Qu'est-ce que Automatisation marketing? The Guide complet for E-commerce

Marketing automatisation has transformed how entreprises communicate with clients. Instead of manually sending every email, updating customer segments, or tracking campaign performance, automatisation software handles these tasks systematically and à grande échelle.

For e-commerce entreprises, automatisation marketing is not just a convenience—it is a competitive necessity. Stores using automatisation generate 30-50% duir email revenus from automated flows while freeing teams to focus on stratégie plutôt que execution.

Ce guide complet couvre tout ce que vous devez savoir about automatisation marketing: what it is, how cela fonctionne, key benefits, essential fonctionnalités, implementation stratégies, and how to choose the right platform pour votre entreprise.

Qu’est-ce que Automatisation marketing?

Marketing automatisation is the use of software to automate repetitive marketing tasks and workflows. Cela permet entreprises to deliver personalized messages to clients au right time, based sur leir behavior, preferences, and stage dans le parcours client—without manual intervention.

At its core, automatisation marketing works on a simple principle: if this happens, then do that.

Par exemple:

• If a customer abandons their cart, then send a reminder email after one hour
• If a subscriber has not purchased in 60 days, then trigger a win-back campaign
• If a customer makes their first purchase, then enroll them in a post-achat welcome series

This trigger-based approach ensures clients receive relevant communications exactly when ils sont most likely to engage, without requiring someone to manually send each message.

Automatisation marketing vs. Email Marketing

While often used interchangeably, automatisation marketing and email marketing are distinct concepts:

Aspect	Email Marketing	Automatisation marketing
Scope	Email channel only	Multi-channel (email, SMS, WhatsApp, push)
Triggers	Manual scheduling	Behavior-based triggers
Personnalisation	Segment-level	Individual-level
Workflows	Single messages	Multi-step sequences
Data usage	Basic demographics	Behavioral + transactional data
Scalability	Limited by team capacity	Unlimited automatisation

Email marketing is a component of automatisation marketing. Marketing automatisation encompasses email but extends to other channels, uses more sophisticated triggers, and enables complex multi-step workflows.

Automatisation marketing vs. CRM

Customer Relationship Management (CRM) systems and automatisation marketing plateformes serve complementary purposes:

CRM systems focus on:

• Sales pipeline management
• Contact and account management
• Deal tracking
• Sales team coordination
• Customer service records

Marketing automatisation focuses on:

• Automated campaign execution
• Lead nurturing and scoring
• Behavioral tracking and triggers
• Multi-channel message delivery
• Campaign performance analyses

Modern entreprises often integrate both, using CRM for sales management and automatisation marketing for customer communications. Some plateformes combine both capabilities.

How Automatisation marketing Works

Marketing automatisation plateformes operate through four interconnected components:

1. Data Collection and Intégration

The foundation of effective automatisation is customer data. Plateformes collect and unify data from multiple sources:

• E-commerce plateformes (Shopify, WooCommerce, BigCommerce)
• Website behavior (page views, product browsing, time on site)
• Email engagement (opens, clicks, replies)
• Purchase history (orders, products, frequency, value)
• Customer profiles (demographics, preferences, segments)
• Third-party intégrations (programmes de fidélité, review plateformes, support systems)

This data creates unified customer profiles that power personalized automatisation.

2. Segmentation and Targeting

With customer data centralized, automatisation plateformes enable sophisticated segmentation:

Demographic segments:

• Location, language, timezone
• Age, gender (when available)
• Company size (B2B)

Behavioral segments:

• Purchase frequency and recency
• Average order value
• Product category preferences
• Email engagement level
• Website activity patterns

Lifecycle segments:

• New abonnés (never purchased)
• First-time buyers
• Repeat clients
• VIP/high-value clients
• At-risk (declining engagement)
• Lapsed (no recent activity)

Segments can be static (manually defined) or dynamic (automatically updated based on real-time behavior).

