12 Best AWeber Alternatives for Email Marketing in 2026

AWeber has been a staple in email marketing since 1998, but recent pricing increases and limited automation capabilities have many businesses searching for better alternatives. In December 2024, AWeber eliminated all grandfathered pricing and raised rates by 50-150% across the board, forcing even long-time loyal customers onto significantly higher pricing tiers.

Beyond pricing concerns, AWeber’s automation features remain limited compared to modern platforms, lacking essential e-commerce flows like cart abandonment and sophisticated customer journey mapping. The platform’s interface also feels dated, with users noting it resembles a legacy product rather than a modern marketing tool.

This comprehensive guide examines the 12 best AWeber alternatives, helping you find the right platform for your email marketing needs. Whether you need advanced automation, better e-commerce integration, or more affordable pricing, there is a solution on this list for you.

Why Users Are Switching from AWeber

Before exploring alternatives, understanding AWeber’s current limitations helps clarify what to look for in a replacement:

Pricing Issues

• Eliminated grandfathered pricing - Long-time customers lost their legacy rates
• 50-150% price increases - Significant cost jumps with the 2024 pricing changes
• Subscriber-based billing - Charges for unsubscribed and inactive contacts
• Limited free plan - Only 500 subscribers with restricted features

Feature Limitations

• Basic automation - Only 3 automations allowed on the Lite plan
• Limited landing pages - Capped at 3 landing pages on lower tiers
• No native e-commerce flows - Missing cart abandonment and re-engagement
• Outdated interface - Legacy feel compared to modern platforms
• Limited SMS/WhatsApp - No native multi-channel marketing

E-commerce Gaps

• Weak native integrations - Relies heavily on Zapier for connections
• No loyalty programs - Requires third-party tools
• Limited segmentation - Basic compared to specialized platforms

Quick Comparison: Top AWeber Alternatives

Platform	Best For	Starting Price	Free Plan
Brevo + Tajo	E-commerce, Multi-channel	$9/mo	Yes (300 emails/day)
Mailchimp	Beginners	$13/mo	Yes (500 contacts)
ActiveCampaign	Advanced automation	$19/mo	No
GetResponse	Webinars + Email	$15/mo	Yes (limited)
MailerLite	Budget-conscious	$10/mo	Yes (1,000 subs)
Klaviyo	E-commerce data	$20/mo	Yes (500 contacts)
Omnisend	Omnichannel e-commerce	$16/mo	Yes (500 emails/mo)
Constant Contact	Small business	$12/mo	No (30-day trial)
Kit (ConvertKit)	Content creators	$25/mo	Yes (1,000 subs)
Campaign Monitor	Design-focused	$12/mo	No
Moosend	Affordability	$9/mo	Yes (30-day trial)
Drip	E-commerce CRM	$39/mo	No (14-day trial)

1. Brevo + Tajo (Top Recommendation)

Best for: E-commerce businesses, multi-channel marketing, Shopify stores

Brevo (formerly Sendinblue) stands out as the most comprehensive AWeber alternative, especially when combined with Tajo for e-commerce businesses. Unlike AWeber’s per-subscriber pricing, Brevo charges based on email volume, allowing unlimited contacts on all plans.

Key Features

• Multi-channel marketing - Email, SMS, and WhatsApp in one platform
• Advanced automation - Visual workflow builder with sophisticated triggers
• Transactional emails - Included at no extra cost
• Global SMS coverage - Available in 200+ countries
• WhatsApp Business API - Full integration for customer messaging
• Marketing automation - Sophisticated workflows across all channels

Brevo + Tajo for E-commerce

While Brevo offers solid standalone features, combining it with Tajo creates a powerful e-commerce marketing solution:

• Deep Shopify integration - Real-time customer, order, and product sync
• Built-in loyalty programs - Points, rewards, and tier-based programs
• Enhanced segmentation - Purchase history, customer behavior, lifetime value
• Abandoned cart recovery - Automated multi-channel recovery flows
• Customer intelligence - Unified profiles with complete purchase history

