |
| SMS Marketing | 200+ countries | US only |
| Full support | No | |
| Automation | Advanced | Basic |
| Best For | Growing businesses | Simple email needs |
Platform Overview
Brevo (Formerly Sendinblue)
Brevo is a comprehensive marketing platform with email, SMS, WhatsApp, and marketing automation. With per-email pricing and contatti illimitati on all plans, it’s designed for businesses that want to scale affordably.
Core strengths:
- Per-email pricing (contatti illimitati)
- Full WhatsApp Business API
- Global SMS (200+ countries)
- Advanced automation
- Built-in CRM
Controtant Contact
Constant Contact is one of the oldest email marketing platforms, founded in 1995. It focuses on simplicity and ease of use, making it popular with piccole imprese and non-profits.
Core strengths:
- Facile da usare interface
- Event marketing features
- Social media posting
- Strong supporto clienti
- Simple automation
Email Marketing Features
Email Builder
Brevo:
- Modern drag-and-drop editor
- Dynamic content blocks
- Conditional content
- AI content assistant
- Mobile-responsive templates
- HTML editing access
Constant Contact:
- Classic drag-and-drop editor
- Hundreds of templates
- Stock image library
- Brand kit feature
- Basic personalization
- Limited HTML access
Verdetto: Both offer capable editors. Brevo provides more advanced personalization; Constant Contact emphasizes simplicity.
Templates
Brevo:
- 40+ responsive templates
- E-commerce templates
- Industry-specific designs
- Custom template creation
- Template locking for teams
Constant Contact:
- 200+ templates
- Event templates
- Holiday-themed designs
- Drag-and-drop customization
- Brand template builder
Verdetto: Constant Contact has more templates. Brevo’s are more modern and e-commerce-focused.
Deliverability
Brevo:
- 99%+ deliverability rate
- Dedicated IP available
- SPF, DKIM, DMARC support
- In tempo reale blacklist monitoring
- Deliverability consulting (Enterprise)
Constant Contact:
- Good deliverability reputation
- Shared IP infrastructure
- Authentication support
- Spam testing tools
- Compliance guidance
Verdetto: Both have solid deliverability. Brevo offers dedicated IP for high-volume senders.
Marketing Automation
Brevo Automation
- Visual workflow builder with unlimited steps
- Multi-channel automation (Email + SMS + WhatsApp)
- Behavioral triggers (page visits, clicks, purchases)
- A/B testing within workflows
- Lead scoring capabilities
- Event-based triggers
- Conditional branching
Controtant Contact Automation
- Basic automation paths
- Welcome email series
- Birthday/anniversary emails
- Abandoned cart (Shopify integration)
- Resend to non-openers
- Limited branching options
Verdetto: Brevo wins significantly on automation capabilities. Constant Contact’s automation is basic compared to industry standards.
Multi-Channel Marketing
SMS Marketing
Brevo:
- Available in 200+ countries
- Two-way SMS conversations
- Automated SMS workflows
- MMS support
- SMS/email orchestration
- Competitive pricing globally
Constant Contact:
- US only (added 2022)
- Basic SMS campaigns
- Limited automation
- Higher per-message pricing
- Separate add-on cost
Verdetto: Brevo offers far superior SMS capabilities, especially for international businesses.
WhatsApp Marketing
Brevo:
- Full WhatsApp Business API
- Automated WhatsApp workflows
- Interactive messages
- Rich media support
- Template messages
- Two-way conversations
Constant Contact:
- No WhatsApp support
- No plans announced
- Would require third-party tools
Verdetto: Brevo is the clear winner. WhatsApp is increasingly essential for e-commerce marketing.
Social Media
Brevo:
- Facebook Ads integration
- Social media contact sync
- Limited posting features
Constant Contact:
- Social posting included
- Facebook, Instagram, LinkedIn
- Social inbox
- Scheduling capabilities
Verdetto: Constant Contact offers better social media features.
E-commerce Integration
Shopify Integration
Brevo Native:
- Contact sync
- Basic purchase data
- Simple automation triggers
- Limited product data
Brevo + Tajo:
- Full in tempo reale sync
- Complete order history
- Product catalog integration
- Browse abandonment triggers
- Built-in loyalty programs
- Customer behavior tracking
Constant Contact:
- Direct Shopify app
- Product sync
- Abandoned cart emails
- Purchase data
- Product recommendations
Verdetto: Constant Contact has decent native integration. Brevo + Tajo provides deeper e-commerce functionality with added loyalty features.
Other Platforms
Brevo:
- WooCommerce
- Magento
- PrestaShop
- BigCommerce
- Custom API
Constant Contact:
- WooCommerce
- Etsy
- eBay
- Shopify
- BigCommerce
Verdetto: Similar e-commerce platform support.
