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Create Contact

Add new customers to your Brevo contact database with loyalty program information and custom attributes for personalized engagement.

Quick Start

Basic Contact Creation

POST https://api.brevo.com/v3/contacts
Content-Type: application/json
api-key: YOUR_API_KEY

{
  "email": "[email protected]",
  "attributes": {
    "FIRSTNAME": "John",
    "LASTNAME": "Doe",
    "LOYALTY_POINTS": 1500,
    "LOYALTY_TIER": "Gold",
    "SIGNUP_DATE": "2024-01-15",
    "LAST_PURCHASE": "2024-01-20",
    "TOTAL_SPENT": 299.99
  },
  "listIds": [1, 2],
  "updateEnabled": true
}

Response

{
  "id": 123456
}

Loyalty Program Integration

New Customer with Loyalty Attributes

{
  "email": "[email protected]",
  "attributes": {
    "FIRSTNAME": "Sarah",
    "LASTNAME": "Johnson",
    "PHONE": "+1234567890",
    "LOYALTY_ID": "LYL-2024-001",
    "LOYALTY_POINTS": 0,
    "LOYALTY_TIER": "Bronze",
    "PREFERRED_REWARDS": "Discounts",
    "BIRTHDAY": "1990-05-15",
    "SIGNUP_SOURCE": "Website",
    "REFERRAL_CODE": "REF-12345",
    "COMMUNICATION_PREFERENCES": "Email,SMS",
    "PURCHASE_CATEGORIES": ["Electronics", "Fashion"],
    "AVERAGE_ORDER_VALUE": 0
  },
  "listIds": [1], // New customers list
  "emailBlacklisted": false,
  "smsBlacklisted": false,
  "updateEnabled": true
}

Existing Customer Update

{
  "email": "[email protected]",
  "attributes": {
    "LOYALTY_POINTS": 2500,
    "LOYALTY_TIER": "Platinum",
    "LAST_PURCHASE": "2024-01-25",
    "TOTAL_SPENT": 1299.99,
    "RECENT_PURCHASES": ["Product A", "Product B"],
    "ENGAGEMENT_SCORE": 8.5,
    "LAST_EMAIL_OPENED": "2024-01-24",
    "PREFERRED_CONTACT_TIME": "Evening"
  },
  "listIds": [1, 3], // Add to platinum customers list
  "updateEnabled": true
}

Tajo-Specific Attributes

Customer Loyalty Data

Attribute Name	Type	Description
`LOYALTY_ID`	String	Unique loyalty program ID
`LOYALTY_POINTS`	Number	Current points balance
`LOYALTY_TIER`	String	Current tier (Bronze, Silver, Gold, Platinum)
`POINTS_EARNED_YTD`	Number	Points earned this year
`POINTS_REDEEMED_YTD`	Number	Points redeemed this year
`TIER_PROGRESS`	Number	Progress to next tier (%)
`NEXT_TIER_POINTS`	Number	Points needed for next tier

Purchase Behavior

Attribute Name	Type	Description
`TOTAL_SPENT`	Number	Lifetime value
`AVERAGE_ORDER_VALUE`	Number	Average purchase amount
`PURCHASE_FREQUENCY`	String	How often they buy
`LAST_PURCHASE`	Date	Last purchase date
`FAVORITE_CATEGORIES`	Array	Preferred product categories
`SEASONAL_BUYER`	Boolean	Shops seasonally

Engagement Metrics

Attribute Name	Type	Description
`ENGAGEMENT_SCORE`	Number	1-10 engagement rating
`EMAIL_OPEN_RATE`	Number	Personal open rate %
`CLICK_THROUGH_RATE`	Number	Personal CTR %
`LAST_EMAIL_OPENED`	Date	Last email interaction
`PREFERRED_CHANNEL`	String	Email, SMS, WhatsApp

Batch Contact Creation

Create multiple contacts at once:

{
  "contacts": [
    {
      "email": "[email protected]",
      "attributes": {
        "FIRSTNAME": "Alice",
        "LOYALTY_POINTS": 500,
        "LOYALTY_TIER": "Bronze"
      }
    },
    {
      "email": "[email protected]",
      "attributes": {
        "FIRSTNAME": "Bob",
        "LOYALTY_POINTS": 1200,
        "LOYALTY_TIER": "Silver"
      }
    }
  ],
  "listIds": [1],
  "updateEnabled": true
}

Error Handling

Common errors and solutions:

{
  "code": "duplicate_parameter",
  "message": "Contact already exists",
  "details": {
    "email": "[email protected]",
    "existingId": 123456
  }
}

{
  "code": "invalid_parameter",
  "message": "Invalid list ID",
  "details": {
    "listIds": [999]
  }
}

Best Practices for Tajo

Always Include Core Loyalty Fields: LOYALTY_POINTS, LOYALTY_TIER, LOYALTY_ID
Set Update Enabled: Allow updates to existing contacts
Use Segmentation Lists: Organize by tier, behavior, preferences
Track Engagement: Monitor email/SMS interaction rates
Regular Data Sync: Keep loyalty data current with your system