Tijek marketinške automatizacije: vodič za izradu, testiranje i optimizaciju [2026]

Naučite planirati automatizirane marketinške tijekove rada, od okidača i segmentacije do sadržaja, QA provjere i mjerenja rezultata.

Ovaj lokalizirani uvod usklađuje članak s izvornim vodičem i postavlja kontekst za hrvatske čitatelje. Tema nije samo popis alata ili definicija pojmova. Važno je razumjeti kada nešto koristiti, kako procijeniti rizik, koje podatke mjeriti i kako odluku povezati s prihodima, korisničkim iskustvom i kapacitetom tima.

U praksi je najkorisnije krenuti od poslovnog cilja. Ako je cilj više prijava, prioritet su jasna ponuda, obrazac i brza potvrda. Ako je cilj bolja isporučivost, prioritet su autentikacija domene, higijena liste i reputacija pošiljatelja. Ako je cilj brža podrška, prioritet su kanali, usmjeravanje razgovora i kvalitetna baza znanja. Isti alat može biti odličan za jedan tim, a pretežak ili preskup za drugi.

Što ovaj vodič pokriva

Ovaj vodič objašnjava kako razmišljati o temi Tijek marketinške automatizacije: vodič za izradu, testiranje i optimizaciju [2026] bez oslanjanja na površne usporedbe. Umjesto da gledate samo početnu cijenu ili najduži popis značajki, usporedite stvarne scenarije upotrebe, ograničenja plana, integracije, podatke koje alat može koristiti i vrijeme koje je potrebno da tim usvoji novi način rada.

Ključna pitanja za procjenu:

• Koji konkretan problem rješavate u sljedećih 30 do 90 dana?
• Koji kanal ili korisnički trenutak ima najveći utjecaj na rezultat?
• Koje podatke već imate i koliko su pouzdani?
• Tko će svakodnevno održavati kampanje, obrasce, automatizacije ili izvještaje?
• Kako ćete znati da je promjena uspjela?

Kako procijeniti opcije

Dobar izbor mora biti dovoljno jednostavan za svakodnevni rad, ali dovoljno snažan da podrži rast. Zato prvo dokumentirajte minimalne zahtjeve, a tek zatim dodatne mogućnosti. Minimalni zahtjevi obično uključuju pouzdano slanje ili prikupljanje podataka, jasnu analitiku, segmentaciju, integracije s CRM-om ili trgovinom, mogućnost testiranja i podršku za timove koji nisu tehnički.

Za usporedbe alata korisno je napraviti kratku tablicu s pet stupaca: primarni slučaj upotrebe, prednosti, ograničenja, cijena pri vašem stvarnom obujmu i napor implementacije. Takva tablica brzo pokaže razliku između alata koji dobro izgleda u demo prikazu i alata koji će tim stvarno koristiti svaki tjedan.

Operativni koraci

Prvo odaberite jedan scenarij s jasnim rezultatom. To može biti welcome sekvenca, obrazac za prikupljanje leadova, automatizacija nakon kupnje, provjera email liste, live chat na stranici s cijenama ili izvještaj koji povezuje kampanje s prihodom. Zatim postavite početnu verziju, provjerite poruke, mjerne oznake i pravila izuzimanja, pa tek onda širite na dodatne segmente.

Posebno pazite na kvalitetu podataka. Loše označeni kontakti, duplicirani zapisi, zastarjele liste i nejasne dozvole mogu pokvariti i najbolju strategiju. Prije većih kampanja provjerite izvore podataka, pravila privole, mapiranje polja i način na koji se rezultati vraćaju u CRM ili analitiku.

Kontrolna lista prije odluke

• Cilj je zapisan jednom rečenicom i povezan s metrikom.
• Segmenti su jasni i ne preklapaju se nepotrebno.
• Poruke su prilagođene trenutku korisnika, a ne samo internom kalendaru.
• Postoje pravila za izuzimanje korisnika koji su već kupili, odjavili se ili otvorili zahtjev za podršku.
• Testiranje je dovoljno jednostavno da se rezultat može protumačiti.
• Izvještavanje pokazuje klikove, konverzije, prihod ili uštedu vremena, a ne samo aktivnost.
• Tim zna tko održava sadržaj, tko prati rezultate i tko odobrava promjene.