3. Workflow Automatisation

Workflows are the automated sequences that deliver messages based on triggers and conditions:

Common workflow triggers:

• Email signup
• First purchase
• Repeat purchase
• Cart abandonment
• Browse abandonment
• Time-based (birthday, anniversary)
• Segment entry/exit
• Custom events

Workflow components:

• Wait steps: Delay before next action (hours, days)
• Conditions: If/then logic based on customer data
• Actions: Send email, SMS, or other channel
• Splits: A/B testing different paths
• Goals: Exit conditions when objectives are met

4. Multi-Channel Delivery

Modern automatisation marketing extends beyond email to reach clients sur leir preferred channels:

• Email: Rich content, newsletters, promotional campagnes
• SMS: Urgent notifications, time-sensitive offers
• WhatsApp: Conversational marketing, order updates
• Push notifications: App and web alerts
• Direct mail: Physical postcards and catalogs (via intégrations)

The le plus efficace automatisation stratégies coordinate messages across channels for unified customer experiences.

Benefits of Automatisation marketing

1. Increased Revenus

Automated campagnes consistently outperform manual campagnes:

• 320% more revenus par email from automated vs. manual campagnes
• 50% higher taux de conversion from personalized product recommendations
• 5-15% cart recovery rate from panier abandonné sequences
• 21% of email revenus from just a handful of automated workflows

For e-commerce stores, this revenus impact is substantial. A store generating $1M annually might add $150,000-$300,000 simply by implementing core automatisation workflows.

2. Time Savings

Automatisation eliminates repetitive manual tasks:

Task	Manual Time	With Automatisation
Welcome emails	15 min/subscriber	Zero (automated)
Cart recovery	Impossible à grande échelle	Automatic
Birthday campagnes	Hours of list management	Automatic
Segmentation	Hours weekly	Real-time updates
Campaign scheduling	Per campaign	Once per workflow

Teams typically save 10-20 hours weekly on tasks automatisation handles automatically.

3. Improved Customer Experience

Automatisation enables personnalisation à grande échelle that would be impossible manually:

• Right message: Content relevant to each customer’s interests
• Right time: Delivered when clients are most receptive
• Right channel: Reached on preferred communication plateformes
• Consistent journey: Every customer receives optimized sequences

Clients perceive automated personnalisation as attentive service, not robotic communication—when done well.

4. Better Data and Insights

Automatisation plateformes track everything, providing insights that improve marketing decisions:

• Which workflows generate le plus revenus
• Where clients drop off in sequences
• What lignes d’objet and content perform best
• Which customer segments are most valuable
• How channels compare in effectiveness

This data enables continuous optimization plutôt que guesswork.

5. Scalability

Manual marketing hits capacity limits as entreprises grow. Automatisation scales infinitely:

• 100 clients or 1 million clients—same automated workflows
• No additional headcount needed for core customer communications
• Consistent quality indépendamment de volume
• 24/7 operation without staff intervention

This scalability makes automatisation marketing essential for growing e-commerce entreprises.

Essential Automatisation marketing Fonctionnalités

When evaluating automatisation marketing plateformes, these fonctionnalités matter most pour le e-commerce:

Email Marketing Capabilities

• Visual créateur d’emails: Glisser-déposer design without coding
• Template library: Pre-designed emails for common use cases
• Dynamic content: Content blocks that change based on customer data
• Personnalisation: Merge tags for names, products, recommendations
• A/B testing: Subject lines, content, send times
• Délivrabilité tools: Authentication, reputation monitoring

Automatisation Workflow Builder

• Visual workflow editor: See and edit sequences graphically
• Multiple triggers: Support for various starting events
• Conditional logic: If/then branching based on customer behavior
• Wait and delay steps: Time-based progression
• Goal completion: Exit workflows when objectives are achieved
• Workflow analyses: Performance métriques for each step

Segmentation and Personnalisation

• Behavioral segmentation: Basé sur actions and engagement
• Purchase-based segments: Order history, value, frequency
• Dynamic segments: Real-time updates as clients qualify
• Predictive segments: AI-powered predictions (churn risk, likelihood to buy)
• Custom attributes: Store any customer data for segmentation

E-commerce Intégration

• Platform connectors: Native Shopify, WooCommerce, BigCommerce intégration
• Product catalog sync: Products available for recommendations and emails
• Order data sync: Complete purchase history in customer profiles
• Cart tracking: Abandoned cart detection and recovery
• Browse tracking: Product and category viewing behavior
• Revenus attribution: Track sales back to specific campagnes

Multi-Channel Capabilities

• SMS marketing: Promotional and transactional text messages
• WhatsApp Business: Rich messaging with media and buttons
• Push notifications: Browser and app notifications
• Unified workflows: Coordinate messages across channels