Pricing

Plan	Price	Email Volume
Free	$0	300 emails/day, unlimited contacts
Starter	$9/mo	5,000 emails/mo
Business	$18/mo	5,000 emails/mo + advanced features
Enterprise	Custom	Custom volume

Pros

• Per-email pricing (unlimited contacts)
• Full WhatsApp and SMS integration
• Included transactional emails
• Comprehensive automation builder
• Cost-effective at scale
• Deep e-commerce integration with Tajo

Cons

• Learning curve for advanced features
• Logo removal costs extra on Starter plan
• Interface less polished than some competitors

Why choose Brevo + Tajo over AWeber: Multi-channel capabilities (Email, SMS, WhatsApp), per-email pricing model, built-in loyalty programs through Tajo, and significantly more advanced automation at a lower cost.

2. Mailchimp

Best for: Beginners, small businesses starting with email marketing

Mailchimp remains one of the most recognized email marketing platforms, known for its user-friendly interface and extensive template library. It offers a gentler learning curve than AWeber while providing more modern features.

Key Features

• Intuitive drag-and-drop editor - Easy email creation
• Creative Assistant AI - Automated design suggestions
• Website builder - Included landing pages and website
• Social media posting - Built-in social management
• Customer journey builder - Visual automation workflows
• Large template library - Pre-designed email templates

Pricing

Plan	Price	Contacts
Free	$0	500 contacts, 1,000 emails/mo
Essentials	$13/mo	500 contacts
Standard	$20/mo	500 contacts
Premium	$350/mo	10,000 contacts

Pros

• Most user-friendly interface
• Excellent template library
• Built-in website builder
• Strong brand recognition
• Good deliverability rates

Cons

• Contact-based pricing gets expensive
• SMS only available in US
• No WhatsApp integration
• Limited automation on lower tiers
• Counts unsubscribed contacts toward billing

Why choose Mailchimp over AWeber: More modern interface, better template library, included website builder, and easier learning curve for beginners.

3. ActiveCampaign

Best for: Businesses needing advanced automation and CRM capabilities

ActiveCampaign delivers enterprise-level marketing automation with sophisticated customer journey mapping. It excels at complex workflows and provides built-in CRM functionality that AWeber lacks entirely.

Key Features

• Advanced automation builder - Industry-leading workflow capabilities
• Built-in CRM - Sales and marketing in one platform
• Predictive sending - AI-optimized send times
• Site tracking - Behavioral data collection
• Lead scoring - Automated prospect qualification
• Conditional content - Dynamic email personalization

Pricing

Plan	Price	Contacts
Starter	$19/mo	1,000 contacts
Plus	$55/mo	1,000 contacts
Pro	$89/mo	1,000 contacts
Enterprise	$169/mo	1,000 contacts

Pros

• Most powerful automation in the market
• Built-in CRM functionality
• Excellent segmentation options
• Predictive analytics
• Strong deliverability

Cons

• Steeper learning curve
• Higher price point
• Can be overwhelming for beginners
• No free plan available

Why choose ActiveCampaign over AWeber: Significantly more powerful automation, built-in CRM, predictive analytics, and sophisticated customer journey mapping that AWeber cannot match.

4. GetResponse

Best for: Businesses combining email marketing with webinars and educational content

GetResponse uniquely combines email marketing with webinar functionality, making it ideal for businesses that use educational content and live events to nurture leads. This combination is something neither AWeber nor most competitors offer natively.