Sljedeći koraci

Najbolji rezultat dolazi iz malih, dobro izmjerenih poboljšanja. Pokrenite osnovnu verziju, provjerite isporuku i podatke, usporedite rezultat s početnim stanjem i zatim dodajte složenije grananje, personalizaciju ili dodatne kanale. Tako zadržavate kontrolu, smanjujete rizik i gradite sustav koji se može ponavljati.

Marketing Automation Workflow Templates

Here are ready-to-implement workflow templates for common use cases. Adapt timing and content to your brand and audience.

Template 1: Welcome Series Workflow

Trigger: New email subscriber (no purchase)

Goal: Convert 8% of subscribers to first-time buyers

Flow:

New Subscriber
    |
    v
Email 1: Welcome (Immediate)
    Subject: "Welcome to [Brand] - Here's 15% off your first order"
    Content: Introduction, discount code, bestsellers
    |
    +-- Wait 2 days
    v
Email 2: Brand Story (Day 2)
    Subject: "Why we started [Brand]"
    Content: Origin, mission, values, team
    |
    +-- Wait 2 days
    v
Email 3: Social Proof (Day 4)
    Subject: "Why customers love [Brand]"
    Content: Reviews, testimonials, UGC
    |
    +-- Wait 2 days
    v
Email 4: Product Education (Day 6)
    Subject: "How to choose the right [product type]"
    Content: Buying guide, product recommendations
    |
    +-- Wait 2 days
    v
Email 5: Discount Reminder (Day 8)
    Subject: "Your 15% discount expires tomorrow"
    Content: Urgency, bestsellers, discount code
    |
    v
Exit: Move to regular newsletter segment

EXIT CONDITIONS:
- Subscriber makes purchase -> Move to post-purchase workflow
- Subscriber unsubscribes -> Remove from all flows

Key Metrics:

• Subscriber-to-customer conversion: Target 5-10%
• Email 1 open rate: Target 50%+
• Discount redemption: Target 10-15%

Template 2: Abandoned Cart Recovery Workflow

Trigger: Cart abandoned (checkout not completed within 1 hour)

Goal: Recover 10% of abandoned carts

Flow:

Cart Abandoned
    |
    +-- Wait 1 hour
    v
Email 1: Reminder (Hour 1)
    Subject: "Did you forget something?"
    Content: Cart items with images, checkout link
    No discount
    |
    +-- Check: Purchased?
    |       |
    |       +-- Yes: Exit
    |       +-- No: Continue
    |
    +-- Wait 23 hours
    v
Email 2: Social Proof (Day 1)
    Subject: "Customers love these items"
    Content: Reviews for cart items, reassurance
    |
    +-- Check: Purchased?
    |       |
    |       +-- Yes: Exit
    |       +-- No: Continue
    |
    +-- Wait 24 hours
    v
Email 3: Incentive (Day 2)
    Subject: "Complete your order - 10% off"
    Content: Discount code, cart items, urgency
    |
    +-- Check: Purchased?
    |       |
    |       +-- Yes: Exit
    |       +-- No: Continue
    |
    +-- Wait 24 hours
    v
Email 4: Final Urgency (Day 3)
    Subject: "Your cart expires tonight"
    Content: Last chance, stock warning if applicable
    |
    v
Exit

EXIT CONDITIONS:
- Purchase completed at any point
- Cart cleared
- Unsubscribed

Variant: SMS + Email (With Consent)

Cart Abandoned (SMS consent = Yes)
    |
    +-- Wait 1 hour
    v
Email 1: Reminder
    |
    +-- Wait 3 hours
    v
SMS 1: Quick reminder
    Text: "Your [Brand] cart is waiting! Complete checkout: [link]"
    |
    +-- Wait 20 hours
    v
Email 2: Social Proof
    |
    +-- Wait 24 hours
    v
Email 3: Incentive (with SMS notification)
    |
    v
SMS 2: Discount alert
    Text: "10% off your cart: CODE10 [link]"
    |
    v
Exit

Key Metrics:

• Recovery rate: Target 5-15%
• Revenue recovered
• Discount usage rate

Template 3: Post-Purchase Nurture Workflow

Trigger: First order placed

Goal: Build loyalty, generate reviews, drive repeat purchase

Flow:

First Order Completed
    |
    v
Email 1: Order Confirmation (Immediate)
    Subject: "Order confirmed - here's what's next"
    Content: Order details, timeline, "complete the look"
    |
    +-- Order Shipped
    v
Email 2: Shipping Notification
    Subject: "Your order is on its way"
    Content: Tracking link, estimated delivery
    |
    +-- Order Delivered + 3 days
    v
Email 3: Product Guide
    Subject: "Get the most from your [product]"
    Content: Usage tips, care instructions
    |
    +-- Wait 4 days
    v
Email 4: Review Request
    Subject: "How did we do? (1-minute feedback)"
    Content: Star rating, review link, incentive
    |
    +-- Wait 7 days
    v
Email 5: Cross-Sell
    Subject: "Customers who bought this also love..."
    Content: Complementary products
    |
    +-- Wait 7 days
    v
Email 6: Loyalty Introduction
    Subject: "You've earned [X] points"
    Content: Points balance, program benefits
    |
    v
Exit: Move to repeat customer segment

EXIT CONDITIONS:
- Customer makes second purchase -> Continue but adjust content
- Customer returns order -> Trigger return/support flow
- Unsubscribed

Key Metrics:

• Review submission rate: Target 5-10%
• Cross-sell conversion: Target 3-5%
• 30-day repeat purchase rate

Template 4: Browse Abandonment Workflow

Trigger: Product viewed but not added to cart

Goal: Convert interested browsers to buyers

Flow:

Product Viewed (No Add to Cart)
    |
    +-- Wait 2 hours
    v
Email 1: Browse Reminder
    Subject: "Still thinking about [Product Name]?"
    Content: Product viewed, key features, reviews
    |
    +-- Check: Added to cart or purchased?
    |       |
    |       +-- Yes: Exit or move to cart flow
    |       +-- No: Continue
    |
    +-- Wait 24 hours
    v
Email 2: Similar Products
    Subject: "More [category] picks for you"
    Content: Product viewed + 4 similar items
    |
    +-- Wait 48 hours
    v
Email 3: Category Bestsellers
    Subject: "Top sellers in [Category]"
    Content: Category bestsellers, social proof
    |
    v
Exit

EXIT CONDITIONS:
- Purchase completed
- Added to cart (may trigger cart flow if abandoned)
- Browsed different category (restart with new product)
- Frequency cap reached (max 1 browse email per day)

Key Metrics:

• Browse to cart rate: Target 3-5%
• Browse to purchase rate: Target 1-2%

Template 5: Win-Back Workflow

Trigger: No purchase in 60 days (adjust based on your purchase cycle)

Goal: Reactivate 8% of lapsed customers

Flow:

No Purchase in 60 Days
    |
    v
Email 1: We Miss You (Day 60)
    Subject: "It's been a while, [Name]"
    Content: What's new, popular products, no discount
    |
    +-- Check: Purchased or engaged?
    |       |
    |       +-- Yes: Exit to active segment
    |       +-- No: Continue
    |
    +-- Wait 15 days
    v
Email 2: What's New (Day 75)
    Subject: "New arrivals since your last visit"
    Content: New products, improvements, seasonal items
    |
    +-- Check: Purchased or engaged?
    |       |
    |       +-- Yes: Exit to active segment
    |       +-- No: Continue
    |
    +-- Wait 15 days
    v
Email 3: Win-Back Offer (Day 90)
    Subject: "Come back for 20% off"
    Content: Discount code, bestsellers, urgency
    |
    +-- Check: Purchased?
    |       |
    |       +-- Yes: Exit to active segment
    |       +-- No: Continue
    |
    +-- Wait 15 days
    v
Email 4: Final Attempt (Day 105)
    Subject: "We're cleaning our list - stay with us?"
    Content: Last chance, click to stay subscribed
    |
    +-- Check: Clicked or purchased?
    |       |
    |       +-- Yes: Exit to active segment
    |       +-- No: Suppress from list
    v
Exit

EXIT CONDITIONS:
- Purchase at any point
- Clicked to stay (final email)
- No engagement -> Suppress to protect deliverability

Key Metrics:

• Reactivation rate: Target 5-10%
• Suppression rate (healthy to remove unengaged)
• Revenue per recipient

Template 6: Replenishment Reminder Workflow

Trigger: Purchase of replenishable product + consumption cycle timing

Goal: Drive 20% repeat purchase rate

Flow:

Purchase: Consumable Product
    |
    +-- Wait (Consumption Cycle - 7 days)
    |   Example: 30-day supply -> Wait 23 days
    v
Email 1: Running Low Reminder
    Subject: "Time to restock your [Product]?"
    Content: Product image, easy reorder, quick checkout
    |
    +-- Check: Reordered?
    |       |
    |       +-- Yes: Exit (reset timer for next cycle)
    |       +-- No: Continue
    |
    +-- Wait 5 days
    v
Email 2: Reorder Prompt
    Subject: "Don't run out of [Product]"
    Content: Reminder, maybe small discount, benefits
    |
    +-- Check: Reordered?
    |       |
    |       +-- Yes: Exit
    |       +-- No: Continue
    |
    +-- Wait 7 days
    v
Email 3: Subscription Offer
    Subject: "Never run out - Subscribe and save 15%"
    Content: Subscription benefits, savings calculation
    |
    v
Exit

EXIT CONDITIONS:
- Reorder at any point
- Subscription started
- Product discontinued

Consumption Cycle Reference:

Template 7: VIP Recognition Workflow

Trigger: Customer reaches VIP threshold (spending or tier)

Goal: Strengthen loyalty among best customers

Flow:

VIP Threshold Reached
    |
    v
Email 1: Congratulations (Immediate)
    Subject: "You've achieved VIP status!"
    Content: Recognition, welcome to tier, benefits overview
    |
    +-- Wait 3 days
    v
Email 2: Exclusive Benefits
    Subject: "Your VIP perks are ready"
    Content: Detailed benefits, how to use them
    - Early access to sales
    - Exclusive discounts
    - Priority support
    - Free shipping
    |
    +-- Wait 7 days
    v
Email 3: VIP-Only Offer
    Subject: "VIP exclusive: 25% off (this week only)"
    Content: Higher discount than regular, exclusive products
    |
    v
Exit: Move to VIP segment communications

ONGOING VIP COMMUNICATIONS:
- Birthday: Extra reward
- Anniversary: Special recognition
- Exclusive launches: Early access
- VIP sales: Higher discounts

Key Metrics:

• VIP retention rate
• VIP revenue per customer vs. regular
• VIP referral rate

Template 8: Lead Nurturing Workflow (B2B)

Trigger: Content download or webinar registration

Goal: Move leads to sales-ready status

Flow:

Content Downloaded
    |
    v
Email 1: Content Delivery (Immediate)
    Subject: "Your [Content Title] is ready"
    Content: Download link, brief introduction
    |
    +-- Wait 3 days
    v
Email 2: Related Content
    Subject: "More insights on [Topic]"
    Content: Related blog posts, guides
    Action: Track engagement, update lead score
    |
    +-- Wait 4 days
    v
Email 3: Case Study
    Subject: "How [Company] achieved [Result]"
    Content: Relevant customer success story
    |
    +-- Wait 5 days
    v
Email 4: Educational Content
    Subject: "[Topic] best practices for 2026"
    Content: How-to guide, tips, frameworks
    |
    +-- Lead Score Check
    |       |
    |       +-- Score > 50: Notify sales, move to sales sequence
    |       +-- Score < 50: Continue nurturing
    |
    +-- Wait 7 days
    v
Email 5: Soft CTA
    Subject: "See [Product] in action?"
    Content: Demo offer, consultation booking
    |
    v
Exit to long-term nurture or sales process

LEAD SCORING:
- Email open: +1 point
- Email click: +3 points
- Content download: +10 points
- Pricing page visit: +15 points
- Demo request: +25 points

Real-World Marketing Automation Workflow Examples

Example 1: Fashion E-commerce Welcome Flow

A women’s fashion retailer implemented this welcome workflow:

Day 0 (Immediate): Welcome email with 15% off first purchase, featuring new arrivals

Day 2: Style quiz invitation to personalize recommendations

Day 4: Social proof email with customer photos and reviews

Day 6: Behind-the-scenes content about designers and materials

Day 8: Discount expiration reminder with personalized product picks

Results:

• 52% open rate on first email
• 12% subscriber-to-customer conversion within 14 days
• 8% discount redemption rate
• 3x higher customer lifetime value for subscribers who completed quiz

Key success factors:

• Style quiz enabled better personalization for future communications
• Behind-the-scenes content built emotional connection
• Personalized picks in final email used quiz data

Example 2: Supplement Brand Replenishment Flow

A direct-to-consumer supplement company built automated replenishment based on product size:

30-count bottle (1 month supply):

• Day 23: “Running low?” email with easy reorder
• Day 28: “Don’t run out” with 5% discount
• Day 32: Subscribe-and-save offer (15% off)