Analyses and Reporting

• Campaign métriques: Opens, clicks, conversions, revenus
• Workflow performance: Step-by-step analyses
• Revenus attribution: Direct and influenced revenus tracking
• Customer analyses: Lifetime value, purchase patterns
• Comparative reports: A/B test results, channel comparison

Key Automatisation marketing Use Cases

Welcome Series

Purpose: Convert new abonnés into first-time buyers

Typical flow:

1. Immediate: Welcome email with discount code
2. Day 2: Brand story and values
3. Day 4: Social proof and reviews
4. Day 6: Product recommendations
5. Day 8: Discount reminder (expires soon)

Expected results: 5-15% subscriber-to-customer taux de conversion

Panier abandonné Recovery

Purpose: Recover lost sales from paniers abandonnés

Typical flow:

1. 1 hour: Reminder with cart contents
2. 24 hours: Social proof for carted products
3. 48 hours: Incentive offer (optional)
4. 72 hours: Final urgency message

Expected results: 5-15% cart recovery rate

Post-achat Nurturing

Purpose: Build fidélité and drive repeat purchases

Typical flow:

1. Immediate: Order confirmation
2. Shipped: Tracking information
3. Delivered + 3 days: How-to guide
4. Delivered + 7 days: Review request
5. Delivered + 14 days: Cross-sell recommendations

Expected results: 20-30% increase in repeat purchase rate

Win-Back Campagnes

Purpose: Reactivate lapsed clients

Typical flow:

1. 60 days inactive: “We miss you” message
2. 75 days: What’s new since their last visit
3. 90 days: Win-back discount offer
4. 105 days: Final message before suppression

Expected results: 5-10% reactivation rate

Browse Abandonment

Purpose: Convert interested browsers into buyers

Typical flow:

1. 2 hours: “Still interested in [product]?”
2. 24 hours: Similar product recommendations
3. 72 hours: Category highlights

Expected results: 1-3% browse-to-purchase conversion

VIP and Fidélité Recognition

Purpose: Reward and retain best clients

Triggers: Spending thresholds, fidélité tier upgrades, anniversaries

Content: Exclusive offers, early access, special recognition

Expected results: 15-25% higher rétention among recognized VIPs

Replenishment Reminders

Purpose: Drive repeat purchases for consumable products

Trigger: Calculated based on typical product consumption cycle

Content: “Time to restock” with easy reorder

Expected results: 15-25% reorder rate

Automatisation marketing Tools and Plateformes

The automatisation marketing landscape includes options for every business size and need:

All-in-One Marketing Plateformes

These plateformes combine email, automatisation, CRM, and often additional channels:

Brevo (formerly Sendinblue)

• Email, SMS, and WhatsApp marketing
• Visual automatisation builder
• Unlimited contacts on all plans
• Per-email pricing model
• Strong délivrabilité
• Best for: Growing e-commerce entreprises

Klaviyo

• E-commerce focused fonctionnalités
• Deep Shopify intégration
• Predictive analyses
• Strong segmentation
• Premium pricing
• Best for: Established Shopify stores

ActiveCampaign

• Powerful automatisation builder
• Built-in CRM
• Machine learning fonctionnalités
• Complex workflow support
• Best for: B2B and service entreprises

HubSpot

• Marketing, sales, and service hub
• Comprehensive CRM
• Content management
• Enterprise fonctionnalités
• Best for: Mid-market B2B entreprises

E-commerce Specific Plateformes

Omnisend

• Pre-built e-commerce workflows
• SMS and push notifications
• Product picker for emails
• E-commerce focused fonctionnalités

Drip

• Visual workflow builder
• E-commerce intégrations
• Revenus attribution
• Customer journey focus

Email-First Plateformes with Automatisation

Mailchimp

• User-friendly interface
• Customer journey builder
• Website builder included
• Contact-based pricing

MailerLite

• Clean, simple interface
• Affordable pricing
• Good for beginners
• Growing automatisation fonctionnalités

Choosing the Right Platform

Consider these factors when selecting a automatisation marketing platform:

Factor	Questions to Ask
E-commerce intégration	Does it connect deeply with your store platform?
Channel coverage	Email only, or SMS/WhatsApp too?
Pricing model	Per contact or par email? Comment it scale?
Ease of use	Pouvez-vousr team build campagnes without developers?
Automatisation power	Does it support your workflow complexity needs?
Délivrabilité	Qu’est-ce que their réputation d’expéditeur and inbox placement?
Support	What help is available lorsque vous need it?