Key Features

• Built-in webinar platform - Host webinars without external tools
• Conversion funnels - Pre-built sales funnel templates
• Marketing automation - Visual workflow builder
• Landing page builder - No-code page creation
• AI email generator - GPT-powered content creation
• Website builder - Full website creation tools

Pricing

Plan	Price	Contacts
Free	$0	500 contacts, limited features
Email Marketing	$15/mo	1,000 contacts
Marketing Automation	$59/mo	1,000 contacts
E-commerce Marketing	$119/mo	1,000 contacts

Pros

• Integrated webinar functionality
• Pre-built conversion funnels
• AI content generation
• All-in-one marketing platform
• Competitive pricing

Cons

• Automation requires higher tier
• Webinars limited on lower plans
• Interface can feel cluttered
• Some features require add-ons

Why choose GetResponse over AWeber: Built-in webinar functionality, conversion funnels, AI content generation, and more comprehensive marketing automation at similar pricing.

5. MailerLite

Best for: Budget-conscious businesses and beginners seeking simplicity

MailerLite offers an excellent balance of simplicity and capability at one of the most affordable price points in the market. It provides a generous free plan and straightforward pricing that contrasts sharply with AWeber’s recent price increases.

Key Features

• Clean, intuitive interface - Easy to learn and use
• Drag-and-drop editor - Visual email builder
• Website builder - Included on all plans
• Landing pages - Unlimited on paid plans
• Automation - Visual workflow builder
• Pop-ups and forms - Built-in lead capture

Pricing

Plan	Price	Subscribers
Free	$0	1,000 subscribers, 12,000 emails/mo
Growing Business	$10/mo	500 subscribers
Advanced	$20/mo	500 subscribers
Enterprise	Custom	100,000+ subscribers

Pros

• Excellent free plan
• Most affordable paid plans
• Clean, simple interface
• Good deliverability
• 24/7 customer support

Cons

• Limited advanced features
• Fewer integrations than competitors
• Basic reporting
• No built-in CRM

Why choose MailerLite over AWeber: More generous free plan (1,000 vs 500 subscribers), simpler interface, significantly lower pricing, and modern design tools.

6. Klaviyo

Best for: Data-driven e-commerce brands focused on revenue attribution

Klaviyo is purpose-built for e-commerce, offering deep integration with platforms like Shopify, WooCommerce, and BigCommerce. Its data-first approach provides insights that AWeber simply cannot match for online stores.

Key Features

• E-commerce data integration - Deep store connections
• Predictive analytics - Customer behavior forecasting
• Revenue attribution - Track email revenue impact
• Product recommendations - AI-powered suggestions
• Customer profiles - Unified purchase history
• SMS marketing - Built-in text messaging

Pricing

Plan	Price	Contacts
Free	$0	500 contacts, 500 emails/mo
Email	$20/mo	500 contacts, 5,000 emails
Email + SMS	$35/mo	500 contacts + SMS credits

Pros

• Best-in-class e-commerce integration
• Powerful predictive analytics
• Detailed revenue attribution
• Built-in SMS capabilities
• Excellent segmentation

Cons

• Expensive at scale
• Primarily e-commerce focused
• Steep learning curve
• Pricing increases quickly with list size

Why choose Klaviyo over AWeber: Purpose-built e-commerce features, predictive analytics, revenue attribution, and significantly deeper integration with online stores.

7. Omnisend

Best for: E-commerce brands wanting omnichannel marketing

Omnisend specializes in omnichannel e-commerce marketing, combining email, SMS, push notifications, and more in one platform. Its pre-built automation workflows are specifically designed for online stores.

Key Features

• Omnichannel campaigns - Email, SMS, push in one flow
• E-commerce automations - Pre-built Shopify workflows
• Product picker - Easy catalog integration
• Discount codes - Automated unique code generation
• Segmentation - E-commerce-focused filters
• Forms and pop-ups - Built-in lead capture

Pricing

Plan	Price	Features
Free	$0	500 emails/mo, basic features
Standard	$16/mo	6,000 emails/mo
Pro	$59/mo	Unlimited emails, SMS credits

Pros

• E-commerce-first design
• Pre-built automation templates
• Easy omnichannel campaigns
• Good Shopify integration
• Affordable entry pricing

Cons

• Limited non-e-commerce features
• SMS credits cost extra
• Smaller template library
• Basic CRM capabilities

Why choose Omnisend over AWeber: Built specifically for e-commerce, omnichannel capabilities, pre-built automation workflows, and native cart abandonment features.