90-count bottle (3 month supply):

• Day 75: First reminder
• Day 82: Discount reminder
• Day 88: Subscription offer

Results:

• 28% repeat purchase rate from replenishment flow
• 15% subscription conversion from one-time buyers
• Customer lifetime value increased 40% after implementing flow

Key success factors:

• Accurate consumption timing (tested and refined)
• Easy one-click reorder in emails
• Subscription positioned as convenience, not just discount

Example 3: SaaS Trial Conversion Flow

A B2B software company created a 14-day trial workflow:

Day 1: Getting started guide, key feature overview

Day 2: Feature spotlight (most-used feature)

Day 4: Success tips from power users

Day 7 (midpoint): Progress report, unused features, upgrade preview

Day 10: Customer case study relevant to user’s industry

Day 12: Upgrade benefits, limited-time offer

Day 14: Trial ending, data retention warning, upgrade CTA

Inactive user branch (no login in 3+ days):

• “Need help?” email with common obstacles
• Offer guided demo or live support

Results:

• 45% trial activation rate (completed key action)
• 22% trial-to-paid conversion
• Inactive branch recovered 8% of dormant trial users

Key success factors:

• Behavioral branching for inactive users
• Industry-specific case studies
• Clear value communication at midpoint and end

Example 4: Multi-Channel Cart Recovery

An electronics retailer tested email-only vs. email + SMS cart recovery:

Email-only flow:

• Hour 1: Reminder email
• Day 1: Social proof email
• Day 2: 10% discount email
• Day 3: Final urgency email

Email + SMS flow:

• Hour 1: Reminder email
• Hour 4: SMS reminder (no discount)
• Day 1: Social proof email
• Day 2: SMS with discount code
• Day 2 (later): Discount email
• Day 3: Final urgency email

Results:

• Email-only recovery rate: 9%
• Email + SMS recovery rate: 14%
• 55% increase in recoveries with multi-channel

Key success factors:

• SMS timing between emails (not overwhelming)
• SMS messages were short and action-oriented
• Discount introduced at same point in both flows

Marketing Automation Workflow Best Practices

1. Start with High-Impact Workflows First

Not all workflows are equal. Prioritize by potential impact:

Get these five workflows running well before adding complexity.

2. Prevent Workflow Overlap and Fatigue

Multiple workflows can overwhelm customers. Implement safeguards:

Priority rules: Cart recovery takes precedence over browse abandonment. Post-purchase suppresses promotional sends for 7 days.

Frequency caps: Maximum 3 automated emails per week per customer across all workflows.

Global suppression: Do not send automated emails to customers with open support tickets.

Channel coordination: If emailing today, do not SMS. Spread touches across days.

3. Personalize Beyond First Name

Surface-level personalization (name insertion) is table stakes. Deeper personalization drives results:

Use customer data to personalize content, timing, and channel selection.

4. Test and Optimize Continuously

Treat workflows as living systems, not set-and-forget configurations:

A/B test elements:

• Subject lines (biggest impact on opens)
• Send timing (morning vs. evening, day of week)
• Content length and format
• CTA placement and wording
• Discount amounts and structures
• Number of emails in sequence
• Wait periods between emails

Test methodology:

• Test one element at a time
• Run tests for statistical significance (1,000+ recipients per variant minimum)
• Document learnings for future workflows
• Apply winning variants, then test next element

5. Monitor Key Metrics

Track these metrics for every workflow:

Engagement metrics:

• Open rate by email in sequence
• Click rate by email
• Unsubscribe rate by email

Performance metrics:

• Conversion rate (goal completion)
• Revenue per recipient
• Time to conversion

Health metrics:

• Bounce rate
• Spam complaint rate
• Drop-off rate (where people stop engaging)

Review metrics monthly. Investigate anomalies immediately.

6. Maintain and Refresh Content

Even successful workflows degrade over time:

Quarterly maintenance:

• Review performance trends
• Update product recommendations
• Refresh creative and imagery
• Test new subject lines

Annual review:

• Audit workflow logic and timing
• Update based on platform changes
• Align with brand voice evolution
• Remove underperforming elements

7. Document Everything

Create documentation for each workflow:

• Purpose and goals
• Trigger conditions
• Email content and logic
• Segment criteria
• Exit conditions
• Owner responsible
• Last review date
• Performance benchmarks

Documentation ensures continuity when team members change and enables systematic improvement.