Prezzi Comparison
Brevo Pricing
| Piano | Costo | Emails |
|---|---|---|
| Free | $0 | 300/day |
| Starter | $9/mo | 5,000/mo |
| Business | $18/mo | 5,000/mo |
| Business | $65/mo | 40,000/mo |
| Business | $129/mo | 100,000/mo |
Model: Per-email, contatti illimitati
Controtant Contact Pricing
| Piano | Costo | Contatti |
|---|---|---|
| Lite | $12/mo | 500 |
| Standard | $35/mo | 500 |
| Premium | $80/mo | 500 |
| 2,500 contacts | +$25-45/mo | - |
| 10,000 contacts | +$80-120/mo | - |
Model: Per-contact, tiered features
Cost Comparison Example
Scenario: 10,000 contacts, 50,000 emails/month
| Piattaforma | Monthly Cost |
|---|---|
| Brevo Business | ~$65 |
| Constant Contact Standard | ~$110 |
Annual savings with Brevo: ~$540
Cost at Scale
25,000 contacts, 100,000 emails/month:
| Piattaforma | Monthly Cost |
|---|---|
| Brevo Business | ~$129 |
| Constant Contact | ~$260 |
Annual savings with Brevo: ~$1,572
CRM Features
Brevo CRM
- Built-in CRM (all plans)
- Deal pipeline management
- Contact activity tracking
- Task management
- Meeting scheduling
- Sales automation
Controtant Contact CRM
- Basic contact management
- No deal pipelines
- Limited sales features
- Contact notes
- Tags and segmentation
Verdetto: Brevo includes a full CRM; Constant Contact offers basic contact management.
Support & Ease of Use
Brevo Support
- Email support (all plans)
- Phone support (Business+)
- Live chat (Business+)
- Knowledge base
- Video tutorials
- API documentation
Controtant Contact Support
- Phone support (all paid plans)
- Live chat
- Email support
- Knowledge base
- Community forum
- Onboarding assistance
Verdetto: Constant Contact offers better support on lower tiers. Brevo restricts phone/chat to Business plans.
Ease of Use
Brevo:
- Modern interface
- Moderate learning curve
- Powerful but complex
- Good documentation
Constant Contact:
- Very facile da usare
- Minimal learning curve
- Simple and intuitive
- Guided setup
Verdetto: Constant Contact is easier for beginners. Brevo requires more initial learning but offers more power.
When to Choose Each Platform
Choose Brevo + Tajo If:
- Cost efficiency matters - Per-email pricing saves money at scale
- You need multi-channel marketing - Email, SMS, WhatsApp in one platform
- Marketing automation is important - Advanced workflows required
- You’re an e-commerce business - Tajo adds loyalty and deep Shopify integration
- You market internationally - Global SMS coverage essential
- You want a built-in CRM - Sales and marketing unified
Choose Constant Contact If:
- Simplicity is priority - Easiest learning curve
- You run events - Event marketing features included
- Social media posting matters - Native social features
- You have a small list - Cost comparable at low volumes
- Phone support is essential - Available on all paid plans
- You’re US-focused - SMS only works in US
Feature Comparison Summary
| Funzionalità | Brevo | Constant Contact |
|---|---|---|
| Free plan | Yes | No |
| Contatti illimitati | Yes | No |
| Per-email pricing | Yes | No |
| SMS (Global) | Yes | No (US only) |
| Yes | No | |
| Advanced automation | Yes | Limited |
| Built-in CRM | Yes | Basic |
| Event marketing | Limited | Yes |
| Social posting | Limited | Yes |
| E-commerce (with Tajo) | Advanced | Standard |
| Loyalty programs (Tajo) | Yes | No |
Migration Guide
Moving from Constant Contact to Brevo
- Export contacts from Constant Contact
- Download templates you want to keep
- Create Brevo account (start with Free)
- Import contacts with tags/segments
- Recreate key automations
- Connect Tajo for Shopify (if applicable)
- Test thoroughly before switching
- Run platforms in parallel initially
What You’ll Gain
- Significant cost savings at scale
- WhatsApp marketing capabilities
- Global SMS reach
- Advanced automation
- Built-in CRM
- Loyalty programs (with Tajo)
What You’ll Miss
- Social media posting
- Event marketing features
- Slightly easier interface
Conclusione
Brevo and Constant Contact serve different needs:
Constant Contact excels at simplicity, making it suitable for piccole imprese with basic email needs, event marketing, and social media posting requirements.
Brevo provides better value, more features, and multi-channel capabilities. For growing businesses, e-commerce stores, and companies needing automation, Brevo is the stronger choice.
For Shopify stores, Brevo combined with Tajo offers unmatched value: conveniente pricing, WhatsApp/SMS marketing, advanced automation, AND built-in loyalty programs.
Ready to upgrade your marketing? Start your prova gratuita with Tajo and experience the Brevo advantage.