Implementing Automatisation marketing

Phase 1: Foundation (Week 1-2)

Connect your data sources

• Integrate your e-commerce platform
• Set up website tracking
• Import existing customer lists
• Configure customer data syncing

Set up essential segments

• Never purchased (abonnés)
• One-time buyers
• Repeat clients
• VIP/high-value
• At-risk (declining engagement)
• Lapsed (no recent activity)

Configure basic settings

• Sending domain authentication (SPF, DKIM, DMARC)
• Unsubscribe preferences
• Conformité settings (GDPR, CAN-SPAM)

Phase 2: Core Workflows (Week 3-4)

Start avec le highest-impact automatisations:

1. Welcome series

• 3-5 séquence email
• Include discount for first purchase
• Build brand connection

2. Abandoned cart

• 3-4 séquence email
• First email within 1 hour
• Optional discount in later emails

3. Post-purchase

• Order confirmation
• Shipping notification
• Review request
• Cross-sell recommendations

Phase 3: Expansion (Month 2-3)

Add secondary workflows:

• Browse abandonment
• Win-back campaign
• Birthday/anniversary
• Replenishment reminders
• VIP recognition

Phase 4: Optimization (Ongoing)

Continuously improve performance:

• A/B test lignes d’objet and content
• Adjust timing based on data
• Refine segments based on behavior
• Add personnalisation based on learning
• Expand to additional channels (SMS, WhatsApp)

Automatisation marketing Meilleures pratiques

1. Start Simple, Then Expand

Do not try to build every workflow immédiatement. Master the essentials first:

1. Welcome series
2. Abandoned cart
3. Post-purchase

These three workflows alone can generate significant revenus. Add complexity only after basics are performing well.

2. Focus on Quality Over Quantity

More emails is not better. Focus on:

• Relevance: Does this message matter to this customer now?
• Value: Does it provide genuine benefit?
• Timing: Is this the right moment to reach out?

A well-timed, relevant email beats a dozen generic messages.

3. Personalize Beyond Name Insertion

True personnalisation goes deeper than “Hi {first_name}”:

• Product recommendations based on purchase history
• Content based on browsing behavior
• Offers based on customer value segment
• Timing based on engagement patterns

4. Respect Customer Preferences

Give clients control over their experience:

• Clear unsubscribe options
• Preference centers for communication frequency
• Channel preferences (email vs. SMS)
• Content preferences (what topics interest them)

Respecting preferences builds trust and reduces opt-outs.

5. Monitor and Maintain

Automatisation is not “set and forget”:

• Review workflow performance monthly
• Update content quarterly (at minimum)
• Check for broken workflows after platform updates
• Monitor délivrabilité métriques
• Refresh lignes d’objet and creative regularly

6. Test Everything

A/B test to improve continuously:

• Subject lines (biggest impact on opens)
• Send times (when clients engage most)
• Content length and format
• Call-to-action placement and wording
• Discount amounts and structures

7. Coordinate Across Channels

Avoid overwhelming clients with overlapping messages:

• Set global frequency caps
• Coordinate email and SMS timing
• Use channel exclusions (if emailed, do not SMS same day)
• Prioritize workflows (cart recovery > browse abandonment)

Automatisation marketing for Shopify Stores

Shopify stores have unique automatisation opportunities given the platform’s rich customer and order data.

Key Shopify Automatisation Triggers

Trigger	Automatisation Use
Customer created	Welcome series
Order placed	Post-purchase flow
Order fulfilled	Shipping/delivery updates
Checkout started but not completed	Cart recovery
Product viewed	Browse abandonment
Specific product purchased	Cross-sell related items
Customer tags updated	Segment-based campagnes
Subscription event	Rétention and expansion

Shopify Data for Personnalisation

• Complete order history
• Customer lifetime value
• Product preferences
• Purchase frequency
• Average order value
• Last purchase date
• Discount code usage

Tajo: Enhanced Shopify-Brevo Intégration

While native Shopify intégrations exist for most marketing plateformes, they often have limitations in data depth and real-time syncing.