8. Constant Contact

Best for: Small businesses seeking reliability and customer support

Constant Contact has been in email marketing since 1995 and is known for excellent customer support and reliability. It offers a straightforward approach that many small businesses appreciate over AWeber’s complexity.

Key Features

• Event marketing - Built-in event management
• Social media tools - Integrated posting and ads
• Survey builder - Customer feedback collection
• List growth tools - Forms, landing pages, integrations
• Marketing automation - Visual workflow builder
• Reporting - Engagement analytics

Pricing

Plan	Price	Features
Lite	$12/mo	Basic features
Standard	$35/mo	Automation, scheduling
Premium	$80/mo	Advanced automation, SEO

Pros

• Excellent customer support
• High deliverability rates
• Event marketing tools
• Easy to use
• Reliable platform

Cons

• No free plan (trial only)
• Limited automation compared to competitors
• Pricing increases quickly
• Dated template designs

Why choose Constant Contact over AWeber: Better customer support reputation, event marketing tools, simpler interface, and more reliable platform stability.

9. Kit (formerly ConvertKit)

Best for: Content creators, bloggers, and newsletter operators

Kit (formerly ConvertKit) is designed specifically for creators who build audiences through content. Its subscriber-centric approach and creator monetization features set it apart from AWeber’s generic approach.

Key Features

• Subscriber-first design - Tag-based organization
• Creator monetization - Paid newsletters, tips
• Landing pages - Clean, conversion-focused
• Visual automations - Easy workflow builder
• Forms - Embeddable sign-up forms
• Integrations - Creator tool ecosystem

Pricing

Plan	Price	Subscribers
Newsletter	$0	10,000 subscribers
Creator	$25/mo	300 subscribers
Creator Pro	$50/mo	300 subscribers

Pros

• Purpose-built for creators
• Tag-based subscriber management
• Creator monetization options
• Clean, modern interface
• Strong creator community

Cons

• Limited for non-creators
• Basic e-commerce features
• Pricing increased significantly
• Limited template options

Why choose Kit over AWeber: Creator-focused features, built-in monetization, tag-based subscriber management, and cleaner interface designed for content creators.

10. Campaign Monitor

Best for: Design-focused teams and agencies

Campaign Monitor emphasizes beautiful email design with an intuitive drag-and-drop builder. It appeals to brands that prioritize visual appeal and agencies managing multiple clients.

Key Features

• Award-winning designer - Professional email builder
• Template library - Beautifully designed templates
• Link review - Catch broken links before sending
• Personalization - Dynamic content blocks
• Automation journeys - Visual workflow builder
• Analytics - Detailed engagement reporting

Pricing

Plan	Price	Features
Lite	$12/mo	Basic features, 2,500 emails
Essentials	$29/mo	Unlimited emails, automation
Premier	$159/mo	Advanced features, priority support

Pros

• Best-in-class email designer
• Beautiful template library
• Excellent for agencies
• Strong link checking
• Professional results

Cons

• No free plan
• Limited automation compared to leaders
• Higher pricing for features
• Basic segmentation

Why choose Campaign Monitor over AWeber: Superior email design tools, better template library, cleaner interface, and more professional-looking results.

11. Moosend

Best for: Budget-conscious businesses seeking advanced features

Moosend offers an impressive feature set at one of the lowest price points in the market. It includes automation, landing pages, and AI tools at prices that significantly undercut AWeber.

