Brevo Shopify Integration: Complete Setup Guide (+ Tajo Enhancement)

Connecting Brevo to your Shopify store unlocks powerful marketing automation capabilities. This guide covers both native Brevo integration and the enhanced integration available through Tajo.

Integration Options Overview

Feature	Brevo Native	Brevo + Tajo
Contact sync	Basic	Real-time
Order history	Limited	Complete
Product catalog	Basic	Full sync
Abandoned cart	Simple	Advanced
Browse abandonment	No	Yes
Loyalty programs	No	Built-in
Customer profiles	Basic	Unified

Why Connect Brevo to Shopify?

Benefits

• Automated marketing based on purchase behavior
• Personalized campaigns using customer data
• Multi-channel reach via email, SMS, and WhatsApp
• Segmentation by purchase history
• Revenue attribution tracking

What You Can Do

1. Send abandoned cart recovery emails/SMS
2. Create post-purchase sequences
3. Segment by customer value (RFM)
4. Trigger win-back campaigns
5. Send product recommendations
6. Build loyalty programs (with Tajo)

Option 1: Brevo Native Integration

What’s Included

• Customer contact sync
• Basic purchase data
• Order confirmation triggers
• Simple automation triggers

Setup Steps

Step 1: Install Brevo Plugin

1. Log into Shopify admin
2. Go to Apps → Search “Brevo”
3. Click Install
4. Authorize connection

Step 2: Configure Settings

1. Enable contact sync
2. Choose sync frequency
3. Map customer fields
4. Set default consent

Step 3: Create Automations

Use Brevo’s workflow builder to create:

• Welcome series
• Order confirmation
• Basic abandoned cart

Limitations of Native Integration

• Delayed sync - Not real-time
• Limited data - Basic order info only
• No browse tracking - Can’t trigger on product views
• No loyalty - Requires separate tools
• Basic triggers - Limited automation options

Option 2: Brevo + Tajo (Recommended)

Tajo enhances Brevo’s Shopify integration significantly.

What Tajo Adds

1. Real-Time Data Sync

• Bidirectional sync - Changes flow both ways
• Real-time updates - No delay
• Complete history - All orders, not just recent
• Product catalog - Full product data in Brevo

2. Built-in Loyalty Programs

• Points system - Earn on purchases
• Rewards - Redeemable discounts
• Tiers - VIP levels
• Automated emails - Loyalty notifications

3. Advanced E-commerce Triggers

• Browse abandonment - Viewed but didn’t buy
• Purchase milestones - First purchase, 10th order
• Customer lifecycle - New, active, at-risk, lost
• Product interest - Category-based targeting

4. Unified Customer Profiles

• Complete purchase history
• Browsing behavior
• Loyalty status
• Lifetime value
• All in Brevo contacts

Setting Up Tajo

Step 1: Create Tajo Account

1. Visit tajo.io/pricing
2. Choose your plan
3. Sign up with email

Step 2: Connect Shopify

1. In Tajo dashboard, click “Connect Shopify”
2. Authorize access
3. Wait for initial sync

Step 3: Connect Brevo

1. In Tajo, go to Integrations → Brevo
2. Enter Brevo API key
3. Configure field mapping
4. Enable sync

Step 4: Configure Sync Settings

• Choose data to sync (contacts, orders, products)
• Set sync frequency
• Configure loyalty program
• Enable automation triggers

Step 5: Build Automations in Brevo

With Tajo connected, you can now use enhanced triggers:

• Abandoned cart (enhanced)
• Browse abandonment
• Purchase milestones
• Loyalty events
• Customer lifecycle changes

Essential Shopify + Brevo Automations

1. Welcome Series

Trigger: New subscriber

Sequence:

1. Welcome email (immediate)
2. Brand story (Day 2)
3. Best sellers (Day 4)
4. First purchase offer (Day 7)

2. Abandoned Cart Recovery

Trigger: Cart abandoned (Tajo provides real-time trigger)

Sequence:

1. Reminder email (1 hour)
2. SMS reminder (4 hours)
3. Discount offer (24 hours)
4. Final reminder (48 hours)

3. Post-Purchase Flow

Trigger: Order completed

Sequence:

1. Order confirmation (immediate)
2. Shipping update (when shipped)
3. Review request (7 days)
4. Cross-sell recommendations (14 days)
5. Replenishment reminder (30-60 days)

4. Win-Back Campaign

Trigger: No purchase in 60+ days (Tajo lifecycle)

Sequence:

1. “We miss you” email
2. Special offer
3. SMS reminder
4. Final offer

5. Loyalty Program Automation

Triggers: (Tajo loyalty events)

• Welcome to loyalty program
• Points earned notification
• Reward unlocked
• Tier upgrade celebration
• Points expiring reminder

Segmentation Strategies

With Tajo Data

Create powerful segments in Brevo:

By Purchase Behavior:

• First-time buyers
• Repeat customers (2+ orders)
• High-value customers (top 20%)
• At-risk customers (no purchase 60+ days)

By Product Interest:

• Category purchasers
• Product viewers (browse abandonment)
• Specific product owners

By Loyalty Status:

• Non-members
• Bronze/Silver/Gold members
• Points balance ranges
• Near tier upgrade

Multi-Channel Strategy

Email + SMS + WhatsApp

With Brevo + Tajo, orchestrate across channels:

Example: Abandoned Cart

1. Email (1 hour)
2. SMS if no open (4 hours)
3. WhatsApp if no response (24 hours)

Example: VIP Announcement

1. WhatsApp for VIP customers
2. SMS for high-value customers
3. Email for general list

Measuring Success

Key Metrics

• Revenue from email - Track in Brevo
• Abandoned cart recovery rate - Target 10-15%
• Customer retention - Repeat purchase rate
• Loyalty engagement - Points redemption rate
• Multi-channel attribution - Revenue by channel

Reporting

Brevo provides:

• Campaign performance
• Automation analytics
• Revenue attribution
• Contact growth

Tajo adds:

• Loyalty program metrics
• Customer lifetime value
• Detailed e-commerce reporting

Troubleshooting

Common Issues

Contacts not syncing:

• Check API key validity
• Verify app permissions
• Review sync settings
• Check for mapping errors

Automations not triggering:

• Confirm trigger conditions
• Check contact consent
• Verify segment criteria
• Review workflow status

Data mismatch:

• Re-sync contacts
• Check field mapping
• Verify data formats
• Contact support if persistent

Brevo + Tajo vs Alternatives

Feature	Brevo + Tajo	Klaviyo	Omnisend
Shopify integration	Deep	Deep	Deep
SMS (global)	200+ countries	Limited	Limited
WhatsApp	Yes	Limited	No
Loyalty built-in	Yes	No	No
Per-email pricing	Yes	No	No
Cost (10K contacts)	~$35/mo	~$150/mo	~$100/mo

Conclusion

Connecting Brevo to Shopify enables powerful e-commerce marketing. The native integration works for basic needs, but Tajo unlocks Brevo’s full potential for Shopify stores:

• Real-time data sync
• Built-in loyalty programs
• Advanced automation triggers
• Unified customer profiles
• Multi-channel marketing

For serious Shopify marketing, Brevo + Tajo delivers Klaviyo-level capabilities at a fraction of the cost.

Ready to supercharge your Shopify marketing? Start your free trial with Tajo.

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