Tajo solves this by providing enhanced intégration between Shopify and Brevo:

Complete data synchronization:

• All customer data synced to Brevo
• Full order history (not just recent orders)
• Product catalog intégration
• Real-time updates as events occur

Advanced automatisation triggers:

• Granular e-commerce events
• Fidélité program triggers
• Custom event support

Built-in programmes de fidélité:

• Points and rewards system
• Tier-based programs
• Integrated with automatisation marketing
• No additional platform needed

Multi-channel capabilities:

• Email through Brevo
• SMS marketing (global coverage)
• WhatsApp Business API
• Coordinated messaging

For Shopify stores wanting powerful automatisation marketing without enterprise pricing, Brevo combined with Tajo provides the capabilities typically reserved for much plus cher plateformes.

Measuring Automatisation marketing Success

Key Performance Indicators

Track these métriques to evaluate automatisation performance:

Email métriques:

• Taux d’ouverture (benchmark: 20-25%)
• Click rate (benchmark: 2-5%)
• Click-to-taux d’ouverture (benchmark: 10-15%)
• Unsubscribe rate (keep below 0.5%)

Revenus métriques:

• Revenus par email
• Revenus per recipient
• Attributed revenus per workflow
• Return on investment (ROI)

Workflow métriques:

• Conversion rate (goal completion)
• Drop-off rate per step
• Time to conversion
• Workflow revenus attribution

List health métriques:

• List growth rate
• Engagement rate (active vs. inactive)
• Délivrabilité rate
• Spam complaint rate

Attribution Models

Understand how automatisation contributes to revenus:

Direct attribution: Customer clicked email and purchased in same session

Influenced attribution: Customer received email and purchased within 7 days (even without clicking)

First-touch: Credit to first marketing touchpoint

Last-touch: Credit to final touchpoint before purchase

Most e-commerce entreprises use a combination, with direct and influenced attribution for operational métriques.

Benchmarking

Compare your performance to industry standards:

Workflow	Conversion Benchmark
Welcome series	5-15% subscriber-to-buyer
Abandoned cart	5-15% recovery rate
Post-purchase	15-25% review submission
Win-back	5-10% reactivation
Browse abandonment	1-3% conversion

If underperforming benchmarks, focus on:

1. Email délivrabilité
2. Subject line optimization
3. Content relevance
4. Send timing
5. Offer strength

Common Automatisation marketing Mistakes

1. Over-Automatisation

Problem: Sending too many automated messages that overwhelm clients

Solution:

• Set frequency caps (maximum emails par semaine)
• Prioritize workflows (cart > browse > promotional)
• Monitor taux de désabonnements by workflow

2. Set-and-Forget Mentality

Problem: Building workflows once and never updating

Solution:

• Monthly performance reviews
• Quarterly content refreshes
• Annual workflow audits
• Continuous A/B testing

3. Ignoring Mobile Experience

Problem: Emails designed for desktop but viewed on mobile

Solution:

• Mobile-first design d’email
• Single-column layouts
• Large tap targets
• Concise content

4. Generic Personnalisation

Problem: Using only basic personnalisation (name, company)

Solution:

• Product recommendations based on behavior
• Dynamic content based on segments
• Personalized send times
• Contextual messaging

5. Poor Data Hygiene

Problem: Outdated or incorrect customer data breaking personnalisation

Solution:

• Regular data audits
• Preference centers for clients to update info
• Intégration monitoring for sync issues
• Fallback content for missing data

6. No Clear Goals

Problem: Automatisation without defined success métriques

Solution:

• Define goals for each workflow
• Set benchmarks based on industry standards
• Track and report on KPIs
• Optimize based on data

The Future of Automatisation marketing

Marketing automatisation continues evolving. Key trends shaping the future:

AI and Machine Learning

• Predictive analyses: Identify clients likely to churn or buy
• Send time optimization: AI determines best time for each recipient
• Content recommendations: Machine learning powers product suggestions
• Subject line generation: AI writes and tests lignes d’objet

Deeper Personnalisation

• 1:1 content: Unique email content for each recipient
• Real-time personnalisation: Content updates as customer opens email
• Cross-device journeys: Unified experience across devices
• Contextual marketing: Messages based on real-time context (weather, location)

Privacy-First Approaches

• First-party data focus: Less reliance on third-party cookies
• Preference-based marketing: Customer-controlled personnalisation
• Transparent data use: Clear communication about data practices
• Privacy-preserving techniques: Personnalisation without invasive tracking

Channel Expansion

• Conversational commerce: Chat-based buying through WhatsApp, Messenger
• Voice commerce: Intégration with voice assistants
• Connected experiences: Physical and digital channel coordination
• Emerging channels: New plateformes and communication methods

Questions fréquemment posées

Qu’est-ce que the difference between automatisation marketing and email automatisation?