Common Marketing Automation Workflow Mistakes

Mistake 1: Over-Automation

Problem: Sending too many automated messages that overwhelm customers.

Symptoms:

• Rising unsubscribe rates
• Declining open rates over time
• Customer complaints about frequency

Solutions:

• Implement global frequency caps
• Audit total messages per customer per week
• Add priority rules between workflows
• Reduce sequence length where appropriate

Mistake 2: Ignoring Mobile Experience

Problem: Workflows designed for desktop when 60%+ of email opens are mobile.

Symptoms:

• Low click rates
• Abandoned conversions
• Poor landing page metrics

Solutions:

• Mobile-first email design
• Single-column layouts
• Large tap targets (44x44 pixels minimum)
• Concise content above the fold
• Mobile-optimized landing pages

Mistake 3: Generic Content Despite Data

Problem: Using minimal personalization when customer data could enable relevance.

Symptoms:

• Average engagement rates
• Low conversion rates
• Missed opportunities for relevance

Solutions:

• Product recommendations based on history
• Category preferences in content
• Timing based on engagement patterns
• Segment-specific messaging variants

Mistake 4: Set-and-Forget Mentality

Problem: Building workflows once and never revisiting.

Symptoms:

• Declining performance over time
• Outdated content or offers
• Broken elements after platform updates

Solutions:

• Monthly performance reviews
• Quarterly content refreshes
• Annual workflow audits
• Ownership assignment for each workflow

Mistake 5: No Exit Conditions

Problem: Workflows that never stop, even when goals are achieved.

Symptoms:

• Customers receiving irrelevant messages
• Conflicting messages from overlapping flows
• Wasted sends and potential damage to relationship

Solutions:

• Define clear exit conditions for every workflow
• Implement goal completion detection
• Use conditional logic to check status before sending
• Coordinate with other workflows on handoffs

Mistake 6: Testing in Production

Problem: Launching workflows without thorough testing.

Symptoms:

• Broken personalization (“[FirstName]” in emails)
• Wrong timing or delays
• Missing images or links
• Logic errors sending wrong content

Solutions:

• Test every element with test accounts
• Walk through complete flows manually
• Preview across email clients and devices
• Use test segments before full launch

Marketing Automation Workflows with Brevo and Tajo

For Shopify merchants, the combination of Tajo and Brevo provides powerful workflow automation with deep e-commerce integration.

Data Synchronization

Tajo automatically syncs essential data to Brevo:

Available Workflow Triggers

With Tajo and Brevo, you can trigger workflows based on:

• Acquisition: Email signup, first site visit
• Purchase: First order, repeat order, order value thresholds
• Abandonment: Cart abandoned, checkout abandoned, browse abandoned
• Fulfillment: Order shipped, order delivered
• Engagement: Email opened, link clicked, segment entered
• Loyalty: Points earned, tier upgraded, reward available

Multi-Channel Capabilities

Build workflows across channels:

• Email: Rich content, newsletters, promotions
• SMS: Urgent notifications, time-sensitive offers
• WhatsApp: Conversational marketing, order updates

Coordinate messages across channels within single workflows for unified customer experiences.

Personalization Data Available

Every workflow can use:

• Customer name and contact details
• Complete purchase history
• Browse behavior
• Cart contents
• Loyalty points and tier
• Product catalog (images, prices, descriptions)
• Custom attributes synced from Shopify

Zaključak

Marketing automation workflows transform scattered marketing efforts into systematic, scalable customer engagement. The most successful businesses treat workflows not as set-and-forget configurations but as living systems that evolve based on performance data and customer feedback.

Start with the fundamentals: welcome series, abandoned cart recovery, and post-purchase nurturing. These three workflows alone can generate significant revenue while you learn what works for your audience. Add complexity only after mastering basics.

Remember the core principles:

• Design for customer journey, not just technology
• One workflow, one objective
• Respect the customer experience
• Build for iteration and optimization
• Coordinate across all touchpoints

For Shopify merchants, Tajo’s integration with Brevo provides the data foundation and multi-channel capabilities needed for sophisticated workflow automation. Real-time data synchronization ensures workflows have accurate, up-to-date information for personalization and triggering.

Ready to implement marketing automation workflows for your e-commerce store? Get started with Tajo to connect your Shopify data with Brevo’s automation capabilities and start building workflows that drive revenue while you sleep.