Google Ads Connector Code Wiki

Alto connector map

Google Ads at a glance

Online advertising platform for search, display, video, and shopping campaigns across Google properties

MCPCatalogedAdvertising & Paid Media
Google AdsAPI / MCP / docsTajo connectorauth, mapping, syncretries, logs, checksBrevo activationcontacts, events, campaignsbackfill, webhooks, validation
Google Ads connector flow from source system to Tajo mapping and Brevo activation.

Page Summary

Reader goal

Understand what the Google Ads connector contributes and where to start implementation or review.

Runtime status

Tajo has catalog knowledge for this connector; runtime enablement depends on the API, MCP, or docs-only surface.

Primary mapping

Normalize source data into stable Tajo objects, then activate it through Brevo contacts, events, lists, campaigns, or operational workflows.

Integration Profile

PropertyValue
Catalog statusMCP
Runtime in AltoCataloged
Alto categoryAdvertising & Paid Media
Setup complexitymedium
Vendor docsdevelopers.google.com/google-ads/api/docs/developer-toolkit/mcp-server
Primary API hostVendor-dependent
Last researched2026-04-12

System Shape

  1. Tajo authenticates against Google Ads using the available API, MCP, or documented integration surface.
  2. The connector reads source objects, events, and operational metadata from Google Ads.
  3. Tajo normalizes the records into stable external IDs and explicit sync resources.
  4. Brevo receives the activation layer: contacts, attributes, lists, transactional sends, campaign triggers, or CRM context.
  5. Logs, retries, and partial failures remain visible in Tajo so the integration can be operated safely.

Data Model

  • Commerce, payment, or subscription objects
  • Campaign, messaging, or audience state

The connector should make source records idempotent by keeping a stable key such as a vendor object ID, email address, event ID, ticket ID, order ID, or campaign ID. If the vendor only exposes list APIs, Tajo should store the cursor strategy and replay policy explicitly.

Implementation Map

AreaWhat to verify
AuthenticationConfirm scopes, token lifetime, revocation, and whether OAuth or API key auth is supported.
PaginationPrefer cursor or updated-at pagination; document offset fallbacks and maximum page size.
WebhooksVerify signature headers, replay windows, event IDs, and retry behavior before enabling live ingestion.
Rate limitsCapture vendor-specific retry headers and backoff policy in connector smoke tests.
Brevo mappingDecide which fields become contact attributes, which records become events, and which actions trigger campaigns.

Current Catalog Notes

Google Ads API is gRPC; official self-hosted MCP server released 2026.

API surface captured by Alto:

  • Base URL or endpoint: Docs-first integration surface
  • Documentation: Vendor docs
  • Catalog source: /home/ubuntu/alto/src/data/connectors.v2.ts

Tajo Review Checklist

  • Does Google Ads have a verified auth path for production workspaces?
  • Are primary resources mapped to stable external IDs?
  • Is historical backfill separated from real-time webhook ingestion?
  • Are retries idempotent for creates, updates, sends, and event ingestion?
  • Are Brevo contact attributes, custom events, and campaign triggers named consistently?
  • Are failure modes visible enough for an operator to resolve without reading code?

Sources

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