Email automatisation specifically refers to automated séquences email triggered by customer actions. Marketing automatisation is broader, encompassing email automatisation plus SMS, WhatsApp, push notifications, and other channels. Marketing automatisation also includes more sophisticated segmentation, personnalisation, and parcours client orchestration beyond just email.

How much does automatisation marketing cost?

Costs vary significantly by platform and scale. Entry-level plans start around $9-20 par mois for small lists. Mid-market solutions range from $50-500 monthly. Enterprise plateformes can cost thousands monthly. Key factors affecting price include contact list size, email volume, feature requirements, and number of channels used.

Is automatisation marketing worth it pour les petites entrepriseses?

Yes, automatisation marketing often delivers the highest ROI pour les petites entrepriseses because it replaces manual tasks that would otherwise require staff time. Even basic automatisation (welcome series, cart recovery) can generate significant revenus with minimal ongoing effort. Start with free or low-cost plans and scale as you grow.

How long does it take to implement automatisation marketing?

Basic implementation (platform setup, core workflows) takes 2-4 weeks for most entreprises. More sophisticated implementations with custom intégrations, complex workflows, and multi-channel coordination may take 2-3 months. The key is starting with essentials and expanding au fil du temps plutôt que trying to build everything immédiatement.

Quels sont the le plus important automatisation marketing workflows?

For e-commerce, the three le plus important workflows are: (1) welcome series for new abonnés, (2) panier abandonné recovery, and (3) post-achat sequences. These three alone can generate 20-30% of email revenus. Add browse abandonment, win-back, and fidélité workflows as you mature.

Can automatisation marketing replace my marketing team?

No, automatisation marketing handles execution but still requires human stratégie, creativity, and oversight. Automatisation frees marketers from repetitive tasks so ils peuvent focus on higher-value activities like stratégie, content creation, analysis, and optimization. Think of automatisation as amplifying your team’s capabilities, not replacing them.

How do I choose between automatisation marketing plateformes?

Evaluate plateformes based on: (1) intégration with your e-commerce platform, (2) channel coverage (email, SMS, WhatsApp), (3) pricing model and scalability, (4) ease of use for your team, (5) automatisation sophistication, and (6) délivrabilité reputation. Request demos, use free trials, and start with plateformes known for your industry.

What métriques should I track for automatisation marketing?

Essential métriques include: email taux d’ouverture, click rate, taux de conversion, revenus par email, workflow completion rate, taux de désabonnement, and overall ROI. For e-commerce specifically, track cart recovery rate, welcome series conversion, and automated revenus as a percentage of total email revenus.

How do I avoid filtres anti-spam with automated emails?

Maintain good délivrabilité by: (1) using authenticated sending domains (SPF, DKIM, DMARC), (2) keeping list hygiene (remove bounces and inactive contacts), (3) monitoring engagement rates, (4) avoiding spam trigger words, (5) y compris clear unsubscribe options, and (6) gradually warming up sending volume for new domains.

Qu’est-ce que the ideal email frequency for automated campagnes?

There is no universal answer—cela dépend de your audience and content value. Cependant, most e-commerce entreprises find 2-4 emails promotionnels par semaine sustainable without fatigue. Automated workflows should have appropriate delays (1-3 days between emails typically). Monitor taux de désabonnements; spikes indicate over-communication.

Conclusion

Marketing automatisation transforms e-commerce marketing from manual campagnes to systematic, scalable customer communication. By automating repetitive tasks, delivering personalized messages at optimal moments, and coordinating across channels, automatisation drives revenus while freeing teams for strategic work.

The key is starting with fundamentals—welcome series, cart recovery, post-achat flows—and expanding as you master each component. Do not try to automate everything immédiatement. Build a strong foundation, measure results, and optimize continuously.

For Shopify stores, the combination of Brevo and Tajo provides powerful automatisation marketing with deep e-commerce intégration, multi-channel capabilities (email, SMS, WhatsApp), and built-in programmes de fidélité—without enterprise pricing.

Ready to implement automatisation marketing for your e-commerce store? Démarrez avec Tajo to connect your Shopify data with Brevo’s automatisation capabilities and start building revenus-generating workflows today.