Brevo vs ActiveCampaign: Confronto Completo [2026]
Confronto dettagliato tra Brevo e ActiveCampaign. Scopri quale piattaforma offre migliori funzionalità, prezzi e automazione.
Brevo and ActiveCampaign are both powerful marketing automation platforms, but they approach pricing, features, and multi-channel marketing differently. This comparison helps you understand which platform delivers better value for your specific needs.
Confronto Rapido
| Funzionalità | Brevo | ActiveCampaign |
|---|---|---|
| Pricing Model | Per-email | Per-contact |
| Starting Price | $9/month | $15/month |
| Piano Gratuito | Yes (300/day) | No (14-day trial) |
| SMS Marketing | Yes (200+ countries) | Yes (limited) |
| Yes | No | |
| CRM | Included | Included |
| Automation | Advanced | Industry-leading |
Platform Overview
Brevo (Formerly Sendinblue)
Brevo offers a comprehensive marketing suite with email, SMS, WhatsApp, CRM, and automation. Its per-email pricing makes it conveniente for businesses with large contact lists.
Core strengths:
- Per-email pricing (contatti illimitati)
- Multi-channel marketing (Email + SMS + WhatsApp)
- Built-in CRM and deal pipelines
- Transactional email handling
- Global SMS coverage (200+ countries)
ActiveCampaign
ActiveCampaign is known for sophisticated marketing automation and CRM capabilities. It’s designed for businesses that prioritize complex automation workflows.
Core strengths:
- Industry-leading automation
- Deep CRM integration
- 900+ integrations
- Machine learning features
- Extensive automation templates
Marketing Automation
This is where both platforms excel—but differently.
Brevo Automation
- Visual workflow builder with drag-and-drop
- Multi-channel automation (Email + SMS + WhatsApp)
- Behavioral triggers (website, email, purchases)
- A/B testing within workflows
- Lead scoring capabilities
- Event-based triggers
- Pre-built templates (20+)
ActiveCampaign Automation
- Advanced visual builder with complex logic
- 900+ automation recipes (templates)
- Predictive sending and content
- Site tracking integration
- Attribution reporting
- Goals and conversion tracking
- Split actions within workflows
Verdetto: ActiveCampaign has more sophisticated automation capabilities and far more templates. Brevo’s advantage is true multi-channel automation including WhatsApp.
Email Marketing
Email Builder
Brevo:
- Modern drag-and-drop editor
- Dynamic content blocks
- AI writing assistant
- Conditional content
- 40+ templates
- Full HTML access
ActiveCampaign:
- Flexible drag-and-drop builder
- Conditional content
- Predictive content (AI)
- 250+ templates
- HTML editing
- AMP email support
Verdetto: Both offer capable builders. ActiveCampaign has more templates; Brevo’s editor is cleaner.
Deliverability
Brevo:
- 99%+ deliverability rate
- Dedicated IP available
- Full authentication (SPF, DKIM, DMARC)
- Deliverability reporting
ActiveCampaign:
- Excellent deliverability
- Shared and dedicated IPs
- Authentication support
- Predictive sending for optimization
Verdetto: Both have strong deliverability. Similar capabilities overall.
CRM Features
Brevo CRM
- Included on all plans
- Deal pipeline management
- Contact scoring
- Task management
- Activity tracking
- Meeting scheduling
- Sales automation
ActiveCampaign CRM
- Included on Plus plan+
- Advanced deal pipelines
- Win probability scoring
- Lead scoring
- Task automation
- Sales engagement tracking
- Pipeline reporting
Verdetto: Both offer solid CRM. ActiveCampaign’s is more mature with advanced features; Brevo includes CRM on all plans including Free.
Multi-Channel Marketing
SMS Marketing
Brevo:
- Global coverage (200+ countries)
- Two-way conversations
- Automated SMS workflows
- MMS support
- SMS/email orchestration
- Competitive per-message pricing
ActiveCampaign:
- US, Canada, Australia primarily
- Basic SMS automation
- One-way campaigns
- Limited global support
- Separate add-on (Postmark)
Verdetto: Brevo wins significantly on SMS capabilities and global coverage.
WhatsApp Marketing
Brevo:
- Full WhatsApp Business API
- Automated workflows
- Interactive messages
- Template messages
- Two-way conversations
- Rich media support
ActiveCampaign:
- No native WhatsApp
- Third-party integrations required
- Not a core feature
Verdetto: Only Brevo offers native WhatsApp marketing.