Key Features

• Marketing automation - Visual workflow builder
• Landing pages - Built-in page builder
• AI product recommendations - E-commerce optimization
• Weather-based targeting - Conditional content
• Countdown timers - Urgency elements
• Reporting - Detailed analytics

Pricing

Plan	Price	Features
Free Trial	$0	30 days, all features
Pro	$9/mo	Up to 500 subscribers
Enterprise	Custom	Dedicated support

Pros

• Extremely affordable
• Full automation on all plans
• AI recommendations
• Good feature-to-price ratio
• Easy to use

Cons

• Smaller company
• Fewer integrations
• Limited template library
• Basic customer support

Why choose Moosend over AWeber: Significantly lower pricing, full automation on all plans, AI features included, and better value for the features provided.

12. Drip

Best for: E-commerce businesses wanting CRM-level customer data

Drip positions itself as an e-commerce CRM, combining customer relationship management with email marketing. Its deep integration with e-commerce platforms provides insights beyond what AWeber offers.

Key Features

• E-commerce CRM - Customer data platform
• Visual workflow builder - Sophisticated automation
• Revenue attribution - Track email impact
• Behavioral triggers - Action-based automation
• On-site popups - Lead capture tools
• Segmentation - Advanced customer filtering

Pricing

Plan	Price	Features
Basic	$39/mo	Up to 2,500 contacts
Scales with list	Variable	Based on subscriber count

Pros

• E-commerce CRM capabilities
• Deep behavioral tracking
• Revenue attribution
• Powerful automation
• Good Shopify integration

Cons

• Higher starting price
• No free plan
• E-commerce focus only
• Can be complex to set up

Why choose Drip over AWeber: E-commerce CRM functionality, deeper customer insights, revenue attribution, and more sophisticated behavioral automation.

Feature Comparison: AWeber vs Top Alternatives

Feature	AWeber	Brevo	ActiveCampaign	Klaviyo
Email automation	Basic	Advanced	Industry-leading	Advanced
SMS marketing	Limited	Global (200+ countries)	Add-on	Built-in
WhatsApp	No	Yes	No	No
E-commerce integration	Basic	Via Tajo	Good	Excellent
Loyalty programs	No	Via Tajo	No	No
CRM	No	Basic	Built-in	Basic
Free plan	500 subs	300 emails/day	No	500 contacts
Pricing model	Per-subscriber	Per-email	Per-subscriber	Per-subscriber

How to Choose the Right AWeber Alternative

For E-commerce Businesses

Recommended: Brevo + Tajo, Klaviyo, or Omnisend

E-commerce requires deep integration with your store, behavioral triggers, and multi-channel capabilities. Brevo combined with Tajo provides the best combination of features and value, including built-in loyalty programs. Klaviyo excels at data analytics, while Omnisend offers strong omnichannel capabilities.

For Content Creators

Recommended: Kit (ConvertKit) or MailerLite

Creators need subscriber management, clean landing pages, and monetization options. Kit is purpose-built for creators with paid newsletters and tip features. MailerLite offers an excellent free plan with clean design tools.

For Small Businesses on a Budget

Recommended: MailerLite or Moosend

Both offer exceptional value with full features at low prices. MailerLite provides the best free plan, while Moosend includes advanced automation at just $9/month.

For Advanced Marketing Teams

Recommended: ActiveCampaign or Brevo

Teams needing sophisticated automation should consider ActiveCampaign’s industry-leading workflows. Brevo offers multi-channel orchestration across email, SMS, and WhatsApp at a more accessible price point.

For Beginners

Recommended: Mailchimp or MailerLite

Both offer intuitive interfaces and gentle learning curves. Mailchimp is the most widely recognized, while MailerLite provides better value for money.

