Stripe Partner Ecosystem
The Stripe Partner Ecosystem provides resources, co-marketing opportunities, and growth tools for companies that build on Stripe. Publishing a Stripe App unlocks access to the Apps track benefits, helping you reach more merchants and grow your integration.
Partner Program Overview
Stripe’s partner program is organized into four tracks, each designed for different types of partnerships:
| Track | Description | Best For |
|---|---|---|
| Apps | Build and distribute apps on the Stripe App Marketplace | SaaS integrations like Tajo |
| Embedded Payments | Embed Stripe payments into your platform | Payment facilitators and marketplaces |
| Services | Provide consulting, implementation, and support services | Agencies and system integrators |
| Technology | Integrate Stripe into hardware or infrastructure products | Device manufacturers and infrastructure providers |
For the Tajo Brevo integration, the Apps track is the primary focus.
Apps Track Benefits
Publishing a Stripe App and joining the Apps track unlocks several growth opportunities:
Co-Marketing
Stripe actively promotes partner apps through:
- Marketplace featuring: Top apps are featured on the Stripe App Marketplace homepage
- Blog posts: Joint blog posts highlighting integration use cases
- Case studies: Co-branded customer success stories
- Email campaigns: Inclusion in Stripe’s merchant communication
- Social media: Amplification through Stripe’s social channels
- Event sponsorship: Opportunities at Stripe Sessions and other events
Market Development Funds (MDF)
Qualified partners can access Market Development Funds for:
- Joint marketing campaigns: Co-funded advertising and content
- Event participation: Sponsorship and booth presence at industry events
- Content creation: Funded production of integration guides, videos, and webinars
- Lead generation: Co-funded demand generation programs
Tip
MDF allocation is typically based on app performance metrics (installs, active users, revenue impact). Focus on driving strong adoption metrics to qualify for larger fund allocations.
Crossbeam Co-Selling
Stripe partners gain access to Crossbeam for co-selling:
- Account mapping: Identify mutual customers and prospects between Tajo and Stripe
- Lead sharing: Share qualified leads with Stripe’s sales team
- Joint pipeline: Build co-sell opportunities with shared accounts
- Revenue attribution: Track revenue generated through partner referrals
Partner Directory Listing
Published apps appear in the Stripe Partner Directory:
- Searchable listing: Merchants can discover your integration when searching for solutions
- Category placement: Listed under relevant categories (CRM, Marketing, Email, etc.)
- Trust signals: Stripe’s partner badge adds credibility to your brand
- Direct install: Users can install your app directly from the directory
Qualifying for Partner Benefits
To access the full range of partner benefits:
Tier 1: Published App
Requirements:
- Published app on the Stripe App Marketplace
- Completed partner profile
- Active support channel for app users
Benefits:
- Marketplace listing
- Partner directory presence
- Basic co-marketing assets
- Access to partner documentation
Tier 2: Growth Partner
Requirements:
- Minimum 100 active installs
- Positive user reviews and ratings
- Consistent app quality (no critical issues)
- Completed partner training
Benefits:
- All Tier 1 benefits
- MDF eligibility
- Crossbeam access
- Dedicated partner manager
- Featured placement opportunities
Tier 3: Strategic Partner
Requirements:
- Minimum 1,000 active installs
- Demonstrated revenue impact for merchants
- Strategic alignment with Stripe’s roadmap
- Joint go-to-market plan
Benefits:
- All Tier 2 benefits
- Priority MDF allocation
- Co-branded marketing campaigns
- Executive sponsorship
- Early access to new Stripe features
- Joint product planning sessions
Branding Guidelines
Stripe provides specific branding guidelines for partners to ensure consistent and professional co-marketing:
Stripe Brand Assets
Access the official brand assets through the Stripe Partner Portal:
- Logos: Stripe wordmark and icon in various formats and colors
- App badges: “Available on Stripe App Marketplace” badges
- Integration badges: “Powered by Stripe” and “Built for Stripe” marks
- Color palette: Official Stripe brand colors for co-branded materials
Figma Library
Stripe provides a Figma library with:
- UI components: Match the Stripe Dashboard design system in your materials
- Layout templates: Pre-built templates for marketing materials
- Icon set: Consistent iconography for feature callouts
- Typography: Stripe’s brand fonts and type scale
Access the Figma library through the Stripe Partner Portal after joining the program.
Usage Rules
When using Stripe branding in your marketing materials:
| Do | Don’t |
|---|---|
| Use the official “Available on Stripe” badge | Create custom Stripe badges or modify official ones |
| Reference “Stripe App Marketplace” by name | Abbreviate or alter the marketplace name |
| Use Stripe’s brand colors as accents | Use Stripe’s brand colors as your primary palette |
| Show your app icon alongside the Stripe logo | Place your logo inside or overlapping the Stripe logo |
| Link to your Stripe marketplace listing | Imply official endorsement beyond the partnership |
Co-Branded Material Example
┌─────────────────────────────────────────────┐│ ││ [Tajo Logo] × [Stripe Logo] ││ ││ Sync Your Stripe Customers to Brevo ││ with Tajo ││ ││ ┌─────────────────────────────────────┐ ││ │ [App Screenshot] │ ││ │ │ ││ └─────────────────────────────────────┘ ││ ││ [Install on Stripe App Marketplace →] ││ │└─────────────────────────────────────────────┘Promotion Assets
Create these promotional assets for your app:
Marketplace Listing
- App icon: 300x300 PNG/SVG
- Feature screenshots: Up to 5 images at 1600x900
- About text: Compelling 1,000-character description
- Key features: 5 highlighted features with images
Website Integration
<!-- Stripe App Marketplace badge --><a href="https://marketplace.stripe.com/apps/com.tajo.brevo-integration"> <img src="/assets/stripe-app-badge.svg" alt="Available on Stripe App Marketplace" width="200" /></a>Email Campaigns
- Launch announcement: Introduce the Stripe App to existing Tajo users
- Installation guide: Step-by-step email walking users through setup
- Feature highlights: Showcase specific integration capabilities
- Success stories: Share customer results after using the integration
Social Media
- Launch post: Announce your Stripe App with a demo video
- Feature posts: Highlight individual features with screenshots
- Customer quotes: Share testimonials from early adopters
- Milestone posts: Celebrate install milestones (100, 500, 1000 installs)
Measuring Partner Success
Track these metrics to measure the impact of partner program participation:
| Metric | Description | Target |
|---|---|---|
| Partner-referred installs | Installs from co-marketing activities | 20% of total installs |
| Co-sell pipeline | Revenue from Crossbeam-identified opportunities | Growing quarterly |
| MDF ROI | Return on market development fund investment | 3x minimum |
| Brand awareness | Increase in marketplace listing views | 10% MoM growth |
| Activation from co-marketing | Users who complete onboarding from partner channels | > 60% |
Getting Started with the Partner Program
- Publish your app on the Stripe App Marketplace
- Complete your partner profile in the Stripe Partner Portal
- Submit your first co-marketing request through the partner dashboard
- Set up Crossbeam account mapping with Stripe
- Create branded materials using the Stripe brand guidelines
- Track and report on partner metrics quarterly
Tip
Start engaging with the partner program early, even before reaching Tier 2 thresholds. Building relationships with the partner team and demonstrating commitment to the ecosystem accelerates your path to higher-tier benefits.