E-commerce Integration
Shopify Integration
Brevo Native:
- Contact sync
- Purchase data
- Basic triggers
- Product data (limited)
Brevo + Tajo:
- Full in tempo reale sync
- Complete order history
- Product catalog
- Browse abandonment
- Built-in loyalty programs
- Advanced segmentation
ActiveCampaign:
- Deep Shopify integration
- Product blocks
- Abandoned cart automation
- Purchase-based automation
- Predictive analytics
- Product recommendations
Verdetto: ActiveCampaign has excellent native Shopify integration. Brevo + Tajo matches it and adds loyalty programs.
Prezzi Comparison
Brevo Pricing
| Piano | Costo | Emails/Month |
|---|---|---|
| Free | $0 | 300/day |
| Starter | $9 | 5,000 |
| Business | $18 | 5,000 |
| Business | $35 | 20,000 |
| Business | $65 | 40,000 |
| Business | $129 | 100,000 |
Contatti illimitati on all plans
ActiveCampaign Pricing
| Piano | Costo | Contatti |
|---|---|---|
| Lite | $15 | 500 |
| Lite | $49 | 2,500 |
| Plus | $49 | 500 |
| Plus | $99 | 2,500 |
| Plus | $149 | 5,000 |
| Pro | $79 | 500 |
| Pro | $149 | 2,500 |
Price increases significantly with contacts
Cost Comparison
Scenario: 10,000 contacts, 100,000 emails/month
| Piattaforma | Monthly Cost |
|---|---|
| Brevo Business | ~$129 |
| ActiveCampaign Plus | ~$229 |
Annual savings with Brevo: ~$1,200
Scenario: 25,000 contacts
| Piattaforma | Monthly Cost |
|---|---|
| Brevo Business | ~$169 |
| ActiveCampaign Plus | ~$449 |
Annual savings with Brevo: ~$3,360
Verdetto: Brevo is significantly more affordable at scale due to per-email pricing.
Segmentation & Personalization
Brevo
- Behavioral segmentation
- Purchase-based segments
- In tempo reale segments
- Lead scoring
- Custom attributes
- Website tracking
ActiveCampaign
- Advanced segmentation
- Predictive segments
- Dynamic content
- Machine learning scoring
- Behavioral tracking
- Custom objects
Verdetto: ActiveCampaign has more sophisticated segmentation with ML capabilities.
Integrations
Brevo
- 60+ native integrations
- Zapier connection
- API access
- Webhooks
- E-commerce platforms
ActiveCampaign
- 900+ integrations
- Deep CRM connections
- E-commerce platforms
- Zapier
- Comprehensive API
Verdetto: ActiveCampaign has significantly more integrations.
Support
Brevo
- Email support (all plans)
- Phone/chat (Business+)
- Knowledge base
- API documentation
- Onboarding (Enterprise)
ActiveCampaign
- Email/chat support (all plans)
- Phone (Pro+)
- Training webinars
- 1-on-1 training available
- Migration assistance
Verdetto: Similar support levels with different plan restrictions.
When to Choose Each Platform
Choose Brevo + Tajo If:
- Cost is a priority - Per-email pricing saves significantly at scale
- Multi-channel is essential - Need SMS and WhatsApp alongside email
- Global reach matters - SMS in 200+ countries
- E-commerce with loyalty - Tajo adds loyalty programs
- Free plan is needed - Brevo offers genuine free tier
- Transactional email required - Built into Brevo
Choose ActiveCampaign If:
- Automation is paramount - Industry-leading automation
- You need many integrations - 900+ available
- Predictive features matter - ML-powered capabilities
- CRM is core focus - More mature CRM features
- Email-only is sufficient - Don’t need SMS/WhatsApp
- Budget isn’t constrained - Willing to pay for features
Feature Comparison Summary
| Funzionalità | Brevo | ActiveCampaign |
|---|---|---|
| Free plan | Yes | No |
| Per-email pricing | Yes | No |
| Contatti illimitati | Yes | No |
| SMS (Global) | Yes | Limited |
| Yes | No | |
| Automation depth | Buono | Eccellente |
| CRM (all plans) | Yes | No (Plus+) |
| Integrazioni | 60+ | 900+ |
| ML/AI features | Basic | Advanced |
| Loyalty (w/Tajo) | Yes | No |
Conclusione
ActiveCampaign is the choice for businesses prioritizing sophisticated automation, extensive integrations, and don’t mind paying per-contact pricing. Its automation capabilities are industry-leading.
Brevo offers better value with per-email pricing and true multi-channel marketing. For businesses needing SMS, WhatsApp, and conveniente scaling, Brevo delivers more for less.
For e-commerce stores, Brevo combined with Tajo provides automation comparable to ActiveCampaign plus SMS, WhatsApp, and built-in loyalty programs—at a fraction of the cost.
Ready to experience Brevo’s multi-channel power? Start your prova gratuita with Tajo today.