Migration Tips: Moving from AWeber

1. Export Your Data

Before switching, download all critical data from AWeber:

• Subscriber lists with tags and segments
• Email templates you want to recreate
• Automation workflows documentation
• Historical performance reports

2. Choose Your New Platform

Based on this guide, select the platform that best matches your needs:

• Multi-channel e-commerce: Brevo + Tajo
• Advanced automation: ActiveCampaign
• Budget-friendly: MailerLite or Moosend
• Creator-focused: Kit (ConvertKit)

3. Set Up Your New Account

Most platforms offer import tools for AWeber contacts. Ensure you:

• Import contacts with all tags and custom fields
• Recreate critical automation workflows
• Test email templates before going live
• Verify domain authentication

4. Run in Parallel

Consider running both platforms briefly to ensure:

• All automations function correctly
• Deliverability remains strong
• Data syncs properly
• Team is trained on new platform

5. Sunset AWeber

Once confident in your new platform:

• Disable AWeber automations
• Export final data backup
• Cancel AWeber subscription
• Monitor new platform performance

Frequently Asked Questions

What is the best free AWeber alternative?

MailerLite offers the best free plan with 1,000 subscribers and 12,000 emails per month. Brevo also provides a solid free tier with unlimited contacts and 300 emails per day. Both significantly outperform AWeber’s limited 500-subscriber free plan.

Which AWeber alternative is best for Shopify stores?

Brevo combined with Tajo provides the most comprehensive solution for Shopify stores, offering deep integration, multi-channel marketing (email, SMS, WhatsApp), and built-in loyalty programs. Klaviyo and Omnisend are also excellent choices specifically built for e-commerce.

Is ActiveCampaign worth the higher price over AWeber?

For businesses that rely on sophisticated automation and need CRM functionality, ActiveCampaign’s higher price is justified. Its automation capabilities are significantly more advanced than AWeber’s basic offerings, making it worthwhile for marketing teams that will use these features.

What is the most affordable AWeber alternative with good automation?

Moosend offers full automation capabilities starting at just $9/month, making it the most budget-friendly option with advanced features. MailerLite also provides good automation at $10/month with a more generous free plan.

Can I migrate my AWeber subscribers to a new platform easily?

Yes, all major email marketing platforms support importing contacts from AWeber via CSV export. Most platforms also maintain tags and custom fields during import. Plan for 1-2 weeks to fully migrate and test your new setup.

Which AWeber alternative works best for international SMS marketing?

Brevo offers the best international SMS coverage with availability in 200+ countries. This contrasts sharply with AWeber’s limited SMS capabilities and Mailchimp’s US-only SMS. For global businesses, Brevo’s multi-channel approach is unmatched.

Does AWeber offer anything competitors do not?

AWeber pioneered many email marketing features and maintains strong deliverability. However, most modern platforms have caught up or surpassed AWeber in features while offering better pricing. AWeber’s main advantage is its long track record, but this no longer justifies its premium pricing for most users.

What is the easiest AWeber alternative for beginners?

Mailchimp and MailerLite offer the gentlest learning curves for beginners. Both feature intuitive drag-and-drop editors, helpful tutorials, and straightforward interfaces. MailerLite provides better value, while Mailchimp offers more brand recognition and a larger template library.

Conclusion

AWeber’s recent pricing changes and limited feature development have created an opportunity for businesses to find better email marketing solutions. Whether you prioritize advanced automation, e-commerce integration, multi-channel marketing, or simply better value for money, the alternatives in this guide offer compelling reasons to switch.

For e-commerce businesses, Brevo combined with Tajo stands out as the top recommendation, offering:

• Multi-channel marketing across email, SMS, and WhatsApp
• Deep Shopify integration for customer and order data
• Built-in loyalty programs without additional tools
• Per-email pricing that scales better than subscriber-based models
• Advanced automation that surpasses AWeber’s basic capabilities

For other use cases, ActiveCampaign leads in automation sophistication, MailerLite excels in value for money, and Kit serves content creators best. The right choice depends on your specific needs, but all options in this guide represent improvements over AWeber’s current offering.

Ready to upgrade your email marketing? Explore Tajo’s integration with Brevo and discover how multi-channel marketing can transform your e-commerce business.